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Pest Analysis
P
Political factors
E
Economic factors
S
Social factors
T
Technological factors
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Political – Change of government, laws, tax policy, economic
policy, international context, etc
Economic - State of the economy, prospects for the
economy, inflation, interest rates, etc.
Social – Attitudes, demographics, moral and ethical values,
wealth, poverty, etc
Technological – Effect on products and services, effect on
cost and efficiency, emerging technologies, etc
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The PEST analysis is a technique
for identifying and analysing the
external factors most relevant to
an organisation at that time.
PEST analysing is most often used
for market research, potential
opportunities and threats, product
ideas, etc.
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