Download Continuity Book Offer reaps 30% More Sales

Continuity Book Offer reaps 30% More Sales!
CASE STUDY
TIME-LIFE BOOKS, TIME, INC.
PRODUCT:
A series of books entitled The Old West
THE MARKET:
The United States and Canada, with names
from Time, Inc., house lists, and rental lists,
to bring the total mailed to approximately
ten million pieces.
THE MAILING:
A printed letter addressed to “Dear Reader”
and offering the first book, The Cowboys,
for free examination. This was mailed with a
brochure and a business reply card with a
poker chip token (“No Gamble…No Risk”)
to order your 10-day free read.
BUDGET:
$130/M in the mail or $1,300,000.
RETURN ON
INVESTMENT:
Sales were 30% over budget.
NEED DIRECT RESPONSE ADVERTISING CONSULTATION/COPYWRITING
EXPERTISE? WANT MEASURABLE RESULTS FAST? SAVE YOURSELF
Hours of time and effort! Call 631.924.3888 today. We can help you plan. Develop,
Implement and monitor any portion or all of your advertising/direct marketing tasks
And programs….your satisfaction is guaranteed! FREE initial phone consultation
Based on availability. Please call for an appointment 631.924.3888!
