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European/German Economy
and travel habits 2010
Hamburg/Germany Oktober 2010
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
National Deficit
Prognosis of national deficit and new indebtedness 2010/2011
Germany has one
of the lowest
national deficits
of the EU member
countries and the
lowest new
indebtedness.
Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts
2
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Nominal Gross Domestic Product per Capita
GDP per Capita, Euro per inhabitant, 2000–2009
France and
Germany have the
highest GDP per
Capita among the
EU member
countries.
Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts
3
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Price Indices
Price Index, 2000 = 100, Based on EURO
Since 2000
Germany (red) has
the lowest price
development. In most
other EU countries
consumer prices
increase faster and
higher.
Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts, *forecast
4
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Industry expectations
Industry production trends observed in recent months
The industry production trends
underline the positive development
of Germany's economical
development and go hand in hand
with the increasing industry orders.
Again Germany is the best
performing country among the
EU member countries.
Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts
5
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Unemployment
Unemployment in % population, May 2009–June 2010
A performing economy and increasing
industrial productivity lead to an
decreasing unemployment. Germany
has the lowest unemployment rate in
EU – which is since January 2010
decreasing even further.
Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts
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© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Gross Disposable income of households
Real adjusted gross disposable income of household per capita, 2008, EURO
Germans have the highest
gross disposable income per
household and capita in the EU.
Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts
7
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Gross household savings rate
Share of saving to gross disposable income, 2000–2008, %
A high savings rate
shows the financial
stability of private
households.
Germany (red) is
leading in financial
performance and
stability.
Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts
8
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Holiday plans for 2010
What kind of holidays are you planning in 2010? (%)
In 2010 Germany
is the leading
outgoing market
among
Europe's source
markets.
Source: Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010, EU Commission
9
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Having the financial resources to travel in 2010
Will you have the necessary financial resources to be able to
afford taking your planned holidays in 2010? (%)
The majority of
Germans
have the financial
resources to take
the planned
holidays in 2010
without any
major difficulties.
Source: Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010, EU Commission
10
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Planned destination of the main holiday 2010
Where do you plan to spend your main holiday in 2010? (%)
Every second
German plans to
spend the main
holidays abroad –
in an international
holiday destination.
The majority of
travelers in the
Mediterranean
countries plan
domestic holidays.
Source: Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010, EU Commission
11
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Top Tourism Spenders
Top tourism spenders and outgoing markets 2008 and 2009
United Nations World tourism Organization, all figures in billion US$
Source: All figures in billion $, UNWTO 2009
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© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Business Situation German Travel Agencies
HOLIDAY Travel situation
seasonal high
seasonal high
rebound
seasonal low
seasonal low
crises
Source: Dr. Fried & Partner – Tourism Business Research, Frequent Interview of 2,000 German travel agencies
13
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Business Situation German Travel Agencies
BUSINESS Travel situation
rebound
seasonal low
crisis
Source: Dr. Fried & Partner – Tourism Business Research, Frequent Interview of 2,000 German travel agencies
14
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Business Situation German Travel Agencies
Revenue in Tourism (package tourism) and Airtransport (flights only)
Source: T.A.T.S. – Tourism Research, Frequent Interview and booking analyses of 2,600 German travel agencies
15
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
The German Market
Average disposable net income per citizen and year
Source: German Federal Statistical Bureau 2007
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© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
The German Market
Monthly net income of German households
Source: German Federal Statistical Bureau 2007
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© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
The German Market
Structure of German Households
Source: German Federal Statistical Bureau 2007
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© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
The German Market
School Holidays - the major vacation seasons
Source: German Federal Statistical Burea2010
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© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
The German Market
When do German start their trip planning?
80% of the German travellers
have decided three months ahead
on the destination
Source: German Federal Statistical Bureau 2007
20
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
The German Market
Where do you plan to spend your main holidays?
% of those planning to have a holiday with at least 5 nights;
Average of 2009/2010, German vacation travellers
Source:Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010
21
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
The German Market
Information research and booking habits on vacation trips
In nearly 70% of the vacation
trips booked a travel agent
was involved
Source: ROPO Study, TUI/GOOGLE, 20087
22
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved
Contact
FVW Mediengruppe
FVW Mediengruppe is publishing Germany's leading travel trade
publications and websites. In addition the media group offers travel
related companies, hotel groups, and tourism ministries a broad
range of travel marketing services.
For further information please refer to
http://www.fvw-mediengruppe.com or contact us
FVW Mediengruppe
Matthias Schulz
Director Int'l Markets
Wandsbeker Allee 1
22041 Hamburg
Germany
23
phone
+49 40 41448-711
fax
+49 40 41448-899
e-mail
[email protected]
© 2010 Verlag Dieter Niedecken GmbH, all rights reserved