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ADFITS BUSINESS IMPACT REPORTS What is ADfits Gamification Marketplace? Discover Next-Generation Brand Experiences in a ! New Marketplace of Empowered Consumers. Rethink Advertising. adfits.com | ADfits Gamification Marketplace 1 " " " " " " " Rethink Advertising. " " " " Tables of Contents! " " Current State of Online Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3" The Elephant in the Room. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3" Ad Blocking is an Existential Threat to Digital Reach. . . . . . . . . . . . . . . . . . . . . . . . . . . 4" The March Towards The Empowered Consumer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4" Rethink Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4" How Brands Can Triumph Over Ad Blocking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5" New Revenue, More Engagement, Quantifiable ROI. . . . . . . . . . . . . . . . . . . . . . . . . . . 5" Case Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6" Sources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7" " " adfits.com | ADfits Gamification Marketplace 2 Current State of Digital Advertising! Rethink Advertising. The growth of digital technology has made the CMO's life more complicated. While the plethora of choices and places on which to engage with Consumers can be a boon to the business, it nevertheless makes measurement, prioritization, and ROI proof burdensome. " " Multiple layers of technology in the Ad Tech eco-system contribute to the problem. Marketers are faced with the challenge to ensure the safe placement of their Brand on digital sites." " The Elephant in the Room! With all this growth in Ad & MarTech, the industry is also experiencing significant growing pains. Today’s Marketers are under increasing pressure to prove the revenue and ROI on their marketing spend while combating challenges relating to ad fraud, view-ability, and reduced reach from ad blocking. " ! ONLINE ADVERTISING HAS AN IMAGE PROBLEM! " • Ad Fraud will cost $7.2 Billion globally as a result of nonhuman traffic (ANA)! " • Click-through-rates across all ad formats is an abysmal 0.17% (Smart Insights)! " • Ad View-ability is a problem when 56% of impressions are never seen (Google)! " • Ad Tech is completely fragmented with too many “middle men” (LUMAscapes)! " • 33% of Internet Users find display ads completely intolerable (PageFair)! " • Native ads trick people into believing they’re reading a real article (HubSpot) adfits.com | ADfits Gamification Marketplace 3 Ad Blocking is an Existential Threat to Brand Reach! Ad Blocking is $41.4 Billion global problem (PageFair & Adobe). Some Publishers have reported 20 to 30% of users blocking ads. Cutting through the noise of marketing is already challenging, but ad blocking makes it even more difficult forcing Brands to experiment with new approaches to counter the effects of ad blocking." " The March Towards the Empowered Consumer! Ad blocking is a strong statement from Consumers: they’re fed up with banner ads, slow page load times, and tracking that follows them around the Internet. Today’s connected Consumer believes in empowerment and choice, and they only want to know one simple thing: " “what’s in it for me?” ! " This new paradigm shift represents a massive opportunity for high growth Brands to discover new models of increasing ROI, loyalty, and audience engagement. " " Rethink Advertising! In the age of ad blocking, ADfits is rethinking advertising and expanding key partnerships. To counter the effects of ad blocking, ADfits has created a new Marketplace that enables Brands to harness the power of gamification and loyalty rewards. By launching an ADfits campaign, Brands gain access to deeply immersive gamification campaigns that deliver quantifiable ROI, deepen engagement, build loyalty, and create buzz with viral social media amplification. The ADfits Marketplace is driven by a “network” of empowered Consumers who connect with their favourites sites and follow the brands they love… on their terms, with their consent. This empowerment creates exponential value to Brands because they gain deep insight into the needs and wants of their audience, enabling them to deliver highly relevant, opted-in campaigns in the form of “Offer Cards.”" adfits.com | ADfits Gamification Marketplace 4 How Brands Can Triumph Over Ad Blocking! By connecting with Consumers in a new Ad Gamification Marketplace, Brands can leverage new tools to launch powerful campaigns that deliver the following results:" " " Opted-In Follower acquisition in a Marketplace where your Customers want to engage and interact with your brand daily." " " " Insights into the Brand preferences and needs of Consumers helping you deliver more targeted and relevant campaigns." " Loyalty in the form of deeply repetitive ad engagement, increased time spent with the Brand, and amplification that spreads virally on social media." " ! 1. Add Your Brand to the Marketplace to Grow Organic Followers " GROW FOLLOWERS IN THE MARKETPLACE! Brands can effortlessly grow relevant Followers by ensuring their Brand is visible within the Marketplace. This allows people to Follow the Brand in the Marketplace and get updates on upcoming Offer Card campaigns." " OPTED-IN CUSTOMER ACQUISITION! Acquiring Followers is akin to acquiring Opted-in Consumers. The ADfits Marketplace creates a one to one relationship between the Consumer and the Brand. This enables Marketers to prove the ROI on their marketing spend and engage with Consumers on a whole new level. " " " adfits.com | ADfits Gamification Marketplace 5 2. Use Templates to Launch “OFFER CARD” Campaigns " LAUNCH CAMPAIGNS WITH TRUSTED PUBLISHERS! When working with trusted Publishers, Brands simply need to answer one question: " “how many customers do we want to acquire?” " " "" " 1. Determine Budget! Budgets can range from 100 Offers Cards to thousands of Offer Cards." " 2. Choose Denomination! " Brands have the option to sponsor Offer Cards with Dollars, Points, Miles, or Stars in any denomination i.e. $1 per visit, $5 per visit, or even $100 per visit for high-end or luxury brands. " 3. Effortlessly Launch Offer Card ! Specify the dates for your Offer Card and we will automatically notify your Brand’s followers (including the Publisher’s followers) about the Offer Card campaign. Followers are encouraged to visit the site and engage with your Brand daily for a chance to redeem the Offer Card." " Customer Acquisition, More Engagement, Quantifiable ROI! Compared to traditional ads, Offer Cards represent a fundamental shift in how Brands reach and engage with Consumers. Offer Cards deliver a new medium to counter the effects of Ad Blocking and are designed to resonate with today’s empowered Consumer. People are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way to engage with the sites and the brands that give it to them. The ADfits Gamification Marketplace enables Brands to acquire customers, deepen engagement, and achieve quantifiable ROI on their media spend." " adfits.com | ADfits Gamification Marketplace 6 Case Study! A Gourmet Coffee Card Brand in the US needed a better way to reach and engage with Consumers. Traditional display ad campaigns were simply not delivering the ROI on their marketing spend and were also susceptible to being blocked by ad blockers. These ad placements also generated low click-through rates and delivered limited returns." " They wanted to experiment with ad gamification to reach and engage with Consumers. They also wanted an easy way to develop re-marketing opportunities. " " The Gourmet Coffee Card Brand chose ADfits to launch a campaign of 50 Offer Cards targeted to a small segment of their target audience. The results were astounding. Within minutes of launching, they acquired 61% of visitor email addresses, drove 8x more interactions over the course of the campaign, and achieved repetitive, prolonged Brand engagement. In today’s marketing noise, these results were astounding." " " " " " " " " " " " Sources:! http://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671#sthash.tHx4bSRw.dpuf" https://www.salesforce.com/blog/2016/02/key-trends-transforming-advertising-2016.html" https://blog.pagefair.com/2015/ad-blocking-report/" http://www.ana.net/content/show/id/botfraud-2016" http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/" https://www.thinkwithgoogle.com/infographics/5-factors-of-viewability.html" http://www.lumapartners.com/resource-center/lumascapes-2/" http://downloads.pagefair.com/reports/adblocking_goes_mainstream_2014_report.pdf" Toronto Life logo used for example purposes only. Toronto Life is not affiliated with ADfits." Jergens logo used for example purposes only. Jergens is not affiliated with ADfits." adfits.com | ADfits Gamification Marketplace 7 For more information on how ADfits can help you “Rethink Advertising” in the Age of Ad Blocking, please visit: http://www.adfits.com " Contact Us! Sales: 1+ 647-328-8001" Email: [email protected]" Follow: @ADfits Rethink Advertising. adfits.com | ADfits Gamification Marketplace 8