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COMM 1213 H1 COMP 4923 X1 Introduction and Course Overview 1 There is a lot of bad communication on the web … especially for humans Do you know a web page that sucks? – http://www.webpagesthatsuck.com/ – http://www.cedarcreekwoodshop.com/ In this course, we’ll focus on developing communication that does not suck… EG 2 Outline • Who we are / Who you are • Overview of course • Things you will need to have/get/do • Technologies that we will cover • Communications issues we will cover – Human communication vs. Human Computer Interaction (HCI) – Knowledge versus Information EG 3 Who we are: Emile Gould • BA (Rochester), MS (Rensselaer), PhD (Rensselaer) • Experience: – 10 years History Museums • Curator/Consultant - Kings Landing Historical Settlement, etc. – 10 years IBM • Human Factors Engineer – 1 year MapInfo • Human Factors Engineer – 8 years Adjunct Teaching Dalhousie, School of Business • Rensselaer Polytechnic Institute, Empire State College, State University of NY at Albany – 2 years Acadia – 6 years Private Consulting w/ Aaron Marcus & Associates EG 4 Who we are: Danny Silver • BSc (Acadia), MSc (UWO), PhD (UWO) • Experience: – 2 years Nova Scotia Provincial Government • Systems Programmer – 9 years MTT (now Aliant) • Programmer - Project Manager/Advisor – 3 years SHL System House • Technical Architect, Project Manager, Branch Management – 3 years Dalhousie, School of Business • Teaching, Research, Business Informatics – 7 years Acadia – 9 years CogNova Technologies (Private Consulting) DS 5 Who you are • Introduce yourself to your neighbour; tell him/her … – Your name – Three interesting things about you, but not what residence you are living in DS 6 Who you are • Introduce yourself to your neighbour; tell him/her … – Your name – Three interesting things about you, but not what residence you are living in • Now introduce your neighbour to the class DS 7 Overview of Course Let’s review the course webpage DS/EG 8 Things you need to have/get/do … • Advantage laptop, course text books • Digital photo of yourself • Agreement to publish your name, resume, photo on the web Attendance at next week’s team-building session Ability to link to ACME Ability to occasionally meet in the evening • • • • Readings for next two classes … DS/EG 9 Technologies that we will cover in the course • Basic Web components: – Internet, Web, Browsers, Servers, HTTP, SSL • Data types (text, image, video, audio) • HTML • Fundamentals of programming • JavaScript DS 10 Communications issues that we will cover in the course Introduction to human communication and Human-Computer interaction (HCI) : • Rhetorical model • Sender-Receiver model of communication • Parasocial interaction • Visual communication • Usability • Knowledge versus information 11 Rhetorical Model (Aristotle) People are persuaded by texts (“arguments”) on the basis of: • Logos (logical nature of the argument; reason) • Ethos (character of the speaker; ethics) • Pathos (emotion created in the listener) A skillful writer knows what type of arguments to create based on knowledge of the audience and the “rhetorical situation” 12 Sender-Receiver Model Shannon-Weaver model (1949): Transmits a message Sender Encodes Channel Receiver Receives Decodes Assimilates Reacts/ provides feedback 13 Parasocial Interaction ~ “Media equation” (Horton & Wohl, 1956) (Reeves & Nass, 1996) Both theories note that people treat mass media like real people and places • Develop relationships with websites • Make the same kinds of judgments about • attractiveness, credibility, trustworthiness Social psychology experiments rerun with computers found the same results 14 Visual Communication • Perceptual limits • Aesthetics • Visual rhetorics (Kress & van Leeuwen) – Perspective (realistic vs. subjective image) – Vertical angle (power) – Horizontal angle (involvement) – Size of frame (social distance) – Gaze (direct vs. indirect social address) 15 Usability Derived from experimental psychology: • Cognitive limits (5 +/- 2) • Dexterity Sociology, anthropology, and cultural studies • Needs of people who work in groups • Development of social and cultural norms and preferences 16 Next class • Attach to ACME > Notes – Personal introduction and goals for the course – Any concerns you have with the syllabus • Attach to ACME > Discuss – What is plagiarism? • Readings – Ch. 1 & 2 of Knuckles for Thursday 17