Download Marketing Mix - Promotion PP

Marketing Mix
‘Promotion’
What is ‘Promotion’ used for?
• Introducing a new product to the market
• Creating interest in a product
• Reinvigorating a product where sales
have dropped
Promotion Methods
Businesses will use a variety or mix of
promotional methods in order to get their
product known & sold to consumers.
These include;
A. Advertising
B. Direct Marketing
C. Sales Promotion
A. ADVERTISING
The steps for ADVERTISING your product
1. Identify the target group
2. Develop marketing objectives
3. Calculate the budget
4. Decide on the key message
5. Decide on the advertising medium
6. Create the advertisement
7. Evaluate the advertising campaign
Activity
• Question One p. 194
• Question Two p. 194
‘Hot Potato’
• In groups of two create a PP (no more
than three slides) on one of the seven
steps of ADVERTISING. The teacher will
allocate your step. Present in 20 mins!
B. DIRECT MARKETING
Direct Marketing combines advertising,
selling & distribution & sometimes other
sales promotions such as special offers
and competitions.