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PESTLEE Analysis ECONOMIC POLITICAL • • • • Economic growth Exchange rates Interest rates Inflation rate • Tax • Trade restrictions and tariffs • Political stability SOCIAL-DEMOGRAPHIC • • • • Health consciousness Population growth rate Age distribution Emphasis on safety ETHICAL • Human rights • Use of child labour • Compliance to equal opportunities PEST LEE Analysis TECHNOLOGICAL • • • • ENVIRONMENTAL • Environmental regulations • Environmental record R&D Activity Automation Technological incentives Rate of technological change LEGAL • Employment laws • EU or other legislation Add overall statement of findings here Reference: PCD82-A Released: 16/07/2015