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Product Liability
Jacob Bervig
Donny Moberley
Steve Staskiewicz
Introduction
Competition causes premature release
of products.
 Technical complexity has increased
severity and frequency of injuries.
 50 million product accidents a year.
 Annual cost of $50 billion.

Introduction Cont….
Jury verdicts favor injured party.
 Sympathy vote.
 Manufacturers try to presume these
costs and pass it on to the customer.
 Smaller companies forced into
bankruptcy.

Introduction Cont….

Three main reasons for product
injuries
– Behavior or knowledge of product user.
– Environment
– Designed poorly, defective.
Introduction Cont….
Companies can not totally account for
behavior or knowledge.
 Safety and quality must be engineered
into the product.
 Manufacturers are able to see safest
design better than product user.

History
Grain producers were held liable for
quality in ancient times.
 Quality was based on one sample.
 By fourteenth century textile sampling
was common.
 Seals and official stamps were used.

History Cont...
In the fourteenth century there product
lawsuits.
 By the middle of the eighteenth
century there were two concepts.

– Caveat emptor (Let the buyer beware)
– Privity of contract
History Cont...
1916 MacPherson V. Buick
 Buick held negligent by failing to
inspect defective wheel from supplier.
 Ended privity of contract and buyer
beware.

Product Safety Laws
Consumer Product Safety Act of 1972.
 Protect public against unreasonable
injury.
 Assist in comparing safety of products.
 Develop uniform safety standards.
 Promote research and investigate
product safety.

Product Safety Laws
Many states and municipalities have
their own laws.
 Similar laws

– Refrigerator Safety Act
– Flammable Fabrics Act
Exempted Products
Cars
 Boats
 Airplanes
 Food
 Drugs
 Cosmetics
 Tobacco and Poisons.

Product Liability Laws
Plantiff must prove causation in every
case.
 51% likely to have caused the injury.
 Proving defectiveness is the heart of
most court cases.
 Warranties help limit liability.

Defenses
Negligence
 Assumption of risk
 Misuse
 Statutes of Repose (useful life) 8,10,
or 12 years.

Financial Loss
Defendant losses more than money.
 Costs

– Recalls, replacements, reputation,
production delays, quality.
The Future
Asbestos, Dalkon shield, and
Bendectin grow 4% each year.
 Synthetic and toxic products.
 Europe adopting strict liability laws.

Prevention Program









Organization
New-Product Review
Initial Production Review
Periodic Production Audits
Control of Warranties, Advertisements,
Agreements, etc.
Warning Labels/Instructions
Complains/Claims
Retention of Records
Product Recall Plan
Organizational Structure
Dependent on size & talents
 Specify responsibilities
 Necessary authority
 Product-safety committee

-Legal
-Marketing
-Design
-Quality
-Manufacturing
-Safety engineer
New-Product Review




Prototype
First & least expensive
Consumer safety first
– Function, cost, sales appeal second
Will product work under conditions that:
1. Are adverse
2. Have been considered abusive
3. A plaintiff’s attorney will consider foreseeable

Product Review Team
Product Review Team

No preconceived notions about product

Evaluate product’s compliance with:
1.
2.
3.
4.
present and foreseeable standards
Applicable codes, laws, and regulations
Consumer requirements and anticipated use
Past injury data








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Crushing hazards
Shearing hazards
Cutting hazards
Entanglement haz.
Drawing-in hazards
Trapping hazards
Impact hazards
Puncture hazards
Abrasion hazards
Exposed live part

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
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
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Thermo hazards
Noise hazards
Exposure hazards
Fire hazards
Explosion hazards
Unexpected startup hazards
Electrostatic
exposure
Initial Production Review

First production items

Limited production run

Determine adequacy of factors
Warranties, Advertisements,
Agreements






Terms & conditions are limited to statement
of merchantability
Legalists analyze all advertising
Special warranty provisions?
Analysis of dealer distributorship/franchise
agreement of “defective” items
Nonconformity (unit)
Evaluation of cost problems of warranties
Warning labels/Instructions

Inadequate/nonexistent = negligence
Engineers are a no go
Symbols and pictures

Warning calls attention to danger

Instructions prescribe procedures


Complaints/Claims

Product safety engineer
–
–
–
–
–

Cause of complaint
Nature & seriousness of complain
Failure mode
Age of defect, present when sold?
Negligence of parties
The quicker the better
Retention of Records

Shipment, operator, machine, time,
etc.

Expected useful life of product plus 18
years.
Other considerations…

Product-Recall plan

Customer Service

Redress