Download Product Marketing Manager

Product Marketing Manager
At SimpleTuition, our goal is to make it easier for students and their families to afford higher education. We offer
tips, advice, interactive tools and deals to ensure students plan better for the cost of college, pay less for collegerelated expenses, and are smarter about how they manage and pay back their student loans. This is an
opportunity to join a growing team dedicated to helping college students make smart decisions about how they
pay for college and understand the impact of those decisions on their future.
About the Position
We are looking for an energetic, self-motivated individual who will thrive in a fast-paced start-up environment.
The Product Marketing Manager will be a key member of the Marketing team and report directly to the VP of
Marketing. The qualified candidate will be responsible for developing, coordinating and executing all marketing
programs for SimpleTuition’s two newest products: SmarterBank (a bank account that earns rewards which help
pay down student loans) and SmarterBucks (a rewards program that helps pay down student loans). Both products
are new strategic initiatives for SimpleTuition.
The Product Marketing Manager will define product messaging and positioning, develop marketing and
communication plans, manage the execution of those plans and measure and analyze program results. Primary
and secondary research may also be conducted to help inform product positioning and marketing campaign
design. If you are a quick learner, inquisitive by nature, detail-oriented, with good problem solving skills, you might
be what we’re looking for. If you obsess over what makes people tick, are curious about why they buy the
products they do and want to help a generation of college graduates get out of debt faster, you’re definitely who
we’re looking for.
Responsibilities Include:

Develop product marketing plans for SmarterBank and SmarterBucks Rewards that meets defined product
goals.

Refine product positioning within the context of other SimpleTuition products as well as competitive
banking and rewards products.

Determine segmentation plan for SmarterBank and SmarterBucks customers.

Develop targeted messaging and differential treatment for each customer segment.

Work with copywriters, designers and web developers to design and build marketing assets (email
templates, landing pages, banner ads, etc).

Manage execution of marketing plan, working with acquisition and retention teams to ensure program
dates are met and the appropriate messages are delivered to the right segments and channels.

Analyze program results and optimize messaging and channels to increase conversion.

Conduct focus groups, online surveys and one-on-one interviews to gather product feedback that can
improve the product and/or inform marketing messages.

Conduct competitive analysis to evaluate product positioning in the market.

Work with product and engineering teams to share product feedback, increase conversion, improve
product features and user experience and inform product development priorities.

Work closely with senior executives, including CEO and EVP, Banking & Rewards, to review program plans
and results.
Qualifications:

BA/BS or equivalent is required (concentration in Business/Marketing a plus).

4-6 years of consumer-focused product marketing, online marketing or product management experience
(experience with online media, email marketing, social media and events preferred).

Demonstrated success developing and managing targeted, cross-channel communications across multiple
customer segments.

Proven success marketing consumer financial services products (bank accounts, credit cards, etc) or
consumer rewards programs a plus.

Knowledge of direct response marketing, segmentation, testing and measurement techniques.

Proven ability to increase conversion and response rates through testing messages, channel mix and
conversion flow.

Ability to analyze customer data and develop customer segmentation models.

Experience with primary and secondary research and translating research findings in marketing
communications.

Dedicated team member capable of reaching out to build strong relationships with internal teams and
external partners.

Detail oriented with exceptional organizational skills and experience managing complex marketing
campaigns and projects.

Strong analytic skills with proficiency in Excel.

Outstanding presentation, written and oral communication skills, and ability to communicate comfortably
with management.
Highly motivated, proactive, energetic, self-starter looking to have a significant impact on business
success and willing to work closely in a fast-paced and dynamic environment.


Ability to problem solve, prioritize tasks, multitask, and manage time effectively.

Previous experience at either a start-up or technology-based company preferred
If you are passionate about results, come be part of a team that is committed to changing the way students pay for
college and graduates manage their debt. No recruiters please.
Company Description:
Since its launch in 2006, SimpleTuition has helped more than 10 million families afford higher education. While
continuing to help student save on the cost of college, SimpleTuition now also helps graduates manage and pay
down their student debt with its PayBackSmarter, SmarterBank and SmarterBucks offerings. SimpleTuition has
been featured in leading publications such as the New York Times, U.S. News & World Report, The Wall Street
Journal and Newsweek, and was named Best Financial Services Site by Kiplinger's. SimpleTuition is funded by Atlas
Venture, Flybridge Capital Partners, and North Hill Ventures and is headquartered in Boston, MA.