Download Rogue Resolutions partners up for sports performance study

Press Release
For Immediate Release
13 th Decem ber 2016
Rogue Resolutions partners up for sports performance study
Cardiff, UK: Welsh neuroscience solutions experts, Rogue Resolutions, have partnered up with
British cycle specialist, Ribble Cycles, for a live, in-store neuroscience study to test whether brain
stimulation can improve sports performance.
After establishing a relationship and mutual love of all things cycling, Cardiff based Rogue Resolutions
and Cardiff’s latest bike shop, Ribble Cycles, have teamed up to replicate a number of studies which
examine the effects of Transcranial Direct Current Stimulation (tDCS) on time to exhaustion and
physiological responses during high intensity, constant load exercise in order to prove or disprove the
theory that tDCS can increase time to exhaustion.
The study that will take place over two or three days will begin its first day of testing on Tuesday 13th
December at the Ribble Cycles Cardiff Showroom in St David’s Shopping Centre. Shoppers visiting
the centre will be able to see neuroscience in action first hand.
Managing Director of Rogue Resolutions, Andrew Thomas said “This is a really exciting project for us,
especially as public interest in brain enhancement grows. There is a real mixed bag of research out
there making claims one-way or the other. The truth is, nobody really has the answer yet because it’s
such a new area. More research needs to be done and I hope that our study can offer some valuable
insight. ”
The first round of testing is due to take place at Ribble Cycles city centre showroom in the run up to
Christmas. The increased footfall over the weeks in the run up to Christmas will provide both
companies with extended outreach and further brand awareness. Ribble will be providing the bicycle
and static trainer on which Rogue Resolutions plan to do their first phase of testing.
As research of this nature has only really come to the fore within the last 12 months there is a chance
that the results from this study could be published, should they be found to be of a significant value.
Ribble Cycles and Rogue Resolutions have the opportunity to be cited in this publication.
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Editors Notes:
Rogue Resolutions Ltd is a provider of integrated products and services to academic researchers in
the field of neuroscience. Products include brain stimulation, brain imaging, neuronavigation and eye
tracking devices. Rogue Resolutions is not a manufacturer, but has numerous agreements in place to
sell and distribute these products all over the world.
The company has been operating since July 2010 and was founded by Andrew Thomas and Dan
Phillips, both of whom had worked for a manufacturer of a specific type of brain stimulation devices.
They had identified an opportunity to offer a broader range of products that deliver a service focused
on helping academic researchers make use of multiple research techniques. The company has grown
recently and now has 6 employees.
About Transcranial Direct Current Stim ualtion (tDCS)
Transcranial direct current stimulation is a non-invasive form of brain stimulation, which uses constant,
low current delivered to the brain area of interest via electrodes on the scalp.
One of the aspects of tDCS is that it can achieve cortical changes once stimulation has ceased.
These changes lead to alteration in brain function. The length and intensity of the stimulation affects
the duration of those changes.
Transcranial Direct Current Stimulation is painless and safe for use on humans.
Press contact:
Steve Oldfield
[email protected]
+44 (0)7538 314216