Download Case Study: Consumer Packaged Goods, Food

Case Study: Consumer Packaged Goods, Food
Ampush successfully promoted two food brands for one client to reach
40% more users and achieve a 76X higher CTR
A major food brand asked Ampush to promote two of its premier
candy brands during the 2012 Holiday season with an emphasis
on generating impressions over engagement. Given this directive,
Ampush was able to source 40% more users at a lower cost than
comparable campaigns and achieve a CTR 76X higher with Page Post
Photo Ads (compared to organic Page Post Ads).
Objective
• Build a strong online brand awareness among each brand’s target
audience in order to create an effective springboard for future
offers and marketing campaigns as cost efficiently as possible
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Strategy
• Scaled promotion through Page Post Ads across key audience
groups
• Monitored CTRs and bids using real-time analytics in order to
further manage daily spend thresholds
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• Maximized ad views through value added impressions (i.e., organic
News Feed updates) created by targeted audience groups
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Results
• Because of Ampush’s Referred Intent based approach, value
added impressions reached 40% more users and significantly
CTR
76x
higher
Page Post Ads
extended the impact of the client’s promotion
Page Post Photo Ads
• Results also achieved a CTR 76X higher with Page Post Photo
Ads compared to standard Page Post Ads
Grand Prize Winners in Facebook
PMD Innovation Competition
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www.ampush.com | [email protected]