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Transcript
Public relations is: Creating understanding for or goodwill toward a company, person, product What is the definition of advertising? Advertising is…. Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. What is the definition of public relations? What’s the difference between Advertising and PR? Advertising is a paid message. Publicity and PR are free! Advertising vs PR vs journalism Sometimes publicists & journalists are adversaries (imagine you’re Tom Brady’s publicist?!) Sometimes the relationship between journalists & publicists is extremely adversarial Help! Somebody call Olivia Pope!!!!!!!!!!!! The BP Oil Spill: case study An explosion on a BP oil rig in the Gulf of Mexico in April 2010, created one of history’s worst natural disasters. Blurring the lines Native Advertising Native Advertising (sometimes called sponsored content) Journalists and news outlets use this Verify information Are Independence Are Accountable to the public As a consumer of media, don’t forget to: • • • • • 1. Ask yourself, what am I looking at? 2. Think critically about the source? 3. Learn to spot bias. 4. Beware of wikipedia. 5. Don’t allow yourself to be fooled.