Download Year 8 Extended Learning Task

Independent Learning Task
Charity Campaign
Many charities ask us for donations through advertising campaigns. These
are a series of linked pieces produced for different media. For example:
 Television advert
 Radio commercial
 PowerPoint presentation
 Campaign leaflet
The task: Produce an advertising campaign for a charity.
You should choose to design an advertising campaign for an existing charity
of your own choice (e.g. RSPCA, Childline, Age Concern, Cancer Research,
Oxfam, World Wildlife Fund). Try to use a charity that is important to you
or someone who you know.
Firstly, you will need to research your charity to get accurate information.
You should try to research the following:
 What problems are they trying to solve?
 What actions will they take?
 How will their actions make things better?
You should remember to use a wide range of persuasive devices whenever
you are writing to persuade. For example alliteration, facts, opinions,
rhetorical questions, repetition, emotive language, simple (short) sentences,
lists of three. If you are not sure about how to use any of these devices,
ask your teacher.
You could do:
1.
A TELEVISION APPEAL
Television adverts are normally between 10 – 30 seconds long, and appear
between television programmes. They are often accompanied by music, and
larger charities may ask celebrities to endorse their campaign. You need to
make sure that both the music and celebrity are suitable to the mood of the
advert and the charity itself. Some appeals appear on fundraising
programmes (e.g. Red Nose Day, Children in Need) and may be slightly longer.
It is probably much easier to design this on a storyboard. Remember to say
how long each shot should last (normally about 3 seconds before the camera
angle changes) and what is heard and seen in each shot. You could draw what
the viewer sees, and add on what is said, what music is being played, jingles,
captions that appear on screen etc. for each shot.
OR
2.
RADIO COMMERCIAL
Appeals on the radio need to use language features which will make the
message stick in the listener’s mind. This can sometime be more difficult
than a television advert, as you can’t use visual images. Radio appeals often
use repetition and emotive language to ensure that the listener remembers
what is said.
You could write a script for one or two people, but remember to include
sound effects (sometimes written as ‘FX’ on scripts), music and details of
how the listener may donate money.
OR
3.
CAMPAIGN PAMPHLET
These tend to be folded leaflets, intended to be handed out, or picked up
by, a wide range of people. They are normally divided into sections with subheadings, and may contain bullet-pointed lists, pictures, diagrams and details
of how to send your money.