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UCC/UGC/ECCC
Proposal for New Course
Fall 2016
Please attach proposed Syllabus in approved university format.
1. Course subject and number:
MBA 610
2. Units:
See upper and lower division undergraduate course definitions.
3. College:
Extended Campuses
4. Academic Unit:
2
Business & Administration
5. Student Learning Outcomes of the new course. (Resources & Examples for Developing Course
Learning Outcomes)
 Marketing Concepts – Explain key marketing concepts in the context of the global environment
 Marketing Practices – Assess marketing tools, practices and experiences used to address
multi-national business opportunities and multi-national ethical decision making
 Marketing Strategy – Examine various programs and strategies used to create a sustainable
competitive advantage in the global marketplace
6. Justification for new course, including how the course contributes to degree program outcomes,
or other university requirements / student learning outcomes. (Resources, Examples & Tools for
Developing Effective Program Student Learning Outcomes)
MBA 610 Global Marketing: With the dynamic environment of global trade and the competitive
challenges and opportunities confronting today’s marketer, diverse marketing skills are essential to
manage a global organization in ethical ways. This course offers opportunities to analyze and apply
information on the business environment, markets, and buyer behavior within domestic and global
environments. It also offers strategies to develop and justify integrated marketing plans using, for
example, cases and models. This course supports the following MBA Program Learning Outcomes:
“Ethical Business Practices – Develop ethical and sound business practices based on leading
industry standards in marketing, accounting and finance, management, operations, and supply chain
management; Business Problem Solving – Evaluate business problems, formulate and then apply
solutions based on financial and strategic information including the global business environment; and
Business Communication – Apply effective written, oral, and non-verbal communication skills in a
cross-cultural business environment.” This course supports the following University Learning
Outcomes: “Communicate effectively, in written, oral, and non-verbal forms of expression; Apply
critical thinking, information literacy, quantitative reasoning, and scientific reasoning; and
Demonstrate the depth and breadth of knowledge required to meaningfully participate in local and
global societies.”
Effective Fall 2016
7. Course Title:
GLOBAL MARKETING
(max 100 characters including spaces)
8. Catalog course description (max. 60 words, excluding requisites):
This course examines marketing in a global economy. Students are exposed to the dynamic
environment of international trade and the competitive challenges and opportunities confronting
today’s global marketer. A broad range of topics will be covered including cultural, economic, political
and social changes that have impacted the landscape of global markets. Letter grade only.
9. Will this course be part of any plan (major, minor or certificate) or sub plan (emphasis)?
Yes
If yes, list and include the appropriate plan proposal.
Master of Business Administration
No
10. Does this course duplicate content of existing courses?
Yes
No
If yes, list the courses with duplicate material. If the duplication is greater than 20%, explain why
NAU should establish this course, and include applicable support/correspondence.
11. Grading option:
Letter grade
Pass/Fail
Both
12. Proposed Co-convene with:
14a. UGC approval date*:
See co-convening policy.
*Must be approved by UGC before UCC submission, and both course syllabi must be presented.
13. Proposed Cross-list with:
See cross listing policy.
14. May course be repeated for additional units?
Yes
No
14a. If yes, maximum units allowed?
14b. If yes, may course be repeated for additional units in the same term?
Yes
No
MBA Milestone
(admission to the MBA
15. Proposed Prerequisites:
program) and MBA 570
If prerequisites, include the rationale for the prerequisites.
Before students can progress in the degree program, they must complete their additional admission
requirements (MBA milestone) and to be successful in this course, students will need competence in
primary economic theories covered in MBA 570 from which applications are derived.
16. Proposed Co requisites:
If co requisites, include the rationale for the co requisites.
17. Does this course include combined lecture and lab components?
Effective Fall 2016
Yes
No
If yes, include the units specific to each component in the course description above.
18. Does this course include an experiential learning component?
Yes
No
19. Class Instruction Mode:
In-person
Online
Blended
If In-person or Blended, where will the course be offered?
FLGMTN
Other
Yuma
20. Which terms will the course be offered?
Fall
Winter
Spring
Summer
Other
(Fall/Even Yrs, Spring/Odd Yrs, Intermittent, etc.)
21. Do you anticipate this course will be scheduled outside the regular term?
Yes
No
If yes, please refer to: http://nau.edu/Registrar/Faculty-Resources/Schedule-of-Classes-Maintenance/
22. Will there be a course fee?
If yes, please refer to: http://nau.edu/Registrar/Faculty-Resources/Course-Fees/
Yes
No
23. Is this course being proposed for Liberal Studies designation?
Yes
No
24. Is this course being proposed for Diversity designation?
Yes
No
Answer 23-24 for UCC/ECCC only:
FLAGSTAFF MOUNTAIN CAMPUS
Reviewed by Curriculum Process Associate
Date
Approvals:
Department Chair/Unit Head (if appropriate)
Date
Chair of college curriculum committee
Date
Dean of college
Date
For Committee use only:
UCC/UGC Approval
Effective Fall 2016
Date
EXTENDED CAMPUSES
Reviewed by Curriculum Process Associate
Date
Approvals:
Academic Unit Head
Date
Division Curriculum Committee (Yuma, Yavapai, or Personalized Learning)
Date
Division Administrator in Extended Campuses (Yuma, Yavapai, or Personalized
Learning)
Date
Faculty Chair of Extended Campuses Curriculum Committee (Yuma, Yavapai, or
Personalized Learning)
Date
UGC Approval (Graduate-Level Courses Only)
Date
Chief Academic Officer; Extended Campuses (or Designee)
Date
Effective Fall 2016
MBA 610 Global Marketing
Course Syllabus
General Information
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Business and Administration
MBA 610 Global Marketing
Semester: TBD
2 Units
Instructor's Name: TBD
Office Address: TBD
Office Hours: TBD
Course Prerequisites
MBA Milestone (admission to the MBA program) and MBA 570 Global Economics
Course Catalog Description
This course examines marketing in a global economy. Students are exposed to the dynamic environment of international
trade and the competitive challenges and opportunities confronting today’s global marketer. A broad range of topics will
be covered including cultural, economic, political and social changes that have impacted the landscape of global
markets. Letter grade only.
Student Learning Outcomes



Marketing Concepts – Explain key marketing concepts in the context of the global environment
Marketing Practices – Assess marketing tools, practices and experiences used to address multi-national business
opportunities and multi-national ethical decision making
Marketing Strategy – Examine various programs and strategies used to create a sustainable competitive
advantage in the global marketplace
MBA Program Outcomes




Ethical Business Practices – Develop ethical and sound business practices based on leading industry standards in
marketing, accounting and finance, management, operations, and supply chain management.
Business Problem Solving – Evaluate business problems, formulate and then apply solutions based on financial
and strategic information including the global business environment.
Business Communication – Apply effective written, oral, and non-verbal communication skills in a cross-cultural
business environment.
Business Teams and Leadership – Build multi-cultural teams and evaluate multi-cultural leadership in
contemporary business environments including virtual context.
NAU Learning Outcomes
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Communicate effectively, in written, oral, and non-verbal forms of expression.
Apply critical thinking, information literacy, quantitative reasoning, and scientific reasoning.
Articulate the shared and unique contributions that result from diversity in global, social, cultural, and
environmental systems.
Demonstrate the depth and breadth of knowledge required to meaningfully participate in local and global
societies.
Effective Fall 2016
Course Structure
Course is a combination of readings, short lectures, cases, and papers involving effective professional writing, oral or
written discussion including critical thinking and problem solving.
Textbook and required materials
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A global marketing textbook (such as Keegan et al., Global Marketing 7th Ed, 2013. Prentice Hall ISBN
0132719150 or Cateora et al., International Marketing 16th Ed, 2013 McGraw-Hill ISBN 0073529974)
Readings from current literature
Course Outline
1) Global marketing concepts
a) Marketing theories and practices
b) Global marketing, including similarities and differences by culture and region
2) Global marketing business practices
a) History, social, political and cultural characteristics of global regions and selected countries
b) Marketing, business practices and competitive advantages of global regions and selected countries
3) Global Marketing Plan
a) Analysis and synthesis of information into an integrated marketing plan for an original produce or service in a
country of their choice.
Assessment of Student Learning Outcomes
The majority of assessment is individual work.
1) Methods of Assessment
a) Case Analysis papers
b) Online discussions and/or mini-papers
c) Exam(s)
2) Timeline for Assessment
a) Referenced online discussions for topics and/or cases
b) Mini-paper for every topic (discussions may substitute for mini-papers),
c) Project/assignment deliverables,
d) Midterm and/or final exam
Grading System
~35% Discussions
~15% Mini-papers
~40% Project/assignment deliverables
~10% Final
~10% Participation
Note: These percentages are a guideline and may vary plus or minus 10% at the instructor’s discretion and with the
understanding that some assessment items may be combined.
Note: Project deliverables may be individual or group at the instructor’s discretion.
Grades will be assigned on the basis of total points earned relative to the following scale:
>= 90%
A
80% ~ 89% B
70% ~ 79% C
Effective Fall 2016
60% ~ 69%
< 60%
D
F
Final grades may be based upon a curved scale representing lower point values than those above.
Course Policies

Late Work and Alternative Tests/Work
You are expected to complete all tests and assignments by the stated date. At the instructors discretion
participants may make arrangements before the lab quiz./exam and the lab quiz/exam may be taken early
(unless a documented emergency situation has occurred).

Attendance
For the purposes of this class, timely discussion participation is considered attendance. Failure to attend will
result in a reduced participation grade.

Statement on Plagiarism and Cheating
Masters in Administration students are expected to meet the highest professional academic standards.
Academic dishonesty is not tolerated in any course within the Masters of Administration program. Academic
dishonesty includes, but is not limited to the following:
 Use of unapproved material for a test or assignment,
 Plagiarism is the act of passing off the ideas or work of another as one's own without crediting the
source,
 Falsification, fabrication, or use of misleading data, information, or citations,
 Submission of academic work prepared for a different class without instructor approval,
 Prohibited collaboration,
 Misrepresentation of personal circumstances to justify an extended deadline;
 Copyright violation,
 Giving or taking undue credit for team projects and activities,
 Assisting or knowingly allowing another student to violate the academic dishonesty policy.
Any of these actions will lower your assignment grade and may result in an F for the course. Academic
dishonesty is reported according to the policies set forth by Northern Arizona University.
NAU Policy Statements
Attach the Safe Working and Learning Environment, Students with Disabilities, Institutional Review
Board, and Academic Integrity policies or reference them in the syllabus. See the following document for policy
statements: http://nau.edu/OCLDAA/_Forms/UCC/SyllabusPolicyStmts2-2014/
Effective Fall 2016