Download Business Management (Marketing)

18
BUSINESS MANAGEMENT
(MARKETING)
410.D0
Dawson College offers two Business Administration programs at Dawson College: Accounting Management Technology and Business
Management (Marketing). Both programs follow the course of study in the first year to give students a solid business foundation in the
fundamentals of accounting and marketing. In the second and third years, the program is focussed on the particular area of study.
Business Management (Marketing) is a three-year career program that prepares students for direct entry into the workplace. Emphasis is placed on
electronic marketing and international business to give you the tools and knowledge required to operate in a rapidly evolving global environment.
Business Management (Marketing) students perform an observation stage in a retail environment in the fifth semester of the program
and a hands-on stage in an authentic business setting during the last semester.
Upon successful completion of the program, graduates
will be able to:
• develop a well-structured and well-integrated marketing plan
and an international marketing strategy appropriate to a
number of environments
• plan, develop and provide customer service
• manage sales functions and activities
• contribute to business methods and management
decision-making
• transfer acquired skills and knowledge across disciplines
• use computers and appropriate business software applications
to respond to international and analytical requirements and to
develop an e-marketing strategy
• use problem-solving and critical thinking skills to select, analyze
and interpret information
• interact and communicate effectively and professionally, both
orally and in writing, in both French and English
• demonstrate responsible self-management and the ability to
apply moral reasoning to personal, public and professional issues
Students are introduced to marketing concepts and various marketing research methods that provide a good understanding of the
customers’ needs and the competitive environment in which firms operate. The field of consumer behaviour is also fully explored. Students
further expand their knowledge with the study of the elements of the marketing mix (product, price, promotion and distribution).
The Work Option
Students in the Business Management (Marketing) program have
the opportunity to complete their program in six terms or choose
the Work-Study profile which allows them to have two paid work
sessions. The Business Administration programs at Dawson have
privileged relationships with large federal and provincial
governmental agencies, small and medium-sized enterprises as
well as with large multinational corporations.
The Work-Study profile offers several advantages to students, including:
• Acquisition of extensive, relevant and practical business experiences;
• Application of the acquired knowledge and skills in a
real business setting;
• Identification of professional strengths;
• Acquisition of important skills such as communications, team work,
cooperation, and interpersonal skills essential to today’s work environment;
• Financial incentives given that the Work-Study program offers
students the opportunity to earn an income during their studies.
Career Opportunities
Business Marketing managers perform tasks related to planning
and executing the conception, pricing, promotion and distribution
of products. Graduates may supervise a sales team and/or
manage a business. Typically, they work for retailers, wholesalers
or establishments specializing in the sale of products and services.
Admission Requirements
Diploma of Secondary Studies (DES), including
• Secondary V Language of Instruction
• Secondary V Second Language
• Secondary IV Science
• Secondary IV Mathematics
• Secondary IV History
or academic background judged equivalent to the DES.
Students with a DES missing any of the above subjects may
be admitted, space permitting, but may be required to
complete remedial courses.
Specific ministerial admission requirements*
Sec IV Mathematics - Cultural, Social & Technical
option 563-404/414
*For students graduating before June 2010 or from an Adult
Education Centre, the pre-requisite is Mathematics 436
The application deadline is March 1. This program accepts
applications only for the Fall semester.
For more information visit the program webpages
dawsoncollege.qc.ca
BUSINESS MANAGEMENT
(MARKETING)
18
410.D0
Course List
Year 1 Term 1
Year 2 Term 3
Year 3 Term 5
• Introduction to Economics
• Business Statistics
• Advertising
• Business Communications
• Career Management
• Observational Retail Stage
• Introduction to Business
• Marketing Research
• Human Resources Management
• Introduction to Computers
• Finance I
Physical Education
Humanities
English
• Business Computer Applications
• Sales Management
English
Complementary
• e-Marketing
Year 1 Term 2
Year 2 Term 4
Year 3 Term 6
• International Business
• International Marketing
• Marketing Strategy
• Introduction to Marketing
• Services Marketing
• Operations & Inventory Management
• Business Law
• Retail Marketing
• Negotiations
• Principles of Financial Accounting
• Integrated Marketing Communication
• Management
Physical Education
Humanities
French
English
• Consumer Behaviour
• Stage
and Supervision
Humanities
Complementary
Physical Education
French
English
Work Study Option
Year 3 Term 5
Year 3 Term 6 (Fall Term)
• Observational Retail Stage
• Marketing Strategy
• Advertising
• Operations and Inventory Management
• Human Resources Management
• Negotiations
and Supervision
• Sales Management
• Management
• Stage
Every student must take four
English courses, two French courses,
three Humanities courses, three
Physical Education courses and two
Complementary courses to receive
a CEGEP Diploma.
• E-Marketing
Humanities
Complementary
About Dawson College
Dawson College is located in Downtown Montreal in a historic building on 12 acres
of green space. The first English-language institution in the Quebec CEGEP network
is today one of the largest with approximately 10,000 students enrolled in more than
50 programs and profiles of study. The College occupies an entire city block and is
linked directly to the Atwater Métro station.
Dawson College
3040 Sherbrooke St. West
Montreal, Quebec H3Z 1A4
tel | 514 933 1234
[email protected]
Fees
Tuition is free for Canadian citizens or landed immigrants with permanent residence in
Quebec taking at least four courses per semester. A non-refundable $30 application fee and
about $200 in student fees are charged. Books and supplies cost between $500 to $1,000
per year, although visual arts supplies are more costly. Financial aid is available; contact
(514) 931-8731 ext. 1186 for more information. Fees are subject to change without notice.
dawsoncollege.qc.ca