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0(0%(51(:6 Rinaldi prints Fortune 500 with DesignM Rinaldi Printing Company has provided exceptiona and value to their clients partners for over 100 yea impressive list of clients, to Fortune 500 companie has great equipment, bu them apart is their staff a ment to customer service to “ink on paper” very few more experienced emplo Printing! Above: Over 70 customers and suppliers listen to presentations during the recent open house at ALLPRO Direct Marketing. Right: Tom McLaren, (center) President and CEO, ALLPRO Direct Marketing, and Shean Hylton, (right) VP, ALLPRO Direct Marketing, listen as Kevin Warren, (left) President, Xerox USCO, delivers the keynote at ALLPRO Expo 2011. ALLPRO Direct Marketing Teams Up with Xerox BY ROB LAWRENCE PAF Membership Coordinator It was as good as a home run, when two big players got together on Thursday, March 3, for an open house in Odessa, Florida. ALLPRO Direct Marketing and Xerox teamed up to deliver ALLPRO Expo 2011. Over 70 customers and suppliers were present as a pretty impressive line-up was unveiled. First, there was a ribbon-cutting ceremony, followed by Kevin Warren, President, Xerox USCO, who spoke about the state of digital printing today and how this industry has changed the way marketers talk to their customers. “Being a good vendor isn’t good enough. Today it’s all about being a trusted partner… looking beyond our own products and services to help our customers and their customers achieve their goals,” Warren emphasized. He then gave the three keys to success: “Get the business model right; Get the technology right; Get the workflow right. That’s the right business model.” 10 GRAPHICS UPDATE Next at bat was Mickey Call, also from Xerox, who gave the components of a successful cross media marketing campaign. Michael Wright from Xerox, who reviewed the Xerox iGen4 EXP Digital Press technology. ALLPRO Direct Marketing was the first company in Florida to acquire this press. “The majority of our work is variable data, short runs. With the iGen4 EXP, we can print quicker and less expensively compared to presses that only print smaller sheet sizes,” said Tom McLaren, President and CEO, ALLPRO Direct Marketing. “Since we can offer our customers much more in terms of digital printing and personalization, we’re thinking about installing an additional iGen4 EXP.” Tom De Groot pitched ALLPRO’s strategies for successful marketing campaigns. Following the speakers, the final delivery came when all who attended enjoyed a tour of the plant, got to mingle, and enjoyed hors d’oeuvres and refreshments. Following is a short inter Kimbler, Vice President of discussing how DesignM meet their unique challen tion that has resulted in i and expanded business o century of experience all bine the historical craftsm on paper” with the digita giving our clients the solu In addition to offset and we provide the services r clients to be efficient: dire and fulfillment.” What business challeng faced in the VDP marke Our most frequent challe our clients on the relation the data and art files, and limitations of digital outp clients who are complete it comes to their list form content and creative inte know what they want to suitable data or art to effi their ideas. We work with their files and develop a s meets their needs. Why did you choose De your VDP implementati It is very typical for a clien the conversation with, “H it possible to?” At Rinaldi, we position ou “go-to” company when a Continu ZZZ)/SULQWRUJ