Download the role of business in improving the consumption of safe nutritious

Healthy Diets:
The role of Business in making
them desirable, affordable and
eaten
Lawrence Haddad
Global Alliance for Improved Nutrition
Outline
• Diet quality is central to the prevalence of all forms of
malnutrition
• Diets are poor for 1 in 3 of world’s people
• People get most of their food through market purchases
• Urbanization and income growth driving these food
choice trends forward -- and they negative and positive
• The nutritional quality of food supply and demand in
markets is shaped by businesses within the food system
• Some ways forward for businesses to have a higher
impact on diet quality for low income citizens
Six of the top 11 risk factors driving the global
burden of disease are related to diet
http://www.glopan.org/news/foresight-report-food-systems-and-diets
Even in low
income
countries,
most people
get food from
the market
Percentage of
household value
of food consumed
by source of
acquisition
http://www.glopan.org/news/foresig
ht-report-food-systems-and-diets
Urbanization is driving the consumption of
highly processed foods
http://www.glopan.org/news/foresight-report-food-systems-and-diets
Food systems shape diet choices & are
populated by Businesses
Where are we right now with business
and nutrition?
How do you see the world?
Business
can do no
wrong
Silent majority trying to figure out
when and how to engage with
businesses to advance nutrition
Business has
no business
in nutrition
We need to understand
how to navigate the maze
• Business can do positive and
negative things for nutrition
• How do we expand the former and
minimize the latter?
World views
Significant
reputational
risk
Power imbalances
Missed
opportunities
High risk
of doing
harm
So what is
holding us
back?
Weakly
governed
space
We are
missing
opportunities
to advance
nutrition
Businesses also do negative things for
nutrition
Compliance with Code on marketing of breastmilk substitutes
Nestlé 36% | Danone 31% | FrieslandCampina 24%
Heinz 17% | Abbot 7% | Mead Johnson 5%
(100% = full compliance)
Access to Nutrition Index Report 2016
Some Ways Forward
1. Create the Demand for Nutritious
Food
Can we do better in creating demand
for healthy diets?
2. Strengthen Ability of Business to
Deliver Healthier Diets
Increase Large Scale Fortification Rates
Fortification routinely shows benefit-cost ratios of 69 (& much higher for salt iodization)
Hoddinott, Torero and Rosegrant 2012 Copenhagen Consensus paper
Only about a quarter of fortifiable food is actually
fortified. Reasons?
•
Capacity to Legislate, Capacity to Fortify, Capacity to
Monitor and Capacity to Enforce
Arusha Summit 2015 Statement
http://www.hki.org/sites/default/files/attach/2015/09/Final%20Arusha%20Statement%20on%20Food%20Fortifica
tion%2011%2009%202015.pdf
Marketplace for Nutritious Foods to
Accelerate nutritious food to market by
helping SME’s to break the barriers to
market entry
20
Millions of additional
chicken serving sales
generated by a one
time $100,000 public
investment.
14
Chicken Choice, Kenya
Note: blank
columns are
hypothetical
sales
8
2.5
Servings
/$
2015
2016
2017
2018
25
105
245
445
http://www.gainhealth.org/knowledge-centre/bringing-nutritious-food-closer-home/
3. Strengthen the Enabling
Environment for public and private
actors to work together
• Strengthen Accountability Infrastructure
• Develop new Blended Financing Mechanisms
• Evaluate and Share
Business
Resources Can
Be Leveraged by
Public Funds
• Power of Nutrition (DFID & CIFF)
• Amsterdam Initiative Against
Malnutrition (Government of
Netherlands)
• Global Development Alliances (USAID)
• Business Platform for Nutrition
Research (Government of Canada)
Businesses have incentives to invest in
nutrition: need to align with public priorities
• Smart thing to do: productivity, absenteeism, turnover
• Sustainable thing to do:
– The World Business Council for Sustainable Development
2017 Report
– Top 3 business opportunities in food sector (worth $1
trillion)
• Building food markets for low income consumers
• Product reformulation
• Reducing food loss
Thank You