Download The Mall of San Juan

The Mall of San Juan will be a state-of-the-art, two-level, enclosed mall
featuring a 138,000-square-foot Nordstrom and a 100,000-square-foot Saks
Fifth Avenue. It will be the first upscale mall in Puerto Rico and the first and
only location on the island for both Nordstrom and Saks. The project will also
include a hotel and casino.
Opening March 26, 2015
We are currently looking for an outstanding Marketing and Sponsorship
Director to be part of the Management team at The Mall of San Juan!
Job Summary:
Responsible for developing and implementing a strategic sponsorship and marketing
plan for the center with the result of increased Net Operating Income (NOI), center sales
and traffic. Responsible for leadership within the center management team,
incorporating direction from the corporate office to achieve the result of superior
sponsorship and marketing performance, and positive stakeholder relations.
Responsible for managing and enhancing the customer service function in the center,
resulting in enhanced sponsorship opportunities. Participates as a member of the
management team and performs management duties.
Responsibilities include (but are not limited to):
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Selling and fulfilling local sponsorship programs (in partnership with the General
Manager and the Director of Partnership Relations and Center Sponsorship).
Consulting with the Corporate Sponsorship department on all local programs.
Accurate sponsorship implementation and cost analysis for each program. New
business development of potential sponsors and accountable for entire sales
process and negotiations with local sponsors.
Maintaining a robust sponsorship pipeline and supporting and flawlessly
implementing all corporate sponsorship initiatives.
Manages tracking and reporting on results of all local and national sponsorship
programs. Interpreting the Center’s market research, including standard and custom
studies. Oversee qualitative market research and/or data collection at the Center if
necessary and using market research analysis to enhance and/or revise
sponsorship and marketing strategies that are in place.
Developing, implementing and evaluating the performance of an annual marketing
plan and related budget, consulting with the GM and the Director of Center
Marketing. The Action Plan may include loyalty marketing, internet marketing, public
relations, advertising, special events and entertainment, in-center marketing, décor,
sales promotions, employee programs, tourism marketing, etc.
Efficient management and flawless execution of corporate-developed marketing
initiatives, including segmentation initiatives, interactive initiatives, social media
strategies, mobile marketing strategies and Holiday programs.
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Efficient management of people, projects and resources, including the marketing
staff, outside vendors, consultants, customer service contractors, and advertising
and public relations agencies. Demonstrating excellent and cost efficient time,
project and people management skills. Providing relevant coaching and training for
direct reports that are interested in and qualified for advancement opportunities.
Development of annual and monthly marketing budgets and preparation of budget
realignments, two to three times per year, while utilizing the Budget Plus system,
and for keeping costs in line with the budget. Design systems to gauge program
effectiveness against the annual marketing budget.
Establishing positive tenant relations and store productivity through retail focused
programs consistent with the Marketing Plan strategies. Lead tenant meetings as
necessary and encourage tenant participation in center-wide programs.
Developing and managing an annual retail-focused publicity plan as part of the
marketing plan. Responsible for establishing and maintaining positive media
relations and maximizing positive publicity for the center and its stores. Serve as a
spokesperson to the media for center stores relating to marketing activities and
retail/fashion direction. Manage production of timely, interesting and relevant press
releases and follow-up with the media. Support the General Manager in maintaining
positive relations with the media on all issues.
Planning, coordinating and executing a community relations plan. Network
professionally with the appropriate community leaders and institutions. If relevant to
marketing strategies, implement community events and support community
activities. Attend local community meetings and events.
Development and execution of an annual tourism marketing plan in conjunction with
corporate tourism strategies that address the center's appropriate visitor markets,
whether national/international, regional or local. Develop and manage tourism
programs and packages with key industry partners including tour operators, hotels,
CVBs, airlines, cruise lines and area attractions. Attend and exhibit at relevant
tourism trade shows, manage preparation, scheduling, appointments and follow up.
Advocating, initiating and implementing innovative customer service enhancements
to the center.
Supervise the gift card operation to maximize sales for the center. Monitor the center
in collaboration with the General Manager to ensure customer-sensitive issues and
problems are addressed promptly. Supervise and train the InfoPlace staff on a
regular basis.
Participate as an integral member of the total center management team. Perform
center management duties monthly and on holidays according to the schedule set
by the General Manager. Build and foster positive working relationships with all
center and contract staff. Act as the captain of a designated center goal and
responsible for achieving that goal.
Assist the General Manager in analyzing data and in writing the bi-monthly
manager’s report.
Other duties as assigned.
Knowledge, Skills and Abilities:
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Technical competency in all marketing disciplines
Strong marketing perspective
Proven sales skills
Knowledge of a sales process, developing a pipeline, interacting with potential
clients and strong negotiating skills
Strong computer skills, with proficiency in the Microsoft Office Suite
Strong written and verbal skills
Strong presentation and public speaking skills
Must have strategic planning and thinking
Must be creative and innovative in marketing tactical implementations
Must have a high level of initiative
Must have a strong sense of judgment
Ability to collaborate and work as a team orientation
Must have sensitivity in working through a complex and diverse organizational
structure
Ability to respond to high demands and expectations
Experience, Education and Training:
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Bi-Lingual in English and Spanish
Minimum of 3 to 5 years of industry experience is required or equivalent experience
in marketing and sponsorship/sales disciplines
Management and supervisory experience is required
Sales and sponsorship experience is required
Bachelor’s Degree in a related discipline is required or equivalent education and
experience
Master’s Degree in a related discipline is preferred
CMD designation is a plus
Essential Physical Requirements/Working Environment:
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Ability to use a computer for long periods of time
Must be able to sit for extended periods of time
Ability to handle documents and files
Ability to work well with others
Must be able to work under short-term deadlines and work under stress
Must be able to occasionally lift up to 10 pounds
Must be a able to travel occasionally, as required
Must be able to walk and stand for long periods of time
Must be able to stoop, kneel and bend
Must be able to arrange displays, collateral and event materials
Must be able to navigate event settings, multiple levels of a shopping center and
various retail settings on a frequent basis
Requires occasional long hours of intense work pace, especially during the Holiday
season
Ability to work nights and weekend, as required
Strong audio and visual acuity is required