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Entrepreneur Certificate Program
BROUGHT TO YOU BY
NJ SMALL BUSINESS DEVELOPMENT CENTERS
Seminar
Objectives
Marketing Strategies for Business Success
6 Hours (2 Sessions)
$80
DESCRIPTION
I. Learn to conduct
market research to
define your
business market
and increase sales.
II. Learn to make
strategic marketing
decisions
III. Learn to select
various sales and
public relations
vehicles to
promote small
business
opportunities.
This workshop will show you how to define and target the markets where your services or
products will be most successful as well as develop an action plan for your marketing
efforts in order to reach your target markets. Topics include conducting market research,
making strategic marketing decisions (mechanisms for selling products/services via direct
sales force or sales representatives), wisely allocating budget funds to implement
marketing goals, selecting the proper tools for advertising/ sales (television, radio, trade
shows, newsletters, direct mail, magazines, internet, networking activities etc.) and public
relations (events, press releases, web presence) to capture your market, building customer
loyalty, measuring business promotional efforts to effectively enhance your marketing
strategy in response to new circumstances and conditions, and more.
CONTENT
 Conduct market research to define your business market and increase sales by identifying
research resources and facilities including libraries, business organizations, internet research
tools, interviews, SBA Information Centers and other business publications (Small Business
Sourcebook, Encyclopedia of Business Information, Encyclopedia of Associations).
 Make strategic marketing decisions by: 1) Identifying target markets to direct your
marketing efforts and identify loyal customers to retain them; 2) Devising relevant pricing
strategy to ensure the business meets costs and profit goals; 3) Defining the scope of
products /services to be sold and delineate their uniqueness to anything else on the market;
4) Enhance product/service loyalty by delivering promised benefits and especially build
strong relationships with customers; 5) Determining what means will be utilized to sell
business products/services (direct sales force, sales representatives, yourself or other ways);
6) Choosing public relations tools to attract and keep business market as well as expand; 7)
Continuous follow-up and strategy re-adaptation for market expansion; and, 8) Wisely
allocate marketing budget monies, human resources and time to execute your marketing
strategy in an effective and efficient way.
 Select various sales and public relations vehicles to promote small business opportunities by
© 2004
The Entrepreneur Certificate Program
is a product of The New Jersey Small
Business Development Center.
All rights reserved.
using advertising, sales program tools and public relations (web presence, events, press
releases) and networking techniques (memberships/leadership positions) to sell your
products/services and capture and maintain business opportunities; Determine which
medium to use in starting and growing your business (television, newspapers, presentations,
trade shows, telemarketing newsletters, sales program, long-term sponsorships, internet,
radio, magazines, proposals, direct mail, coupons, referrals, and yellow pages); Measure the
effectiveness of business promotional efforts to continually adjust your marketing strategy
to changing conditions and circumstances.
SBDC’s are a program supported by the U.S. Small Business Administration and extended to the public on a nondiscriminatory basis. SBA cannot endorse any products, opinions or services of any external parties or activities.