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Download Selligent and StrongView 2016 Marketing Trends Survey
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Transcript
MARKETING 2016 TRENDS Marketers Prioritize Email & Focus on Engagement 56 % of marketers plan to increase their budget in 2016. $ MARKETING CHANNELS TO BE INCREASED 60 % 56 % Email 56 % Social Media Display TOP 3 EMAIL MARKETING INITIATIVES Connecting effectively 52% Mobile 34 % Increasing Subscriber Engagement 14 % Improving Segmentation & Targeting is top of mind 12 % Improving Data Analysis to Better Understand Customer Context TOP 3 CHALLENGES EMAIL MARKETING 27% Leveraging Data from Multiple Channels and Data Sources 18% Improving Segmentation and Targeting 12% Inadequate Data and Analytics Capabilities to Engage in Contextual Marketing Conducted by Selligent and StrongView in conjunction with SENSORPRO from November 25, 2015, to December 9, 2015, the poll gathered feedback from 295 business executives across all major industries. Full Survey Results: www.strongview.com/2016MarketSurvey Copyright ©2016 Selligent. www.selligent.com
