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Counter-Strategies:
A Quick Snapshot
PROMOTION
• Restricting TV advertising during prime viewing
hours for children
• Limit sponsorship of sports and other youthrelated events
• Counter-advertising
• Promote media literacy curricula in schools
• Restrict/ban sampling activities
• Stimulate planned or “news breaking” stories on
meth-related law enforcement activities
• Develop hard hitting billboard “counter ads”
similar to those in the state of Montana
Counter-Strategies:
A Quick Snapshot
PLACE
• Restrict retail availability (Alcohol outlets &
smoke shops)
• Restrict social availability for youth
• Give adequate zoning and licensing powers to
cities & counties
• Restrict “special use” availability parks, beaches,
cultural events, stadiums & arenas, college
campuses
• Institute responsible beverage service programs
managers & servers
Counter-Strategies:
A Quick Snapshot
PLACE
• Make enforcement of current laws priority
• Creating incentives for problem outlets to
upgrade their business practices
• Encouraging a greater diversity of retail stores
through planning and zoning
• Curtail Neighborhood Drug Markets Through
Citizen Surveillance
• Alter the Physical Environment Using Crime
Prevention Through Environmental Design
Counter-Strategies:
A Quick Snapshot
PLACE
• Creation of city adopted Crime Free Rental
Housing Programs fostering drug-free apartment
environments
• Rental housing inspection programs
• Neighborhood revitalization programs
• Utilize civil anti-drug remedies
• Drug-free zones for youth
Counter-Strategies:
A Quick Snapshot
PLACE – Institutional Policies Alcohol
Merchants
• Age identification
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Server training
Warning posters
Incentives for checking age identification
Secret shopper program
Warning fliers
Restricting sales to those accompanied by individuals
under age 21
Counter-Strategies:
A Quick Snapshot
PRODUCT
• Ingredient labeling (including alcohol content)
• Regulate where alcopops and other high-risk beverages
can be sold
• Warning labels (stronger, larger)
• Restrict placement according to product
• Restrict sales of precursor pharmaceuticals/chemicals
such as Sudafed
• License non-pharmacy retailers that sell pseudoephedrine
products
• Restrict access to precursor chemicals such as ammonia
(locks, etc)
Counter-Strategies:
A Quick Snapshot
PRICE
• Raise excise taxes
• Regulate “happy hours” and cheap drink
promotions
• Full cost recovery of expenses associated
with cleaning up drug locations
• Law Enforcement at the Local Level
Examples of Institutional and Public Policies on Alcohol
Public Policies affecting how alcohol is sold, where it is consumed, price, social environment, enforcement
mechanisms and under-age access
Affecting How, When and Where Alcohol is
Sold
Limiting hours of sale
Limiting days of sale
Banning home deliveries
Restrictions at community events
Density of alcohol outlets
Restricting location of alcohol outlets
Restricting types of alcohol outlets
Server training
Server licensing
Dram shop or server liability
Creating nuisance related performance
standards
Affecting Where and When
Alcohol is Consumed
•Parks, public spaces policies
•Cars: open container laws
•Stadium restrictions
Affecting the Price of Alcohol
•Excise taxes
•Restricting happy hour sales
Affecting the Social
Environment
•Mandatory warning signs
•Restrictions or bans on billboards
•Mandatory warning labels
Affecting Enforcement Mechanisms
•Administrative Penalties
•Compulsory “stings”
•Restricting open house assemblies
Affecting Underage Access
•Minimum drinking age
•Restricting social availability
•Keg registration
•Enhancement of drivers license
•Restricting sales of classes of alcohol
Institutional Polices that can be implemented by particular community sectors
Alcohol Merchants
Age identification
Server training
Warning posters
Incentives for checking age
identification
Secret shopper program
Warning fliers
Restricting sales to those
accompanied by individuals under
age 21
9
Other Business
•Ban alcohol advertisements
•Prioritize stories about alcohol issues
in internal publications
•Hotels/motels policies; i.e. Restrict
age of room renters in hotels/motels
•Sport stadiums availability policies
•Ban alcohol advertisements
•Restrict sales and consumption to
specific areas
•Limit sales to low-alcohol products
•Stop alcohol sales before end of
event
•Prohibit individuals from bringing in
own alcohol
Worksites
•Written policies to reduce
access
•Restrict alcohol at work events
Schools
•Ban alcohol on school property
•Ban alcohol at all school events
Colleges/Universities
•Restrict sponsorship
•Prohibit beer kegs
•Alcohol-free dormitories
•Ban alcohol on campus
Law Enforcement
Agencies
•Walk through alcohol
outlets
•“Stings”
•Prioritize
enforcement against
adults who illegally
provide alcohol to
youth
Examples of Institutional and Public Policies on Illicit Drugs
Public Policies affecting how illicit drugs and related products sold, where it is consumed, price, social
environment, enforcement mechanisms and under-age access
Affecting Enforcement Mechanisms
Affecting Cost of Illicit
Affecting How, When and Where
• Support Community Policing
Drugs and Drug Products
Drugs and Drug Related Items are Sold
• Full cost recovery of
and Consumed
• Block watch programs in
expenses associated with
• Curtail Neighborhood drug markets
neighborhoods
cleaning up drug locations
through Citizen Surveillance
• Creation of city adopted Crime Free
Rental Housing Programs fostering drugfree apartment environments
• Rental Housing Inspection programs
• Neighborhood revitalization programs
• Drug free zones for youth
• Crime Prevention Through
Environmental Design strategies (CEPTED)
• Restrict smoke shops
• Restrict retail access to precursor
chemicals
9
• Law Enforcement
• Multi-agency inspections of
commercial and residential property
• Property maintenance ordinances
Affecting the Social
Environment
• Use of news stories on
drug use and drug busts
• Use of hard hitting
billboard counter-ads on
impacts of drug use
• Restrict sales of drug
paraphernalia and
promotional items
• Civil anti-drug remedies