Download marketing your presence at nra show

MARKETING YOUR
PRESENCE AT
NRA SHOW
May 20-23, 2017 | McCormick Place | Chicago, IL USA
PLAN
□
□
□
Set Goals
o It’s important to have Show goals planned out before arriving in Chicago. Use the Objectives Worksheet
to make sure you are prepared.
Write Press Release
o Use your Press Release to let the registered press know why they should stop by your booth.
o Press Release Tips
Train Staff
o Whether they’re veterans or new to NRA Show, all your booth staffers need a quick review of onsite
goals and procedures.
o Staff Training Tips
□
Energize Sales Team
o Make a plan to keep your onsite staff energized throughout the Show.
□
Post-Show Follow-Up Plan
o When you talk to attendees onsite, there’s an expectation of timely follow-up. We suggest within two
weeks. Make sure your entire sales team not only is aware of your follow-up expectations, but also
tracks their progress.
GET THE WORD OUT
□
Download Show Marketing Materials
o Download the provided NRA Show marketing materials, including web banners, logos and more.
□
Rent the Attendee List to Invite Prospects
o Rent the attendee list to email invites to attendees & prospects to your booth at the Show.
o We recommend sending an email to attendees at least once, 1-2 weeks before the Show.
□
Invite Current Customers/Distributors
o Update your website—Use NRA-provided marketing materials or create your own to alert visitors to
your website to visit you at your NRA Show booth.
o Marketing materials—Make sure to include your booth number on every piece of marketing material
you let loose into the world.
o Email—Include your presence at NRA Show in your email signature
o Note: You can purchase NRA Show attendee badges for your customers or you can use your leftover
allotment. Visit Registration Services in Exhibitor Services for more info.
□
Alert Social Media Network
o Connect with NRA attendees and drive traffic to your booth via social media using the hashtag
#NRAShow on Facebook, Twitter and Instagram.
□
Alert the Press
o Prepare press kits to bring to NRA Press Center (Room N228, open Friday noon-5pm).
o Download the 2017 registered press list from Exhibitor Services and send them your press kits.
o Add your press releases in Exhibitor Services.
MARKETING YOUR
PRESENCE AT
NRA SHOW
May 20-23, 2017 | McCormick Place | Chicago, IL USA
MAKE THE MOST OF EXHIBITOR SERVICES
Login to Exhibitor Services using your company password.
□
Update Company Listing
o
□
□
□
Review & update your company listing and product categories. Company Information will be available for
attendees to view in the Exhibit Guide & Program (select info), the NRA Show website and the mobile
app.
Create Additional List Exposure
o Upload individual products with a description and photo and then identify them (e.g. “Hot Products” or
“Healthy Kids Fare”).
o Add a Show Special to alert attendees if you have a special running in your booth. (e.g. 10% off on
orders taken at show, free shipping, etc).
o Add your Press Release for registered press to view.
Rent Lead Retrieval Machines
o Rent your lead retrieval machine to help you track your leads onsite and make following up post-Show
easy.
Sponsorship Opportunities
o
□
□
Contact Our Sales Team for available sponsorship opportunities to increase your Show exposure
outside your booth.
Exhibitor Services Kit Checklist
o Print the Deadline Checklist to make sure you are hitting all vendor discount deadlines.
PR Form
o
Fill out the PR Form to alert our Public Relations firm of your unique products, special in-booth
demonstrations, celebrity appearances, etc., so they can be included in Show promotions.
POST SHOW! MAKE THE SHOW COUNT!
□
Follow up with Leads
o Execute your post-Show follow-up plan by downloading your leads and reaching out. We suggest doing
so within two weeks.
□
Rent the Attendee List post-Show
o Send a follow-up message to all attendees in your target audience to thank them for attending and
attach sales information in case they missed your booth.