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DAVID BEXLEY
200 West Jackson Boulevard, Chicago, IL 60613, 312-555-1212, [email protected],
http://www.linkedin.com/[yourURL]
E-COMMERCE/ONLINE MARKETING DIRECTOR
Cutting-edge marketing professional with 10 years of e-commerce experience who has achieved doubledigit revenue growth for consumer products for Fortune 500 companies and emerging firms.
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Consumer Marketing and Sales
Social Media Strategy & Implementation
E-Commerce Strategy and Web Site Design
Search Engine Optimization/Internet Marketing/Online Advertising
Marketing Metrics Analysis and Reporting
Strategic Planning and Competitive Market Analysis
PROFESSIONAL EXPERIENCE
Eldstrom
Top 10 U.S. sportswear manufacturer
Chicago, Illinois
2005–Present
Director of E-Commerce
Create and execute online marketing strategy using pay-per-click campaigns, search engine optimization,
affiliate marketing, and comparison shopping engines. Manage $2 million marketing budget.
 Increased e-commerce revenue by 20 percent annually
 Grew customer e-mail list to 45,000 in 18 months via viral promotions and creative partnerships
 Increased click-through rates by 35 percent and e-mail open rates by 28 percent through
redesigned consumer marketing e-mail template and subject-line testing
Home-Mart
Major regional home goods retailer
Chicago, Illinois
2002–2005
Internet Specialist
Used advanced skills in Web design, Web development, and marketing to create digital content, graphics,
and marketing and advertising campaigns, address customer concerns, and improve user experience.
 Increased customer satisfaction rates by 20 percent annually
 Reduced department expenditures by 10 percent annually by initiating technology upgrades
 Created company’s first e-mail marketing database. Designed and executed e-mail marketing
newsletters and promotions. These efforts increased digital revenue by 25 percent annually.
EDUCATION
MBA in Marketing, DePaul University, Chicago, Illinois, 2006
Bachelor’s of Arts in Marketing, cum laude, DePaul University, Chicago, Illinois, 2002
PROFESSIONAL AFFILATIONS
Member, American Marketing Association, 2002–Present
Member, eMarketing Association, 2009–Present
Member, Internet Marketing Association, 2002–Present
PROFESSIONAL CERTIFICATIONS
Professional Certified Marketer, American Marketing Association
Certified Internet Marketer, Internet Marketing Association