Download Four Ways Analytics Think Like You

Artificial Intelligence:
Four Ways Analytics
Think Like You
The rise of robotics has mirrored a boom in artificial
intelligence (AI)—analytic software that mimics what we
know about how humans think. Analytic algorithms
power increasingly intelligent
machines that perform
advanced human tasks.
It’s not science fiction
—AI analytics are
already used in
many business
applications.
Here are four
examples of
analytics that
imitate the
way you think,
and how they
are used.
Neural
Networks
Data
(Transactions)
INSPIRED BY:
Neurons in the brain that
store knowledge in their
connections to other
neurons and the strength
of those synapses.
Input Layer
(Features)
Number of
Transactions
in Last Hour
Large Dollar
Amounts
Merchant
Category
Code
01001011101010
11000101010101
01010101010101
0101
EXAMPLE BUSINESS USE:
Detecting payment fraud.
Hidden
Layer
(Identifies
Relationships)
HOW IT WORKS: Makes
connections between
incoming data and specific
outcomes, changing the
“weight” of connections to
learn the relationships between inputs and improve
performance.
Rapid
High-Risk
Expensive
Transactions
Output Layer
(Score Calculations)
Neuron
(processing element)
Fraud Score
Calculation Time =
40–60 Milliseconds
“Weight”
Deep Networks
INSPIRED BY: How neurons in the brain use multiple stages of processing in
the visual cortex to learn to recognize faces and classify objects.
EXAMPLE BUSINESS USE: Automatic video analysis and speech transcription.
HOW IT WORKS: Combines bits of data into features, assembles features into
more complex parts through multiple processing layers.
Diagonal
Line Node
Face Node
Cat Node
NeuroDynamic
Programming
Internal State
INSPIRED BY: Reward system of
the brain, which enables us to
learn complex task sequences
through pleasurable or painful
reward signals, which occur later
in time.
Learning Rate α
Inverse Temperature β
Discount Factor γ
Action
EXAMPLE BUSINESS USE:
Automated agents used in travel
booking.
Environment
HOW IT WORKS: Calculates
impact of next step and all future
possible steps to continually
evaluate best next step to reach
desired outcome.
New State
Reward
Cyber-Analytics
INSPIRED BY: How the brain controls the body and its actions through synapses.
EXAMPLE BUSINESS USE: Identifying when malware has taken over computer.
HOW IT WORKS: Identifies the command and control relationship between
two entities, such as a “bot” on an infected computer and the “bot master”
that controls the bot.
Bot
HTTP
C&C
Server
Botmaster
Sources:
http://securityaffairs.co/wordpress/13747/cyber-crime/http-botnets-the-dark-side-of-an-standard-protocol.html
http://theanalyticsstore.com/deep-learning/
https://www.cs.utexas.edu/~eladlieb/RLRG.html
www.fico.com/infographics
© 2014 Fair Isaac Corporation. All rights reserved.