Download MSN Brand Channels debut in Latin America, fully integrating brand

 MSN Brand Channels debut in Latin America, fully integrating brand content and
social networks in a single location
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Microsoft Advertising combines creativity and technology to create custom,
branded social web solutions for advertisers
New Microsoft Advertising solution is available first in Latin America
Santiago, Chile – December 5, 2011 – Microsoft Advertising today launched MSN
Brand Channels, a custom, co-branded digital advertising solution that seamlessly
integrates social sharing capabilities from Facebook, Twitter and e-mail, with other
brand content to help brands maximize their social impact and showcase their products
and services in a richer and more flexible online environment.
“Social is now a must-have for every digital marketing campaign”, commented Lovina
McMurchy, General Manager for Advertising and Online, Microsoft Latin America. “But
‘social’ is not a particular web destination, social is the expectation of consumers they
can participate in your marketing campaign. As such social needs to be ‘built-in’ to
every location across the web that a brand’s marketing may appear.” Social networks
have increased the way people interact with each other, creating an impact on the
frequency with which they share information, the amount of information they share, and
the places where they are sharing.
In addition to integration with social networks, MSN Brand Channels also include brand
customization, expanded content, display advertising, articles, videos, photos and other
engaging consumer experiences, and takes full advantage of MSN’s ability to deliver a
huge and highly engaged online audience of over 112 million people through the MSN
and Windows Live Latin America properties. MSN Brand Channels adapt to advertiser
needs, with turn-key, scalable solutions that also include media and can be viewed
across PCs, tablets, smartphones and most other mobile devices.
“We wanted to launch MSN Brand Channels first in Latin America, where people are
known for being highly social. Latin Americans have the most contacts on their
Messenger list, the most friends on Facebook and spend the most time on social
networks”, said McMurchy. “The secret to maximize the return on social media
investment is to generate the social word-of-mouth that drives purchase behavior.”
Research shows that the rates of both conversation-led (41%) and research-led (46%)
purchases are higher worldwide on MSN.com than they are on Facebook (17%) or
Twitter (9%)1, and MSN Brand Channels become a showcase that effectively blend brand
and consumer voices.
“Microsoft is a media company, a consumer technology company and one of the
world’s largest marketers. We offer a unique combination of creativity, technology,
media and services, research and metrics to better understand our users, ensuring that
our clients can take advantage of the latest media and technology opportunities”, she
added. “Across our network, our experiences are increasingly social. Whether it is our
close partnership with Facebook, our innovative social experiences in Xbox and MSN, or
a new approach to People in Windows Phone – we are bringing technology and people
together.”
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About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools and services
to help drive deep and profitable engagement with their audiences. This includes a
media network that reaches hundreds of millions of consumers around the world; global
technology platforms and tools that enable easy planning and management of
campaigns and content; and services that help untangle the complexities of digital
media to get more value from marketing and content investments. Microsoft
Advertising makes buying and selling media simple, smart and cost-effective across
media and devices in the Microsoft network of properties and beyond. More
information is available at http://advertising.microsoft.com.
About Microsoft
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software,
services and solutions that help people and businesses realize their full potential.
1
GroupM Search and Comscore “The Virtous Cycle, The Role of Search and Social Media in the Purchase Process”. Keller Fay Group Study for MSN Feb 2011. Research Overview for Social Spotlight: “Talking Brands” & “New Shopper Journeys” “Talking Brands” ‐ Microsoft Advertising Mar 2011”. Note to editors: For further information, news and perspectives from Microsoft Latin
America, please visit the Microsoft blog in Spanish at
http://blogs.technet.com/b/microsoftlatam/, the Windows for Latin America blog at
http://windowsteamblog.com/international/b/latam/ or follow us on Twitter:
@MicrosoftLatam.
Press Contacts:
Jackie Kates
Microsoft Latin America
[email protected]
Daniela Jimenez Parker
Porter Novelli for Microsoft Latin America
[email protected]