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Gordon Chaffin
[email protected] | (586) 549-0303 | Portfolio/Work Samples
Digital Communications Expert Focused on Multimedia & Social Platforms;
Journalist with Experience in Non-Profits, Advocacy and Political Campaigns
EDUCATION
Master of Public Policy | George Washington University | May 2014 | GPA: 3.44
 Concentration: Budget & Public Finance
o Coursework: Qualitative and Quantitative Data Analysis, Statistics, Data Science,
STATA, SPSS, Excel, Financial Analysis, Non-Profit Management
Bachelor of Arts | University Of Michigan, Ann Arbor | May 2010 | GPA: 3.25
 Concentration: Political Science
EXPERIENCE
Social Media Director | Arizona State University | Phoenix, AZ | Jun 2016 – Present
 As Social Media Director for the College of Public Service and Community Solutions,
contributes to dynamic, engaging web- and electronic-based communications for a wide
range of audiences.
 Responsibilities include digital marketing, strategic communications, multimedia
production, and public relations. Those include design and content creation for the
college's websites, social media, and email newsletters to execute strategies in the paid,
earned, social, and owned media channels. The goal of those projects is to amplify ASU's
innovative approach to education and research, reaching constituents on and off campus.
Writer & Editor | Media Industry Mindset | Jul 2016 – Present
 Write and produce a weekly newsletter on the communications, journalism, and media
industries featuring analysis, commentary, and curated resources.
Data Journalist | The Capitol Forum | Washington, DC | Jul 2015 – Jun 2016
 Contributed traditional reporting, original data analysis, research, and writing to weekly
articles produced by The Capitol Forum, a news organization that publishes in-depth
news and analysis on service dedicated to informing policymakers, investors, and
industry stakeholders on public policy, economics, regulation, tech, media, and more.
 Produced a daily email newsletter for colleagues and firm news subscribers which
included a calendar of stakeholder events, and featured my analysis of news and
information on beats in coverage areas such as competition law and economics; merger
reviews at DOJ, FTC, FCC; consumer protection and finance at CFPB, FTC, State
Attorneys General (e.g., drug pricing); public and private distressed debt (e.g., Puerto
Rico); and tech/media/telecom (e.g., net neutrality, spectrum auctions, privacy policy).
 Completed quantitative and qualitative research including economic analysis of
competition and consolidation in regards to the mergers of Staples with Office Depot,
Walgreens with Rite-Aid, Anthem with Cigna, and Aetna with Humana.
 Led outreach for firm promotion and marketing, including the planning of 3-5 firm events
per year (e.g., December 2015 Broadband Competition Forum).
Digital Copywriter | Veracity Media | Washington, DC | Sept 2014 – Nov 2014
 Led creation of social media content, email fundraising, and voter mobilization for Greg
Orman for U.S. Senate 2016 campaign; drafted and kept up-to-date website content.
 Composed strategy memos, conducted industry research, and wrote long-form
communications documents including press kits, press releases, and talking points for
national education non-profit re-launching in November 2014.
 Produced digital communications materials using CMS tools including Wordpress,
MailChimp, TinyLetter, Nationbuilder, Blue State Digital, and Adobe Creative programs.
Program Evaluation | U.S. Treasury Department | Washington, DC | Feb 2014 – May 2014
 Contributed to team that designed a program and performance evaluation of Treasury’s
State Small Business Credit Initiative (SSBCI) program.
 Gathered data and research from loan support performance literature, compiled best
practices evaluation tools for small business lending, performed data analysis pulling
information from Census Bureau, BLS, FDIC, and other sources.
PR Associate | Aman & Associates | Washington, DC | Sept 2012 – Feb 2014
 Drafted long-form written communication on daily basis: Placed 30+ OpEds, launched 8
infographics, managed 4 open-press events, and promoted a national mobile app
competition in 2013 for a telecommunications policy advocacy organization.
 Corresponded with press and prepared clients for media and lobbying opportunities:
Earned 1,000+ media stories in 2013 for National Head Start Association – a government
program affected by automatic sequestration budget cuts and the October 2013
government shutdown.
 Managed public relations workflow using Cision, Vocus, TVEyes and other platforms
producing content for social media platforms.
Media and Government Relations | POPVOX | Washington, DC | Apr 2012 – Aug 2012
 Served as liaison with Capitol Hill staff, citizen users, and issue-oriented bloggers to
promote POPVOX, a neutral, nonpartisan open government tool for grassroots advocacy.
 Monitored Congress to produce a daily update of bills being considered by House and
Senate Committees for growth marketing and present advocacy opportunities to users.
Communications Aide | Fmr. Rep. John Dingell | Washington, DC | Jan 2012 – Apr 2012
Digital Communications Strategist | No Labels | Washington, DC | May 2011 – Aug 2011
Communications Assistant | Rep. Candice Miller | Washington, DC | May 2010 – Aug 2010
Research Assistant | Northeast-Midwest Institute | Washington, DC | May 2009 – Aug 2009