Download POSITION DESCRIPTION Name: Job title: Marketing Coordinator

POSITION DESCRIPTION
Name:
Job title:
Marketing Coordinator – Primary
Date:
July 2015
Department:
Primary Marketing, School Division
Reports to:
Marketing Supervisor
Basic purpose:
The Marketing Coordinator – Primary will contribute to the sales success of Nelson Cengage Learning
(Primary) - School Division by assisting the Marketing Supervisor in the ongoing development and execution of
the Nelson Primary marketing strategies.
The Marketing Coordinator – Primary will execute the promotion of Nelson Primary products in all channels
throughout Australia and New Zealand.
The Marketing Coordinator – Primary will ensure marketing and sales information collected from the field is
utilised in the appropriate manner in order to generate and increase revenue in all regions.
Principal accountabilities:
Key Outcome
and Area
% of
Total
Job
Objectives and Tasks
Core Competencies
Standards
Catalogue and
order forms
25%
• Liaise with the sales managers and
publishers to ensure correct product
information is received in a timely
manner.
• Meticulous attention
to detail
• Customer-first
focus
• Project management
and planning skills
• Meet target
completion dates
• Ability to meet
deadlines and
performance targets
• Teamwork
• Ensure product prices for each
financial year are accurate.
• Proofread and check information for
catalogues and order forms.
• Ensure all ISBNs are accurately
recorded in catalogues, order forms
and on the price file.
• Brief designers on corrections and
layout and project manage the
correction process.
• Any other duties as directed by the
Marketing Supervisor.
• Multi-tasking and
time management
• Excellent written and
verbal
communication skills
• Experience in
managing the
catalogue process
• Embraces CL core
values and
competencies and
standards
• Friendly, proactive
communication
• Creative thinking
and initiative
• Achieving
deadlines
Regularly
update the
Primary
Department
Cengage
website
20%
• The Marketing Coordinator is
responsible for ensuring information
on the Primary School Division
websites is up-to-date and accurate.
This will involve:
-
-
Adding new product information,
graphics and other marketing
support material into PIM and
Dotnetnuke.
Periodically check pages on the
website to ensure information
and graphics are current and upto-date
• Excellent written and
verbal
communication skills
• Meticulous attention
to detail and follow
through
• Excellent editorial
skills
• Product and market
knowledge
• Effective time
management skills
• Customer-first
focus
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Proactive problemsolving
• Drive for results,
ability to meet
deadlines
• Deal with ambiguity
-
-
Plan and execute slider updates
on the Primary home page to
reflect new releases.
Maintain RepSpace, ensuring PD
Calendars and all other items are
uploaded as briefed.
• Intelligent use of the
internet
• Innovation
• Sound
administration skills
• Excellent listening
skills
• Fast and accurate
keyboard skills
• Product knowledge
• Medium level
understanding of
social media and
online marketing
• Willingness to use
technology and
prepared to be
trained on systems
implemented at CLA,
i.e. PIM, Dotnetnuke
• Accurate inputting
of information
• Embraces CL core
values and
competencies
• Going the extra
mile to achieve the
best possible
outcome
• Ability to work
independently
without excessive
supervision
Initiate and
process
marketing
collateral and
marketing
campaigns
20%
• Under the direction of the Marketing
Supervisor, the Marketing
Coordinator will assist in preparing
copy for brochures, catalogues and
websites.
• Meticulous attention
to detail
• Customer-first
focus
• Excellent editorial
skills
• Product knowledge
• The Marketing Coordinator will
proofread all promotional material
prior to publication to ensure
information, graphics, prices and
ISBNs are correct.
• Skilled and
systematic use of
Microsoft Office
applications,
including Word,
Excel, PowerPoint,
Outlook
• Prepare briefs to be submitted to the
marketing designer ensuring the
marketing objective, job
specifications and deadlines are
clear and achievable.
• Monitor progress of jobs submitted
to the marketing designer(s) and
ensure a proof is circulated and
signed off by all stakeholders.
Marketing Coordinator – Primary
• Meet target
completion dates
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Ability to prioritise
work and manage
work time
accordingly to meet
deadlines
• A positive attitude
to problem-solving
• Ability to work in a
hectic environment
• Show respect for
others
• Friendly, proactive
communication
2
• Assist with the planning, preparation
and execution of marketing plans.
• Assist with conceptual ideas to
market key product.
• Ability to handle
more than one
project at one time
• Excellent
organisational skills
• Assist with email campaigns.
• Ensure all content used for
promotions material, including social
media is accurate and consistent
with CLA branding guidelines and
adheres to Copyright laws.
• Adherence to and
maintenance of
CLA brand
standards
• Adherence to
Copyright laws
• Ability to listen and
understand
marketing,
publishing and
editorial aims
• Contribute to
discussion in a
friendly, clear
manner
• Proven problem
solving skills
• Ability to listen and
understand
customer needs
• Ability to work to
deadlines
• Creates new and
unique ideas
• Excellent writing and
proof reading skill
• Comprehensive
understanding of
CLA branding
guidelines, Privacy
and Copyright laws
Industry
conference
management
and
coordination
10%
• Assist the Marketing Supervisor in
the coordination and organisation of
conference attendance for Nelson
Primary product and personnel.
• Assist the Marketing Supervisor to
organise details of any industry
conference, co-ordinate displays and
any personnel required to attend.
• Plan and book participants’
involvement (conferences
attendance and special events).
• Provide conference / event support,
including mailing, price lists, and
other duties as directed.
• Liaise with other marketing staff to
ensure display item transit, to
maximise effectiveness for
conference involvement, increase
positive outcomes from conference
involvement and maintain consistent
and powerful branding across all
conferences.
Marketing Coordinator – Primary
• Ability to prioritise
and follow through
• Excellent
organisational and
project management
skills
• Team work
• Industry conference
involvement by
Nelson Primary
• Participants
resources at
conferences and
promotional
activities including
displays
• Ability to listen
• Proven problem
solving skills
• Active conference
participation and
attendance
• Anticipate needs of
others
• Planning and
strategic skills
• Excellent
presentation skills
and the confidence
in running group
conference sessions
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
3
• Maintain the Conference Calendar.
Magellan
database and
administrative
duties
10%
• The Marketing Coordinator (with
assistance from the Marketing
Assistant) is to ensure the Primary
School Division customer database
is up-to-date and accurate. This will
involve:
-
Information such as contact
names, addresses, phone
numbers and email addresses is
correct
-
Entering in new customer data
elicited through competitions,
surveys etc
-
Using mail merge, transferring
the information into Excel files for
direct mail and email campaigns
• Assist with the acquisition of local
competitor marketing material for our
competitor files.
• Industry
conferences run
according to
planning
• Meticulous attention
to detail
• Ability to listen and
understand
marketing,
publishing and
editorial aims
• Thrive in a
collaborative
environment
• Friendly, proactive
communication
• Sound
administration skills
• Going the extra
mile to achieve the
best possible
outcome
• Excellent
organisational skills
• Show respect for
others
• Fast and accurate
keyboard skills
• Adherence to
Privacy laws
especially
regarding the
collection of
customer
information
• Comprehensive
understanding of
Privacy laws
especially regarding
collection of
customer information
• Assist with any other administrative
tasks as required.
• Export data for mail out as required.
• Assist in the training and support of
sales representatives in Magellan in
relation to marketing requirement
when needed.
Content and
social media
marketing
5%
• Assist the Marketing Supervisor with
planning a social media calendar to
maximise coverage.
• Ensuring content is current,
engaging and regularly updated.
• Manage and execute posting of
social media messages (Facebook,
Twitter, YouTube, LinkedIn) as
discussed with the Marketing
Supervisor. Coordinate engaging
and consistent content delivery
through social media, competitions,
newsletters, white papers and
websites.
• Ensure Company Social media
policies and procedures are adhered
to, especially when dealing with
negative feedback.
• Report regularly to the Marketing
Supervisor social media activity and
outcomes.
Marketing Coordinator – Primary
• Knowledge of
content and
relationship
marketing
• Knowledge of social
media marketing in
B2B environment
• Ability to listen and
understand
marketing aims and
stakeholder
strategies
• Meticulous attention
to detail
• Ability to follow
policies and
procedures
• Cengage Learning
and Nelson
Primary presence
on social media
sites
• Customer feedback
and engagement
• Up to date and
relevant content
• Content aligned
with policy and
current group
strategy
• Adherence to
Cengage
Learning’s policies
and procedures
• Creates new and
innovative ideas
4
• Strategic thinking
and knowledge of
the impact social
media strategies and
tactics may have in
the marketplace
• Adherence to CLA
branding
guidelines, Privacy
and Copyright laws
• Timely reports
• Understanding of
Cengage Learning’s
Social Media Policy
• Comprehensive
understanding of
CLA branding
guidelines, Privacy
and Copyright laws
Continuous
Improvement
5%
• Actively seek opportunities to extend
and enhance personal knowledge
and skills in order to better support
customers and colleagues. This
includes but is not limited to:
knowledge regarding Privacy laws,
Copyright and Branding guidelines,
marketing trends, social media
content etc.
• Problem-solving
abilities with keen
attention to detail
and follow through
• A willingness to
support and help
others
• Seek opportunities to enhance
documentation, processes and
supported systems to improve
processes and procedures.
• Participation and
contribution of
processes
improvement
projects
• Keep abreast with the continual
change in technology developments
and share knowledge with manager
and team.
5%
• Be aware of duty of care and act in a
safe manner.
• Ensure all company WH&S policies
and procedures are adhered to.
• Be familiar with property security,
first aid and fire emergency
procedures.
• Report any hazardous situations,
incidents or accidents and take
immediate action if applicable to
reduce risk of injury.
• Self-initiated
training and
development of
knowledge
• Demonstrated
initiative for issue
resolution and new
ideas to add value
to users
• Supports Continual Improvement
processes throughout the entire
project including supporting Project
Managers during the audit process.
Workplace
Health and
Safety
• Continuous
improvement and
improved efficiency
• A positive attitude
to problem-solving
• Ability to follow
policies and
procedures
• Adherence to
WH&S policies and
procedures
• Ability to use
initiative and take
responsibility
• Increased WH&S
awareness
• WH&S aware
• A positive attitude
to WH&S
• Analytical and
problem-solving
abilities
• Reduction of
number of WH&S
incidents
• Participate in WH&S investigations
when required.
Marketing Coordinator – Primary
5
Direct reports:
Nil
Main contacts:
Internal:
Primary Department: Marketing Supervisor, Primary Sales Manager, Marketing
Assistant, Graphic Designer, sales team, publishing team, Professional
Development team
External:
Conference organisers, teachers, promotional companies, direct mail house.
Education / Qualifications / Experience:
Degree or Diploma in Marketing, PR or advertising or equivalent industry experience
Cengage Core Competencies:



Speed: Proactively gets things done quickly, with a high quality of work. Overcomes barriers and
continually finds ways to be more efficient.
Focus: Identifies core business problems and opportunities; seeks and proposes solutions while
avoiding distractions. Persists through achieving deliverables.
Collaboration:
Committed to helping others be successful; partners with key organisational
stakeholders, individuals and teams outside own functional area to promote business alignment.
Marketing Coordinator – Primary
6