Download Search Engine Marketing Coordinator

 Search Engine Marketing Coordinator -­‐ Tampa Position Summary The Search Engine Marketing (SEM) Coordinator is an entry level position that will assist account managers in the day-­‐to-­‐day planning and execution of paid search marketing for Rakuten Search clients. The SEM Coordinator will be responsible for monitoring client budgets, building and launching keyword lists, creating ad copy, joining client calls, creating weekly client reports, and assisting with other projects as needed. The results will be measurable as defined by client targets and key metrics, including: average CPC, CTR, ROI, position, AOV, etc., as well as the ability to think analytically, develop an extensive knowledge of the paid search channel, and learn client facing skills. Job Responsibilities: •
Understanding of each client’s business in order to customize a search marketing strategy plan, •
Work with account managers to establish target goals and objectives. •
Help manage client’s budget and expectations. •
Assist with the execution of search marketing campaigns for clients from top to bottom at the direction of account managers, including development of comprehensive keyword lists, creation and testing of ad copy, submission to search engines, testing of keyword variations, and reporting •
Monitor and analyze performance reports to ensure client targets are met and exceeded over time. Using performance data analysis, help develop action items to maximize return. •
Support account managers with initiatives on an ad hoc basis Requirements: •
Strong quantitative analysis skills •
Solid proficiency with Excel and PowerPoint for in-­‐depth analysis, client-­‐facing reports and presentations. •
Ability to prioritize and strategize based on company and client goals. Strong project management and multi-­‐tasking skills are a must. •
Strong desire and ability to think creatively, solve problems, and use professional judgment. •
Exemplary written and oral communication skills. •
Experience in developing and delivering presentations. •
Must be results driven, enjoy problem solving and passionate about being challenged. •
Bachelor’s degree required. Preferably a focus on advertising or marketing. •
Google Adwords certification a plus. •
General understanding of performance marketing, conversion, and online customer acquisition Company Description: Rakuten Marketing is a provider of ecommerce marketing services and applications to online retailers and other businesses. Its suite of services incorporates Rakuten LinkShare, Rakuten MediaForge, Rakuten Search and Rakuten PopShops services that include a cost-­‐per-­‐action (CPA) affiliate network, search marketing services, lead generation, display, retargeting, and product feed optimization. Rakuten Marketing has offices through the U.S. and in Australia, Brazil, Japan, and the United Kingdom. Rakuten Search is a division of Rakuten Marketing and full-­‐service search engine marketing agency specializing in pay-­‐per-­‐click advertising on Google, Bing, Google Shopping, comparison shopping engines and YouTube. The company utilizes a unique blend of expertise, proprietary technology and best in class software and research tools to maximize results for its clients. Headquartered in Tampa, Florida, Rakuten Search has offices in Tampa and San Francisco. Rakuten Marketing is a wholly owned subsidiary of Rakuten, Inc., (www.rakutenusa.com) which is a public company listed on the Tokyo Stock Exchange. Rakuten, Inc. is one of the world’s largest Internet service companies, providing leading services in e-­‐commerce, portal and media, travel, financial services and professional sports.