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Electronic Media: Then, Now, and Later 3e
Norman J. Medoff and Barbara K. Kaye
TEST BANK: Chapter 10
True/False
1. The broadcast star model shows the interdependence among various groups/organizations,
businesses, and broadcast stations.
True
2. To defend itself against charges of libel, a broadcaster can demonstrate that the allegedly
defamatory statements are true.
True
3. Toll broadcasting was the first model by which airtime was sold to generate revenue, but it has
not been used since the 1950s.
False
4. The U.S. Telecommunications Commission grants broadcast licenses and regulates
broadcasting.
False
5. Spot advertising gave networks more commercial inventory to sell to advertisers.
True
6. “Checkbook journalism” refers to employers who rely on freelance journalists.
False
7. The RTDNA (Radio Television Digital News Association) has issued a code of ethics to guide
its members facing ethical issues.
True
8. The 1941 Report on Chain Broadcasting led to the creation of ABC, because NBC was forced
to divest one of its two networks.
True
9. The FCC evaluates a number of factors when selecting a broadcast licensee but will not grant
a license to a convicted felon.
True
10. Earning a construction permit is the last step in becoming an officially licensed broadcaster.
False
11. Review of a station’s employment practices is an important part of keeping one’s broadcast
license.
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True
12. Both commercial and noncommercial broadcast stations must keep a “public file”—radio
stations must keep relevant documents in this file for 7 years and television stations for 5 years.
True
13. An ABC affiliate partnering with a Fox affiliate in the same town could be an example of an
LMA pairing.
True
14. The local television ownership (LTVO) rule allows a single entity to own two television
stations in the same market if financial distress can be shown.
False
15. Cross-ownership is another term for group ownership.
False
Multiple Choice
16. Which of the following is not a model to finance radio stations?
A. the per-set-tax model
B. the voluntary audience contribution model
C. the government subsidy or ownership model
D. the RQS model
17. A program-length infomercial for a skin-care system is an example of
A. the toll broadcasting model.
B. the sponsorship model.
C. the spot advertising model.
D. none of the above
18. The program The Kraft Music Hall is an example of
A. the toll broadcasting model.
B. the sponsorship model.
C. the spot advertising model.
D. none of the above
19. Paying a monthly fee to access The Wall Street Journal online is an example of
A. the toll broadcasting model.
B. the sponsorship model.
C. the spot advertising model.
D. none of the above
20. Which of the following is not a component of the broadcast star model?
A. network-affiliated television stations
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B. FCC
C. FTC
D. audience
21. Which of the following would disqualify someone from owning a broadcast station?
A. not being a U.S. citizen
B. not living in the town where the station would operate
C. owning more than five radio stations across the country
D. not being at least 40 years of age
22. A broadcast station’s balance statement shows
A. the balance between television audiences and cable audiences.
B. the station’s assets and liabilities.
C. how much revenue the station receives in a given period of time.
D. none of the above
23. ____ refers to a station being owned by one company but operated by another.
A. Cross-ownership
B. Streamlining
C. Duopoly
D. Local marketing agreement
24. ____ refers to a single entity owning more than two radio stations in a market.
A. Cross-ownership
B. Streamlining
C. Duopoly
D. Local marketing agreement
25. The rule that local cable providers include all over-the-air TV channels in its basic lineup is
A. must-carry.
B. retransmission consent.
C. cable content agreement.
D. none of the above
26. The practice of requiring cable companies to pay local TV stations for the right to include the
local TV signals is
A. must-carry.
B. retransmission consent.
C. cable content agreement.
D. none of the above
27. The fact that _____ provides the basis for the government’s regulation of broadcasting.
A. newspapers contributed to the American revolution
B. the electronic spectrum is a scarce resource
C. political pressure was being placed on broadcasters
D. none of the above
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28. This type of defamation occurs when the offending statement is spoken.
A. libel
B. slander
C. derogation
D. calumny
29. Reverse compensation refers to
A. cable companies being supported by subscriptions.
B. advertisers being paid to advertise on a station.
C. a network paying a station a fee to air the network’s programming.
D. a station paying a network for programming.
30. This type of defamation occurs when the offending statement is printed.
A. libel
B. slander
C. derogation
D. calumny
31. Which of these is the most severe type of FCC sanction?
A. letter of reprimand
B. forfeiture
C. short-term renewal
D. nonrenewal or revocation
32. Consolidation led to a media market that is increasingly
A. regulated.
B. signal driven.
C. reverse compensated.
D. oligopolistic.
33. Which of the following is increasingly being used to select broadcast licensees?
A. full review of each applicant
B. lottery
C. auction
D. none of the above
34. A station’s profit-and-loss statement includes
A. the revenue generated by the station.
B. the expenses incurred by the station.
C. the station’s financial “bottom line.”
D. all of the above
35. Media cross-ownership
A. refers to an entity owning both a newspaper and a broadcast station in the same
market.
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B. is permitted when conditions of financial distress are presented.
C. both A and B
D. none of the above
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