Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Marketing plan wikipedia , lookup
Neuromarketing wikipedia , lookup
Networks in marketing wikipedia , lookup
Market environment wikipedia , lookup
Customer satisfaction wikipedia , lookup
Marketing research wikipedia , lookup
Advertising campaign wikipedia , lookup
Green marketing wikipedia , lookup
Marketing ethics wikipedia , lookup
E-commerce marketing Marketing II E-marketing Using the Internet and related technologies to complete significant marketing activities Uses Ads for products or services “chat” w/customer service rep Compare products/prices Conduct research Process orders Transfer funds E-commerce-A company’s use of the Internet to support or complete business transactions Impact of the Internet Increase speed of consumer research Make purchases without leaving home Immediate help on-line for consumers Employees can stay in contact from remote locations Track orders Immediate access to research Easier access to suppliers E-commerce competition For traditional marketing most competition is from businesses located nearby For e-commerce, anyone with a computer is a potential customer Anyone offering similar service or products over the Internet is a potential competitor Customer Relationships Goal is to develop long, successful relationships with their best customers E-marketing requires a business to understand how and when their customers want to be contacted, and information they want to receive Plus they need to know how long customers are willing to gather information, order products, and work with customer service personnel. Not all on-line customers want to complete all of these items on-line, some prefer phone or faceto-face meeting for certain activities. Questions to consider? What type of target markets are a good fit for e-marketing? What are some of the problems with emarketing and e-commerce? What types of companies would do better in an e-commerce rather than an actual building location?