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C A T A L O G
2 0 1 7 – 2 0 1 8
•
H I G H E R
E D U C A T I O N
MARKETING
BE UNSTOPPABLE
BE UNSTOPPABLE
Dear Valued Professor,
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Contents
Marketing
Advertising/Promotion����������������������������������� 2
B2B/Industrial Marketing����������������������������� 11
Business Logistics�������������������������������������� 14
Consumer Behavior������������������������������������ 16
International Marketing������������������������������� 22
Internet Marketing��������������������������������������� 26
Marketing Channels������������������������������������ 30
Marketing Management������������������������������ 31
Marketing Research������������������������������������ 35
Marketing Strategy�������������������������������������� 45
Pricing��������������������������������������������������������� 49
Principles of Marketing������������������������������� 50
Purchasing�������������������������������������������������� 68
Retailing������������������������������������������������������ 71
Selling��������������������������������������������������������� 73
Services Marketing������������������������������������� 74
Social Media Marketing������������������������������ 77
Sports Marketing����������������������������������������� 79
Combined Author/Title Index���������������������� 81
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MARKETING
from previous chapter 9 moved to consumer
research section. Additional demo/psychographic
and media data added.
• Chapter 3 - Discussion of IBISWorld and Mintel
added to market sources.
• Chapter 6 - Additional, detailed discussion on how
to craft a creative brief, including agency formats
and examples.
• New ad examples in the discussion of positioning
and strategic direction.
ADVERTISING/PROMOTION
CONTENTS
ADVERTISING CAMPAIGN STRATEGY,
5E
A Guide to Marketing Communication Plans
Donald Parente, Middle Tennessee State University; Kirsten
Strausbaugh-Hutchinson, University of Georgia
ADVERTISING CAMPAIGN STRATEGY not only
illustrates what effective advertising campaigns are,
but also demonstrates how to successfully execute
them. A comprehensive and detailed campaign
guide is outlined to take students step-by-step
through the advertising process. This text is a
perfect addition to a principles of advertising text.
NEW TO THIS EDITION
SUPPLEMENTS
•
• Updated campaign references and ad examples
throughout.
• Updated data throughout- MRI, consumer
demographics/psychographics, etc.
• Added play to the creative process throughout–
including discussion of creative briefs,
brainstorming, concepts, and creative executions–
to a level that equals already existing research,
strategy, and media detail.
• W r i t t e n t o r e f l e c t t h e m a r k e t ’ s c u r r e n t
interdisciplinary plan approach vs. previously
an advertising plan with some IMC components
offered as support.
• Written with the new consumer mindset and new
media landscape in mind.
• Chapter 1 - Overview of advertising in the digital
era.
• Chapter 2 - Niche market section (e.g., info on
Hispanic, African American, LGBT markets, etc.)
2
1. Advertising from a Marketing Communications
Perspective. 2. The Research Foundation Part
One: Understanding Clients and Buyers. 3.
The Research Foundation Part Two: Market
Product, and Competitive Analyses. 4. Appraising
Opportunities and Setting Objectives. 5. Building the
Marketing Communication Strategy. 6. Developing a
Creative Strategy that Moves People. 7. Integrated
Communications. 8. Enhancing the Marketing
Communication Mix. 9. Communication Planning:
Media Strategy and Tactics. 10. Evaluating the
Effectiveness of the Campaign. 11. Preparing the
Plans Book. 12. Preparing a Winning Presentation.
Index.
•
•
CS-EBK: ADVERTISING CAMPAIGN STRAT
A GDE TO MKTG COMM PLANS, 005e,
9781285403175
eBook: Advertising Campaign Strategy: A Guide
to Marketing Communication Plans, 005e,
9781305481282
VS-EBK:ADVERTISING CAMPAIGN
STRATEGY A GDE TO MKT COMM PLANS,
005e, 9781337000062
© 2015, 432pp, Paperback, 9781133434801
cengageasia.com
NEW EDITION IN JULY 2017
CTE ADVERTISING AND INTEGRATED
BRAND PROMOTION WITH CB
VITALSOURCE EBOOK, 7E
Thomas O’Guinn, University of Wisconsin-Madison; Chris
Allen, University of Cincinnati; Richard J. Semenik, Montana
State University - Bozeman; Angeline Close Scheinbaum,
University of Texas - Austin
Please note that the digital access code that comes
with the print book is valid for use in a specific
Asia territory only. CB VitalSource eBook – The
ultimate eBook experience has arrived! Easily
access our eBooks with features that will improve
your reading experience, and tools to help you take
notes and organize your studies. Place yourself in
the midst of today’s fast-paced exhilarating world
of advertising with O’Guinn/Allen/Semenik/Close’s
ADVERTISING AND INTEGRATED BRAND
PROMOTION, 7E. This powerful and practical
cutting-edge text draws from the authors’ vast
experiences in the boardroom and classroom to
give you intriguing insights into advertising in the
real world. With ADVERTISING AND INTEGRATED
BRAND PROMOTION, 7E you’ll see how good
advertising is the result of hard work and careful
planning. The comprehensive online companion to
the printed text provides integrated discussion of
video and other medium heretofore unavailable to
be illustrated in traditional print delivery. A leader
for its emphasis on integrated brand promotion,
this edition combines a solid understanding of
advertising strategy and important theory with realworld applications. The book’s integrated learning
experience gives you hands-on practice putting
chapter concepts into action. This clearly written
text brings a solid understanding of advertising
strategy to life with more dynamic visuals and
graphic examples than ever before. Today’s
most contemporary ads and exhibits combine
with coverage of the latest practices and industry
developments, including social media, design
thinking, and an emphasis on globalization. The
book’s focus on real advertising practice is reflected
in the book’s contents that follows the same process
as an advertising agency. Trust ADVERTISING
AND INTEGRATED BRAND PROMOTION, 7E to
equip you with the tools, knowledge, and practice
to get results in advertising and business today.
NEW TO THIS EDITION
• NEW ONLINE COMPANION. A new fully
integrated online companion to the printed book
provides previously undeliverable access to
television advertising and up-to-date data related
to advertising. In addition to the content, the
authors have woven in commentary on how the
practice of advertising relates to the concepts
in the chapter. Finally, integrated exercises and
assessments provide students with feedback
on how well they understand the material, and
faculty with insights into how well their students
are progressing in the course.
• New Chapter 14 Media Planning: Advertising
and IBP in Digital & Social Media – highlights all
of the new trends in Advertising and IBP through
social media. Also the basics of e-commerce
and how it relates to IBP are discussed. New
information about social media and implementing
advertising and IBP campaigns in the digital world
are explored.
FEATURES
• CUTTING-EDGE COVERAGE HIGHLIGHTS
TODAY’S MOST CURRENT TOPICS AND
EMERGING TRENDS. This extensively revised,
updated new edition highlights the latest topics,
the most contemporary social media issues, and
emerging trends from the field. Introduce your
students to the world of advertising as it happens
today with new coverage of advertising media,
design thinking, exhibits that highlight the latest
advertising examples, and other advancements.
• PROJECT-BASED ACTIVITIES PROVIDE
PRACTICAL, REAL EXPERIENCE WORKING IN
cengageasia.com
3
GROUPS. Now you can expand your advertising
knowledge with challenging, practical new
project-based group projects at the end of each
part. You practice working in teams to complete
assignments that highlight many of today’s well
known actual companies.
• EXPANDED VISUALS AND THE LATEST
AD EXAMPLES BRING LEARNING TO LIFE.
A hallmark feature of this dynamic text, this
edition’s highly visual presentation provides a
captivating backdrop that clearly exemplifies
how advertising concepts are applied. More than
250 captivating ads and exhibits are highlighted
within a magazine-style presentation that further
enhances the visual impact of each ad.
• A LEADER IN BRAND STRATEGY, THIS
EDITION CONTINUES TO BE AMONG FIRST
TO INTRODUCE EMERGING TRENDS. The first
to emphasize Integrated Brand Promotion (IBP),
this innovative text continues to lead the field -highlighting how advertising and promotion are
developed and deployed to build brand awareness
and affinity. This new edition reflects how today’s
entire advertising and promotion trade focuses on
using promotional tools to build the brand. Brand
Promotion integrated throughout each chapter
emphasizes the importance of building brand
awareness in advertising.
• PRACTICAL STRUCTURE CLEARLY PRESENTS
FUNDAMENTALS OF ADVERTISING. In addition
to setting the standard for coverage of emerging
topics, such as social media, this edition’s strengths
lie in the authors’ compelling presentation of the
fundamentals of advertising. Students learn all
of the key issues necessary to prepare a sound
advertising plan. With a presentation that follows
the same process as an advertising agency, this
edition’s logical parts reflect how advertising and
IBP are developed and executed in business
today.
4. Social, Ethical, and Regulatory Aspects of
Advertising and Promotion. Part 2: ANALYZING
THE ENVIRONMENT FOR ADVERTISING AND
INTEGRATED BRAND PROMOTION. 5. Advertising,
Integrated Brand Promotion, and Consumer
Behavior. 6. Market Segmentation, Positioning,
and the Value Proposition. 7. Advertising Research.
8. Planning Advertising and Integrated Brand
Promotion. Part 3: THE CREATIVE PROCESS.
9. Managing Creativity in Advertising and IBP.
10. Creative Message Strategy. 11. Executing
the Creative. Part 4: PLACING THE MESSAGE
IN CONVENTIONAL AND “NEW” MEDIA. 12.
Media Planning Essentials. 13. Media Planning:
Newspapers, Magazines, Television, and Radio.
14. Media Planning: Advertising and IBP in Digital
& Social Media. Part 5: INTEGRATED BRAND
PROMOTION. 15. Sales Promotion, Point-ofPurchase Advertising, and Support Media. 16. Event
Sponsorship, Product Placements, and Branded
Entertainment. 17. Integrating Direct Marketing and
Personal Selling. 18. Public Relations, Influencer
Marketing, and Corporate Advertising.
SUPPLEMENTS
•
•
•
•
•
CONTENTS
Part 1: ADVERTISING AND INTEGRATED BRAND
PROMOTION IN BUSINESS AND SOCIETY.
1. The World of Advertising and IBP. 2. The
Structure of the Advertising Industry: Advertisers,
Advertising Agencies, and Support Organizations.
3. The History of Advertising and Brand Promotion.
4
•
Instructor’s Resource CD-ROM for O’Guinn/
Allen/Semenik/Close’s Advertising and
Integrated Brand Promotion, 007e,
9781285193496
CS-EBK: ADVERTISING AND INTEGRATED
BRAND PROMOTION, 007e, 9781285800882
MindTap® Marketing, 1 term (6 months) Instant
Access for O’Guinn/Allen/Semenik/Close’s
Advertising and Integrated Brand Promotion,
007e, 9781285778419
LMS Integrated for MindTap® Marketing, 1 term
(6 months) Instant Access for O’Guinn/Allen/
Semenik/Close’s Advertising and Integrated
Brand Promotion, 007e, 9781285848068
CourseMate, 1 term (6 months) Instant Access
for O’Guinn/Allen/Semenik/Close’s Advertising
and Integrated Brand Promotion, 007e,
9781305104419
LMS Integrated for CourseMate, 1 term (6
months) Instant Access for O’Guinn/Allen/
Semenik/Close’s Advertising and Integrated
Brand Promotion, 007e, 9781305104457
© 2015, 312pp, Paperback, 9789814617352
cengageasia.com
marketing communications 4. Market segmentation
and brand positioning Part 2: Managing integrated
marketing communications 5. Advertising and
interactive marketing communications 6. Planning
and implementation Part 3: Media channels 7.
Broadcast media 8. Print and support media 9.
Media analysis Part 4: Supporting elements of
integrated marketing communications 10. Direct
marketing and Sales promotion 11. Interactive
marketing 12. Personal selling 13. Marketing
Public Relations and sponsorship marketing Part
5: Evaluating integrated marketing communications
14. Evaluating integrated marketing communication
effectiveness
NEW EDITION IN AUGUST 2017
INTEGRATED MARKETING
COMMUNICATIONS, 4E
Bill Chitty, Murdoch University (Retired) ; Edwina Luck,
QUT; Nigel Barker, Bond University; Michael Valos, Deakin
University
Organisations continually use integrated marketing
communications to achieve a competitive advantage
and meet their marketing objectives. This 4th
edition of Integrated Marketing Communications
emphasises digital and interactive marketing,
the most dynamic and crucial components to a
successful IMC campaign today. Incorporating
the most up to date theories and practice, the text
clearly explains and demonstrates how to best
select and co-ordinate all of a brand’s marketing
communications elements to effectively engage
the target market. Chapters adopt an integrative
approach to examine marketing communications
from both a consumer’s and marketer’s perspective.
A wide range of local and global examples include:
Spotify, Pandora, Coca-Cola, Pepsi, Woolworths,
Nike, KFC, Victoria Bitter, Tigerair and Air New
Zealand. Each new copy of the text also offers 12
month access to wealth of student on-line revision
and learning tools: CourseMate Express + Search
me! marketing. Unique to the text is a series of
end of chapter local videos showing students how
key objectives in IMC theory are applied by real
businesses.
SUPPLEMENTS
•
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•
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Search Me! Marketing, 1e, 9780170191487
Integrated Marketing Communications Instructor’s Manual, 4e, 9780170261074
Integrated Marketing Communications ExamView Test Bank, 4e, 9780170261081
Integrated Marketing Communications PowerPoint Slides, 4e, 9780170261098
Integrated Marketing Communications - Artwork
form the Text, 4e, 9780170261104
Integrated Marketing Communications - Videos,
4e, 9780170261111
Integrated Marketing Communications - Instant
Access Code for 12 Months, 4e, 9780170261128
Integrated Marketing Communications Premium Website for CourseMate, 4e,
9780170261135
eBook: Integrated Marketing Communications,
4e, 9780170359290
eBook: Integrated Marketing Communications
with Student Resource Access, 4e,
9780170359337
© 2015, 504pp, Paperback, 9780170254304
CONTENTS
Part 1: Integrated marketing communications – a
conceptual framework 1. Integrated marketing
communications and brand equity enhancement
2. The communication process 3. Persuasion in
cengageasia.com
5
ADVERTISING AND SALES
PROMOTION
Ken Kaser, Clements High School, Sugarland TX
ADVERTISING AND SALES PROMOTION is a
comprehensive introduction to the principles and
practices of advertising. The course explores the
social, ethical, and legal issues of advertising,
historical influences, strategies, and media
decision processes as well as integrated marketing
communications. Students will gain knowledge of
techniques used in current advertising, including
print, broadcast, and digital. The text provides
an overview of how communication tools can
be used to reach target audiences and increase
consumer knowledge. A student ACTIVITIES AND
PROJECTS supplement as well as COURSEMATE
add content and value to the product family.
COURSEMATE provides instructors with all of the
reporting tools needed to track student engagement,
while students can access interactive study tools
in a dynamic, online learning environment. It
includes an enhanced eBook providing students
with an interactive, online-only version of the printed
textbook, a Student Learning Pathway, customized
to the book, featuring a variety of integrated digital
media, and has a simple, user-friendly interface.
ADVERTISING AND SALES PROMOTION
employs relevant ads, exhibits, and photographs
to capture your students’ interest and through its
writing style, gives them a solid understanding of
advertising along with the challenges facing the
promotion, advertising, and marketing industries
today.
FEATURES
• A student ACTIVITIES AND PROJECTS
6
supplement as well as COURSEMATE add
content and value to the product family.
• COURSEMATE provides instructors with all
of the reporting tools needed to track student
engagement, while students can access
interactive study tools in a dynamic, online
learning environment. It includes an enhanced
eBook providing students with an interactive,
online-only version of the printed textbook, a
Student Learning Pathway, customized to the
book, featuring a variety of integrated digital
media, and has a simple, user-friendly interface.
• ENGAGEMENT TRACKER, available within
every CourseMate product, allows you to assess
your students’ preparation and engagement. This
intuitive, online reporting tool makes it easy for
you to evaluate use of study resources, monitor
time-on-task and track progress for the entire
class or for individual students. Instantly see what
concepts are the most difficult for your class and
identify which students are at risk throughout the
semester.
• This text brings a solid understanding of advertising
strategy to life with dynamic visuals and graphic
examples to provide the innovative, integrated
learning experience your students need for
winning advertising results and business success.
• Sharpen Your 21st Century Skills offers 21st
Century learning skill-building information with
activities that help encourage critical thinking.
• Make Academic Connections provides the
integrated curriculum activities that show students
how advertising concepts relate to other courses
of study.
• Impact Advertising is a case study of a real
ad campaign, followed by thought-provoking
questions, that captures the student’s interest and
introduces the concepts in each chapter.
• Focus on Advertising uses real advertising
examples to introduce and reinforce concepts
covered in each lesson for better comprehension.
• Spotlight on Success, found in every chapter,
describes advertising success stories of real
companies.
• Advertisements and illustrations provide realworld examples that make the content interesting,
relevant, and tangible for students.
cengageasia.com
CONTENTS
1. WHAT IS ADVERTISING? 2. CONSUMER
BEHAVIOR. 3. THE BASICS OF MARKETING.
4. PRODUCT AND PRICE PLANNING. 5.
DISTRIBUTION PLANNING. 6. PROMOTION
PLANNING. 7. ADVERTISING MEDIA.
8. EFFECTIVE ADVERTISING AND SALES
PROMOTION. 9. COMMUNICATING EFFECTIVE
ADVERTISING AND PROMOTIONAL MESSAGES.
10. MANAGEMENT OF EFFECTIVE ADVERTISING.
11. CONSUMER-ORIENTED ADVERTISING AND
SALES PROMOTION. 12. THE ECONOMICS OF
ADVERTISING. 13. LEGAL AND ETHICAL ISSUES
AFFECTING ADVERTISING. 14. ADVERTISING
IN A MULTICULTURAL MARKET. 15. PLANNING
YOUR FUTURE IN ADVERTISING.
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SUPPLEMENTS
•
•
•
•
•
•
•
•
•
•
•
•
Project Workbook for Kaser’s Advertising and
Sales Promotion, 001e, 9781133110217
ExamView® for Kaser’s Advertising and Sales
Promotion, 001e, 9781133364580
Online Adobe PDF eBook for Kaser’s Advertising
and Sales Promotion, 001e, 9781133364962
Online Adobe PDF eBook Instant Access Code
for Kaser’s Advertising and Sales Promotion,
001e, 9781133364979
Online Adobe PDF eBook Printed Access Card
for Kaser’s Advertising and Sales Promotion,
001e, 9781133364986
Online Adobe PDF eBook Instant Access Code
for Kaser’s Advertising and Sales Promotion,
001e, 9781133508830
Online Adobe PDF eBook for Kaser’s Advertising
and Sales Promotion, 001e, 9781133508847
Online Adobe PDF eBook Printed Access Card
for Kaswer’s Advertising and Sales Promotion,
001e, 9781133509035
Instructor’s Resource CD-ROM for Kaser’s
Advertising and Sales Promotion, 001e,
9781133365464
Interactive eBook for Kaser’s Advertising and
Sales Promotion, 001e, 9781133598602
Business CourseMate for Kaser’s Advertising
and Sales Promotion, 001e, 9781133601531
CourseMate Instant Access for Kaser’s
Advertising and Sales Promotion, 001e,
9781133601548
CourseMate Printed Access Card for Kaser’s
Advertising and Sales Promotion, 001e,
9781133601555
Web Site for Kaser’s Advertising and Sales
Promotion, 001e, 9781133602958
MindTap Reader for Kaser’s Advertising and
Sales Promotion, 001e, 9781285037806
Interactive eBook Instant Access Code for
Kaser’s Advertising and Sales Promotion, 001e,
9781285003733
Interactive eBook Printed Access Card for
Kaser’s Advertising and Sales Promotion, 001e,
9781285003740
CS-EBK: ADVERTISING AND
SALESPROMOTION, 001e, 9781285403113
eBook: Advertising and Sales Promotion, 001e,
9781285404455
© 2013, 480pp, Hardback, 9781111573232
cengageasia.com
7
NEW EDITION IN MARCH 2017
ADVERTISING PROMOTION AND
OTHER ASPECTS OF INTEGRATED
MARKETING COMMUNICATIONS,
INTERNATIONAL EDITION, 9E
Terence A. Shimp, University of South Carolina; J. Craig
Andrews, Marquette University
Market-leading ADVERTISING PROMOTION AND
OTHER ASPECTS OF INTEGRATED MARKETING
COMMUNICATIONS, 9E International Edition
discusses all aspects of marketing communications,
from time-honored methods to the newest
developments in the field. Comprehensive treatment
of the fundamentals focuses on advertising and
promotion, including planning, branding, media
buying, sales, public relations, and much more.
Emerging topics get special attention in this
edition, such as the enormous popularity of social
media outlets, online and digital practices, viral
communications, and personal selling, along with all
of their effects on traditional marketing. Revised to
make ADVERTISING PROMOTION AND OTHER
ASPECTS OF INTEGRATED MARKETING
COMMUNICATIONS, 9E International Edition the
most current I.M.C. text on the market, chapters
address must-know changes to environmental,
regulatory, and ethical issues, as well as Marcom
insights, place-based applications, privacy, global
marketing, and of course, memorable advertising
campaigns.
NEW TO THIS EDITION
• All-New Social Media Coverage: Analyzing the
effects of social media on the economy and
traditional media, this new chapter broadens
student interest in a topic they know well.
8
• Place-Based Marketing Integration: Mobile phones
have given place-based marketing a key spot in
I.M.C. today and ADVERTISING PROMOTION
AND OTHER ASPECTS OF INTEGRATED
MARKETING COMMUNICATIONS, 9E
International Edition seamlessly integrates their
applications throughout the readings.
• Insightful Privacy Discussions: Embracing the
digital age often means trading privacy for
progress, and the text asks students to evaluate
the ethical and other considerations of doing so.
• New Personal Selling Chapter: ADVERTISING
PROMOTION AND OTHER ASPECTS OF
INTEGRATED MARKETING COMMUNICATIONS,
9E International Edition addresses this growing
area in sales and marketing, highlighting methods
and specific activities for students.
• Expanded Intellectual Property: Ignite classroom
discussions about brands as intellectual property,
and the potential legal issues to watch out for in
business.
FEATURES
• Up-to-Date Material: ADVERTISING PROMOTION
AND OTHER ASPECTS OF INTEGRATED
MARKETING COMMUNICATIONS, 9E
International Edition discusses the latest I.M.C.
methods, research, and practices--including
social, ethical, regulatory, and international
dimensions--to give students a comprehensive
picture of I.M.C. today.
• Emerging Practices: I.M.C. coverage would
not be complete without discussions of online,
mobile, viral, and social media practices and
options, making INTEGRATED MARKETING
COMMUNICATIONS IN ADVERTISING AND
PROMOTION, 9E International Edition the most
current text of its kind.
• Interesting Insights: Chapter-opening features
entitled, “Marcom Insights” introduce students to
the topics with practical, professional guidance.
• Contemporary Ads: Turning products into
household names, campaigns in the readings
demonstrate effective advertising, while special
“I.M.C. Focus” boxed features draw student
attention to a variety of brilliant ads, and illustrate
key I.M.C. concepts with real-company situations.
• Global Features: “Global Focus” boxed features
cengageasia.com
enhance the text’s global marketing perspective,
and spotlight unique international applications and
impacts on I.M.C. campaigns.
CONTENTS
PART I: THE PRACTICE AND ENVIRONMENT OF
INTEGRATED MARKETING COMMUNICATIONS
(I.M.C.). 1. An Overview of Integrated Marketing
Communications. 2. Enhancing Brand Equity
and Accountability. 3. Brand Adoption, Brand
Naming and Intellectual Property Issues. 4.
Environmental, Regulatory and Ethical Issues.
PART II: FUNDAMENTAL I.M.C. PLANNING
BACKGROUND AND DECISIONS. 5. Segmentation
and Targeting in I.M.C. 6. The Communications
Process and Consumer Behavior. 7. The Role
of Persuasion in I.M.C. 8. I.M.C. Objective
Setting and Budgeting. PART III: ADVERTISING
MANAGEMENT AND NEW MEDIA CHOICES.
9. An Overview of Advertising Management. 10.
Effective and Creative Ad Messages. 11. Endorsers
and Message Appeals in Advertising. 12. Traditional
Ad Media. 13. Online Advertising. 14. Social Media.
15. Direct Advertising and Other Media. 16. Media
Planning and Analysis. 17. Measuring Ad Message
Effectiveness. PART IV: SALES PROMOTION
MANAGEMENT. 18. Sales Promotion Overview and
the Role of Trade Promotion. 19. Consumer Sales
Promotion: Sampling and Couponing. 20. Consumer
Sales Promotion: Premiums and other Promotions.
PART V: OTHER I.M.C. TOOLS. 21. Public
Relations, Buzz Marketing, and Sponsorships. 22.
Packaging, POP Communications, and Signage.
23. Personal Selling.
SUPPLEMENTS
•
•
•
Instructor’s Manual, Intl. Edition for Andrews/
Shimp’s Integrated Marketing Communications
in Advertising and Promotion, International
Edition, 9th, 009e, 9781133486091
PowerPoint®, Intl. Edition for Andrews/Shimp’s
Integrated Marketing Communications in
Advertising and Promotion, International
Edition, 9th, 009e, 9781133577423
PowerPoint®, ExamView®, Intl. Edition
for Andrews/Shimp’s Integrated Marketing
Communications in Advertising and Promotion,
International Edition, 9th, 009e, 9781133577430
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•
Web Site, Intl. Edition for Andrews/Shimp’s
Integrated Marketing Communications in
Advertising and Promotion, International
Edition, 9th, 009e, 9781133577454
eBook: Advertising Promotion and Other Aspects
of Integrated Marketing Communications, 009e,
9781285634647
PAC-R eBook: ISE Integrated Marketing
Communications in Advertising &
Promotion EMEA, 009e, 9781408091241
3I-EBK: AISE INTEGRATED MARKETING
COMM ADVERTISING & PROMO, 009e,
9781337004459
© 2013, 752pp, Paperback, 9781133191421
PROMO2 (WITH COURSEMATE, 1
TERM (6 MONTHS) PRINTED ACCESS
CARD), 2E
Thomas O’Guinn, University of Wisconsin-Madison; Chris
Allen, University of Cincinnati; Richard J. Semenik, Montana
State University - Bozeman
Created by the continuous feedback of a “studenttested, faculty-approved” process, PROMO
2e delivers a visually appealing, succinct print
component, tear-out review cards for students and
instructors and a consistent online offering with
CourseMate that includes an eBook in addition
to a set of interactive digital tools all at a valuebased price and proven to increase retention and
outcomes. PROMO 2e employs relevant ads,
exhibits, and photographs to capture your students’
interest and through its concise writing style, gives
them a solid understanding of promotion along with
the challenges facing the promotion, advertising,
and marketing industries.
cengageasia.com
9
NEW TO THIS EDITION
• Updated examples of technology and popular
culture in the opening vignette.
• New example of advertising new products
(Snuggies in place of Uncle Ben’s Rice Bowls).
• Added the idea that promotion is moving from
“interruptive to engagement” in response to social
media and other forms of consumer control over
media.
• Discussion of the last decade’s media consolidation
removed to make room for more on social media
and Web 2.0.
• Added restructuring of agencies for greater
efficiency.
• Section on 2000–Present expanded to include
coverage of the recessions of this period.
• New example of branded entertainment in Lady
Gaga video (replaces James Bond/BMW and
Friends/Pepsi).
• Updated reference to Southwest Airlines’ success
in implementing a consistent positioning strategy.
• New example of micro-sponsorships as a way
to link a brand to a cause to deliver emotional
benefits (replaces survey about cause-related
marketing).
• New reference to recent sources of political/
social turmoil in the discussion of advertising and
“social rift”.
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
•
CONTENTS
PART I: THE PROCESS OF BRAND PROMOTION
IN MARKETING. 1. The World of Integrated
Marketing Communication. 2. The Promotion
Industry. 3. The Evolution of Promoting Brands.
PART II: UNDERSTANDING THE MARKET
AND ENVIRONMENT FOR PROMOTING
BRANDS. 4. Understanding the Marketing
Environment: Segmentation, Targeting, and
Positioning. 5. Understanding Buyer Behavior and
the Communication Process. 6. The Regulatory
and Ethical Environment of Promotions. 7. The
International Market Environment for Brand
Promotion. PART III: THE TOOLS, EVALUATION,
AND MEASUREMENT OF BRAND PROMOTION.
8. Messaging and Media Strategies. 9. The Internet.
10. Direct Marketing. 11. Sales Promotion and Point
of Purchase. 12. Sponsorship, Product Placements,
and Branded Entertainment. 13. Public Relations,
Influencer Marketing, Social Media, and Corporate
10
Advertising. 14. Personal Selling and Sales
Management. 15. Measuring the Effectiveness of
Brand Promotions. Endnotes. Glossary. Company
Index. Subject Index.
•
•
•
•
•
•
•
•
cengageasia.com
CourseMate, 1 term (6 months) Printed Access
Card for O’Guinn/Allen/Semenik’s PROMO,
001e, 9781111222512
Instructor’s Resource CD-ROM, Reprint for
O’Guinn/Allen/Semenik’s PROMO, 1st and 2nd,
001e, 9781111579623
CourseMate, 1 term (6 months) Printed Access
Card for O’Guinn/Allen/Semenik’s PROMO2,
002e, 9781133626367
Mindtap Reader for O’Guinn/Allen/Semenik’s
PROMO2, 002e, 9781133796442
CourseMate, 1 term (6 months) Printed Access
Card for O’Guinn/Allen/Semenik’s PROMO2,
002e, 9781133366348
WebTutor™ on Blackboard® with eBook on
Gateway Printed Access Card for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781133366355
WebTutor™ on WebCT™ with eBook on
Gateway, 1 term (6 months) Printed Access
Card for O’Guinn/Allen/Semenik’s PROMO2,
002e, 9781133366362
Marketing CourseMate for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781133628965
Interactive eBook for O’Guinn/Allen/Semenik’s
PROMO2, 002e, 9781133628972
CourseMate Instant Access for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781133628989
WebTutor™ on Blackboard® with eBook on
Gateway Instant Access Code for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781133628996
WebTutor™ on WebCT™ with eBook on
Gateway, 1 term (6 months) Instant Access
for O’Guinn/Allen/Semenik’s PROMO2, 002e,
9781133629009
Interactive Quizzing for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781133629016
Media Quizzing for O’Guinn/Allen/Semenik’s
PROMO2, 002e, 9781133629023
CS-EBK: PROM02, 002e, 9781285014166
General MindLink for CourseMate, 1 term (6
months) Instant Access for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781285276892
PAC ML CRSMTE PROMO, 002e,
9781285277356
General MindLink for CourseMate, 1 term (6
months) Instant Access for O’Guinn/Allen/
•
•
•
Semenik’s PROMO2, 002e, 9781285311296
Blackboard MindLink for CourseMate, 1 term
(6 months) Instant Access for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781285311517
General MindLink for CourseMate, 1 term (6
months) Printed Access Card for O’Guinn/Allen/
Semenik’s PROMO2, 002e, 9781285311753
Blackboard® MindLink for CourseMate, 1
term (6 months) Printed Access Card for
O’Guinn/Allen/Semenik’s PROMO2, 002e,
9781285311975
© 2013, 368pp, Paperback, 9781133626176
unique set of tools curated specifically for your
course, all in an interface designed to improve
workflow and save time when planning lessons
and course structure. The control to build and
personalize your course is all yours’, focusing on
the most relevant material while also lowering costs
for your students. Stay connected and informed in
your course through real time student tracking that
provides the opportunity to adjust the course as
needed based on analytics of interactivity in the
course.
FEATURES
B2B/INDUSTRIAL MARKETING
MINDTAP® MARKETING, 1 TERM (6
MONTHS) INSTANT ACCESS FOR
HUTT/SPEH’S BUSINESS MARKETING
MANAGEMENT B2B, 12E
Michael D. Hutt, Arizona State University; Thomas W. Speh,
Miami University - Ohio
MindTap® Marketing for Hutt/Speh’s Business
Marketing Management B2B, 12th Edition is the
digital learning solution that helps instructors
engage and transform today’s students into critical
thinkers. Through paths of dynamic assignments
and applications that you can personalize, realtime course analytics, and an accessible reader,
MindTap helps you turn cookie cutter into cutting
edge, apathy into engagement, and memorizers
into higher-level thinkers. This edition of MindTap®
is also available as a bundle option with the LooseLeaf Version of Hutt/Speh’s Business Marketing
Management B2B. As an instructor using MindTap
you have at your fingertips the right content and
• MindTap helps streamline your workflow with
carefully curated content and a unique set of
tools saving you valuable time in your course
preparations. In addition, automatically grades
assignments and quizzes while also providing
students with instant feedback on their work.
• Provide students with organizational and study
tools designed to better manage their limited time,
allowing them to complete assignments whenever
and wherever they are ready to learn.
• Save students money in their course materials
with a single destination that reflects exactly
what’s important to you, the instructor.
• Track students in real time with the Progress app
adjust the course as needed based analytics of
interactivity in the course.
• With the MindTap Mobile App, you can keep
your students informed of assignments, course
due dates, or any changes to your course while
also arming them with on-the-go study tools like
flashcards and quizzing.
• Build and personalize your course by integrating
your own content into the MindTap Reader using
your own documents or pull from sources like RSS
feeds, YouTube videos, websites, Google Docs
and more. Control what content students see and
when they see it with a learning path that can be
used as-is or matched to your syllabus exactly.
• Empower students with the information to know
where they stand at all times—both individually
and compared to the highest performers in class
within the student view of the Progress App.
• Engage students with course material specially
customized for them by you streamlined in one
proven, easy-to-use interface.
cengageasia.com
11
CONTENTS
PART I: THE ENVIRONMENT OF BUSINESS
MARKETING. 1. A Business Marketing Perspective.
2. Organizational Buying Behavior. PART II:
MANAGING RELATIONSHIPS IN BUSINESS
MARKETING. 3. Customer Relationship
Management Strategies for Business Markets. 4.
Segmenting the Business Market and Estimating
Segment Demand. PART III: FORUMLATING
BUSINESS MARKET STRATEGY. 5. Business
Marketing Planning: Strategic Perspectives. 6.
Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets. 8.
Managing Innovation and New Industrial Product
Development. 9. Managing Services for Business
Markets. 10. Managing Business Marketing
Channels. 11. Supply Chain Management. 12.
Pricing Strategies for Business Markets. 13.
Business Marketing Communications: Advertising
and Sales Promotion. 14. Business Marketing
Communications: Managing the Personal Selling
Function. PART IV: EVALUATING BUSINESS
MARKETING STRATEGY AND PERFORMANCE.
15. Marketing Performance Measurement.
SUPPLEMENTS
•
•
•
•
•
•
•
•
12
MindTap® Marketing for Hutt/Speh Business
Marketing Management B2B, 012e,
9781305503809
MindTap® Marketing, 1 term (6 months)
Printed Access Card for Hutt/Speh’s Business
Marketing Management B2B, 12th, 012e,
9781305503816
Cengage Learning Testing, powered by
Cognero for Business Marketing Management
B2B, 012e, 9781305503830
Cengage Learning Testing, powered by
Cognero Instant Access for Business Marketing
Management B2B, 012e, 9781305503847
LMS Integrated for MindTap® Marketing, 1
term (6 months) Instant Access for Hutt/Speh
Business Marketing Management B2B, 012e,
9781305511088
LMS Integrated for MindTap® Marketing, 1 term
(6 months) Printed Access Card for Hutt/jSpeh
Business Marketing Management B2B, 12th,
012e, 9781305511095
Instructor’s Web Site for Business Marketing
Management B2B, 012e, 9781305503823
Instructor’s Resource DVD for Hutt/Thomas’
Business Marketing Management B2B, 012e,
9781305642850
© 2017, NonBook-Disk, 9781305503793
BUSINESS MARKETING
MANAGEMENT, 11E
B2B, International Edition
Michael D. Hutt, Arizona State University; Thomas W. Speh,
Miami University - Ohio
Reflecting the latest trends and issues, marketleading BUSINESS MARKETING MANAGEMENT:
B2B, 11E, International Edition delivers
comprehensive, cutting-edge coverage that
equips readers with a solid understanding of
today’s dynamic B2B market. Highlighting the
similarities--and emphasizing the differences-between consumer goods and B2B marketing,
this proven text focuses on market analysis,
organizational buying behavior, relationship
management, and the ensuing adjustments
required in the marketing strategy elements used
to reach organizational customers. Its managerial
approach ties chapter concepts directly to realworld decision making. The new edition includes
additional emphasis on automated B2B practices
and the impact of the Internet. A well-balanced mix
of cases equips students with a variety of hands-on
applications. With its complete and timely treatment
of business marketing, BUSINESS MARKETING
MANAGEMENT: B2B, 11E, International Edition
minimizes the overlap with other marketing courses.
It is an excellent text for undergraduate as well as
MBA-level courses.
NEW TO THIS EDITION
• Packed with practical, real-world examples, the
cengageasia.com
11th Edition offers cutting-edge coverage of all
the standard industrial marketing topics.
• The authors include addition material on automated
B2B practices that are being facilitated with the
Internet.
• All-new Chapter 6 focuses on organizational
demand analysis.
FEATURES
• Helping students make the most of their study time,
each chapter provides an overview, highlights key
concepts, and includes several carefully chosen
examples of contemporary business marketing in
practice as well as a cogent summary and a set
of proactive discussion questions.
• Emphasizing relationship marketing strategies,
the text offers expansive coverage of the drivers
of relationship marketing effectiveness and
the financial impact of relationship marketing
programs.
• A timely and richly illustrated discussion highlights
the determinants and social ingredients of
strategic alliance success.
• Specific steps are outlined for building and
managing a profitable B2B brand.
• Specific metrics are presented for measuring the
impact of marketing strategy decisions on firm
performance.
• The text’s value-based approach for pricing offers
a framework for identifying and measuring value
by customer segment.
• Coverage of customer-centered approached to
channel design illustrates how to design channels
from the bottom up, rather than the top down.
CONTENTS
PART I: THE ENVIRONMENT OF BUSINESS
MARKETING. 1. A Business Marketing Perspective.
2. The Business Markets: Perspectives on the
Organizational Buyer. PART II: MANAGING
RELATIONSHIPS IN BUSINESS MARKETING.
3. Organizational Buying Behavior. 4. Customer
Relationship Management Strategies for Business
Markets. PART III: ASSESSING MARKET
OPPORTUNITIES. 5. Segmenting the Business
Market. 6. Organizational Demand Analysis. PART
IV: FORMULATING BUSINESS MARKETING
STRATEGY. 7. Business Marketing Planning:
Strategic Perspectives. 8. Business Marketing
Strategies for Global Markets. 9. Managing Products
for Business Markets. 10. Managing Innovation and
New Industrial Product Development. 11. Managing
Services for Business Markets. 12. Managing
Business Marketing Channels. 13. E-Commerce
Strategies for Business Markets. 14. Supply Chain
Strategies. 15. Pricing Strategy for Business
Markets. 16. Business Marketing Communications:
Advertising and Sales Promotion. 17. Business
Marketing Communications: Managing the Personal
Selling Function. PART V: EVALUATING BUSINESS
MARKETING STRATEGY AND PERFORMANCE.
18. Controlling Business Marketing Strategies.
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
Companion Web Site, Intl. Edition for Hutt/
Speh’s Business Marketing Management:
B2B, International Edition, 11th, 011e,
9781111963422
ExamView®, Intl. Edition for Hutt/Speh’s
Business Marketing Management: B2B,
International Edition, 11th, 011e, 9781133190745
PowerPoint®, Intl. Edition for Hutt/Speh’s
Business Marketing Management: B2B,
International Edition, 11th, 011e, 9781133190752
Instructor’s Manual, Intl. Edition for Hutt/
Speh’s Business Marketing Management:
B2B, International Edition, 11th, 011e,
9781133115250
Instructor’s Manual, Intl. Edition for Hutt/
Speh’s Business Marketing Management:
B2B, International Edition, 11th, 011e,
9781133486039
Videos for Hutt/Speh’s Business Marketing
Management: B2B, 11th, 011e, 9781133627371
eBook: Business Marketing Management: B2B,
International Edition, 011e, 9781285320861
PAC-R eBook: AISE Business Marketing
Management EMEA, 011e, 9781408091142
3I-EBK: AISE BUSINESS MARKETING
MANAGEMENT B2B, 011e, 9781337004176
© 2013, 480pp, Paperback, 9781133189572
cengageasia.com
13
BUSINESS LOGISTICS
SUPPLY CHAIN MANAGEMENT, 10E
A Logistics Perspective
John J. Coyle, Penn State University; C. John Langley, Jr.,
Pennsylvania State University; Robert A. Novack, Penn State
University; Brian J. Gibson, Auburn University
The tenth edition of SUPPLY CHAIN MANAGEMENT:
A LOGISTICS PERSPECTIVE refined its focus on
the supply chain approach by blending logistics
theory with practical applications and includes
updated material on the latest technology,
transportation regulations, pricing, and other
issues. Each chapter opens with “Supply Chain
Profiles” vignettes introducing students to real-world
companies, people, and events. New and updated
“On the Line” boxed features are applied examples
providing students with hands-on managerial
experience of the chapter’s topics. “Supply Chain
Technology” boxes appear throughout the text,
helping students relate technological developments
to supply chain management concepts and logistics
practices while taking in consideration global
changes. Short Cases at the end of each chapter
are updated and build on what students have
learned in the chapter.
NEW TO THIS EDITION
FEATURES
• SUPPLY CHAIN MANAGEMENT: A LOGISTICS
PERSPECTIVE refined its focus on the supply
chain approach, one of the latest developments
in logistics management.
• “Supply Chain Profiles” vignettes at the beginning
of each chapter that introduce topics to students
using familiar real-world companies, people, and
events.
• Practical applications of supply chain management
are provided using new and updated “On the Line”
boxed featuring hands-on managerial experience
of the chapter’s topics.
• Short Cases at the end of each chapter helps
students build their knowledge by applying the
principles learned in the chapter.
CONTENTS
• Chapter 4 updates materials related to network
design, includes significant new material related
to omni-channel and new content of e-Commerce.
• Chapter 5 features a new model for strategic
sourcing process, enhanced content related to
working effectively with suppliers, a focus on
sourcing a a key process area, current information
on TLC (total landed cost) analysis, and new and
14
updated material related to e-Commerce and
e-sourcing.
• Chapter 12 has significant new content related to
aligning supply chains and forming and sustaining
supply chain relationships. It also introduces
a process model to facilitate the development
and implementation of successful supply chain
relationships.
• Chapter 12 also emphasizes the importance
of collaboration and collaborative supply chain
relationships and includes new coverage of
information technology and strategic options
available through use of 3PLs, 4PLs, etc.
• Chapter 15 has been significantly revised with
new content including substantive new material
on: Supply Chain Analytics and Big Data; OmniChannel; Sustainability and Reverse Flows; 3-D
Printing; and The Growing Need for SCM Talent.
• Chapter 15 also takes a current and future
look at “The Seven Principles of Supply Chain
Management”.
Part I. Supply Chain Foundations. 1. Supply Chain
Management: An Overview. 2. Global Dimensions of
Supply Chains. 3. Role of Logistics in Supply Chains.
4. Distribution and Omni Channel Network Design.
Part II. Supply Chain Fundamentals. 5. Sourcing
Materials and Services. 6. Operations – Producing
Goods and Services. 7. Demand Management. 8.
Order Management and Customer Service. Part
cengageasia.com
III. Cross-Chain Logistics Processes. 9. Managing
Inventory in the Supply Chain. 10 Distribution. 11.
Transportation. Part IV. Supply Chain Challenges
and Future Directions. 12. Aligning Supply Chains.
13. Supply Chain Performance Measurement and
Financial Analysis. 14. Supply Chain Technology.
15. Strategic Challenges and Change for Supply
Chains.
SUPPLEMENTS
•
•
•
•
•
•
•
3P-EBK:SUPPLY CHAIN MANAGEMENT
LOGISTICS PERSPECTIVE, 010e,
9781305888692
Cengage Learning Testing Powered by
Cognero Instant Access for Coyle/Langley/
Novack/Gibson’s Supply Chain Management:
A Logistics Perspective, 010e, 9781305953123
Cengage Learning Testing Powered by Cognero
for Coyle/Langley/Novack/Gibson’s Supply
Chain Management: A Logistics Perspective,
010e, 9781305953116
Instructor Website for Coyle/Langley/Novack/
Gibson’s Supply Chain Management: A
Logistics Perspective, 010e, 9781305953109
CS-EBK: SUPPLY CHAIN MANAGEMENT
LOGISTICS PERSPECTIVE, 010e,
9781305983205
PDF EBK SUPPLY CHAIN MANAGEMENT,
001e, 9781473746947
eBook: Supply Chain Management: A Logistics
Perspective, 010e, 9781337415750
© 2017, 672pp, Hardback, 9781305859975
CTE TRANSPORTATION, 8E
A Global Supply Chain Perspective with CB
CourseSmart eBook
John J. Coyle, Penn State University; Robert A. Novack,
Penn State University; Brian Gibson, Auburn University;
Edward J. Bardi, University of Toledo
Please note that the digital access code that comes
with the print book is valid for use in a specific Asia
territory only. CB CourseSmart eBook – The ultimate
eBook experience has arrived! Easily access our
eBooks with features that will improve your reading
experience, and tools to help you take notes and
organize your studies. TRANSPORTATION: A
SUPPLY CHAIN PERSPECTIVE, 8E equips you
with a solid understanding of what is arguably the
most critical−and complex−component of global
supply chains. It explains the fundamental role
and importance of transportation in companies
and in society, as well as the complex environment
in which transportation service is delivered.
Providing a framework and foundation for the role of
transportation in supply chains, it offers an overview
of the operating and service characteristics,
cost structure, and challenges faced by today’s
providers of transportation. It also highlights a
variety of critical transportation management
issues, providing insight into the strategic activities
and challenges involved in the movement of
goods through the supply chain. Completely up
to date, TRANSPORTATION emphasizes global
topics throughout, includes the latest coverage
of hard and soft technology, and offers in-depth
discussions of fuel, energy, managerial, economic,
and environmental issues.
NEW TO THIS EDITION
• Cutting-Edge Coverage: Reflecting the latest
cengageasia.com
15
trends, issues, and developments from the
field, TRANSPORTATION: A SUPPLY CHAIN
PERSPECTIVE, 8E offers the most current
coverage available. Examples, boxes, tables, and
end-of-chapter materials have been thoroughly
updated to reflect the latest industry information
and practices, while numerous chapters feature
all-new Cases.
• Expanded Topics: Drawing straight from realworld practice, the text offers in-depth discussions
of hard and soft technology as well as fuel, energy,
managerial, economic, and environmental issues.
• International Emphasis: The Eighth Edition offers
new and expanded discussions of global topics
throughout the text, providing thorough coverage
of issues specific to international transportation
and supply chains.
• New Cases and Readings: Each chapter includes
at least one new case spotlighting current
examples from real-world practice. Suggested
readings have also been updated.
• Updated Instructor Resources: The instructor
manual and test banks have been completely
updated to coincide with the textbook.
Management. 10. Global Transportation Planning.
11. Global Transportation Execution. 12. Global
Transportation Strategic Sourcing. Suggested
Readings for Part III. Part IV. 13. Fuel Management.
14. Issues and Challenges for Global Supply Chains.
Suggested Readings for Part IV. Glossary. Name
Index. Subject Index.
SUPPLEMENTS
•
•
Cengage Learning Testing, powered by
Cognero Instant Access for Coyle/Novack/
Gibson/Bardi’s Transportation: A Global Supply
Chain Perspective, 008e, 9781305258563
CS-EBK: TRANSPORTATION GLOBAL
SUPPLY CHAIN PERSPECTIVE, 008e,
9781305548985
© 2015, Paperback, 9789814716093
CONSUMER BEHAVIOR
FEATURES
• Comprehensive Coverage: TRANSPORTATION:
A SUPPLY CHAIN PERSPECTIVE, 8E delivers
thorough coverage of current domestic and global
transportation trends. The U.S. has seen an
increased importance placed on transportation
security both within and outside its borders, and
the dramatic volatility in worldwide fuel prices has
put a strain on transportation costs and capacity.
These events illustrate that transportation may be
the most critical−and most vulnerable−component
of global supply chains. This text ensures your
students have a thorough understanding of the key
transportation issues impacting today’s market.
CONTENTS
Part I. 1. Transportation and Global Supply Chains. 2.
Transportation and the Economy. 3. Transportation
Regulation and Public Policy. 4. Transportation
Costing and Pricing. Suggested Readings for Part I.
Part II. 5. Motor Carriers. 6. Railroads. 7. Airlines. 8.
Water Carriers and Pipelines. Suggested Readings
for Part II. Part III. 9. Global Transportation and Risk
16
CONSUMER BEHAVIOR, 7E
Wayne D. Hoyer, University of Texas, Austin; Deborah J.
MacInnis, University of Southern California; Rik Pieters,
Tilburg University
The popular CONSUMER BEHAVIOR, 7E draws key
concepts from marketing, psychology, sociology,
and anthropology to present a strong foundation
and highly practical focus on real-world applications
for today’s global business environment. The
new edition of this pioneering text incorporates
cutting-edge research and current business
practices, including extensive coverage of social
media influences, increased consumer power,
and emerging neuroscience findings. Students
also examine controversies in consumer decision-
cengageasia.com
making involving money, goals, emotions, charity,
health, materialism, and sustainability. This edition
increases its emphasis on social responsibility and
ethics in marketing, examining both the dark side
and constructive possibilities. With even more realworld examples and thought-provoking application
exercises, including new opening examples and
closing cases in every chapter, CONSUMER
BEHAVIOR, 7E provides a thorough, yet engaging,
guide to this essential subject.
NEW TO THIS EDITION
• THOROUGH UPDATES HIGHLIGHT SOME
OF TODAY’S MOST IMPORTANT IDEAS AND
ISSUES THAT INFLUENCE CONTEMPORARY
CONSUMER BEHAVIOR. Students examine the
relationship of materialism, self-control, financial
management and money, goals, emotions,
contagion, pricing, environmental concerns and
sustainability, social media, childhood obesity,
mobile marketing, sharing, technology, and
charitable behavior to consumer behavior.
• EXTENSIVE RESEARCHED REVISIONS CITE
HUNDREDS OF ACADEMIC STUDIES. This
new edition is complete with hundreds of recent
academic citations in addition to references to
classic academic studies. Students gain a solid
grounding in the fundamentals while additional
coverage introduces emerging trends and cuttingedge theories.
• INTERNATIONAL EXAMPLES ENCOURAGE A
STRONG GLOBAL PERSPECTIVE. Many of the
worldwide examples in the Marketing Implications
sections offer students the advantages of a global
perspective as well as insights into how U.S.
marketers actually apply consumer behavior
concepts every day, both domestically and abroad.
• QUESTIONS OF ETHICS AND SOCIAL
RESPONSIBILITY ARE INTEGRATED AT
THE CHAPTER LEVEL. Extended coverage in
Chapter 17 explores not only the “dark side” of
marketing and consumer behavior, but also how
organizations and consumers can use marketing
for constructive purposes.
• NEW COVERAGE EXAMINES SPECIFIC
INFLUENCES ON DECISIONS MADE BY
MILLENNIAL CONSUMERS. This edition reviews
the decisions this group makes in the context of
issues such as money management, work-life
balance, marketing ethics, and the environment.
FEATURES
• MANY NEWLY-PROMINENT CONSUMER
BEHAVIOR THEMES RECEIVE SPECIAL
ATTENTION. Chapter 1 previews hot topics, such
as financial decisions and money management,
obesity, self-control, materialism, privacy and
transparency, and social media marketing. New
key terms, such as ethical sourcing and contagion,
highlight the growing influence of particular
aspects of consumer behavior.
• DETAILED CONCEPTUAL MODELS CLARIFY
KEY TOPICS IN EACH CHAPTER. These models
help students understand how the chapter’s key
topics relate to one another and how the topics
connect to coverage in other chapters. This
understanding provides a valuable roadmap to
your course.
• M A R K E T I N G I M P L I C A T I O N S E C T I O N S
DEMONSTRATE HOW CONSUMER BEHAVIOR
CONCEPTS APPLY TO THE PRACTICE OF
MARKETING. Students examine essential
functions, such as market segmentation, target
market selection, positioning, and decisions on
promotion, price, product, and place. Many of
these features focus on international marketing,
which helps students gain the broader perspective
needed in today’s global economy.
• DISCUSSION QUESTIONS EXTEND YOUR
STUDENTS’ OPPORTUNITIES TO APPLY
WHAT THEY’VE LEARNED. These meaningful
questions at the end of every chapter encourage
students to recall, analyze, and dig deeper into
what they have learned as they apply the chapter’s
concepts to real-world marketing situations.
• ONLINE EXERCISES INTERACT WITH REAL
ADVERTISEMENTS, CONSUMER DATA, AND
MARKETING STRATEGIES. As students work
extensively with today’s ads, data and marketing,
they are able to relate chapter concepts to
concrete experiences from their own lives. They
also explore how chapter concepts can be used
in the current workplace.
CONTENTS
Part I: AN INTRODUCTION TO CONSUMER
cengageasia.com
17
BEHAVIOR. 1. Understanding Consumer Behavior.
Appendix: Developing Information about Consumer
Behavior. Part II: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity. 3. From
Exposure to Comprehension. 4. Memory and
Knowledge. 5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort. Part III: THE
PROCESS OF MAKING DECISIONS. 7. Problem
Recognition and Information Search. 8. Judgment
and Decision Making Based on High Effort. 9.
Judgment and Decision Making Based on Low
Effort. 10. Post-Decision Processes. Part IV: THE
CONSUMER’S CULTURE. 11. Social Influences
on Consumer Behavior. 12. Consumer Diversity.
13. Household and Social Class Influences. 14.
Psychographics: Values, Personality, and Lifestyles.
Part V: CONSUMER BEHAVIOR OUTCOMES AND
ISSUES. 15. Innovations: Adoption, Resistance,
Diffusion. 16. Symbolic Consumer Behavior. 17.
Marketing, Ethics, and Social Responsibility in
Today’s Consumer Society.
•
•
•
•
9781305640085
DVD for Hoyer/MacInnis/Pieters’ Consumer
Behavior,, 007e, 9781305642867
MindTap® Marketing Sample Chapter Instant
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Consumer Behavior, 007e, 9781337291354
3P-EBK:CONSUMER BEHAVIOR, 007e,
9781337514804
© 2018, 560pp, Paperback, 9781305507272
SUPPLEMENTS
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Instructor’s Companion Website for Hoyer/
MacInnis/Pieters’ Consumer Behavior, 007e,
9781305507296
Cengage Learning Testing, powered by
Cognero for Hoyer/Macinnis’ Consumer
Behavior, 007e, 9781305507302
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by Cognero® Instant Access for Hoyer/
MacInnis/Pieters’ Consumer Behavior, 007e,
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Pieters/Close-Scheinbaum’s Consumer
Behavior, 007e, 9781305640092
LMS Integrated MindTap® Marketing, 1
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Consumer Behavior, 7th, 007e, 9781305640108
MindTap® Marketing, 1 term (6 months) Printed
Access Card for Hoyer/MacInnis/Pieters/CloseScheinbaum’s Consumer Behavior, 7th, 007e,
NEW EDITION IN MARCH 2017
CB7 (WITH COURSEMATE AND
CAREER TRANSITIONS 2.0, 1 TERM (6
MONTHS) PRINTED ACCESS CARD),
7E
Barry J. Babin, Louisiana Tech University; Eric Harris,
Pittsburg State University
Created by the continuous feedback of a “studenttested, faculty-approved” process, CB 7 delivers
a visually appealing, succinct print component,
tear-out review cards for students and instructors
and a consistent online offering with Enhanced
CourseMate that includes an eBook in addition
to a set of interactive digital tools all at a valuebased price and proven to increase retention and
outcomes.
NEW TO THIS EDITION
• Overhaul of exhibits are featured throughout the
text; stats and figures are updated.
cengageasia.com
• Updated and changed box features include current
topics that are being discussed in Consumer
Behavior and related fields.
• Updated images are included throughout the text;
40 percent or more of the photos have changed
within each chapter.
• Enhanced CourseMate allow you to track the
progress of students and compare/contrast
students’ performance in class.
• New trackable activities within Enhanced
CourseMate include Drag and Drops, Fill-in-theblanks, and Media Quizzes.
FEATURES
• Every 4LTR Press solution comes complete with
an engaging print textbook, tear-out review cards,
an interactive digital solution (CourseMate), and
an eBook all of which were directly influenced
from student focus groups and surveys, and from
interviews with students that had taken or were
currently enrolled in a Consumer Behavior course.
• Shorter, comprehensive chapters in a modern
design present content in a more engaging and
accessible format without minimizing coverage
for your course.
• Tear-Out Review Cards at the back of the Student
Editions provide students a portable study tool
containing all of the pertinent information for class
preparation.
• Instructor Prep Cards at the back of the Instructor’s
Edition make preparation simple with detachable
cards for each chapter, offering a quick map of
chapter content, a list of corresponding PowerPoint
and video resources, additional examples, and
suggested assignments and discussion questions
to help you organize chapter content efficiently.
• Every 4LTR Press solution comes with Enhanced
CourseMate, the interactive digital component
that offers a full suite of unique learning tools that
appeal to different learning styles. Quizzes, audio
downloads, video podcasts, and more are only a
click away.
and Emotion: Driving Consumer Behavior. 6.
Personality, Lifestyles and the Self-Concept. 7.
Attitudes and Attitude Change. 8. Group and
Interpersonal Influence. 9. Consumer Culture. 10.
Microcultures. 11. Consumer in Situations. 12.
Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation
and Choice. 14. Consumption to Satisfaction.
15. Consumer Relationships. 16. Consumer and
Marketing Misbehavior.
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
•
•
•
CourseMate for Babin/Harris’ CB 7, 007e,
9781305403260
MindTap Reader for Babin/Harris’ CB 7, 007e,
9781305403277
CourseMate, 1 term (6 months) Instant Access
for Babin/Harris’ CB 7, 007e, 9781305403284
CourseMate, 1 term (6 months) Printed
Access Card for Babin/Harris’ CB 7, 007e,
9781305403291
Cengage Learning Testing, powered by Cognero
for Babin/Harris’ CB 7, 007e, 9781305500303
Cengage Learning Testing, powered by
Cognero® Instant Access for Babin/Harris’ CB
7, 007e, 9781305500310
Instructor’s Website for Babin/Harris’ CB 7,
007e, 9781305501041
3P-EBK:CB 7, 007e, 9781305533974
CS-EBK: CB 7, 007e, 9781305555525
MindLink for CourseMate, 1 term (6 months)
Instant Access for Babin/Harris’ CB 7, 007e,
9781305856929
LMS Integrated CourseMate, 1 term (6 months)
Printed Access Card for Babin/Harris’ CB 7,
007e, 9781305856936
VS-EBK:CB7, 007e, 9781285227955
© 2016, 400pp, Paperback, 9781305403222
CONTENTS
1. What is CB and Why Should I Care? 2. Value and
Consumer Behavior Value. 3. Consumer Learning
Starts Here: Perception. 4. Comprehension,
Memory and Cognitive Learning. 5. Motivation
cengageasia.com
19
modern business.
NEW TO THIS EDITION
CTE CONSUMER BEHAVIOR WITH CB
COURSESMART EBOOK, 2E
Frank Kardes, University of Cincinnati ; Maria Cronley, Miami
(Ohio) University; Thomas Cline, Saint Vincent College
Please note that the digital access code that comes
with the print book is valid for use in a specific
Asia territory only. CB CourseSmart eBook – The
ultimate eBook experience has arrived! Easily
access our eBooks with features that will improve
your reading experience, and tools to help you take
notes and organize your studies. This wide-ranging
yet focused text provides an informative introduction
to consumer behavior supported by in-depth,
scientifically grounded coverage of key principles
and applications. CONSUMER BEHAVIOR,
Second Edition, devotes ample attention to “classic”
consumer behavior topics, including consumer
information processing, consumer decision making,
persuasion, social media and the role of culture
and society on consumer behavior. In addition, this
innovative text explores important current topics
and trends relevant to modern consumer behavior,
such as international and ethical perspectives,
an examination of contemporary media, and a
discussion of online tactics and branding strategies.
This versatile text strikes an ideal balance among
theoretical concepts, cutting-edge research findings,
and applied real-world examples that illustrate how
successful businesses apply consumer behavior
to develop better products and services, market
them more effectively, and achieve a sustainable
competitive advantage. With its strong consumerfocused, strategy-oriented approach, CONSUMER
BEHAVIOR, Second Edition, will serve you well in
the classroom and help you develop the knowledge
and skills to succeed in the dynamic world of
20
• New marketing metrics - This is a new section
being added to selected chapters. These smaller
cases will provide an applied business problem,
with Excel data sets, that ties back to chapter
content for students to explore. These problems
will help illustrate various consumer research
techniques by simple statistical analyses.
• New Chapter 15 - The Influence of Subculture,
Family and Other Reference Groups - This
chapter investigates the influence of important
demographics and subcultures on consumer
behavior. Specifically, population size and density,
social class, and generational cohorts, such as
Pre-depression, Depression, Baby-Boomer, Gen
X, Gen Y, and Gen Z are examined. This chapter
takes a look at ethnic and religious subcultures,
including African-Americans, Hispanics, Asians,
Native Americans, Christian, Jewish, Muslim,
and Buddhist groups. Finally, the influence of
households and household lifecycle on consumer
decision making are explored.
• Reorganization of chapters and parts-Chapter
flow has been improved just slightly, moving more
brand-related macro-strategic perspectives up
to the front of the book, followed by deeper dive
into individual consumer information processing
and decision-making. The last section comes full
circle by focusing on social and external drivers
of consumer behavior.
FEATURES
• CONSUMER BEHAVIOR, Second Edition,
focuses on why and how consumers make specific
decisions and behave in certain ways, exploring
what captures their attention, motivates them, and
retains their loyalty (turning mere “customers” into
“fans” of an organization). In addition to thorough
coverage of key consumer behavior principles,
the text features unique managerial application
sections related to relevant advertising, branding,
social media content, marketing research, and
marketing management decisions.
• The second edition includes updated chapters
summarizing the latest developments in consumer
research – including new material on cognitive
cengageasia.com
neuroscience, new persuasion techniques, new
developments in behavioral decision theory,
and many other important topics. Each of the
text’s four parts opens with an interview with a
well-respected consumer researcher to stimulate
student interest and introduce key topics in an
engaging, conversational way.
• Every chapter includes innovative and appealing
learning resources such as “Marketing in Action”
features that illustrate consumer behavior
concepts through stories of real companies,
products, and situations; “Global Perspectives”
segments that discuss applications of consumer
behavior concepts in international contexts; and
“Ethics” boxes to raise student awareness of
ethical issues and stimulate classroom discussion.
• The writing is scientifically grounded, authoritative,
engaging, and concise. Numerous photographs,
advertisements, and illustrations of products,
package designs, and consumers in action help to
bring chapter concepts to life and increase student
interest and involvement in the material.
• Social media - The second edition will include
a dedicated chapter to social media and online
consumer behavior. This chapter will include an
overview of the overview of social media landscape
from the consumer behavior perspective, how
companies conduct consumer research in this
unique environment, and how companies are
leveraging marketing techniques suited to this
domain. In addition, numerous examples drawn
from social media are included throughout the
textbook.
CONTENTS
PART I: CONSUMER BEHAVIOR AND MARKETING
STRATEGY. 1. Understanding Consumer Behavior
and Consumer Research. 2. Consumer Focused
Strategy: Segmentation and Positioning. 3.
Branding Strategy and Consumer Behavior. PART
II: CONSUMER INFORMATION PROCESSING. 4.
Consumer Perception. 5. Learning and Memory.
6. Automatic Information Processing. 7. Motivation
and Emotion. 8. Attitude and Judgment Formation
and Change. PART III: CONSUMER DECISION
MAKING. 9. The Consumer Decision Making
Process. 10. Product Consideration, Evaluation,
and Choice. 11. Behavioral Decision Theory.
PART IV: CONSUMER SOCIAL INFLUENCES
AND CONTEMPORARY STRATEGIES FOR
MARKETERS. 12. Self-Concept and Personality.
13. Social Influence and Behavioral Compliance.
14. The Influence of Culture and Values. 15. The
Influence of Demography. 16. Contemporary
Strategies in Reaching Consumers. 17. Engaging
Consumers Through Online Marketing. PART
V: MANAGERIAL DECISION MAKING (ONLINE
CHAPTERS). 18. Biases in Managerial Decision
Making. 19. Strategies for Improving Managerial
Decision Making.
SUPPLEMENTS
•
CS-EBK: CONSUMER BEHAVIOR, 002e,
9781285290768
© 2014, 368pp, Paperback, 9789814609920
CONSUMER BEHAVIOR
Roger D. Blackwell, Ohio State University; Paul W. Miniard,
Florida International University; James F. Engel, Eastern
College; Pai Di-ching
Consumer Behavior offers a practical approach to
help students apply consumer behavior principles
to their studies in business and marketing. This
multi-disciplinary field can tempt both students
and instructors to stray from the basic business
principles they should take away from the course.
The authors keep students focused on consumer
decision making as it applies specifically to an
overall understanding of business theory and
practices through the CDP (Consumer Decision
Process) model. The book sets out to explore why
as well as how consumers make specific decisions
and behave in certain ways—what motivates them,
what captures their attention, and what retains
cengageasia.com
21
Social Class, Family and Household Influences.
10. Group and Personal Influence. PART 5.
Influencing Consumer Behavior. 11. Making
Contact. 12. Shaping Consumers’ Opinions.
13. Helping Consumers to Remember. Case
1: Amazon.com. Case 2: Volvo YCC (Your
Concept Car). Case 3: Equitec. Case 4: Family
Furniture. Case 5: Facebook.com. Case 6: Aldi.
Case 7: Pick ‘n Pay. Case 8: Battle of the Beers.
Case 9: T-Mobile USA. Case 10: Creating
Brands That Last. Case 11: i.CON (Singapore).
Case 12: CrimsonCup. Case 13: National
Christmas Tree Association. Case 14: Deciding
Where to Deliver Our Baby: Weighing the Pros
and Cons. Case 15: Marketing to Women.
their loyalty, turning “customers” into “fans” of an
organization.
FEATURES
• “Buyer Beware”: This feature, found in all chapters,
focuses on educating readers about how to be
better consumers, as well as how to do a better job
in analyzing and influencing consumer behavior.
• “Consumer Behavior and Marketing”: This feature,
which appears throughout the text, provides
contemporary examples of how the actions of a
variety of companies and industries are shaped
by consumer behavior.
• “Market Facts”: These facts provide the reader
with an up-to-date understanding of various
aspects of the marketplace.
• Case studies: Fifteen case studies of retailing and
services companies from Asia, Europe, Africa, and
the United States are included in the text. Among
them, Amazon and Facebook are two cases that
introduce students to consumer behavior on the
Internet.
• Case studies: Fifteen case studies of retailing and
services companies from Asia, Europe, Africa, and
the United States are included in the text. Among
them, Amazon and Facebook are two cases that
introduce students to consumer behavior on the
Internet.
• Bayesian analysis: This concept has been around
for several centuries, but has recently gained
widespread interest among marketers so it has
been included in Chapter 2, “Creating CustomerCentric Organizations”.
CONTENTS
•
22
PART 1. Introduction to Consumer Behavior. 1.
Consumer Behavior and Consumer Research.
2. Creating Marketing Strategies for CustomerCentric Organizations. PART 2. Consumer
Decision Making. 3. The Consumer Decision
Process. 4. Pre-Purchase Processes: Need
Recognition, Search, and Pre-Purchase
Evaluation. 5. Purchase. 6. Post-Purchase
Processes: Consumption and Post-Consumption
Evaluations. PART 3. Individual Determinants of
Consumer Behavior. 7. Consumer Motivation.
8. Consumer Beliefs, Feelings, Attitudes, and
Intentions. PART 4. Environmental Influences
on Consumer Behavior. 9. Culture, Ethnicity,
© 2012, 0pp, Paperback, 9789814336918
INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
STRATEGY, 7E
Analysis, Development and Implementation
Isobel Doole, Sheffield Hallam University; Robin Lowe,
Sheffield Hallam University; Alexandra J. Kenyon, Leeds
Metropolitan University
FEATURES
• Comprehensive coverage of principles and
theories of international marketing strategy.
• Extensive coverage of small and medium-sized
enterprises (SMEs) give students a broader
perspective.
• Boxed real-world ‘Illustrations’ throughout the text
enable the reader to focus on the key issues and
discuss the practical implications of these issues
for international marketing strategy development.
cengageasia.com
• All chapters conclude with a case study which
reflects the main focus of the chapter, whilst also
encouraging the student to draw on their learning
from the chapter.
• Thought-provoking discussions of corporate social
responsibility, ethical and environmental issues to
ensure that students fully comprehend the latest
developments in international marketing and its
changing focus.
• Chapters have been fully updated to reflect the
latest developments in international marketing
strategy.
• New Illustrations and Management Challenges in
each chapter give students insight in to the current
issues that businesses are facing.
• New “Directed Study” cases will get students
to practice and think about what they have just
learned.
CONTENTS
Part 1 Analysis 1. An Introduction to International
Marketing 2. The World Trading Environment 3.
Social and Cultural Considerations in International
Marketing 4. International Marketing Research and
Opportunity Analysis Part 2 Strategy Development 5.
International Niche Marketing Strategies for Smalland Medium-sized Enterprises 6. Global Strategies
7. Market Entry Strategies 8. International Product
and Service Management Part 3 Implementation 9.
International Communications 10. The Management
of International Distribution and Logistics 11. Pricing
for International Markets 12. Technology Enabled
Sustainable International Marketing
SUPPLEMENTS
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CS EBK: IMS: AN, DEV AND IMP, 007e,
9781473723719
eBook: International Marketing Strategy, 007e,
9781473723726
3I EBK: International Marketing Strategy 7E,
007e, 9781473729360
Cengage Learning Testing, powered by
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Marketing Strategy, Doole/Lowe/Kenyon, 007e,
9781473739505
Cengage Learning Testing, powered by
Cognero® for International Marketing Strategy,
Doole/Lowe/Kenyon, 007e, 9781473739499
© 2016, Paperback, 9781473723702
INTERNATIONAL MARKETING, 3E
Asia Pacific Edition
Michael R. Czinkota, Georgetown University; Ilkka Ronkainen,
Georgetown University; Catherine Sutton-Brady, The
University of Sydney; Tim Beal, Victoria University New
Zealand (retired)
This third Asia Pacific edition of International
Marketing continues to offer up-to-date examples
from Australia, New Zealand and throughout the
Asia Pacific region alongside an international
perspective to provide a truly global context. The
text examines the unique conditions in which
businesses from this region operate, concentrating
on the challenges that face marketers. Students are
provided with a comprehensive overview of both the
theory and application of international marketing,
including an examination of the distinct issues
that affect a range of enterprises from start-up
operations to small, medium and multinational firms.
The ongoing concerns of the environment and the
sustainability of business are integrated throughout
the text. Other important emergent areas affecting
the practice of international marketing, such as the
dominance of social media and e-commerce are
also discussed. To aid class discussions, short case
studies are presented at the end of each chapter as
well as a case for more extensive analysis at the
end of each part.
CONTENTS
Part 1: The international environment 1. Introduction
to international marketing 2. The economic
environment 3. Trade institutions and trade policy 4.
The political and legal environment 5. The cultural
environment Part 2: International market entry 6.
Building the knowledge base 7. Foreign market
entry 8. Channels of distribution and logistics Part
3: International marketing mix 9. Product policy
cengageasia.com
23
and adaptation in international markets 10. Product
and brand management in international markets
11. Services marketing 12. Pricing in international
markets 13. International marketing communications
Part 4: Planning and future development 14. Social
Networking and Communications 15. The future of
international marketing
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
International Marketing Instant Access Code for
12 Months, 3e, 9780170244237
International Marketing Instructor’s Manual, 3e,
9780170244251
International Marketing Test Bank, 3e,
9780170244268
International Marketing PowerPoint Slides, 3e,
9780170244275
International Marketing Student Companion
Website, 3e, 9780170244282
International Marketing Artwork from the Text,
3e, 9780170244299
International Marketing Video Case Studies
(US), 3e, 9780170244305
eBook: International Marketing, 3e,
9780170347297
eBook: International Marketing with Student
Resource Access, 3e, 9780170348683
© 2014, 0pp, Paperback, 9780170237871
INTERNATIONAL MARKETING,
INTERNATIONAL EDITION, 10E
Michael R. Czinkota, Georgetown University; Ilkka A.
Ronkainen, Georgetown University
INTERNATIONAL MARKETING, 10E, International
Edition is a completely up-to-date text for one
of the most dynamic upper-level and graduate
courses in marketing departments today. It offers
the entire range of international marketing topics
beginning with start-up operations, continuing with
new market entry considerations, and concluding
with the international issues confronting giant
global marketers. The text is designed for the
undergraduate student with prior exposure to the
marketing field. Because of its in-depth coverage,
it also presents an excellent challenge for graduate
instruction and executive education.
NEW TO THIS EDITION
• New Parsimony of Structure: The book now covers
the marketing issues of both small- and mediumsized firms, as well as multi-national corporations.
It does so by identifying both the similarities and
the differences in marketing activities which result
from differences in size, impact, and resources.
• New Color and Design: The 10th Edition is now in
four colors, which further enhances the readability
of the text and enhances students’ understanding
of the key concepts, especially in the exhibits and
maps.
• New Chapters: A series of new chapters in the
10th Edition produces in-depth analysis covering
new marketing directions and challenges. NEW
Chapter 6 focuses on the global consumer.
Chapter 16 represents an entirely new thrust
on Social Networks and Communication. NEW
Chapter 17 on Leadership--including responsibility
24
cengageasia.com
and sustainability. Also newly revised is the
appendix covering how to find one’s calling in
Global Markets.
• New Topics: The 10th Edition addresses new
controversies such as corruption, volatility, and
the need for a reduction in product and brand
complexity. The authors also cover their newly
developed concept of “curative marketing,”
which analyzes how marketing can shape its
context, and how it needs to remedy the problems
international marketing issues and approaches
have caused.
• Updated Vignettes: The vignettes--which appear
at the beginning of each chapter and an additional
3 to 4 throughout the chapter--have been
condensed and targeted, so that they permit a
tighter focus of analysis and more challenging
class debate. Virtually all of the vignettes in this
edition are brand new or updated, setting the
stage for the chapter discussion and elucidate
chapter topics.
• New Cases: In this edition, most of the cases
following each Part in the text are either new or
updated and cover a variety of topics.
• New Challenge Us Feature: Appearing at the
end of each chapter, this NEW feature provides a
description of issues for debate, so that classroom
discussions can be elevated and interactive.
CONTENTS
Part I: THE INTERNATIONAL MARKETING
ENVIRONMENT. 1. The Global Environment. 2.
International Trade Frameworks and Policy. 3. The
Role of Culture. 4. The Economic Environment.
5. The Political and Legal Environments. Part II:
FINDING GLOBAL CUSTOMERS. 6. The Global
Consumer. 7. Strategic Planning. 8. Analyzing
People and Markets. 9. Market Entry and Expansion.
10. Organization for Global Marketing. Part III:
THE GLOBAL MARKETING MIX. 11. Product
Management and Global Brands. 12. Marketing of
Services. 13. Advertising, Promotion, and Sales.
14. Pricing Strategies and Tactics. 15. Global
Distribution and Logistics. Part IV: LEADERSHIP
IN GLOBAL MARKETING. 16. Social Networks and
Communication. 17. Leadership: Responsibility and
Sustainability. 18. New Directions and Challenges.
Appendix. Finding Your Calling in Global Markets:
Jobs and Careers.
SUPPLEMENTS
•
•
FEATURES
• Focus on the Physical Environment and Geography:
Updated maps provide context in terms of social
and economic data, including electronic maps.
An appendix directly addresses the relationship
between geography and international marketing.
• New Cases: Each Part section is followed by 4
cases, with 2 additional cases online. Presented
on a variety of topics, these cases present students
with real business situations. All cases address the
activities of actual or former companies and cover
a broad geographic spectrum.
• Video Cases: Video cases are located within
the case section and are available on DVD for
instructors. These cases further illustrate chapter
topics and have been expanded from previous
editions.
•
•
•
•
•
cengageasia.com
Marketing CourseMate with eBook Instant
Access Code, Intl. Edition for Czinkota/
Ronkainen’s International Marketing,
International Edition, 010e, 9781133998433
Marketing CourseMate with eBook Printed
Access Card, Intl. Edition for Czinkota/
Ronkainen’s Principles of International
Marketing, International Edition, 10th, 010e,
9781133998440
Marketing CourseMate, Intl. Edition for
Czinkota/Ronkainen’s Principles of International
Marketing, International Edition, 010e,
9781133998457
eBook Instant Access Code, Intl. Edition for
Czinkota/Ronkainen’s Principles of International
Marketing, International Edition, 010e,
9781133998464
eBook Printed Access Card, Intl. Edition for
Czinkota/Ronkainen’s Principles of International
Marketing, International Edition, 10th, 010e,
9781133998471
eBook, Intl. Edition for Czinkota/Ronkainen’s
Principles of International Marketing,
International Edition, 010e, 9781133998488
ExamView®, Intl. Edition for Czinkota/
Ronkainen’s Principles of International
25
•
•
Marketing, International Edition, 10th, 010e,
9781133998518
eBook: International Marketing, 010e,
9781285395371
3I-EBK: AISE PRIN INTERNATIONAL MRTK,
010e, 9781337004411
© 2013, 720pp, Paperback, 9781133588399
FEATURES
INTERNET MARKETING
MINDTAP® MARKETING, 1 TERM
(6 MONTHS) INSTANT ACCESS
FOR ZAHAY/ROBERTS’ INTERNET
MARKETING, 4E
Debra Zahay; Mary-Lou Roberts, Retired Professor of
Marketing
MindTap® Marketing for Zahay/Roberts’ Internet
Marketing, 4th Edition, is the digital learning solution
that helps instructors engage and transform today’s
students into critical thinkers. Understanding how to
manage online and offline marketing strategies is a
critical skill needed for today’s business environment
and Zahay and Roberts Internet Marketing
provides this needed knowledge. Through paths
of dynamic assignments and applications that
you can personalize, real-time course analytics,
and an accessible reader, MindTap helps you
turn cookie-cutter into cutting-edge, apathy into
engagement, and memorizers into higher-level
thinkers. As an instructor using MindTap, you have
at your fingertips the right content and unique set of
tools curated specifically for your course, all in an
interface designed to improve workflow and save
time when planning lessons and course structure.
26
The control to build and personalize your course
is all yours, focusing on the most relevant material
while also lowering costs for your students. Stay
connected and informed in your course through
real-time student tracking that provides the
opportunity to adjust the course as needed based
on analytics of interactivity in the course.
• MindTap helps streamline your workflow with
carefully curated content and a unique set of
tools saving you valuable time in your course
preparations. In addition, automatically grades
assignments and quizzes while also providing
students with instant feedback on their work.
• Provide students with organizational and study
tools designed to better manage their limited time,
allowing them to complete assignments whenever
and wherever they are ready to learn.
• Save students money in their course materials
with a single destination that reflects exactly
what’s important to you, the instructor.
• Track students in real time with the Progress app
adjust the course as needed based analytics of
interactivity in the course.
• With the MindTap Mobile App, you can keep
your students informed of assignments, course
due dates, or any changes to your course while
also arming them with on-the-go study tools like
flashcards and quizzing.
• Build and personalize your course by integrating
your own content into the MindTap Reader using
your own documents or pull from sources like RSS
feeds, YouTube videos, websites, Google Docs
and more. Control what content students see and
when they see it with a learning path that can be
used as-is or matched to your syllabus exactly.
• Empower students with the information to know
where they stand at all times--both individually and
compared to the highest performers in class within
the student view of the Progress App.
• Engage students with course material specially
customized for them by you streamlined in one
proven, easy-to-use interface.
• StudyHub is one-stop-studying tool that allows you
to deliver important information and empowers
your students to personalize their experience.
Share content from the MindTap Reader and
cengageasia.com
create notes and study guides to help students
focus and succeed.
• The Message Center app helps you to quickly and
easily contact students directly from the MindTap
platform. Any message posted in the Message
Center is communicated directly to each student
enrolled in the course via the communication
medium designated by the student.
CONTENTS
Table of Contents: Part I: FOUNDATIONS OF
INTERNET MARKETING. 1. Internet Marketing
as Part of Marketing Communications Mix. 2. The
Internet Value Chain. 3. Business Models and
Strategies. 4. Direct and Database Foundations.
Part II: ESSENTIAL INTERNET MARKETING
TOOLS. 5. Branding and Video Marketing. 6.
Display Advertising and Other Customer Acquisition
Tools. 7. Email Marketing to Build Consumer and
Business Relationships. 8. Search Marketing–
SEO and PPC. 9. Social Media Marketing. Part
III: DEVELOPING INTERNET MARKETING
STRATEGIES AND PROGRAMS. 10. Lead
Generation and Conversion in B2B and B2C
Markets. 11. Customer Relationship Development
and Management. 12. Developing and Maintaining
Effective Web Sites. 13. Customer Service and
Support in Web Space. Part IV: EVALUATING
PERFORMANCE AND OPPORTUNITIES. 14.
Measuring and Evaluating Web Marketing Programs.
15. Social and Regulatory Issues: Privacy, Security,
and Intellectual Property. 16. Mobile Marketing and
Media Convergence.
SUPPLEMENTS
•
•
MindTap® Marketing Sample Chapter Instant
Access for Zahay/Roberts’ Internet Marketing,
004e, 9781337393669
MindTap® Marketing Sample Chapters for
Zahay/Roberts’ Internet Marketing, 004e,
9781337393676
© 2018, NonBook-Disk, 9781337106764
SOCIAL MEDIA MARKETING, 2E
A Strategic Approach
Melissa S. Barker, Spokane Falls Community College; Donald
I. Barker, Spokane Falls Community College; Nicholas F.
Bormann, George Mason University
SOCIAL MEDIA MARKETING: A STRATEGIC
APPROACH, 2E builds on the strength of the
first edition, adding to the book’s real-world focus
with practical examples and case histories woven
throughout the text. You’ll find more explicit focus on
the marketing use of popular social media platforms,
including both those that are well established and
those that are emerging. Conceptual frameworks
and the explication of a social media marketing
plan are illustrated using a strong example. This
edition’s conceptual frameworks are strengthened
with additional teaching concepts, and best
practices are emphasized. The authors provide a
variety of social media initiatives to help you keep
up with the latest developments and enable you to
weave current social media marketing campaigns
and developments into your course. Prepare
your students for today’s ever-changing world of
social media marketing with this winning book and
package that are easy for you to modify for your
needs.
NEW TO THIS EDITION
• IMPROVED CONCEPTUAL FRAMEWORKS
STRENGTHEN THIS EDITION’S APPROACH.
This edition offers enhanced conceptual
frameworks that present a proven eight-step
strategy for developing a winning social media
marketing plan. In addition, new frameworks
further structure the book’s successful teaching
and learning approaches.
cengageasia.com
27
• NEW SOCIAL MEDIA CAMPAIGN EXAMPLES
EMPHASIZE THE PRACTICALITY OF WHAT
STUDENTS ARE LEARNING. Numerous timely
and relevant examples are woven into each
chapter to illustrate the book’s concepts in action.
• NEW CHAPTER ADDRESSES A MULTITUDE
OF TODAY’S SOCIAL MEDIA MARKETING
TOOLS. You and your students examine a wealth
of contemporary social media marketing tools
that are potentially useful in your course itself.
Students clearly see, first-hand, the many ways
in which the complexity of social media marketing
can be managed.
• NEW INSTRUCTORS’ MANUAL PROVIDES
SUPPORT FOR ENGAGING STUDENT
ACTIVITIES. This helpful resource provides
details for meaningful course projects and
activities, including developing social media
marketing plans and other relevant projects. It
also offer helpful suggestions to integrate the
development of a personal brand into course
activities and projects.
• UNPRECEDENTED ONLINE SUPPORT KEEPS
YOUR COURSE UP TO DATE. Numerous, timely
online tools as well as useful resources reflect
the latest developments in the field to help you
prepare your course and keep your course content
relevant and engaging.
FEATURES
• MAJOR STRUCTURAL FRAMEWORK OFFERS
A COMPREHENSIVE EIGHT-STEP STRATEGY
FOR DEVELOPING A WINNING SOCIAL
MEDIA MARKETING PLAN. Student learns how
to listen to the social web to identify marketing
opportunities and potential target audiences.
They then learn how to set marketing goals and
strategies to take advantage of these factors, as
well as select the optimal social media tools and
implement tactics to execute, monitor, and tune
social media marketing campaigns for success
• SOCIAL MEDIA PLANNING MODEL CREATES
A POWERFUL CUMULATIVE LEARNING
EXPERIENCE. Each step in the book’s distinctive
social media planning model is presented in a
way that provides a richly textured overview of the
conceptual and practical knowledge necessary
to effectively implement social media marketing
28
initiatives.
• N U M E R O U S E X A M P L E S H I G H L I G H T
SUCCESSFUL SOCIAL MEDIA MARKETING
INITIATIVES. This edition features the social
media efforts of forward-thinking Fortune 500
companies, innovative small businesses, and
adaptive non-profit organizations
• BEST PRACTICES PROVIDE GUDIANCE FOR
MARKETING ON SOCIAL MEDIA PLATFORMS.
Each chapter concludes with a list of marketing
tactics that have proven effective for the major
types of social media platforms, such as blogs,
social networks, video and photo sharing sites,
microblogs (Twitter), podcasts, social news sites,
online communities, and article directories.
• FINAL CHAPTER AND APPENDIX DRAW
ON ALL KEY INFORMATION PRESENTED
THROUGHOUT THE BOOK. This capstone
chapter provides detailed explanations and
illustrations of how to apply the eight-step social
media planning model as students construct an
extensive, real-world social media marketing plan.
CONTENTS
1. The Role and Importance of SMM. 2. Goals
and Strategies. 3. Identifying Target Audiences. 4.
Rules of Engagement for Social Media Marketing.
5. Social Media Platforms and Social Networking
Sites. 6. Micro blogging. 7. Content Creation and
Sharing Blogging, streaming video, podcasts, and
webinars. 8. Video Marketing. 9. Marketing on Photo
Sharing Sites. 10. Social bookmarking and news
aggregation, collaboration. 11. Content Marketing:
Publishing Articles, White Papers, and E-books. 12.
Mobile Marketing on Social Networks. 13. Social
Media Monitoring. 14. Tools for Managing the SMM
Effort. 15. SMM Plan. Appendix: Sample SMM Plan
XYZ Coffee.
SUPPLEMENTS
•
•
cengageasia.com
Cengage Learning Testing, powered by
Cognero for Barker/Barker/Bormann/Zahay/
Roberts’ Social Media Marketing: A Strategic
Approach, 002e, 9781305502772
Cengage Learning Testing, powered by
Cognero® Instant Access for Barker/Barker/
Bormann/Zahay/Roberts’ Social Media
Marketing: A Strategic Approach, 002e,
9781305502789
•
•
•
•
•
NEW TO THIS EDITION
Instructor’s Companion Website for Barker/
Barker/Bormann/Neher’s Social Media
Marketing: A Strategic Approach, 002e,
9781305642843
3P-EBK:SOCIAL MEDIA MARKETING
STRATEGIC APPROACH, 002e,
9781337025928
CS-EBK: SOCIAL MEDIA MARKETING
STRATEGIC APPROACH, 002e,
9781337029490
eBook: Social Media Marketing: A Strategic
Approach, 002e, 9781337419567
3F-EBK:SOCIAL MEDIA MARKETING
STRATEGIC APPROACH, 002e,
9781337418898
• New approaches to student engagement
throughout the text--i.e. new features, new
guidelines.
• Expanded emphasis throughout on social media
marketing.
• Two NEW chapters: one on social media
marketing, and one on lead generation and
conversion in B2B markets.
• New Internet Marketing Tools section with
completely updated chapters.
• Illustrations of mobile marketing and apps
throughout with a completely rewritten Mobile
Marketing chapter.
FEATURES
© 2017, 400pp, Paperback, 9781305502758
INTERNET MARKETING, 3E
Integrating Online and Offline Strategies
Mary-Lou Roberts, Retired Professor of Marketing; Debra
Zahay
INTERNET MARKETING, 3RD EDITION provides
comprehensive coverage of the rapidly changing
field of Internet marketing that is timely and
relevant. It relies on extant marketing theory where
appropriate and introduces many conceptual
frameworks to structure student understanding
of Internet marketing issues. Above all, it works
on the premise that the Internet--whether used
as a medium of communication or as a channel
of distribution--is only one component of the
contemporary marketer’s arsenal. The key issue
facing marketers today is how to best integrate this
powerful new component, continuing developments
in Internet marketing into their strategies and media
plans. That ongoing challenge represents the
essential theme of this text.
• Information Technology concepts easy to grasp:
Students must understand the basics of the
underlying technology that supports Internet
marketing. This text makes rather complex IT
concepts understandable to the student who has
only the required MIS basics.
• Internet marketing is presented throughout as
a global phenomenon: The Internet is a world
without walls. Global material and examples are
used throughout the text integrated by subject
matter.
• Internet Exercises give students an opportunity to
explore the topics and discussions in the chapter
in the real-life setting of the Internet.
• Numerous screen captures from the Internet
showcase real-world, and timely relative examples
of concepts from the text.
CONTENTS
Part I: FOUNDATIONS OF INTERNET MARKETING.
1. Internet Marketing as Part of Marketing
Communications Mix. 2. The Internet Value Chain.
3. Business Models and Strategies. 4. Direct
and Database Foundations. Part II: ESSENTIAL
INTERNET MARKETING TOOLS. 5. Branding and
Video Marketing. 6. Display Advertising and Other
Customer Acquisition Tools. 7. Email Marketing to
Build Consumer and Business Relationships. 8.
Search Marketing–SEO and PPC. 9. Social Media
Marketing. Part III: DEVELOPING INTERNET
MARKETING STRATEGIES AND PROGRAMS. 10.
Lead Generation and Conversion in B2B and B2C
cengageasia.com
29
Markets. 11. Customer Relationship Development
and Management. 12. Developing and Maintaining
Effective Web Sites. 13. Customer Service and
Support in Web Space. Part IV: EVALUATING
PERFORMANCE AND OPPORTUNITIES. 14.
Measuring and Evaluating Web Marketing Programs.
15. Social and Regulatory Issues: Privacy, Security,
and Intellectual Property. 16. Mobile Marketing and
Media Convergence.
SUPPLEMENTS
•
•
•
Web Site for Roberts/Zahay’s Internet Marketing,
3rd, 003e, 9781133576556
CS-EBK: INTERNET MARKETING, 003e,
9781133828570
eBook: Internet Marketing, 003e,
9781285212869
© 2013, 512pp, Paperback, 9781133625902
MARKETING CHANNELS
MARKETING CHANNELS, 8E
A Management View, International Edition
Bert Rosenbloom, Drexel University
Marketing Channels: A Management View, 8e,
International Edition a market leader, is known
to provide a management focus and managerial
framework to the field of marketing channels.
Theory, research, and practice are covered
thoroughly and blended into a discussion that
stresses decision making implications. This new
edition reflects global, socio-cultural, environmental,
and technological changes that have taken place
within the industry.
NEW TO THIS EDITION
30
• Increased emphasis on the role of technology in
marketing channels.
• Increased emphasis on manning the supply chain.
• Increased coverage of global markets, and how
currency fluctuations can affect pricing in multiple
markets and pricing.
• The eighth edition has been heavily revised to
bring the most up-to-date marketing channels
coverage. Major influences in today’s business
models, such as green or sustainable marketing
channels as well as major technology and
communications breakthroughs, are included in
this edition. The use of real companies relevant
to students throughout the book, as well as in the
cases in part 5, provides students with a dynamic
and engaging learning experience.
• The chapter opening vignettes have been
completely rewritten and updated for this new
edition to stimulate the reader’s interest and set
the stage for the chapter. Opening vignettes
include, Amazon.com, Gazelle, The Beatles
distribution methods, Burger King’s one dollar
Whopper Junior, and more.
• This new edition brings the field of marketing
channels to life through an abundance of all new
examples, providing readers with the most current,
real-world examples and content. There are a
number of new examples in the area of services,
business-to-business, and integrated channels.
• Through extensive use of case studies, students
are provided the opportunity to see market
channeling in action, with real companies. The
text contains approximately twenty-five cases, of
which about a third have been updated.
FEATURES
• Focus on Channels: The chapter opening
vignettes stimulate the reader’s interest with
up-to-date examples that are relevant to today’s
students.
• Cases: Through extensive use of case studies,
students are provided the opportunity to see
market channeling in action with real companies.
• Electronic and Sustainable Marketing: Chapter
covering electronic marketing channels and
sustainable business models has been heavily
revised to reflect the integrated convergence of
electronic and conventional channels as well as
cengageasia.com
MARKETING MANAGEMENT
the advantages of a sustainable business model.
CONTENTS
Part I: MARKETING CHANNEL SYSTEMS. 1.
Marketing Channel Concepts. 2. Marketing Channel
Participants. 3. The Environment of Marketing
Channels. 4. Behavioral Processes in Marketing
Channels. Part II: DEVELOPING THE MARKETING
CHANNEL. 5. Strategy in Marketing Channels.
6. Designing Marketing Channels. 7. Selecting
Channel Partners. 8. Target Markets and Channel
Design Strategy. Part III: MANAGING MARKETING
CHANNELS. 9. Motivating the Channel Members.
10. Product Issues in Channel Management.
11. Pricing Issues in Channel Management. 12.
Promotion in Marketing Channels. 13. Logistics and
Supply Chain Management in Marketing Channels.
14. Evaluating Channel Member Performance.
Part IV: ADDITIONAL PERSPECTIVES ON
MARKETING CHANNELS. 15. Online Channel
Systems and Management. 16. Franchise Marketing
Channels. 17. Marketing Channels for Services. 18.
Global Marketing Channels. Part V: CASES.
SUPPLEMENTS
•
•
•
•
•
•
•
Instructor’s Manual, Intl. Edition for Rosenbloom’s
Marketing Channels, International Edition, 8th,
008e, 9781111221911
Companion Web Site, Intl. Edition for
Rosenbloom’s Marketing Channels: A
Management View, International Edition, 8th,
008e, 9780840069719
PowerPoint®, Intl. Edition for Rosenbloom’s
Marketing Channels: A Management View,
International Edition, 8th, 008e, 9781111376048
ExamView® for Rosenbloom’s Marketing
Channels, International Edition, 8th, 008e,
9780538482288
CS-EBK: AISE MARKETING CHANNELS A
MANAGEMENT VIEW, 008e, 9781285318059
eBook: Marketing Channels: A Management
View, International Edition, 008e,
9781285318417
3I-EBK: AISE MARKETING CHANNELS A
MANAGEMENT VIEW, 008e, 9781337007412
© 2012, 688pp, Paperback, 9780538477604
MARKETING MANAGEMENT, 5E
Dawn Iacobucci, Vanderbilt University
Provide a complete overview and the detailed
material that your upper level undergraduate,
first-year MBA and EMBA courses where students
need to master core concepts in marketing
management with Dawn Iacobucci’s MARKETING
MANAGEMENT, 5E. Simply pair this proven book
with cases, group work, and/or simulations to
create a dynamic and engaging upper-level course.
MARKETING MANAGEMENT, 5E reflects the
vibrant and challenging environment facing today’s
marketers. Engaging explanations, timely cases
and memorable examples help readers understand
how an increasingly competitive global marketplace
and current changes in technology affect the
marketing decisions that today’s managers must
make.
CONTENTS
Part I: MARKETING STRATEGY. 1. Why Is
Marketing Management Important? 2. Customer
Behavior. 3. Segmentation. 4. Targeting. 5.
Positioning. Part II: PRODUCT POSITIONING. 6.
Products: Goods and Services. 7. Brands. 8. New
Products and Innovation. Part III: POSITIONING
VIA PRICE, PLACE, PROMOTION. 9. Pricing.
10. Channels of Distribution. 11. Advertising
Messages and Marketing Communication. 12.
Integrated Marketing Communication and Media
Choices. 13. Social Media. Part IV: POSITIONING:
ASSESSMENT THROUGH THE CUSTOMER
LENS. 14. Customer Satisfaction and Customer
cengageasia.com
31
Relationships. 15. Marketing Research Tools.
Part V: CAPSTONE. 16. Marketing Strategy. 17.
Marketing Plans.
SUPPLEMENTS
•
•
•
•
•
•
•
•
LMS Integrated MindTap® Marketing, 1
term (6 months) Printed Access Card for
Iacobucci’s Marketing Management, 5th, 005e,
9781337100373
MindTap® Marketing, 1 term (6 months) Instant
Access for Iacobucci’s Marketing Management,
005e, 9781337100304
Cengage Learning Testing, powered by
Cognero® Instant Access for Iacobucci’s
Marketing Management, 005e, 9781337100342
Instructor’s Companion Website for Iacobucci’s
Marketing Management, 005e, 9781337100335
MindTap® Marketing, 1 term (6 months)
Printed Access Card for Iacobucci’s Marketing
Management, 5th, 005e, 9781337100311
DVD for Iacobucci’s Marketing Management,
005e, 9781337100380
LMS Integrated MindTap® Marketing, 1 term
(6 months) Instant Access for Iacobucci’s
Marketing Management, 005e, 9781337100366
3P-EBK:MARKETING MANAGEMENT, 005e,
9781337516167
© 2018, 352pp, Paperback, 9781337271127
MARKETING MANAGEMENT IN ASIA
Dawn Iacobucci, Vanderbilt University; Randall Shannon,
Mahidol University; Nicholas Grigoriou, Monash University
Malaysia
FEATURES
• “Anatomy Feature” assists student understanding
of specific marketing management principles.
This innovative learning feature explains the
composition of key marketing management topics
using detailed graphics to ensure that students
comprehend each critical area within marketing
management.
• An innovative combination delivers key content
both in print and online. Marketing Management in
Asia offers a wealth of comprehensive multimedia
teaching and learning assets based on input
from student focus groups and surveys and from
extensive interviews with a wealth of today’s
faculty and students. CourseMate brings course
concepts to life with interactive learning, study,
and exam preparation tools that support the
printed textbook.
• Traditional concepts provide solid foundation in
marketing management. Concise, yet thorough,
the book covers all core marketing management
topics in 17 succinct chapters to equip students
with a solid foundation in marketing management.
• Content and resources provide a supplement
package that is second to none. The book provides
all of the content and resources you expect with
a supplement package, including CourseMate
comprehensive online tools, PowerPoint slides,
an Instructor’s Manual, and a Test Bank.
CONTENTS
Preface Acknowledgements About the Authors
32
cengageasia.com
Part I. Marketing Strategy 1. Why Is Marketing
Management Important? 2. Customer Behavior 3.
Segmentation 4. Targeting 5. Positioning Part II.
Product Positioning 6. Products: Goods and Services
7. Brands 8. New Products Part III. Positioning via
Price, Place, and Promotion 9. Pricing 10. Channels
of Distribution and Logistics 11. Advertising
Messages and Marketing Communication 12.
Integrated Marketing Communications and Media
Choices 13. Social Media Part IV. Positioning:
Assessment Through the Customer Lens 14.
Customer Satisfaction and Customer Relationships
15. Marketing Research Tools Part V. Capstone 16.
Marketing Strategy 17. Marketing Plans References
Index Student Reference
© 2015, 520pp, Paperback, 9789814455244
set of accompanying cases align best-selling
business cases from leading case providers,
such Harvard Business School Publishing, with
specific MM4 chapters. Trust the unique MM4
comprehensive content and complete resources
to help students better understanding and apply
marketing management for business success.
NEW TO THIS EDITION
• NEW MARKETING MANAGEMENT CONTENT
REMAINS RELEVANT TO TODAY’S TIMES.
Open any page of MM4 and you and your students
will find the most current marketing management
statistics with engaging contemporary examples
that keep content applicable to today’s current
business challenges and meaningful to life today.
• NEW INSTRUCTOR PREP CARDS MAKE
TRANSITION TO THIS EDITION EASY.
Individual detachable Prep Cards for each
chapter, conveniently located in the back of
the Instructor’s Edition, outline specific content
updates and changes from MM3 to help make
the transition to MM4 as seamless as possible.
You’ll also find time-saving, convenient chapter
outlines, discussion questions, video teaching
notes, and more to help you plan and deliver your
course efficiently.
FEATURES
MM4 (WITH COURSEMATE, 1
TERM (6 MONTHS) WITH CAREER
TRANSITIONS 2.0 PRINTED ACCESS
CARD), 4E
Dawn Iacobucci, Vanderbilt University
Created through a “student-tested, facultyapproved” review process with students and faculty,
MM4 is an engaging and accessible solution to
accommodate the diverse lifestyles of today’s
learners at a value-based price. MM4 employs
an integrated marketing management framework
using new and proven learning features to detail
key concepts, and useful exhibits and graphics
further describe key principles. This engaging book
incorporates the latest statistics as well as new
coverage that highlights the importance of social
media and the impact of consumer behavior on
successful marketing management. A complete
• “ANATOMY OF . . . FEATURE” ASSISTS
STUDENT UNDERSTANDING OF SPECIFIC
MARKETING MANAGEMENT PRINCIPLES.
This innovative learning feature explains the
composition of key marketing management topics
using detailed graphics to ensure that students
comprehend each critical area within marketing
management.
• AN INNOVATIVE COMBINATION DELIVERS KEY
CONTENT BOTH IN PRINT AND ONLINE. The
MM, 4E core text offers a wealth of comprehensive
multimedia teaching and learning assets based
on input from student focus groups and surveys
and from extensive interviews with a wealth of
today’s faculty and students. CourseMate for MM,
4E brings course concepts to life with interactive
learning, study, and exam preparation tools that
support the printed textbook.
• SHORTER COMPREHENSIVE CHAPTERS
cengageasia.com
33
COMMUNICATE MARKETING MANAGEMENT
CONCEPTS IN A MODERN DESIGN. This
edition uses an engaging and accessible format to
present marketing management content in a more
engaging, accessible format without minimizing
coverage for your course.
• CONTENT AND RESOURCES PROVIDE A
SUPPLEMENT PACKAGE THAT IS SECOND TO
NONE. This edition provides all of the content and
resources you expect with a supplement package,
including CourseMate comprehensive online
tools, PowerPoint® slides, an Instructor’s Manual,
a Test Bank, and ExamView™ electronic testing.
• TRADITIONAL CONCEPTS PROVIDE SOLID
FOUNDATION IN MARKETING MANAGEMENT.
Concise, yet thorough, MM, 4E covers all core
Marketing Management topics in 17 succinct
chapters to equip students with a solid foundation
in marketing management.
• N O N T R A D I T I O N A L S T R E A M L I N E D
PRESENTATION APPEALS TO TODAY’S
STUDENTS. Using a vibrant visual style that’s
more like a business magazine than a textbook,
MM, 4E resonates with today’s active, fastpaced learners. The book clearly communicates
concepts and ideas through clear visuals and
manageable blocks of information rather than
using large portions of text. MM 4E’s conceptdriven format gives you the flexibility to weave
other materials into your course.
• HARVARD CASES OFFER THE BEST IN
LEADING BUSINESS EXAMPLES AND
PRACTICE. The author has partnered with
Harvard Business Publishing, Darden and
Ivey, to provide a complete set of teaching and
learning materials that focus on cases that can be
customized in to the textbook. These best-selling
business cases from leading case providers, such
as Harvard Business School Publishing, align at
the chapter level to Iacobucci’s MM, 4E.
• CHAPTER-IN-REVIEW CARDS AT THE BACK OF
THE STUDENT EDITION PROVIDE STUDENTS
WITH A PORTABLE STUDY TOOL. These cards
contain all of the pertinent information students
need for class preparation.
CONTENTS
Part I: MARKETING STRATEGY. 1. Why Is
34
Marketing Management Important? 2. Customer
Behavior. 3. Segmentation. 4. Targeting. 5.
Positioning. Part II: PRODUCT POSITIONING.
6. Goods and Services. 7. Brands. 8. New
Products. Part III: POSITIONING VIA PRICE,
PLACE, PROMOTION. 9. Pricing. 10. Channels
of Distribution and Logistics. 11. Advertising
Messages and Marketing Communications. 12.
Integrated Marketing Communications and Media
Choices. 13. Social Media. Part IV: POSITIONING:
ASSESSMENT THROUGH THE CUSTOMER
LENS. 14. Customer Satisfaction and Customer
Relationships. 15. Marketing Research Tools.
Part V: CAPSTONE. 16. Marketing Strategy. 17.
Marketing Plans.
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
cengageasia.com
Instructor’s Resource CD-ROM for Iacobucci’s
MM, 3rd and 4th, 003e, 9781133190172
Video for Iacobucci’s MM, 3rd and 4th, 003e,
9781133190356
PowerPoint® for Iacobucci’s MM, 3rd &
4th, 003e, 9781133190523
EV MM, 003e, 9781133190530
CourseMate with Career Transitions 2.0 Printed
Access Card for Iacobucci’s MM 4, 004e,
9781133587323
CourseMate for Iacobucci’s MM 4, 004e,
9781133591498
eBook for Iacobucci’s MM 4, 004e,
9781133591504
CourseMate with Career Transitions 2.0
Instant Access for Iacobucci’s MM 4, 004e,
9781133592730
WebTutor™ on Blackboard® with eBook on
Gateway Printed Access Card for Iacobucci’s
MM, 4th, 004e, 9781285167022
WebTutor™ on WebCT™ with eBook on
Gateway Printed Access Card for Iacobucci’s
MM, 4th, 004e, 9781285167039
WebTutor™ on WebCT™ with eBook on
Gateway Instant Access Code for Iacobucci’s
MM, 004e, 9781285167053
CS-EBK: MM, 004e, 9781285289533
Interactive eBook for Iacobucci’s MM 4, 004e,
9781285166841
Interactive Quizzing for Iacobucci’s MM 4, 004e,
9781285166919
MindTap Reader for Iacobucci’s MM 4, 004e,
9781285394138
General MindLink for CourseMate, 1 term (6
•
•
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months) Printed Access Card for Iacobucci’s
MM 4, 004e, 9781285751504
General MindLink for CourseMate, 1 term (6
months) Instant Access for Iacobucci’s MM 4,
004e, 9781285751528
Blackboard MindLink for CourseMate, 1 term
(6 months) Printed Access Card for Iacobucci’s
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Blackboard MindLink for CourseMate, 1 term (6
months) Instant Access for Iacobucci’s MM 4,
004e, 9781285751535
© 2014, 352pp, Paperback, 9781133629382
MARKETING RESEARCH
MARKETING RESEARCH: ASIAPACIFIC EDITION WITH STUDENT
RESOURCE ACCESS 6 MONTHS, 4E
Steve D’Alessandro (formerly Ward), CSU; Ben Lowe,
University of Kent, UK; Hume Winzar, Macquarie University;
William Zikmund, Oklahoma State University
Marketing Research 4th Asia-Pacific edition
continues to equip students with the knowledge
and skills required to successfully undertake
marketing research. Combining a solid theoretical
foundation with a practical, step-by-step approach,
the marketing research process is explored through
a learning model that is constantly reinforced
throughout the text. Using a raft of contemporary
local and international examples, data sets and case
studies to explain traditional marketing research
methods, Marketing Research also examines
new theories and techniques. To reflect emerging
industry practices, each stage of research reporting
is detailed, as well as a range of presentation
methodologies. This edition of Marketing Research
continues to integrate Qualtrics, a robust and easyto-use online survey tool that provides students
with a platform for designing, distributing and
evaluating survey results, to strengthen its ‘learning
by doing’ approach. For analysing data, the text
covers both SPSS and EXCEL outputs. This text
is indispensable for students studying marketing
research in any business or marketing course.
CONTENTS
Part 1: Introduction to the research process 1.
The role of marketing research and the research
process Part 2: Defining the problem 2. Problem
definition and the research process Part 3: Planning
the research design 3. Qualitative research 4.
Secondary research with big data 5. Survey research
6. Observation 7. Experimental research and test
marketing 8. Measurement 9. Questionnaire
design Part 4: Planning the sample 10. Sampling:
Sample design and sample size Part 5: Collecting
the data 11. Editing and coding: Transforming raw
data into information Part 6: Analysing the data 12.
Univariate statistical analysis: A recap of inferential
statistics 13. Bivariate statistical analysis: Tests of
differences 14. Bivariate statistical analysis: Tests
of association 15. Multivariate statistical analysis
Part 7: Formulating conclusions and writing the
final report 16. Communicating research results:
Research report, oral presentation, and research
follow-up
SUPPLEMENTS
•
•
•
•
•
•
•
•
cengageasia.com
Search Me! Marketing, 1e, 9780170191487
Marketing Research Instructor’s Companion
Website, 4e, 9780170388221
Marketing Research Instructor’s Manual, 4e,
9780170388238
Marketing Research ExamView Test Bank, 4e,
9780170388245
Marketing Research PowerPointSlides, 4e,
9780170388252
Marketing Research Artwork from the Text, 4e,
9780170388269
Marketing Research Instant Access Code for 6
Months Access, 4e, 9780170388276
Marketing Research Printed Access Card for 6
Months Access, 4e, 9780170388283
35
•
Marketing Research Coursemate Express
Premium Website, 4e, 9780170388290
© 2017, 656pp, Paperback, 9780170369824
ESSENTIALS OF MARKETING
RESEARCH (WITH QUALTRICS, 1
TERM (6 MONTHS) PRINTED ACCESS
CARD), 6E
Barry J. Babin, Louisiana Tech University; William G.
Zikmund, Oklahoma State University
ESSENTIALS OF MARKETING RESEARCH,
6E, provides a concise, yet complete guide to
the design, execution, analysis, and reporting of
marketing research to support smart business
decisions. Covering essential principles and
techniques in a streamlined, engaging way, the text
equips students with the core knowledge and skills
needed to manage marketing research effectively.
This proven text provides valuable business
context while introducing both traditional research
methods, such as designing questionnaires, and
the latest technological advances, including current
data collection devices, basic data analysis tools,
practical approaches to data analytics, and the
impact of social media and artifactual online data.
Designed specifically for instructors who prefer a
concise introduction to marketing research topics,
the Sixth Edition of this trusted text features updates
based on recent trends and technology, including
an increased emphasis on ethical and international
issues, reflecting their growing importance in
modern marketing research.
36
NEW TO THIS EDITION
• The Sixth Edition features expanded coverage
of big data, including ethical and privacy issues,
current technologies relevant to finding and
storing data, and methods to leverage stored and
analyzed data to develop predictive marketing
analytics and drive effective marketing practices.
• The text now employs a more concise approach
to marketing research fundamentals, creating a
clear distinction between coverage of essential
principles and more detailed analytical material to
help students build knowledge and skills related
to analyzing data.
• Increased coverage of basic analytical tools
provides a strong grounding in practices and
processes students are likely to encounter in
today’s business environment.
• The Qualtrics Research Suite survey software
facilitates online surveys and data collection
with its powerful research tool—included with
every new copy of Babin and Zikmund. For more
information, visit www.qualtrics.com/cengage.
• Each chapter opens with a story relevant to
upcoming material, and most are new to the Sixth
Edition. Many chapter-opening vignettes involve
famous brands and companies students are likely
to know, while others focus on “slice of life” stories
describing a businessperson’s struggle to make
smart decisions based on effective research.
FEATURES
• Survey This! features invite students respond to
online questionnaires using Qualtrics software,
providing firsthand exposure to survey construction
and the ways research hypotheses are addressed,
as well as opportunities to use real survey data
to answer research questions. Students also
get access to Qualtrics to design their own
questionnaires.
• Each chapter contains a Tips of the Trade
feature with advice related to the current stage
of the research process. Tips address practical
considerations such as interview length, question
wording, interviewer involvement, sample size
requirements, guides for data reliability and
validity, and testing hypotheses using inferential
statistics.
• Boxed material, chapter objectives, and end-
cengageasia.com
of-chapter materials are presented in a simple,
engaging form that allows students to focus on
important information. Highlights include Research
Snapshots that provide detailed examples of
real marketing research and explore its ethical
aspects, learning objectives to help guide reading
and study, and a focus on practical statistical
applications rather than intensive statistical theory.
• JMP software from SAS Institute is an easy to use,
point-and-click, data analysis and visualization
software for Windows and Mac. Used by many
leading consumer products companies across the
globe, 24-month access of JMP Student Edition
is included with every new copy of Babin and
Zikmund. For more information, visit www.jmp.
com/se.
• Strong coverage of qualitative research is
included to reflect the growing importance of
phenomenology, grounded theory, ethnography,
case study approaches, and qualitative Internet
research, including artifactual data collected on
social networking web sites, company chat rooms,
blogs, Twitter, and more.
CONTENTS
Part I: INTRODUCTION. 1. The Role of Marketing
Research. 2. Information Systems, Big Data
and Knowledge Management. 3. The Marketing
Research Process. 4. The Human Side of Marketing
Research: Organizational and Ethical Issues.
Part II: DESIGNING RESEARCH STUDIES.
5. Qualitative Research. 6. Secondary Data
Research in a Digital Age. 7. Survey Research. 8.
Observation. 9. Conducting Marketing Experiments.
Part III: MEASUREMENT. 10. Measurement and
Attitude Scaling. 11. Questionnaire Design. Part
IV: SAMPLING AND STATISTICAL THEORY. 12.
Sampling Designs and Sampling Procedures. 13.
Determination of Sample Size: A Review of Statistical
Theory. Part V: ANALYSIS AND REPORTING. 14.
Basic Data Analysis: Making Statistical Inferences.
15. Testing for Differences Between Groups and
for Relationships Among Variables. Appendix A:
Communicating Research Results. Appendix B:
Statistical Tables. Part VI: COMPREHENSIVE
CASES WITH COMPUTERIZED DATABASES AND
SEMESTER PROJECT. Endnotes. Index.
SUPPLEMENTS
•
QUALTRICS, 1 term (6 months) PRINTED
•
•
•
•
•
•
•
ACCESS CARD FOR BABIN/ZIKMUND’S
ESSENTIALS OF MARKETING RESEARCH,
006e, 9781305263482
Instructor’s Edition for Babin/Zikmund’s
Essentials of Marketing Research, 6th, 006e,
9781305263512
Instructor’s Companion Website for Babin/
Zikmund’s Essentials of Marketing Research,
006e, 9781305263758
Cengage Learning Testing, powered by Cognero
for Babin/Zikmund’s Exploring Marketing
Research, 011e, 9781305263765
Cengage Learning Testing, powered by
Cognero® Instant Access for Babin/Zikmund’s
Exploring Marketing Research, 011e,
9781305263772
CS-EBK: ESSNTLS MRKTG RESRCH, 006e,
9781305447523
eBook: Essentials of Marketing Research, 006e,
9781305843257
VS-EBK:ESSNTLS MRKTG RESRCH W/
QUALTRICS CRD, 006e, 9781305990159
© 2016, 512pp, Paperback, 9781305263475
EXPLORING MARKETING RESEARCH
(WITH QUALTRICS PRINTED ACCESS
CARD), 11E
Barry J. Babin, Louisiana Tech University; William G.
Zikmund, Oklahoma State University
EXPLORING MARKETING RESEARCH, 11E,
provides a thorough guide to the design, execution,
analysis, and reporting of marketing research to
support effective business decisions. The text
cengageasia.com
37
prepares students to approach marketing research
from a management perspective rather than as
hands-on practitioners, providing valuable business
context while introducing both traditional research
methods, such as designing questionnaires,
and the latest technological advances, including
current data collection devices, data analysis
tools, practical approaches to data analytics, and
the impact of social media and artifactual online
data. In addition to updates based on recent trends
and technology, the new 11th Edition features an
increased emphasis on ethical and international
issues, reflecting their growing importance in
modern marketing research.
NEW TO THIS EDITION
• The 11th edition features expanded coverage
of big data, including ethical and privacy issues,
current technologies relevant to finding and
storing data, and methods to leverage stored and
analyzed data to develop predictive marketing
analytics and drive effective marketing practices.
• The text now employs a more concise approach
to marketing research fundamentals, creating a
clear distinction between coverage of essential
principles and more detailed analytical material to
help students build knowledge and skills related
to analyzing data.
• Increased coverage of analytical tools--including
multivariate analysis procedures--provides a
strong grounding in practices and processes
students are likely to encounter in today’s
business environment.
• The Qualtrics Research Suite survey software
facilitates online surveys and data collection
with its powerful research tool—included with
every new copy of Babin and Zikmund. For more
information, visit www.qualtrics.com/cengage.
• Each chapter opens with a story relevant to
upcoming material, and most are new to the 11th
Edition. Many chapter-opening vignettes involve
famous brands and companies students are likely
to know, while others focus on “slice of life” stories
describing a businessperson’s struggle to make
smart decisions based on effective research.
FEATURES
• Survey This! features invite students respond to
38
online questionnaires using Qualtrics software,
providing firsthand exposure to survey construction
and the ways research hypotheses are addressed,
as well as opportunities to use real survey data
to answer research questions. Students also
get access to Qualtrics to design their own
questionnaires.
• Each chapter contains a Tips of the Trade
feature with advice related to the current stage
of the research process. Tips address practical
considerations such as interview length, question
wording, interviewer involvement, sample size
requirements, guides for data reliability and
validity, and testing hypotheses using inferential
statistics.
• Boxed material, chapter objectives, and endof-chapter materials are presented in a simple,
engaging form that allows students to focus on
important information. Highlights include Research
Snapshots that provide detailed examples of
real marketing research and explore its ethical
aspects, learning objectives to help guide reading
and study, and a focus on practical statistical
applications rather than intensive statistical theory.
• JMP software from SAS Institute is an easy to use,
point-and-click, data analysis and visualization
software for Windows and Mac. Used by many
leading consumer products companies across the
globe, 24-month access of JMP Student Edition
is included with every new copy of Babin and
Zikmund. For more information, visit www.jmp.
com/se.
• Strong coverage of qualitative research is
included to reflect the growing importance of
phenomenology, grounded theory, ethnography,
case study approaches, and qualitative Internet
research, including artifactual data collected on
social networking web sites, company chat rooms,
blogs, Twitter, and more.
CONTENTS
Part I: INTRODUCTION. 1. The Role of Marketing
Research. 2. Information Systems, Big Data
and Knowledge Management. 3. The Marketing
Research Process. 4. The Human Side of Marketing
Research: Organizational and Ethical Issues.
Part II: DESIGNING RESEARCH STUDIES.
5. Qualitative Research. 6. Secondary Data
cengageasia.com
Research in a Digital Age. 7. Survey Research. 8.
Observation. 9. Conducting Marketing Experiments.
Part III: MEASUREMENT. 10. Measurement and
Attitude Scaling. 11. Questionnaire Design. Part
IV: SAMPLING AND STATISTICAL THEORY.
12. Sampling Designs and Sampling Procedures.
13. Determination of Sample Size: A Review
of Statistical Theory. Part V: ANALYSIS AND
REPORTING. 14. Basic Data Analysis: Making
Statistical Inferences. 15. Testing for Differences
Between Groups and for Relationships Among
Variables. Part VI: SAMPLING, FIELDWORK, DATA
PREPARATION. 16. Generalizing Results: Issues
in Sampling. 17. Fieldwork. 18. Dealing with Raw
Data: Editing and Coding. Part VII: DATA ANALYSIS
AND PRESENTATION. 19. Advanced Bivariate
Analyses and ANOVA. 20. Multiple Regression
Analysis. 21. Introduction to Multivariate Statistics
22. Bivariate Statistical Analysis: Differences
Between Two Variables. 23. Bivariate Statistical
Analysis: Measures of Association. 24. Introducing
Multivariate Statistical Analysis. 25. Multivariate
Modeling, Metrics, and Dashboards. Appendix A:
Communicating Research Results. Appendix B:
Statistical Tables. Part VIII: COMPREHENSIVE
CASES WITH COMPUTERIZED DATABASES AND
SEMESTER PROJECT. Endnotes.
SUPPLEMENTS
•
•
•
•
•
Instructor’s Companion Website for Babin/
Zikmund’s Exploring Marketing Research, 11th,
011e, 9781305263741
Cengage Learning Testing, powered by Cognero
for Babin/Zikmund’s Exploring Marketing
Research, 011e, 9781305263765
Cengage Learning Testing, powered by
Cognero® Instant Access for Babin/Zikmund’s
Exploring Marketing Research, 011e,
9781305263772
CS-EBK: EXPLORING MARKETING
RESEARCH, 011e, 9781305447530
eBook: Exploring Marketing Research, 011e,
9781305843431
© 2016, 656pp, Hardback, 9781305263529
NEW EDITION IN JULY 2017
BASIC MARKETING RESEARCH (WITH
QUALTRICS PRINTED ACCESS CARD),
8E
Tom J. Brown, Oklahoma State University; Tracy A. Suter,
Oklahoma State University; Gilbert A. Churchill, University of
Wisconsin
BASIC MARKETING RESEARCH is the best-selling
introductory marketing research text because it is
accessible to students while maintaining its level
of coverage. BASIC MARKETING RESEARCH
provides a framework for the choices and decisions
that must be made by managers-an important aspect
of marketing research-because decisions made in
one stage of the process have consequences for
other stages. Managers and marketing researchers
need to appreciate the interactions among the
parts of the research process so they can have
confidence in a particular research result. This
edition provides readers with an overview of the
information gathering function from the perspective
of the researchers who gather the information and
the marketing managers who use it.
NEW TO THIS EDITION
• In this eighth edition of BASIC MARKETING
RESEARCH, co-authors Tracy Suter and Tom
Brown continue to revise and update existing
examples, exhibits, and figures, while also adding
many new ones.
• This edition features examples to open each of the
five sections of the book. These short examples,
drawn from the business world, are designed
to engage students’ interest in the materials
presented in the chapters of a particular section.
For instance, the example for the fifth section,
cengageasia.com
39
which deals with reporting the results of a research
project, shows the political leanings of U.S.-based
fans of 19 of the world’s top 20 brands based on
an analysis of Facebook activity using Wisdom,
a big data analytic tool.
• The supplemental materials available to instructors
have been completely retooled, from teaching
tips to test bank questions to classroom-ready
presentation slides. Our goal is to make the
learning experience for students-and the teaching
experience for instructors-as complete, efficient,
and effective as possible. Instructors can
completely customize the classroom presentation
by including (or excluding) material from the
presentation slides we provide or by using the
presentation template and adding their own
material.
FEATURES
• Part Openers. Each part of the book is introduced
by an opening example from the business world
related to marketing research. The goal is to
present a real example that can stimulate reader
interest and attention; the part openers usually
relate directly to the material presented in the
chapters within that part. Examples include how
Sony and Nielsen teamed up to assess the
most memorable TV events (Part 1); how data
visualization tools can be used with mountains
of college football recruiting data to enhance
understanding (Part 2); and how pictograms can
be used to present the political leanings of the
top-20 brands (Part 5).
• Manager’s Focus. These short features provide
insights into how the information in that particular
chapter is relevant to marketing managers.
The goal is to emphasize the role of marketing
managers in the research process and to offer
guidelines for achieving the most usable results.
Jon Austin, who teaches marketing research at
Cedarville University and has a strong background
working with clients in industry, provided the
inspiration—and most of the writing—for the
“Manager’s Focus” entries.
• The manager’s focus discussions highlight one
of the key distinctions of this book —we favor
managerial usefulness and understanding over
deep technical sophistication. It’s not that we don’t
40
appreciate the “nuts and bolts” of topics such as
big data integration and analysis, sampling, and
sophisticated statistical analysis. We just believe
that in a beginning course – covering everything
from exploratory research to big data analytics
to behavioral customer insights to primary data
collection to statistical analysis – it’s a lot more
important to communicate the basic uses of
marketing research, key decisions along the
way, when and why to apply certain analysis
techniques, and how to interpret the results of an
analysis. Deeper knowledge about most of the
topics in the book is readily available in advanced
courses and textbooks.
• Research Windows. The Research Windows
provide a view of what is happening in the world
of marketing research, describe what is happening
at specific companies, and offer some specific
how-to tips. They serve to engage the readers’
interest in the chapter topic and to provide further
depth of information. Some examples include
“Marketing Research Company Job Titles and
Compensation” (Chapter 1); “Online Focus
Groups for Better Oral Hygiene” (Chapter 4);
“Data, Data Everywhere: Target, Big Data, and
You” (Chapter 6); and “’Driving’ Towards Golfer
Insights at PING” (Chapter 10).
CONTENTS
BRIEF CONTENTS. PART I: INTRODUCTION
TO MARKETING RESEARCH AND PROBLEM
FORMULATION. 1. The Role of Marketing Research.
2. The Research Process and Ethical Concerns. 3.
Problem Formulation. 4. Exploratory Research.
PART II: Working with Existing Information to
Solve Problems. 5. Decision Support Systems:
Introduction. 6. Decision Support Systems: Working
with “Big Data”. 7. Using External Secondary Data.
PART III: COLLECTING PRIMARY DATA TO SOLVE
PROBLEMS. 8. Causal Research. 9. Collecting
Descriptive Primary Data. 10. Collecting Data by
Observation. 11. Collecting Data by Communication.
12. Asking Good Questions. 13. Designing the Data
Collection Form. 14. Developing the Sampling Plan.
15. Data Collection: Enhancing Response Rates
while Limiting Errors. PART IV: ANALYZING DATA.
16. Data Preparation for Analysis. 17. Analysis and
Interpretation: Individual Variables Independently.
cengageasia.com
18. Analysis and Interpretation: Multiple Variables
Simultaneously. PART IV: REPORTING THE
RESULTS. 19. The Oral Research Presentation. 20.
The Written Research Report. Appendix. Endnotes.
Glossary. Index.
SUPPLEMENTS
•
•
•
•
•
•
•
Qualtrics Printed Access Card for Churchill/
Brown/Suter’s Basic Marketing Research, 8th,
008e, 9781133188513
Website for Churchill/Brown/Suter’s Basic
Marketing Research, 8th, 008e, 9781133260509
CS-EBK: BASIC MARKETING RESEARCH,
008e, 9781285290867
CS-EBK: BASIC MARKETING RESEARCH,
008e, 9781285403069
IBM SPSS Statistics Student Version 21.0 for
Windows, 001e, 9781285838038
eBook: Basic Marketing Research, 008e,
9781305173392
3P-EBK:BASIC MARKETING RESEARCH,
008e, 9781305178571
© 2014, 512pp, Hardback, 9781133188544
MR2 (WITH COURSEMATE, 1 TERM (6
MONTHS) PRINTED ACCESS CARD),
2E
Tom J. Brown, Oklahoma State University; Tracy A. Suter,
Oklahoma State University
Created through a “student-tested, facultyapproved” review process, MR2 is an engaging and
accessible solution to accommodate the diverse
lifestyles of today’s learners at a value-based price.
MR2 provides an exciting, innovative approach
to Marketing Research that provides the material
needed for a successful course.
NEW TO THIS EDITION
• UPDATED FAST FACTS: The Fast Facts have
been updated throughout the text.
• NEW RESEARCH REPORT: A new research
report is included in Chapter 14.
• VERIFIED ANALYSES: Verified analyses
throughout the text.
FEATURES
• Thorough coverage of basic research process
(structure is based on well-known book in 8th
edition) with a casual writing style and appealing
visuals.
• Access to Qualtrics packaged with MR2. Students
can take an online survey and use the data
collected from the survey to do data analysis.
Students can also use Qualtrics to design and
deploy their own surveys.
• This text has been vetted by industry advisory
panel.
• An innovative combination of content delivery
both in print and online provides a core text and
a wealth of comprehensive multimedia teaching
and learning assets based on input from student
focus groups and surveys, and from interviews
with faculty and students.
• Shorter, comprehensive chapters in a modern
design present content in a more engaging and
accessible format without minimizing coverage
for your course.
• Chapter In Review Cards at the back of the
Student Edition provide students a portable study
tool containing all of the pertinent information for
class preparation.
• Instructor Prep Cards at the back of the Instructor’s
Edition as well as Qualtrics and SPSS Quickstart
guides make preparation simple with detachable
cards for each chapter, offering a quick map of
chapter content, a list of corresponding PowerPoint
and video resources, additional examples, and
suggested assignments and discussion questions
to help you organize chapter content efficiently.
CONTENTS
Brief Contents. 1. Marketing Research: From Data
to Information to Action. 2. The Research Question:
Formulation of the Problem. 3. Exploratory,
Descriptive, and Causal Research Designs.
cengageasia.com
41
4. Collecting Secondary Data from Inside and
Outside the Organization. 5. Collecting Primary
Data by Observation. 6. Collecting Primary Data
by Communication. 7. Asking Good Questions. 8.
Designing the Questionnaire. 9. Developing the
Sampling Plan. 10. Data Collection: Enhancing
Response Rates while Limiting Errors. 11. Data
Preparation for Analysis . 12. Analysis & Interpretation:
Individual Variables Independently. 13. Analysis &
Interpretation: Multiple Variables Simultaneously.
14. The Research Report. Endnotes. Index. Chapter
in Review Cards. Qualtrics Quickstart Card. SPSS
Quickstart Card.
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Instructor’s Resource CD-ROM for Brown/
Suter’s MR2, 001e, 9781111534820
CS-EBK: MR2, 002e, 9781285289502
Interactive eBook for Brown’s MR 2, 002e,
9781285169989
CourseMate Printed Access Card for Brown’s
MR, 2nd, 002e, 9781285171951
CourseMate for Brown’s MR 2, 002e,
9781285171968
CourseMate Instant Access for Brown’s MR2,
002e, 9781285171975
Qualtrics for Brown’s MR 2, 002e,
9781285184951
Qualtrics Instant Access Code for Brown’s MR
2, 002e, 9781285184968
Qualtrics Printed Access Card for Brown’s MR,
2nd, 002e, 9781285184975
MindTap Reader for Brown’s MR 2, 002e,
9781285394244
EPIN BB ML CM W/EBK MR2, 002e,
9781285755427
General MindLink for CourseMate, 1 term (6
months) Instant Access for Brown/Suter’s MR2,
002e, 9781285755441
Blackboard MindLink for CourseMate Printed
Access Card for Brown/Suter’s MR 2, 002e,
9781285755434
General MindLink for CourseMate, 1 term (6
months) Printed Access Card for Brown/Suter’s
MR 2, 002e, 9781285755458
IBM SPSS Statistics Student Version 21.0 for
Windows, 001e, 9781285838038
© 2014, 240pp, Paperback, 9781133958413
42
MODERN MARKETING RESEARCH, 2E
Concepts, Methods, and Cases, International Edition
(with Qualtrics Printed Access Card)
Fred M. Feinberg, University of Michigan; Thomas Kinnear,
University of Michigan; James R. Taylor, University of
Michigan
Illustrative and analytical, MODERN MARKETING
RESEARCH: CONCEPTS, METHODS, AND
CASES, 2E, International Edition is a comprehensive
introduction to the practice of marketing research.
The text treats marketing research design as an
integrated process, walking students through each
step, from identifying data sources to analyzing
findings with various statistical methods. Making
sense of complex marketing data for students,
MODERN MARKETING RESEARCH: CONCEPTS,
METHODS, AND CASES, 2E, International Edition
explains in detail the analytical and statistical
approaches essential in marketing research,
including standard multivariate methods like Factor,
Cluster, and Conjoint Analyses, as well as the latest
Hierarchical Bayes, Heterogeneity, and Sample
Selection techniques. More than three dozen in-text
cases highlight research projects in business and
academic settings, while numerous examples and
special interviews with industry experts give them
an in-depth perspective of marketing research and
its applications in the real world.
NEW TO THIS EDITION
• All-New Cases: Two new “capstone cases”
illustrate basic and advanced statistical techniques,
and round out a broad selection of more than 40
cases with real-world, global marketing data
to show students how to manipulate and use
findings.
• Current and Emerging Online Coverage: MODERN
cengageasia.com
MARKETING RESEARCH: CONCEPTS,
METHODS, AND CASES, 2E, International
Edition discusses the latest online trends in
marketing research to keep students in step with
the ever-evolving field.
• Quick-Reference List: This descriptive list of online
marketing resources, databases, and web links
is an up-to-date, “go-to” resource for students in
your course.
• Expanded Statistical Techniques: This edition
delivers even more discussion and illustration
of multivariate techniques, including cluster and
discriminant analyses for segmentation, as well as
state-of-the-art methods like Hierarchical Bayes,
heterogeneity, and various types of conjoint
analysis.
• 2010 Census Coverage: Students evaluate the
research methods and data from the 2010 U.S.
Census with the in-depth discussion in MODERN
MARKETING RESEARCH: CONCEPTS,
METHODS, AND CASES, 2E, International
Edition.
FEATURES
how marketing research applies to ongoing, realworld projects.
CONTENTS
1. Purpose and Process of Marketing Research. 2.
Research Design and Data Sources. 3. Measurement
in Marketing Research. 4. Causal Designs and
Marketing Experiments. 5. Data Collection:
Exploratory and Conclusive Research. 6. Designing
Surveys and Data Collection Instruments. 7.
Sampling. 8. Data Analysis and Statistical Methods:
Univariate and Bivariate Analyses. 9. Modeling
Multivariate Relationships: Multiple Regression
for Interval, Binary, and Nominal Dependent
Variables. 10. Factor, Cluster, Discriminant, and
Latent Class Analyses. 11. Conjoint Analysis and
Multidimensional Scaling. 12. Advanced Topics,
Research Frontiers, and Preparing the Final Report.
SUPPLEMENTS
•
•
• Integrated Perspective: Rather than abstract
discussions, MODERN MARKETING
RESEARCH: CONCEPTS, METHODS, AND
CASES, 2E, International Edition uses cases and
examples to explain each aspect and stage of the
marketing research process for a deeper, more
comprehensive understanding.
• Managerial, Detailed Approach: This high-level
approach delivers exceptionally detailed coverage
of research methods, particularly for “data-driven
marketing,” a must-know subject in marketing
research today.
• Helpful Data Sets and Instructor Slides: Assign
complete data sets from cases to student teams
and use classroom-tested PowerPoint® lessons
to enhance your lessons.
• Comprehensive Statistical Techniques: Cover all
essential statistical techniques used in marketing
research--starting with basic summary statistics,
through regression, and ending in state-of-the-art
methods--with the most complete and modern text
on the market.
• “Special Expert” Features: Interviews of worldclass scholars and industry leaders show students
•
•
Qualtrics Printed Access Card for Feinberg/
Kinnear/Taylor’s Modern Marketing Research,
2nd, 002e, 9781133188971
Instructor’s Resource CD-ROM for Feinberg/
Kinnear/Taylor’s Modern Marketing Research,
2nd, 002e, 9781133189459
eBook: Modern Marketing Research: Concepts,
Methods, and Cases, 002e, 9781285211046
3I-EBK: ISE CONCEPTS METHODS AND
CASES, 002e, 9781337004169
© 2013, 720pp, Paperback, 9781133191025
cengageasia.com
43
• OPENING RESEARCH CASE SCENARIOS To illustrate how marketing research should be
designed to solve problems.
• KEY QUESTIONS - To highlight the frequently
encountered marketing problems.
• TABLES AND FIGURES - To demonstrate key
ideas and concepts in a concise and easy-tofollow
manner.
• MARKETING RESEARCH ACTIVITIES - To guide
readers in applying what they have learned to
real-life situations.
• END-OF-CHAPTER REVIEW QUESTIONS - To
emphasize the key ideas and concepts taught in
each chapter.
MARKETING RESEARCH FOR
BEGINNERS
Dr Khoo Hong Meng , Nanyang Technological University
This book is aimed at providing students and
corporate professionals with some understanding
of the basic principles of marketing research. By
setting the foundation of the necessary skills to
conduct research in the market place, readers will
learn how to gather valid information for better
managerial decision-making. While most books
written on Marketing Research tend to adopt either
an academically rigorous or generalist approach
to the topic, Marketing Research for Beginners: A
Practical Handbook targets readers who may or
may not have any prior knowledge and experience
with its requirements. Furthermore, it is designed to
assist beginners in carrying out marketing research
in a ‘quick, dirty and painless’ way, especially
for those who lack the motivation for it, but have
been tasked to conduct some form of it. It uses a
straightforward, direct and easy-to-follow writing
style to discuss the common research woes that
students, business executives and professionals
face in the research process. Its writing style
and design are intended to maximize readers’
appreciation of research. A problem-solving
approach through the use of in-case activities and
questions is used to facilitate readers’ learning
experiences. As a ‘handbook for beginners’, the
content will not only help beginners get started with
marketing research, but also provide step-by-step
instructions to hand-hold them in their research.
Also available in the Gale Virtual Reference Library
platform eISBN 13: 9789814410274
CONTENTS
Acknowledgements. Preface. 1. Introduction to
Marketing Research. 2. Ethical Consideration
in Marketing Research. 3. Getting Started with
Marketing Research. 4. Designing a Marketing
Research. 5. Exploratory Research Design. 6.
Descriptive Research Design. 7. Causal Research
Design. 8. Question and Scale Development.
9. Questionnaire Development. 10. Sampling
Design. 11. Research Errors. 12. Fieldwork. 13.
Qualitative Data Analysis. 14. Quantitative Data
Analysis – Data Preparation. 15. Quantitative Data
Analysis – Statistical Analysis. 16. Communication
of Research Findings. Bibliography.
© 2012, 0pp, Paperback, 9789814392617
FEATURES
44
cengageasia.com
MARKETING STRATEGY
MINDTAP® MARKETING STRATEGY, 1
TERM (6 MONTHS) INSTANT ACCESS,
7E
O. C. Ferrell, Belmont University; Michael Hartline, Florida
State University
MindTap® Marketing Strategy, 7th Edition is the
digital learning solution that helps instructors
engage and transform today’s students into critical
thinkers. Through paths of dynamic assignments
and applications that you can personalize, realtime course analytics, and an accessible reader,
MindTap helps you turn cookie cutter into cutting
edge, apathy into engagement, and memorizers
into higher-level thinkers. This edition of MindTap®
is also available as a bundle option with the
Loose-Leaf Version of Ferrell/Hartline’s Marketing
Strategy. As an instructor using MindTap you have
at your fingertips the right content and unique set of
tools curated specifically for your course, all in an
interface designed to improve workflow and save
time when planning lessons and course structure.
The control to build and personalize your course is
all yours’, focusing on the most relevant material
while also lowering costs for your students. Stay
connected and informed in your course through real
time student tracking that provides the opportunity
to adjust the course as needed based on analytics
of interactivity in the course.
FEATURES
• MindTap helps streamline your workflow with
carefully curated content and a unique set of
tools saving you valuable time in your course
preparations. In addition, automatically grades
assignments and quizzes while also providing
students with instant feedback on their work.
• Provide students with organizational and study
tools designed to better manage their limited time,
allowing them to complete assignments whenever
and wherever they are ready to learn.
• Save students money in their course materials
with a single destination that reflects exactly
what’s important to you, the instructor.
• Track students in real time with the Progress App
adjust the course as needed based analytics of
interactivity in the course.
• With the MindTap Mobile App, you can keep
your students informed of assignments, course
due dates, or any changes to your course while
also arming them with on-the-go study tools like
flashcards and quizzing.
• Build and personalize your course by integrating
your own content into the MindTap Reader using
your own documents or pull from sources like RSS
feeds, YouTube videos, websites, Google Docs
and more. Control what content students see and
when they see it with a learning path that can be
used as-is or matched to your syllabus exactly.
• Empower students with the information to know
where they stand at all times—both individually
and compared to the highest performers in class
within the student view of the Progress App.
• Engage students with course material specially
customized for them by you streamlined in one
proven, easy-to-use interface.
CONTENTS
1. Marketing in Today’s Economy. 2. Strategic
Marketing Planning. 3. Collecting and Analyzing
Marketing Information. 4. Developing Competitive
Advantage and Strategic Focus. 5. Customers,
Segmentation, and Target Marketing. 6. The
Marketing Program. 7. Branding and Positioning.
8. Ethics and Social Responsibility in Marketing
Strategy. 9. Marketing Implementation and Control.
10. Developing and Maintaining Long-Term
Customer Relationships.
SUPPLEMENTS
•
cengageasia.com
MindTap® Marketing Strategy, 007e,
9781305631571
45
•
•
•
•
•
•
MindTap® Marketing Strategy, 1 term (6 months)
Printed Access Card, 007e, 9781305631588
Web Site for Marketing Strategy, 007e,
9781305643598
Cengage Learning Testing, powered by Cognero
for Marketing Strategy, 007e, 9781305643604
Cengage Learning Testing, powered by
Cognero® Instant Access for Marketing
Strategy, 007e, 9781305643611
LMS Integrated for MindTap® Marketing
Strategy, 1 term (6 months) Instant Access,
007e, 9781305643628
LMS Integrated for MindTap® Marketing
Strategy, 1 term (6 months) Printed Access
Card, 007e, 9781305643635
© 2017, NonBook-Disk, 9781305631564
46
STRATEGIC MARKETING, 4E
Decision Making and Planning
Peter Reed, Monash University (Retired)
This fully revised 4th edition of Strategic Marketing:
Decision Making and Planning continues to set a
framework for marketing decision making as a part
of a holistic approach to an organisation’s strategic
management. It integrates expanded theoretical
coverage with a step-by-step guide to each stage
of the strategy development and management
processes. Strategic Marketing: Decision Making
and Planning is written for those involved in
the processes of developing and implementing
marketing strategies. The book emphasises the
role of marketing as an organisation-wide process
rather than as a stand-alone organisational function.
Accordingly, Strategic Marketing: Decision Making
and Planning focuses on providing a framework for
marketing decision making as part of a broad-based
or holistic approach to strategic management.
The framework provides for decision-making
processes that are made both within and outside
of formal strategic-planning processes. The
guiding principle of Strategic Marketing: Decision
Making and Planning is to provide strategists with
the ability to develop and implement effective
marketing strategies by drawing on relevant
concepts and analytical tools. It is a book that
emphasises the practical application of marketing
and other strategy-related theories, concepts,
tools and techniques. It is designed to be used
by practising managers and students alike, from
the first-timer to the experienced strategist. It is
particularly appropriate for business students
studying marketing in subjects such as strategic
marketing, strategic marketing planning and
strategic marketing management. The emphasis on
cengageasia.com
the application of relevant marketing concepts, tools
and techniques provides the basis for organizing
this book.
CONTENTS
Section 1: Introduction 1.The changing world of
marketing 2.Strategic thinking & strategic decisionmaking Section 2: Marketing analysis 3.Strategic
analysis Section 3: Strategy development High
level decision 4.Strategy development – high level
decision making 5.Segmentation, targeting and brand
positioning strategies 6.Marketing mix strategies
Section 4: Strategy development – product-market
strategies 7.New product development strategies
8.Penetration marketing strategies 9.Market
development strategies 10.Diversification marketing
strategies Section 5: Implementation and control
11.Strategic marketing management 12.Preparing
strategic marketing recommendations process 12.
Writing the strategic marketing report
SUPPLEMENTS
•
•
•
•
•
•
•
•
Strategic Marketing - Decision Making
and Planning Companion Website, 4e,
9780170243513
Strategic Marketing - Decision Making and
Planning Printed Access Card for 12 Months,
4e, 9780170243520
Strategic Marketing - Decision Making and
Planning Instant Access Code for 12 Months,
4e, 9780170243537
Strategic Marketing - Decision Making and
Planning PowerPoint Slides, 4e, 9780170243544
Strategic Marketing - Decision Making
and Planning Instructor’s Manual, 4e,
9780170243551
Strategic Marketing : Decision Making and
Planning PDF, 4e, 9780170271028
eBook: Strategic Marketing : Decision Making
and Planning, 4e, 9780170363617
eBook: Strategic Marketing : Decision Making
and Planning with Student Resource Access,
4e, 9780170363624
© 2015, 364pp, Paperback, 9780170241236
CTE MARKETING STRATEGY, 6E
Text and Cases with CB VitalSource eBook
O. C. Ferrell, Belmont University; Michael Hartline, Florida
State University
Please note that the digital access code that comes
with the print book is valid for use in a specific Asia
territory only. CB VitalSource eBook – The ultimate
eBook experience has arrived! Easily access our
eBooks with features that will improve your reading
experience, and tools to help you take notes and
organize your studies. Thoroughly revised and
updated, MARKETING STRATEGY, 6e continues
with one primary goal: to teach students to think
and act like marketers. Packed with cutting-edge
coverage, current examples, new cases, and
photographs, the sixth edition delivers a practical,
straightforward approach to analyzing, planning,
and implementing marketing strategies--helping
students learn to develop a customer-oriented
market strategy and market plan. Students sharpen
their analytical and creative critical thinking skills as
they learn the key concepts and tools of marketing
strategy. Continuing in the text’s signature studentfriendly style, the sixth edition covers essential
points without getting bogged down in industry
jargon--all in a succinct 10 chapters.
NEW TO THIS EDITION
• Updated content: This edition has been thoroughly
updated and revised with expanded coverage
throughout the text of recent events in marketing
practice by well-known global companies.
• Cases: Eight cases are new to this edition, detailing
current and relevant topics and companies,
including: Netflix, Wyndham, Apple, and Chevrolet.
The remaining cases have been fully updated to
include the most current information.
cengageasia.com
47
• Length: This edition has been shortened from
12 to 10 chapters, with a better integration of
marketing program elements throughout and a
separate chapter on branding/positioning.
• Versions: Two distinct versions are available this
edition: One that includes the text and cases
and one that is text-only for use with a separate
simulation or case materials.
Worksheets. Appendix B: Example Marketing Plan
(VirPharm, Inc.).
SUPPLEMENTS
•
•
FEATURES
• There is a focus on the strategic planning process
and the writing of a marketing plan.
• Cases are shorter and focus on strategic issues
rather than number crunching.
CS-EBK: MARKETING STRATEGY TXT
CASES, 006e, 9781285290546
Instructor’s Resource CD-ROM for Ferrell/
Hartline’s Marketing Strategy, Text and Cases,
6th, 006e, 9781285170046
© 2014, 440pp, Paperback, 9789814601801
CONTENTS
Part 1: SETTING THE STAGE FOR MARKETING
STRATEGY. 1. Marketing in Today’s Economy. 2.
Strategic Marketing Planning. Part 2: DISCOVERING
MARKET OPPORTUNITIES. 3. Collecting and
Analyzing Marketing Information. 4. Developing
Competitive Advantage and Strategic Focus. Part
3: DEVELOPING MARKETING STRATEGY. 5.
Customers, Segmentation, and Target Marketing.
6. The Marketing Program. 7. Branding and
Positioning. Part 4: PUTTING STRATEGY INTO
ACTION. 8. Ethics and Social Responsibility in
Marketing Strategy. 9. Marketing Implementation
and Control. 10. Developing and Maintaining
Long-Term Customer Relationships. Part 5:
CASES. 1. USA Today: Innovation and Evolution
in a Troubled Industry.. 2. Apple. 3. Monsanto. 4.
New Belgium Brewing (A): Social Responsibility
as a Competitive Advantage . 5. New Belgium
Brewing (B): Developing a Brand Personality. 6.
Mattel: Overcoming Marketing and Manufacturing
Challenges. 7. Mistine: Direct Selling in the Thai
Cosmetics Market. 8. BP Focuses on Sustainability
to Repair Its Reputation. 9. Chevrolet. 10. Wyndham.
11. NASCAR 12. The Indy Racing League (IRL):
Driving for First Place. 13. FedEx: Building a Global
Distribution Powerhouse. 14. Sigma Marketing:
Innovation in a Changing Environment. 15. Netflix.
16. Gillette. 17. IKEA Looks to Further Penetrate
the U.S. Market. 18. Sushilicious: Standing out in
a Crowded Field. 19. Trouble Brews at Starbucks
20. Groupon. Part 6: TOOLS FOR DEVELOPING
A MARKETING PLAN. Appendix A: Marketing Plan
48
MARKETING
Planning and Strategy with Student Resource Access
12 Months
Subash C. Jain, University of Connecticut, Storrs; George T.
Haley, University of New Haven ; Ranjit Voola, University of
Sydney; Mark Wickham, The University of Tasmania
While retaining its analytical approach and
managerial orientation, this first Asia-Pacific edition
of Jain and Haley’s renowned text Marketing:
Planning and Strategy is strengthened by the
integration of a strategy implementation focus.
Having a strong practical orientation, the text
incorporates the relation of theory to practice
as well as a critical aspect through questioning
assumptions and learning through success and
failures.
CONTENTS
1. Marketing and the concept of planning and
strategy 2. Strategic marketing 3. Corporate
appraisal 4. Understanding competition 5. Focusing
on the customer 6. Scanning the environment 7.
Measuring strengths and weaknesses 8. Developing
marketing objectives and goals 9. Strategy selection
10. Portfolio analysis 11. Organisational structure
cengageasia.com
12. Strategic tools 13. Market strategies and the
marketing mix cases
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
Search Me! Marketing, 1e, 9780170156158
Marketing Planning and Strategy Instant
Access, 1e, 9780170191463
Instructors Manual, 1e, 9780170191494
PowerPoint slides, 1e, 9780170191500
Testbank, 1e, 9780170191517
Student quizzes, 1e, 9780170191524
eBook: Marketing: Planning and Strategy, 1e,
9780170220149
eBook: Marketing: Planning and Strategy with
Student Resource Access, 1e, 9780170171564
Student companion website, 1e, 9780170218252
© 2012, 496pp, Paperback, 9780170189392
PRICING
PRICING STRATEGY
Setting Price Levels, Managing Price Discounts and
Establishing Price Structures, International Edition
Tim Smith, Depaul University
Show students how to use pricing decisions to
maximize a firm’s profits by creating and capturing
customers. PRICING STRATEGY: SETTING
PRICE LEVELS, MANAGING PRICE DISCOUNTS
AND ESTABLISHING PRICE STRUCTURES,
International Edition is written by Tim J. Smith,
recognized pricing thought leader and successful
principal of a respected pricing firm. The most
comprehensive pricing text on the market, PRICING
STRATEGY, International Edition highlights the
stakeholder’s importance in making decisions, as
well as key trade-offs to consider when choosing
between opposing outcomes. Students will gain
a better understanding of the most important
influences to consider when making pricing
decisions. This text strikes an appropriate balance
between quantitative skill sets and the qualitative
concepts necessary for business growth. Core
concepts are presented in chapters with optional
appendices that require more rigorous knowledge
of introductory calculus. The book draws the best
thinking from numerous disciplines, including
marketing, economics, and finance, to deliver
a comprehensive presentation that comes alive
through numerous case studies, memorable
examples, and graphs.
FEATURES
• HIGHLIGHT THE IMPORTANCE OF THE
STAKEHOLDER IN MAKING POWERFUL
PRICING DECISIONS. This unique,
comprehensive book emphasizes the pivotal role
of the stakeholder in making pricing decisions.
Students learn which key trade-offs to consider
when selecting between opposing outcomes as
well as which influences should guide successful
decision making.
• L E V E R A G E T H E B E S T T H I N K I N G
FROM MULTIPLE DISCIPLINES FOR A
COMPREHENSIVE PRESENTATION. As a field
of study, pricing spans many disciplines. To meet
that need, this unique text leverages the best
thinking in marketing, economics, competitive
strategy, consumer behavior, and finance to
deliver a comprehensive presentation on pricing.
• ADDRESS THE CURRENT MAJOR PRICING
DECISIONS FACING EXECUTIVES TODAY.
This book is more direct than an economics text
focused on industry-level dynamics or a marketing
text that emphasizes price as one of several
management levers. This text extends beyond
the accounting text that provides the mechanics of
price-to-profit relationships but lacks the strategy
and insight needed to make price decisions. This
book goes beyond a strategy text that focuses on
competitive dynamics.
• CHOOSE THE RIGHT LEVEL OF QUANTITATIVE
INSTRUCTION FOR YOUR INDIVIDUAL
COURSE. Core chapters in the text are written
at a level appropriate for students familiar with
cengageasia.com
49
PRINCIPLES OF MARKETING
basic algebra. For more advanced students, the
book includes numerous appendices that require
little more than an introductory level of calculus.
• EMPHASIZE REAL PRICING CONCEPTS
THROUGH NUMEROUS CASE STUDIES,
MEMORABLE EXAMPLES, AND MEANINGFUL
GRAPHICS. Contributing to an effective learning
environment for future or practicing professionals,
actual case studies, significant examples, and
clear tables and graphics further communicate
key pricing concepts from the text.
CONTENTS
Part I: SETTING THE PRICE. 1. Boundaries of
a Good Price. 2. Profit’s Sensitivity to Price. 3.
Consumer Perception Driven Pricing. 4. Price
to Value. 5. Psychological Influences to Price
Sensitivity. Part II: MANAGING PRICE VARIANCES.
6. Price Segmentation. 7. Price Promotions. 8.
Discount Management. Part III: ESTABLISHING
PRICE STRUCTURES. 9. Price Structures and
Multipart Tariffs. 10. Add-ons and Accessories. 11.
Versioning. 12. Bundling. 13. Subscriptions and
Customer Lifetime Value. 14. Yield Management.
Part IV: PRICING STRATEGY. 15. Competition and
Pricing. 16. Product Life Cycle Pricing. 17. Pricing
Decisions and the Law.
SUPPLEMENTS
•
•
eBook: Pricing Strategy: Setting Price Levels,
Managing Price Discounts and Establishing
Price Structures, 001e, 9781133076926
eBook: Pricing Strategy: Setting Price Levels,
Managing Price Discounts and Establishing
Price Structures, 001e, 9781133464235
© 2012, 344pp, Paperback, 9781111571290
50
MINDTAP® MARKETING, 1 TERM (6
MONTHS) INSTANT ACCESS FOR
PRIDE/FERRELL’S MARKETING 2018,
19E
William M. Pride, Texas A&M University; O. C. Ferrell,
Belmont University
Get your students actively engaged in understanding
the unique, exciting challenges and important
impacts marketing can have in a business by
ensuring they can learn fundamental course
concepts through application with Pride and
Ferrell’s MindTap for MARKETING 2018. The text
– both available in MindTap and as an optional lowcost print add-on – provides a thorough overview
of essential marketing principles within a visually
engaging, reader-friendly presentation. This
popular, proven text in MindTap, along with the
accompanying activities, helps students develop
the knowledge and decision-making skills they
need to succeed in today’s competitive business
environment. MARKETING 2018 delivers in-depth
coverage of fundamental marketing concepts and
strategies, along with practical applications and
real-world examples. MindTap for Marketing 2018
has been updated with new assessments like
Concept Checks and activities like Group Projects
and Marketing Plan assignments that promote
applications – not just recall – of course concepts.
As an instructor using MindTap, you have at your
fingertips the right content and unique set of
tools curated specifically for your course, all in an
interface designed to improve workflow and save
time when planning lessons and course structure.
cengageasia.com
FEATURES
• MindTap helps streamline your workflow with
carefully curated content and a unique set of
tools saving you valuable time in your course
preparations. In addition, automatically grades
assignments and quizzes while also providing
students with instant feedback on their work.
• Provide students with organizational and study
tools designed to better manage their limited time,
allowing them to complete assignments whenever
and wherever they are ready to learn.
• Build and personalize your course by integrating
your own content into the MindTap Reader using
your own documents or pull from sources like RSS
feeds, YouTube videos, websites, Google Docs
and more. Control what content students see and
when they see it with a learning path that can be
used as-is or matched to your syllabus exactly.
• “Marketing on the Street” opening videos. In these
videos, student hear from their peers as they
respond to relevant marketing questions posed in
“man on the street” interviews. Students see these
as an introduction to chapter materials and an
opportunity for personal reflection about chapter
concepts. Upon submission students can see how
their responses compare in aggregate to their
classmates, others at their institution, and globally.
• The chapter content serves as a foundation and
reference source for the course. Concept Checks
are short, automatically graded assessments that
appear in-line in the reader and allow students
to check their understanding of key concepts
one section at a time before moving on. These
concept-based questions also allow you to ensure
students are familiar with those concepts before
coming to class so you can go further with the time
you have. There are also valuable study tools like
highlighting, note taking, dictionary, flashcards, a
text-to-speech tool, and more.
• Chapter Video: Highlighting relevant companies,
these videos and their corresponding activities
help students solidify core chapter concepts
by tying chapter themes or topics to real-world
examples.
• Chapter Homework: These pre-built assignments
include scenario-based questions assessing
comprehensive understanding of the entire
chapter. These are automatically graded and
include rejoinder feedback for right and wrong
answers.
• “In the News”: These are lesson-specific, current
articles written by marketing instructors that
automatically feed/flow in to the learning path
throughout the semester. These current events
help students relate to concepts and see them
applied in the real world while saving instructors
time spent seeking out articles that apply to
specific concepts.
• You Make the Decision: Students are put in the
shoes of a marketer in these interactive, media-rich
activities. Following a scenario related to course
content covered so far, students are presented
with decision points as they progress through
this interactive activity. Every decision a student
makes impacts the outcome of the scenario,
creating a unique business experience for each
student. Appearing at the end of each part,
these activities act as a summative opportunity,
ultimately aiding students in connecting concepts
from multiple lessons.
• Writing Activity: Understanding that effective
writing is an import skill in marketing, these
case-based writing assessments offer students
point-of-need writing support and editing tools
while automatically scoring submissions on a
comprehensive rubric. These allow for student
writing practice without adding to the instructor
grading workload.
CONTENTS
Table of Contents: Marketing 2018 Edition Part
1: MARKETING STRATEGY AND CUSTOMER
RELATIONSHIPS. 1. An Overview of Strategic
Marketing. 2. Planning, Implementing,
and Evaluating Marketing Strategies. Part 2:
ENVIRONMENTAL FORCES AND SOCIAL AND
ETHICAL RESPONSIBILITES. 3. The Marketing
Environment. 4. Social Responsibility and Ethics
in Marketing. Part 3: MARKETING RESEARCH
AND TARGET MARKET ANALYSIS. 5. Marketing
Research and Information Systems. 6. Target
Markets: Segmentation and Evaluation. Part 4:
BUYING BEHAVIOR, GLOBAL MARKETING,
AND DIGITAL MARKETING. 7. Consumer Buying
Behavior. 8. Business Markets and Buying
cengageasia.com
51
Behavior. 9. Reaching Global Markets. 10. Digital
Marketing and Social Networking. Part 5: PRODUCT
DECISIONS. 11. Product Concepts, Branding, and
Packaging. 12. Developing and Managing Products.
13. Services Marketing. Part 6: DISTRIBUTION
DECISIONS. 14. Marketing Channels and SupplyChain Management. 15. Retailing, Direct Marketing,
and Wholesaling. Part 7: PROMOTION DECISIONS.
16. Integrated Marketing Communications. 17.
Advertising and Public Relations. 18. Personal
Selling and Sales Promotion. Part 8: PRICING
DECISIONS. 19. Pricing Concepts. 20. Setting
Prices. Online Appendix A: Financial Analysis in
Marketing. Online Appendix B: Sample Marketing
Plan. Online Appendix C: Careers in Marketing.
SUPPLEMENTS
•
•
•
•
•
•
•
•
•
MindTap® Marketing, 1 term (6 months) Printed
Access Card for Pride/Ferrell’s Marketing 2018,
019e, 9781337090971
MindTap® Marketing for Pride/Ferrell’s
Marketing, 019e, 9781337090988
LMS Integrated MindTap® Marketing, 1 term
(6 months) Instant Access for Pride/Ferrell’s
Marketing 2018, 019e, 9781337090995
LMS Integrated MindTap® Marketing, 1 term (6
months) Printed Access Card for Pride/Ferrell’s
Marketing 2018, 019e, 9781337091008
Cengage Learning Testing, powered by
Cognero® Instant Access for Pride/Ferrell’s
Marketing 2018, 019e, 9781337283465
Cengage Learning Testing, powered by
Cognero® for Pride/Ferrell’s Marketing, 019e,
9781337283472
Instructor’s Companion Website for Pride/
Ferrell’s Marketing 2018, 019e, 9781337283489
MindTap® Marketing Sample Chapter Instant
Access for Pride/Ferrell’s Marketing, 019e,
9781337392044
MindTap® Marketing Sample Chapter for Pride/
Ferrell’s Marketing, 019e, 9781337392051
© 2018, NonBook-Disk, 9781337090964
52
MKTG (WITH MKTG ONLINE, 1 TERM
(6 MONTHS) PRINTED ACCESS
CARD), 11E
Charles W. Lamb, Texas Christian University; Joe F. Hair,
Louisiana State University; Carl McDaniel, University of
Texas, Arlington
Through ongoing research into students’ workflows
and preferences, MKTG from 4LTR Press combines
an easy-reference, paperback textbook with Chapter
Review Cards, and an innovative online experience
– all at an affordable price. With MKTG Online,
students explore MKTG anywhere, anytime, and on
most devices! The intuitive StudyBits™ functionality
empowers students to study more effectively and
visually monitor their own progress. Coupled with
straightforward course management, assessment,
and analytics for instructors, MKTG with MKTG
Online engages students of all generations and
learning styles, and integrates seamlessly into your
Principles of Marketing Course. With cutting-edge
cases, engaging images, and profiles of today’s
most compelling marketers, MKTG shows students
how the principles of marketing are applied at the
world’s top companies every day.
CONTENTS
Part I: THE WORLD OF MARKETING. 1. An
Overview of Marketing. 2. Strategic Planning
for Competitive Advantage. 3. Ethics and Social
Responsibility. 4. The Marketing Environment. 5.
Developing a Global Vision. Part II: ANALYZING
MARKETING OPPORTUNITIES. 6. Consumer
Decision Making. 7. Business Marketing. 8.
Segmenting and Targeting Markets. 9. Marketing
Research. Part III: PRODUCT DECISIONS. 10.
cengageasia.com
Product Concepts. 11. Developing and Managing
Products. 12.Services and Nonprofit Organization
Marketing. Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management and Marketing
Channels. 14. Retailing. Part V: PROMOTION AND
COMMUNICATION STRATEGIES. 15. Marketing
Communications. 16. Advertising, Public Relations,
and Sales Promotion. 17. Personal Selling and Sales
Management. 18. Social Media and Marketing. Part
VI: PRICING DECISIONS. 19. Pricing Concepts.
Endnotes. Index. Student/Instructor Review Cards.
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© 2018, 432pp, Paperback, 9781337116800
FOUNDATIONS OF MARKETING, 7E
William M. Pride, Texas A&M University; O. C. Ferrell,
Belmont University
Introduce the essentials and latest trends in today’s
marketing with strong visuals and exciting, timely
discussions found in the proven marketing text
for students of all backgrounds - Pride/Ferrell’s
FOUNDATIONS OF MARKETING, 7E. This
edition’s extensive coverage of current marketing
strategies and concepts addresses social media,
sustainability, globalization, customer relationship
management, supply chain management, and
digital marketing. Emerging topics, such as social
and environmental responsibility, entrepreneurship,
and new trends in marketing, resonate especially
well with today’s students who are striving
for success in today’s fast-paced, evolving
business world. Captivating photos, screenshots,
advertisements, and examples from actual life
make concepts meaningful for students. A wealth
of learning supplements, such as self-testing,
videos, and an interactive marketing plan, further
help your students develop critical decision-making
and marketing skills.
NEW TO THIS EDITION
• UPDATED AND NEW BOXED FEATURES
ENSURE READINGS ARE RELEVANT TO
TODAY’S STUDENTS. In addition to engaging
Boxed Features, this edition’s captivating Video
Cases at the end of every chapter support and
add interest to each chapter’s material.
• UPDATED LEARNING OBJECTIVES DIRECT
STUDENT ATTENTION TO KEY POINTS.
Learning Objectives correlated to the latest and
cengageasia.com
53
most important concepts in this edition ensure
students focus efforts on each chapter’s most
critical information.
• NEW ADS ILLUSTRATE CURRENT MARKETING
TRENDS AND PROMOTIONS. Many of today’s
latest memorable ads visually reinforce chapter
discussion.
• UPDATED FIGURES AND TABLES HIGHLIGHT
IMPORTANT CONCEPTS. Key visuals throughout
the book further clarify and support this edition’s
examination of today’s marketing in action.
• NEW CONTENT ADDRESSES EMERGING
TRENDS IN MARKETING. This edition introduces
and explains approaches that are reshaping
thinking in marketing today, including native
advertising, big data, and marketing analytics.
FEATURES
• NEW OPENING VIGNETTES INTRODUCE
ACTUAL BUSINESS MARKETING IN ACTION
WHILE COVERAGE DEMONSTRATES THE
IMPACT OF TODAY’S SOCIAL MEDIA. “Marketing
Insights” vignettes depict real businesses
challenges and success and help students
envision themselves in exciting marketing careers.
Students also examine the power of contemporary
social media and its growing influence in marketing
strategy. This edition delves into this significant
trend in today’s marketplace with up-to-the-minute
information that demonstrates the immediate and
long-term capabilities of social media.
• “MARKETING DEBATE” FEATURE REQUIRES
STUDENTS TO APPLY MARKETING
PRINCIPLES TO ACTUAL SITUATIONS IN
BUSINESS. Students learn to use critical thinking
skills to solve problems. In addition, Emerging
Trends features focus on the changing landscape
of marketing. These important feature boxes
highlight the latest trends, such as globalization,
social media, and more.
• B O O K I N C O R P O R A T E S A C O N C I S E ,
STRAIGHTFORWARD, PROVEN APPROACH.
The authors effectively introduce students to
basic marketing concepts and strategies, while
providing you, the instructor, with the flexibility
to integrate supplemental resources or activities
into your lessons.
• CONSOLIDATED PRESENTATION PROVIDES
54
COMPREHENSIVE COVERAGE IN AN
ABBREVIATED FORMAT. This edition effectively
highlights ethics, e-marketing, and customer
relationship management. The book supports and
reinforces understanding of these key topics with
up-to-date research and meaningful examples.
• EXPERIENCED AUTHOR TEAM BRINGS
WEALTH OF PRACTICAL EXPERIENCE TO
THE TOPIC. Respected and distinguished authors
Dr. William Pride and Dr. O.C. Ferrell are wellknown throughout the world for their decades of
marketing and consulting expertise.
CONTENTS
PART I: STRATEGIC MARKETING AND ITS
ENVIRONMENT. 1. Customer-Driven Strategic
Marketing. 2. Planning, Implementing, and
Evaluating Marketing Strategies. 3. The Marketing
Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET
MARKETS. 4. Marketing Research and Information
Systems. 5. Target Market Segmentation and
Evaluation. PART III: CUSTOMER BEHAVIOR AND
E-MARKETING. 6. Consumer Buying Behavior. 7.
Business Markets and Buying Behavior. 8. Reaching
Global Markets. 9. Digital Marketing and Social
Networking. PART IV: PRODUCT AND PRICE
DECISIONS. 10. Product, Branding, and Packing
Concepts. 11. Developing and Managing Goods and
Services 12. Pricing Concepts and Management.
13. Marketing Channels and Supply-Chain
Management. 14. Retailing, Direct Marketing, and
Wholesaling. PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications. 16.
Advertising and Public Relations. 17. Personal
Selling and Sales Promotion. Online Appendices.
Financial Analysis in Marketing. Sample Marketing
Plan. Careers in Marketing.
SUPPLEMENTS
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Ferrell’s Foundations of Marketing, 7th, 007e,
9781305504769
3P-EBK:FOUNDATIONS OF MARKETING 7E,
007e, 9781337027588
CS-EBK: FOUNDATIONS OF MARKETING
7E:, 007e, 9781305973602
eBook: Foundations of Marketing, 007e,
9781337260060
© 2017, 544pp, Paperback, 9781305405769
to grow stronger with each groundbreaking new
edition, preserving what has made previous editions
perennial best-sellers, while adding innovative new
features and up-to-date information on current
trends, topics, research, and best practices in this
ever-evolving field. Because it is so technologically
advanced, student-friendly, instructor-supported,
and more relevant than ever, CONTEMPORARY
MARKETING, Seventeenth Edition, remains in a
class by itself.
NEW TO THIS EDITION
• Every chapter features updated statistics, figures,
tables, and end-of-chapter material, providing
readers with the most current, accurate, and
relevant material available.
• Updated chapter 10 on marketing research
explores the new and evolving uses of big data
in this field.
• Feature boxes throughout the text have been
updated with new and revised information,
ensuring that material related to Career Readiness,
Marketing Success, and Ethics is always timely
and relevant for today’s marketing professionals.
• Ten of the text’s chapter-opening vignettes are
brand-new for the Seventeenth Edition, while the
remaining nine ‘Evolution of a Brand’ vignettes
have been reviewed and updated for the current
edition.
• Extensive new and updated end-of-chapter
material is designed to help students review key
concepts, assess their learning, and deepen their
understanding; highlights include 10 new cases,
nine updated cases, and 26 updated video cases.
FEATURES
CONTEMPORARY MARKETING, 17E
Louise E. Boone, University of South Alabama; David L.
Kurtz, University of Arkansas
CONTEMPORARY MARKETING, Seventeenth
Edition, is the proven, premier teaching and learning
resource for foundational marketing courses. The
authors provide thorough coverage of essential
marketing principles, exploring all components
of the marketing mix, and providing practical
guidance to help students prepare for successful
marketing careers. This trusted text continues
• Each chapter contains a Career Readiness
feature exploring practical considerations for
professional success, such as business etiquette
and communication, business dinners, and
building strong customer relationships.
• Self-quizzes to conclude each chapter and
Assessment Checks at the end of each text
section allow students to quickly evaluate their
learning and identify any areas in need of further
reinforcement.
• The text is supported by a full suite of teaching
and learning supplements, including a Test Bank
cengageasia.com
55
with more than 4,000 questions categorized by
objective, difficulty level, Bloom’s taxonomy, and
AACSB and Rubin/Dierdorff requirements; an
updated Instructor’s Manual with detailed lecture
outlines, collaborative learning exercises, answers
to end-of-chapter questions, and a media guide;
and PowerPoint® presentations.
• An online suite of student assessment solutions is
available to help enhance understanding of course
material and give instructors the ability to manage
classes, organize assignments, and track student
progress using a variety of platforms.
CONTENTS
Preface. Part I: DESIGNING CUSTOMERORIENTED MARKETING STRATEGIES. 1.
Marketing: The Art and Science of Satisfying
Customers. 2. Strategic Planning in Contemporary
Marketing. 3. The Marketing Environment, Ethics,
and Social Responsibility. 4. Social Media: Living in
the Connected World. 5. E-Business: Managing the
Customer Experience. Part II: UNDERSTANDING
BUYERS AND MARKETS. 6. Consumer Behavior.
7. Business-to-Business (B2B) Marketing. 8.
Global Marketing. Part III: TARGET MARKET
SELECTION. 9. Market Segmentation, Targeting,
and Positioning. 10. Marketing Research in the
Era of Big Data. 11. Relationship Marketing and
Customer Relationship Management (CRM).
Part IV: PRODUCT DECISIONS. 12. Product
and Service Strategies. 13. Developing and
Managing Brand and Product Categories. Part
V: DISTRIBUTION DECISIONS. 14. Marketing
Channels and Supply Chain Management. 15.
Retailers, Wholesalers, and Direct Marketers. Part
VI: PROMOTIONAL DECISIONS. 16. Integrated
Marketing Communications, Advertising, and
Public Relations. 17. Personal Selling and Sales
Promotion. Part VII: PRICING DECISIONS.
18. Pricing Concepts. 19. Pricing Strategies.
Appendix A: Developing an Effective Marketing
Plan. Appendix B: Financial Analysis in Marketing.
Online. Appendix: Your Career in Marketing.
Glossary. Name & Company Index. Subject Index.
International Index.
56
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© 2016, 768pp, Hardback, 9781305075368
MARKETING 2016, 18E
William M. Pride, Texas A&M University; O. C. Ferrell,
Belmont University
Pride and Ferrell’s MARKETING 2016 provides
a thorough overview of essential marketing
principles within a visually engaging, reader-friendly
presentation. This popular, proven text helps
students develop the knowledge and decisionmaking skills they need to succeed in today’s
competitive business environment. MARKETING
2016 delivers in-depth coverage of fundamental
marketing concepts and strategies, along with
practical applications and real-world examples,
including up-to-date material on social networking,
digital marketing, social and environmental
responsibility, globalization, entrepreneurship,
and marketing in times of transition. The current
edition also features a new chapter on managing
services and branding, a new section exploring
the importance and uses of Big Data, updated
learning objectives, and access to new “Ask a
Marketer” videos to introduce key concepts. Perfect
for students of all backgrounds and interest levels,
MARKETING 2016 is an essential resource for
classroom and career success.
NEW TO THIS EDITION
• A new chapter on managing services and branding
consolidates material from two chapters in the
previous edition, creating a more streamlined
presentation and natural organization of related
topics.
• The chapter on Marketing Research and
Information Systems includes a new section on
Big Data, reflecting the growing importance of
cengageasia.com
57
sophisticated marketing data and analytics, as
well as their challenges and ethical implications.
The section includes relevant, current examples
showcasing real-world uses of Big Data by Target,
Samsung Mobile, DataSift, Best Buy, and Burke.
• The text includes updated learning objectives
based on current marketing trends, techniques,
and best practices, ensuring that text material
relates to specific, measurable outcomes that will
help prepare students for professional success.
• New “Ask A Marketer” videos offer an engaging,
memorable introduction to key marketing concepts,
providing a reliable way to connect with today’s
learners and illustrate the real-world relevance of
text concepts.
FEATURES
• “Marketing Debate” features present controversial
marketing issues and encourage students to
apply critical thinking processes to take a stance
on topics such as marketing children’s toys with
fast food, privacy issues in retail return tracking,
child-free seating zones on airplanes, consumer
monitoring via cell phones, and Promoted Tweets.
• Marketing success stories outside of traditional
corporate environments are showcased in
“Entrepreneurship in Marketing” features,
providing examples of ways that good ideas and
strong marketing strategies can help anyone
launch, grow, and sustain a business.
• “Emerging Trends in Marketing” features highlight
the role marketers play in organizational success
during times of transition, such as the digital era
boom, the economic collapse, and periods when
consumer habits and global markets are evolving
rapidly. Examples include the comeback of vinyl
LPs, “Limited Time Only” fast food promotions,
pet-friendly hotels, Starbucks, and Pinterest.
• Special features on “Green Marketing” illustrate
how organizations are transforming their own
marketing models to develop sustainable,
environmentally conscious business practices,
as well as changing the way consumers think
about products and services. Examples include
the global market for electric cars, sustainability
as a competitive advantage, zero-waste initiatives,
ecotourism, certifiable organics, green packaging
and distribution, and sustainable energy.
58
• A full range of text-specific supplements is
available to enhance teaching and learning, with
resources that combine cutting-edge technology,
appealing design, and modern multimedia to
meet the diverse needs of today’s instructors and
students.
CONTENTS
Part I: MARKETING STRATEGY AND
CUSTOMER RELATIONSHIPS. 1. An Overview
of Strategic Marketing. 2. Planning, Implementing,
and Evaluating Marketing Strategies. Part II:
ENVIRONMENTAL FORCES AND SOCIAL AND
ETHICAL RESPONSIBILITIES. 3. The Marketing
Environment. 4. Social Responsibility and Ethics
in Marketing. Part III: MARKETING RESEARCH
AND TARGET MARKET ANALYSIS. 5. Marketing
Research and Information Systems. 6. Target
Markets Segmentation and Evaluation. Part IV:
BUYING BEHAVIOR, GLOBAL MARKETING,
AND DIGITAL MARKETING. 7. Consumer Buying
Behavior. 8. Business Markets and Buying Behavior.
9. Reaching Global Markets. 10. Digital Marketing and
Social Networking. Part V: PRODUCT DECISIONS.
11. Product Concepts, Branding and Packaging. 12.
Developing and Managing Products. 13. Services
Marketing. Part VI: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply-Chain
Management. 15. Retailing, Direct Marketing and
Wholesaling. Part VII: PROMOTION DECISIONS.
16. Integrated Marketing Communications. 17.
Advertising and Public Relations. 18. Personal
Selling and Sales Promotion. Part VIII: PRICING
DECISIONS. 19. Pricing Concepts. 20. Setting
Prices. Career Appendix. Financial Analysis.
Sample Marketing Plan.
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2016, 018e, 9781285869339
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59
IMC 13. The promotions mix 14. Pricing Part four:
The world of marketing 15. Global marketing 16.
Marketing and new technology
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MKTG3 WITH STUDENT RESOURCE
ACCESS 12 MONTHS, 3E
Charles W. Lamb, Texas Christian University; Joseph F
Hair, Louisiana State University; Carl McDaniel, University
of Texas, Arlington; Jane Summers, University of Southern
Queensland
A unique approach to learning the principles
of marketing, MKTG3 is the third Asia-Pacific
edition of a proven, innovative blended solution
to enhance the learning experience. Expanded
content, supported by a suite of online learning
aids, equips students with the tools required to
successfully undertake an introductory marketing
course. Continuing to pave a new way to both teach
and learn, MKTG3 is designed to truly connect
with today’s busy, tech-savvy student. Students
have access to online interactive quizzing, videos,
podcasts, flashcards, marketing plan, games and
more. An accessible, easy-to-read text with tearout review cards completes a package that helps
students to learn important concepts faster. MKTG3
delivers a fresh approach to give students what they
need and want in a text.
•
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•
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© 2016, 328pp, Paperback, 9780170355506
CONTENTS
Part one: An introduction to marketing 1. An
overview of marketing 2. Marketing strategy 3.
Ethics and the marketing environment Part two:
Customer information 4. Consumer decision making
5. Business-to-business marketing 6. Segmenting
and targeting markets 7 Insight management
research Part three: Managing the marketing mix
8. Product concepts 9. Developing and managing
products 10. Services, non-profit and other
intangibles 11. Marketing channels and distribution
decisions 12. Integrated marketing communication:
60
Search Me! Marketing, 1e, 9780170191487
MKTG3 Instructor’s Manual, 3e, 9780170357678
MKTG3 Test Bank (Word), 3e, 9780170357685
MKTG3 PowerPoint Slides, 3e, 9780170357692
MKTG3 Artwork from the Text, 3e,
9780170357708
MKTG3 Videos from US Text (Instructor’s Only),
3e, 9780170357715
MKTG3 Instant Access Code for 12 Months, 3e,
9780170357722
MKTG3 Printed Access Card for 12 Months, 3e,
9780170357739
MKTG3 Cengage Learning eBook, 3e,
9780170357746
MKTG3 Coursemate, 3e, 9780170357753
eBook: MKTG3, 3e, 9780170357661
eBook: MKTG3 with Student Resource Access,
3e, 9780170380805
MKTG3 CourseMate Express 12m Instant
Access Code, 3e, 9780170389549
MKTG3 CourseMate Express Single Sign On,
3e, 9780170389563
cengageasia.com
Increasing interdependence of goods and services
o The centrality of positioning to marketing Winner,
Tertiary (Adaptations): Teaching and Learning
Resource, Australian Publishers Association (APA)
Educational Publishing Awards 2015 • Marketing
Principles, 2nd Asia-Pacific Edition (William Pride
et al, Cengage)
CONTENTS
MARKETING PRINCIPLES, 2E
William M. Pride, Texas A&M University; O. C. Ferrell,
Belmont University; Bryan Lukas, University of Melbourne;
Sharon Schembri, University of Texas Pan America
Perfect for students of all backgrounds and interest
levels, this second edition of Marketing Principles
combines a thorough overview of essential
marketing principles with a visually engaging,
reader-friendly presentation. The text and a
full range of supplementary learning resources
(including animated activities, videos, and an
interactive marketing plan) provide students with
the knowledge and decision-making skills they’ll
need to succeed in today’s competitive business
environment. Marketing principles includes the
most current coverage of marketing strategies
and concepts with extensive real-world examples
including material on social networking and digital
marketing. This edition has an new chapter
on digital media and social networking that
incorporates the latest research and trends in the
ever-changing environment of e-marketing. You
will find important topics drawn from the rapidly
changing world of modern business including social
and environmental responsibility, sustainability,
globalisation, entrepreneurship, and marketing
through transitional times. o Marketing Principles is
designed to teach relevant, contemporary concepts
and best practices in Asia-Pacific undergraduate
marketing through: o The importance of being
market-oriented, considering the expanded
marketing mix through all areas of marketing o
The need for a dynamic outlook on marketing,
which responds to the continually changing world
(e.g. where lines between traditional marketing
concepts and strategies are blurred) o Branding,
the expanded marketing mix and customer-focus o
Part 1: MARKETING GROUNDWORK 1. Key
concepts in marketing 2. Marketing Planning and
Strategy in a competitive environment 3. Marketing
research and information systems as the backbone
of marketing Part 2: UNDERSTANDING MARKETS.
4. Consumer Behaviour. 5. Segmentation, target
markets and positioning 6. Business Markets
and Buying Behaviour. Part 3: THE EXPANDED
MARKETING MIX. 7. The Power of Branding 8.
Product Decisions 9. Developing and Managing
Goods and Services. 10. Pricing Decisions. 11.
Distribution Decisions. 12. Integrated Marketing
Communications: Designing promotional campaigns
13. Marketing Communications mix variables:
application 14. Expanding the marketing mix 15.
Digital marketing and social networks
SUPPLEMENTS
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cengageasia.com
Marketing Principles Instructor’s Manual, 2e,
9780170259637
Marketing Principles PowerPoint Slides, 2e,
9780170259644
Marketing Principles ExamView Test Bank, 2e,
9780170259651
Marketing Principles Artwork from the Text, 2e,
9780170259668
Marketing Principles Instant Access Code for
12 Months, 2e, 9780170259675
Marketing Principles SSO for CengageNow, 2e,
9780170259699
eBook: Marketing Principles, 2e, 9780170358293
eBook: Marketing Principles with Student
Resource Access, 2e, 9780170358309
Marketing Principles MindTap Instant Access
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9780170363266
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Marketing Principles CNOW Express SSO, 2e,
9780170368858
© 2015, 640pp, Paperback, 9780170254793
CTE MARKETING WITH CB
VITALSOURCE EBOOK, 12E
Charles W. Lamb, Texas Christian University; Joe F. Hair,
Louisiana State University; Carl McDaniel, University of
Texas, Arlington
Please note that the digital access code that comes
with the print book is valid for use in a specific
Asia territory only. CB VitalSource eBook – The
ultimate eBook experience has arrived! Easily
access our eBooks with features that will improve
your reading experience, and tools to help you
take notes and organize your studies. Engaging
and thorough, MARKETING, 12th Edition shows
you how marketing principles affect your day-today life, as well as their significant influence in
business decisions. Core topics include the social
marketing phenomenon, entrepreneurship, C.R.M.,
global perspectives, and ethics, as well as in-depth
discussions on key tools of the trade, such as
metrics and the marketing plan. Intriguing coverage
of newsworthy events clarifies the readings and
gets you thinking about your own decisions in the
consumer marketplace. Loaded with helpful learning
features like detailed appendices, cases, vignettes,
boxed features, and videos, MARKETING, 12th
62
Edition gives you countless opportunities to develop
and apply critical-thinking skills as you acquire the
marketing knowledge essential for success in the
business world.
NEW TO THIS EDITION
• Exciting Social Media and Marketing Chapter:
A hot topic in marketing today, social media
comes with unique challenges and opportunities.
MARKETING, 12th Edition uses pop culture to
examine the growing trend, discussing Lady
Gaga’s successful self-marketing campaign,
Korean BBQ food trucks, Adobe’s Facebook Real
or Fake campaign, and many other examples.
• Marketing Metrics Boxes: New feature boxes
illustrate how profitability and other standards of
measurement lead to business decisions, giving
a mathematical foundation to the decision-making
process as it applies to distribution, product
development, pricing, and all aspects of the
marketing mix.
• Annotated Marketing Plan Appendix: Positioned
after Chapter 2, the actual marketing plan from
E-Motion Software helps students understand
the level of detail needed to plot out an effective
marketing strategy.
• Entrepreneurship Cases: Several new cases on
the Girl Scouts, Groupon, LivingSocial, Ford,
Pantone, Gatorade, Marriott, BMW, and others
illustrate marketing success stories, and enable
students to apply newfound knowledge to realworld scenarios.
FEATURES
• Integrated Instructor Support: Spend less time
preparing for class and make more of your time
in it with the Integrated Learning System, which
ties chapter learning objectives to the instructor
supplements—for faster, easier planning!
• Real-World Companies: Packed with examples
and end-of-chapter applications, MARKETING,
12th Edition demonstrates global perspectives,
customer experience, ethics, and other marketingrelated issues through profiles of actual companies,
giving students a close-up perspective of modern
marketing in action.
cengageasia.com
CONTENTS
PART I: THE WORLD OF MARKETING. 1. An
Overview of Marketing. Career Appendix. 2.
Strategic Planning for Competitive Advantage.
Marketing Plan Appendix. 3. Ethics and Social
Responsibility. 4. The Marketing Environment. 5.
Developing a Global Vision. PART II: ANALYZING
MARKET OPPORTUNITIES. 6. Consumer Decision
Making. 7. Business Marketing. 8. Segmenting and
Targeting Markets. 9. Decision Support Systems
and Marketing Research. PART III: PRODUCT
DECISIONS. 10. Product Concepts. 11. Developing
and Managing Products. 12. Services and Nonprofit
Organization Marketing. PART IV: DISTRIBUTION
DECISIONS. 13. Marketing Channels. 14.
Supply Chain Management. 15. Retailing. PART
V: PROMOTION AND COMMUNICATIONS
STRATEGIES. 16. Promotional Planning for
Competitive Advantage. 17. Advertising and Public
Relations. 18. Sales Promotion and Personal
Selling. PART VI: PRICING DECISIONS. 19.
Pricing Concepts. 20. Setting the Right Price. PART
VII: TECHNOLOGY-DRIVEN MARKETING. 21.
Customer Relationship Management (C.R.M.). 22.
Social Media and Marketing.
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CS-EBK: MARKETING, 012e, 9781133473534
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9781133274643
Company Clips DVD for Lamb/Hair/McDaniel’s
Marketing, 12th, 012e, 9781133274711
WebTutor™ on Blackboard® with eBook on
Gateway Instant Access Code for Lamb/Hair/
McDaniel’s Marketing, 012e, 9781111968519
WebTutor™ on WebCT™ with eBook on
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9781111968526
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© 2013, 568pp, Paperback, 9789814609586
MARKETING
A Global Perspective (with CourseMate and eBook
Access Card)
Bronis Verhage, Professor of Marketing at Georgia State
University’s Robinson College of Business in Atlanta, USA
Marketing: A Global Perspective is the muchanticipated EMEA edition of Grondslagen van de
Marketing, the market leader in the Netherlands
for over 25 years. In this bestseller, Dr Bronis
Verhage strikes the right balance between
marketing theory and practice. The text features
perspectives from Europe, the Middle East, Africa
and the wider world, embedded in a global context,
offering a cutting-edge review of new priorities in
marketing, as illustrated by a diverse selection
of analyses of world-class companies’ customerfocused strategies. **NOT FOR SALE TO THE
NETHERLANDS**
CONTENTS
Part 1 Insight into Marketing 1. What is marketing?
2. Strategy development and marketing planning
3. The marketing environment Part 2 Analyzing the
Market 4. Buying behaviour 5. Marketing research
and marketing information 6. Market segmentation
and positioning Part 3 Product Decisions 7. Product
strategy and services marketing 8. New product
development Part 4 Promotion Decisions 9.
Marketing communication strategies 10. Advertising
11. Sales management Part 5 Pricing Decisions 12.
cengageasia.com
63
Pricing strategies and price determination Part 6
Distribution Decisions 13. Distribution 14. Retailing
15. Global marketing
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Perspective, 001e, 9781408064931
SSO CL eBook Marketing: A Global Perspective,
001e, 9781408064948
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Instant Access, 001e, 9781408064955
PAC CL eBook Marketing: A Global Perspective,
001e, 9781408064962
CS EBK: MARKETING: GLOBAL PERSPECT,
001e, 9781408095034
eBook: Marketing: A Global Perspective, 001e,
9781408095041
© 2013, 776pp, Paperback, 9781408064979
enabling students to clearly see how effective
marketing requires an analysis of the market place,
the recommendation of a marketing strategy and the
implementation of the desired strategy. Marketing
Essentials is ideal for use on introductory marketing
modules at both undergraduate and MBA level.
The strategic content of the text makes it suitable
for use on strategic marketing, marketing analysis
and marketing management courses.
NEW TO THIS EDITION
• This second edition reflects how the world has
gone digital so ensuring that students comprehend
how social media, for example, has impacted
marketing.
• Additional coverage of critical themes and
analyses broaden the text’s content to encompass
a greater range of approaches to marketing and
help students develop their critical thinking skills.
• Updated coverage of ethical issues in marketing
including sustainability and green marketing and
the link between social responsibility and improved
marketing performance. This coverage keeps
students up-to-date with current developments
in the field.
• Considers the importance of marketing during
an economic downturn so making readers aware
of the key role of marketing in this real-world
situation.
FEATURES
MARKETING ESSENTIALS (WITH
COURSEMATE AND EBOOK ACCESS
CARD), 2E
Sally Dibb, The Open University, UK; Dr. Lyndon Simkin,
Oxford Brookes University, UK
Marketing Essentials 2e explains the nature of
marketing and the importance of understanding
the complexities of the market place in a concise
manner. This comprehensive text is easy to read,
reflects accurately the current thinking in the world of
marketing and is informative, interesting and topical.
Marketing Essentials follows a logical structure
64
• Each Part concludes with a full-length strategic
case study and helps students understand the
underlying importance of strategic marketing.
• Draws on the authors’ extensive consultancy
knowledge to illustrate to students how marketers
use insights from marketing in practice
• Includes insights from leading marketing
practitioners thus allowing students to learn from
marketing experts.
• The concise nature of the text makes it perfect for
shorter courses so providing students on these
courses with a textbook tailored to their needs.
• Superb pedagogical features (including case
studies, boxed ‘insight’ features and both
discussion and review questions) aid the
understanding of key concepts.
• A range of accompanying digital tools for lecturers
cengageasia.com
teaching from the book including an ExamView
testbank.
CONTENTS
Part 1 – MARKETING DEFINIED AND MARKETING
IN CONTEXT. 1. The Marketing Concept. 2.
Marketing Strategy and Understanding Competitors.
Part 2 – UNDERSTANDING MARKETS. 3.The
Marketing Environment. 4. Consumer Buying
Behaviour. 5. Business Markets and Business
Buying Behaviour. 6. Segmenting, Targeting
and Positioning. 7. Marketing Research. Part
3 – MARKETING PROGRAMMES. 8. Product
Decisions. 9. Developing Products and Managing
Product Portfolios. 10. The Marketing of Services.
11. Marketing Channels. 12. Pricing. 13. Marketing
Communications. 14. Branding and Packaging. Part
4 – MANAGING MARKETING. 15. Planning and
Implementation.
SUPPLEMENTS
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CourseMate Marketing Essentials Instant
Access, 002e, 9781408073797
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002e, 9781408073803
CS eBook: Marketing Essentials 2e, 002e,
9781408079942
eBook: Marketing Essentials 2e, 002e,
9781408079959
3I EBK Marketing Essentials, 002e,
9781408098776
© 2013, 512pp, Paperback, 9781408075920
ESSENTIALS OF MARKETING, 7E
Charles W. Lamb, Texas Christian University; Joe F. Hair,
Louisiana State University; Carl McDaniel, University of
Texas, Arlington
Help your students achieve marketing success by
delivering the best up-to-the-minute coverage of
key marketing topics available in this complete,
yet brief, latest edition of ESSENTIALS OF
MARKETING by award-winning instructors and
leading authors Lamb/Hair/McDaniel. ESSENTIALS
OF MARKETING, 7E uses a fresh, streamlined
design to focus on captivating examples and
innovative applications that ensure students not
only understand marketing concepts, but also know
how to effectively apply them to real-world practice.
This edition now visually illustrates key marketing
concepts and showcases the customer experience
with an engaging writing style punctuated by the
most recent marketing statistics and figures. A
new appendix and exercises emphasize building
a professional marketing plan with an integrated
internet focus to further prepare students for
success. This book’s concise 15-chapter format
offers unequaled flexibility to make this course your
own with outside projects and readings, while still
providing the comprehensive coverage students
need. Powerful teaching and learning tools form part
of the book’s hallmark Integrated Learning System
organized around the book’s learning objectives.
All-new videos produced specifically for this edition
feature fascinating stories of marketing success,
while a myriad of exceptional online and in-book
tools answer the needs of a variety of learning and
teaching styles. ESSENTIALS OF MARKETING,
7E’s lively coverage and broad-based appeal is
designed to create a learning experience that leaves
your students saying, “Now that’s marketing!”
cengageasia.com
65
NEW TO THIS EDITION
• NEW PRINTED AND ONLINE MARKETING
PLAN EXERCISES GUIDE STUDENTS IN
APPLYING CONCEPTS. A series of end-ofchapter Marketing Plan Exercises, as well
as Marketing Plan Worksheets on the text’s
companion website, encourage students to apply
the marketing principles and strategies they’ve
just learned. After completing each well-crafted
exercise, your students are one step closer to
building a complete strategic marketing plan for
a company of their choosing.
• NEW INTERACTIVE EXERCISES ENCOURAGE
DISCUSSION AND ENSURE CLASS
PREPARATION. A series of new Interactive
Exercises keep your students engaged and
prepared to participate in class discussion. These
focused homework exercises use a variety of
media, such as videos or simulations, to help
students master concepts. Every question is
automatically graded with immediate feedback
and review guidelines that direct students back
to the text and help them come to class better
prepared. You can efficiently review dashboard
reports to measure student performance and
progress in your course.
• N E W A N N O T A T E D M A R K E T I N G P L A N
APPENDIX DEMONSTRATES HOW TO USE
THE BOOK’S CONCEPTS TO CREATE A
PROFESSIONAL PLAN. A new Marketing
Plan Appendix, early in the text after Chapter
2, uses annotations that connect each part of a
professional marketing plan to material throughout
this edition. Your students quickly see the direct
correlation between chapters in the book and
elements of a marketing plan for a real company.
A thorough, real marketing plan from E-Motion
software also helps students better understand
the level of detail needed to plot out a successful
marketing strategy.
• NEW “GLOBAL PERSPECTIVES’ FEATURE
HIGHLIGHTS MARKETING ISSUES
THROUGHOUT VARIOUS CONTINENTS.
Intriguing, new “Global Perspectives” boxes
provide expanded global examples of marketing
issues facing companies throughout the world.
Each box concludes with thought-provoking
66
questions carefully prepared to stimulate class
discussion. Students examine engaging examples,
such as how U.S. ethical practices compare
around the globe, how McDonald’s is emerging
in Russia, and how luxury retailers are becoming
global giants.
• REVISED “ETHICS IN MARKETING” FEATURE
FOCUSES ON CRITICAL DECISION-MAKING
SKILLS. This streamlined edition continues a
strong emphasis on ethics. Revised “Ethics in
Marketing” boxes throughout offer intriguing
questions that guide students through ethical
decision making. Provocative examples highlight
the importance of ethics throughout numerous
marketing decisions.
• NEW “CUSTOMER EXPERIENCE” SHOWCASES
CURRENT EXAMPLES OF CONSUMERS IN
ACTION. New, exciting feature boxes in each
chapter demonstrate some of today’s most current
examples of the Customer Experience in action
and highlight the chapter’s topic at work. Students
examine example, such as whether or not the
customer experience at Starbucks--an integral
part of that company’s brand and a huge factor
in customer loyalty--has been watered down in
recent years. Students also review intriguing
issues, such as how Zappos’ great customer
service helps reduce cognitive dissonance.
• NEW “ANATOMY OF” FEATURE GRAPHICALLY
ILLUSTRATES KEY MARKETING CONCEPTS.
These new, full-page unique graphics use
captivating photography to clearly illustrate
particular concepts in select chapters. Each
“Anatomy Of” demonstrates how the elements of
a key marketing concept connect. Students review
the anatomies of a multinational company, buying
decision, packaging design, product life cycle,
store layout, an integrated marketing campaign,
and more. These anatomies help students clearly
visualize the connection between marketing
concepts and their applications in today’s real
business world.
• NEW “BY THE NUMBERS” REFLECTS TODAY’S
MOST RECENT STATISTICS AND MARKETING
FIGURES. This edition punctuates key marketing
concepts with interesting statistics and figures
that reflect today’s most recent developments
cengageasia.com
and make concepts more memorable for your
students.
FEATURES
• INTEGRATED INSTRUCTOR SUPPORT
ENSURES TIME-EFFICIENT, COHESIVE
PREPARATION. The hallmark Lamb/Hair/
McDaniel Integrated Learning System organizes
all instructor supplements and teaching materials
around the chapter learning objectives for a
cohesive, structured course. With Lamb/Hair/
McDaniel’s Integrated Learning System, you
spend less time preparing and are able to make
the more effective use of the time your students
are in class.
• WEALTH OF INTERACTIVE TOOLS ENABLES
POWERFUL LECTURES. Create a lively learning
environment as you engage and involve students.
CengageNOW™ guides you in developing
lectures around your students’ comprehension
of key concepts. Business & Company Resource
Center delivers the latest examples for discussion.
In additional PowerPoint® slides includes stepby-step teaching notes with hundreds of full-color
images, embedded videos, and hyperlinks to
online activities for use during class.
CONTENTS
PART I: THE WORLD OF MARKETING. 1. An
Overview of Marketing. Career Appendix. 2.
Strategic Planning for Competitive Advantage. 3.
Ethics and Social Responsibility. 4. The Marketing
Environment. 5. Developing a Global Vision. PART
II: ANALYZING MARKETING OPPORTUNITIES. 6.
Consumer Decision Making. 7. Business Marketing.
8. Segmenting and Targeting Markets. 9. Decision
Support Systems and Marketing Research. PART III:
PRODUCT AND DISTRIBUTION DECISIONS. 10.
Product Concepts. 11. Developing and Managing
Products. 12. Marketing Channels and Supply
Chain Management. 13. Retailing. PART IV:
PROMOTION AND PRICING DECISIONS. 14.
Marketing Communications and Advertising. 15.
Public Relations, Sales Promotion, and Personal
Selling. 16. Pricing Concepts.
SUPPLEMENTS
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Essentials of Marketing, 7th, 007e,
9780840060488
Marketing CourseMate for Lamb/Hair/
McDaniel’s Essentials of Marketing, 007e,
9781111302306
Marketing CourseMate with eBook and Career
Transitions Instant Access Code for Lamb/
Hair/McDaniel’s Essentials of Marketing, 007e,
9781111302313
Marketing CourseMate with eBook and Career
Transitions Printed Access Card for Lamb/Hair/
McDaniel’s Essentials of Marketing, 7th, 007e,
9781111302320
Interactive eBook for Lamb/Hair/McDaniel’s
Essentials of Marketing, 007e, 9781111302337
Instructor’s Resource CD-ROM for Lamb/Hair/
McDaniel’s Essentials of Marketing, 7th, 007e,
9780538481861
CS-EBK: ESSENTIALS OF MARKETING 7E,
007e, 9781111546939
Videos for Lamb/Hair/McDaniel’s Essentials of
Marketing, 7th, 007e, 9781111527532
WebTutor™ on WebCT™, 1 term (6 months)
Instant Access for Lamb/Hair/McDaniel’s
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McDaniel’s Essentials of Marketing, 7th, 007e,
9781111479756
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Instant Access for Lamb/Hair/McDaniel’s
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McDaniel’s Essentials of Marketing, 7th, 007e,
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Marketing, 7th, 007e, 9781111725600
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007e, 9781111572365
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McDaniel’s Essentials of Marketing, 007e,
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McDaniel’s Essentials of Marketing, 7th, 007e,
9781305107779
© 2012, 672pp, Paperback, 9780538478342
PURCHASING
NEW TO THIS EDITION
PURCHASING AND SUPPLY CHAIN
MANAGEMENT, 6E
Robert M. Monczka, Arizona State University; Robert B.
Handfield, North Carolina State University; Larry C. Giunipero,
Florida State University; James L. Patterson, Western Illinois
University
Providing a solid managerial perspective,
PURCHASING AND SUPPLY CHAIN
MANAGEMENT, 6e draws from the authors’
firsthand experiences and relationships with
executives and practitioners worldwide to present
68
the most current and complete coverage of
today’s supply management process. The text
includes critical developments from the field, such
as cases from emerging healthcare and service
industries, procure-to-pay redesign, supply risk,
innovation, sustainability, collaboration, and much
more. Students examine key changes in supply
management and the impact of the global economy
and ongoing business uncertainty on continuous
cost and value management across the supply
chain. Numerous real-world cases and captivating
examples help students gain contextual insights
and knowledge into the strategies, processes, and
practices of supply management. PURCHASING
AND SUPPLY CHAIN MANAGEMENT, 6E equips
future managers with a thorough understanding
of the impact that purchasing and supply chain
management have on the competitive success and
profitability of today’s organizations. It introduces
students to the critical role of purchasing in the
supply chain with a turnkey solution that can serve
as a valuable professional reference well beyond
the course.
• C U T T I N G - E D G E : R e f l e c t i n g t h e l a t e s t
developments and practices from the field, the
powerful new Sixth Edition of PURCHASING
AND SUPPLY CHAIN MANAGEMENT draws
directly from the authors’ extensive research and
work with purchasing and supply chain managers
across industry and across the globe.
• THOROUGH COVERAGE: Focusing on the
topics most important for future managers’
success, the text offers expansive coverage of
cross-functional teaming, purchasing and supply
performance measurement, supplier integration
into new product development, electronic sourcing
software, supplier risk management, contracting
and Internet law, enterprise resource planning
(ERP), as well as other innovations and future
developments in purchasing.
FEATURES
• TEXT COVERAGE REFLECTS AUTHORS’
EXTENSIVE FIRSTHAND EXPERIENCES
AND INSIGHTS FROM EXECUTIVES AND
PRACTITIONERS WORLDWIDE. The timely,
cengageasia.com
comprehensive coverage throughout this leadingedge text is a culmination of the authors’ ongoing
discussions with purchasing and supply chain
managers from various industries around the
world.
• STRONG MANAGERIAL PERSPECTIVE
PREPARES STUDENTS TO MANAGE THE
PURCHASING FUNCTION EFFECTIVELY. The
text’s hallmark, the solid managerial perspective
throughout enables students to examine the
core tasks and challenges required to effectively
manage the purchasing function in the context of
today’s integrated supply chain.
• HANDS-ON, APPLIED APPROACH ENSURES
LEARNING SUCCESS. The text’s engaging
approach and integrated learning features, cases,
and memorable examples have been thoroughly
tested with student audiences to ensure that
students remain interested and actively involved
in the learning process.
• THE CONCEPT OF TEAMING IS EMPHASIZED
THROUGHOUT THIS BOOK. Because crossfunctional teaming and collaboration are so
critical in business today, many of the text’s case
exercises require team effort, helping students
fully understand the impact of purchasing on
business’ major functional activities.
• T H E T E X T P R O V I D E S A V A L U A B L E
REFERENCE TOOL. In addition to serving as
a comprehensive learning tool during class, this
leading strategy and purchasing book also serves
as a valuable professional reference long after the
course has ended.
Strategic Cost Management. 12. Purchasing and
Supply Chain Analysis: Tools and Techniques. 13.
Negotiation and Conflict Management. 14. Contract
Management. 15. Purchasing Law and Ethics. Part
5: CRITICAL SUPPLY CHAIN ELEMENTS. 16.
Lean Supply Chain Management. 17. Purchasing
Services. 18. Supply Chain Information Systems and
Electronic Sourcing. 19. Performance Measurement
and Evaluation. Part 6: FUTURE DIRECTIONS. 20.
Purchasing and Supply Strategy Trends.
SUPPLEMENTS
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Purchasing and Supply Chain Management,
006e, 9781305258587
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CHAIN MANAGEMENT, 006e, 9781305449473
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Management, 006e, 9781305833395
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CHAIN MANAGEMENT, 006e, 9781305850262
PDFEBK:PURCHASING & SUPPLY
CHAIN MANAGEMENT, 006e, 9781305850163
© 2016, 888pp, Hardback, 9781285869681
CONTENTS
Part 1: INTRODUCTION. 1. Introduction to
Purchasing and Supply Chain Management. Part 2:
PURCHASING OPERATIONS AND STRUCTURE.
2. The Purchasing Process. 3. Purchasing Policies
and Procedures. 4. Supply Management Integration
for Competitive Advantage. 5. Purchasing and Supply
Management Organization. Part 3: STRATEGIC
SOURCING. 6. Supply Management and Commodity
Strategy Development. 7. Supplier Evaluation and
Selection. 8. Supplier Quality Management. 9.
Supplier Management and Development: Creating a
World-Class Supply Base. 10. Worldwide Sourcing.
Part 4: STRATEGIC SOURCING PROCESS. 11.
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69
2 Strategy and Planning 8. Outsourcing and risk
management 9. Purchasing and business strategy
10. Category sourcing: getting better performance
from suppliers 11. Purchasing, innovation and
quality management 12. Purchasing, logistics
and supply chain management 13. Organization
and structure of purchasing 14. Performance
measurement and governance in purchasing
Section 3 Implementation 15. Preparing for
partnership with suppliers: cost approaches and
techniques 16. Buying and supply management in
retail 17. Purchasing, corporate social responsibility
and ethics
PURCHASING AND SUPPLY CHAIN
MANAGEMENT, 6E
(with CourseMate and eBook Access Card)
SUPPLEMENTS
Arjan J. van Weele, Eindhoven University of Technology
In this era of turbulence and change, it is important
to be up-to-date with the latest developments in
Purchasing and Supply Chain Management theory
and practice. Employing a flexible managerial
perspective, Purchasing and Supply Chain
Management sixth edition provides a complete
introduction to the key concepts of this fast moving
area. Global examples from Intel, Li and Fung
and Hewlett-Packard to name a few, demonstrate
the challenges and solutions to the problems
companies face every day, while the latest research
insights add a critical perspective throughout.
FEATURES
• Brand new chapter on contract management for
complex projects thoroughly explains this process
from start to finish.
• Updated case studies and memo features bring
current practice to life.
• Refined coverage of purchasing and business
strategy and corporate social responsibility.
• Every copy of this book comes with access to
premium online platform which includes a wealth
of additional case material, questions, games, an
integrated eBook and more.
•
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•
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© 2014, 416pp, Paperback, 9781408088463
CONTENTS
Section 1 1. The role of purchasing in the value chain
2. Industrial buying behaviour: decision-making in
purchasing 3. The purchasing management process
4. Purchasing and facilities management 5. Buying
business services 6. Public procurement 7. Market
structures and supply market research Section
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RETAILING
exercises focus on problems small business
managers and owners face in day-to-day operations,
helping students appreciate the financial impact of
retail decisions. Also, the book focuses on some
of the major trends in retailing which include more
emphasis on design and fashion, e-tailing, global
expansion, innovation, entrepreneurship, social
media, and service. Finally, the book has a focus
on explaining how retail decisions and strategy
influence the financial performance of the retailer.
NEW TO THIS EDITION
NEW EDITION IN JULY 2017
RETAILING, INTERNATIONAL EDITION,
8E
Patrick M. Dunne, Texas Tech University; Robert F. Lusch,
University of Arizona; James R. Carver , Auburn University
The new, RETAILING, 8E, International Edition
combines the text’s signature in-depth coverage
of fundamental retailing principles with cuttingedge updates on the latest trends and practices
in today’s fast-paced retail market. Retailing is
constantly changing and adjusting to competitive,
technological, society and consumer needs. This
book emphasizes the creative and analytical
aspects of retailing, with special emphasis on the
impact of the Internet and continuing changes in the
global economy. Authors Dunne, Lusch, and Carver
draw on their expertise as seasoned instructors
and retail authorities, including abundant, realworld examples and case studies to help students
understand the intricacies of retail management.
Endorsed by the National Retailing Federation,
RETAILING, 8E, International Edition features a
conversational writing style and a vibrant, full-color
format with strong student appeal, as well as a
streamlined structure of 14 chapters that can easily
be covered in one term. The text also includes a
built-in study guide with review questions, writing
and speaking exercises, cases covering diverse
retail operations, an interactive spreadsheet case,
and other activities to give students hands-on
experience applying key concepts and developing
the creativity and analytical skills required for a
successful career in the retail industry. In addition,
challenging “Planning Your Own Retail Business”
• Cases for chapters and Parts of book helps
students apply theories and concepts to actual
retail firms such as Macy’s, Buffalo Wild Wings,
Zumiez and Target.
• Boxed inserts are included on service retailing, new
trends, and the inside story of how decisions and
strategy is developed at actual retail enterprises.
This provides the student with more in-depth
retail industry examples, recent trends and
developments that will get them more engaged
in learning. It also exposes the student to new
trends, services, and global aspects of retailing
and makes course more practical and interesting.
End of chapter study guide and learning exercises
assist the student in developing communication
skills and critical thinking. Helps student to
understand what it takes to launch a retail
business and involves the student in field projects
to gain further insight.
• The House spreadsheet software enables the
student to develop in-depth knowledge of how
retail decisions influence a firm’s performance.
• Retail Strategy Focus (in both chapter 2 and
concluding chapter 14) puts the student in the
driver’s seat in terms of strategic action in retailing.
FEATURES
• Created by the authors, the RETAILING, 8E,
International Edition Web site offers myriad
teaching and learning resources, including
additional true/false and multiple-choice questions
for every chapter to help students review and
apply the text material, a section devoted to
retailing career choices, and ongoing updates and
new examples of retailing concepts and practices
covered in the chapters.
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71
• RETAILING, 8E, International Edition equips
students with a solid understanding of the various
activities that retailers conduct on a daily basis
and how they interrelate, skillfully illustrating how
retailers must use both creativity and analytical
skills in order solve problems and pursue
opportunities in today’s fast-paced environment.
• Included in every chapter, unique boxed features
relate real-world examples to text material,
often while incorporating humor or highlighting
innovative business strategies. “Retailing: The
Inside Story” presents interesting details of a
specific retailing event or decision, while “Global
Retailing” highlights key trends and events in
international retailing. “What’s New?” explores the
impact of technology (especially the Internet) on
retailers, and “Service Retailing” addresses issues
unique to service providers.
• Each chapter closes with a thorough study guide,
including review, discussion, and multiple-choice
questions tied to learning objectives, while
Writing and Speaking Exercises (mini cases) help
instructors bolster oral/written communication
skills and teamwork, and a Retail Project requires
students to visit a library or Web site to complete
exercises.
• Covering the spectrum of retail operations, case
studies integrated throughout the text present
important retailing issues through real-world
stories of department stores, specialty shops,
direct retailing, hardware stores, grocers, discount
and convenience stores, and more.
Administration. 14. Managing People. Appendix.
Glossary. Endnotes. Subject Index. URL Index.
SUPPLEMENTS
•
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•
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•
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© 2014, 720pp, Paperback, 9781285091136
CONTENTS
Part I: INTRODUCTION TO RETAILING. 1.
Perspectives on Retailing. 2. Retail Strategic
Planning and Operations Management. Part II: THE
RETAILING ENVIROMENT. 3. Retail Customers. 4.
Evaluating the Competition in Retailing. 5. Managing
the Supply Chain. 6. Legal and Ethical Behavior.
Part III: Market Selection and Location Analysis.
7. Market Selection and Retail Location Analysis.
Part IV: Managing Retail Operations. 8. Managing
a Retailer’s Finances. 9. Merchandise Buying and
Handling. 10. Merchandise Pricing. 11. Advertising
and Promotion. 12. Customer Service and Retail
Selling. 13. Store Layout and Design. Part V: Retail
72
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9781285091198
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PAC-R eBook: ISE Retailing EMEA, 008e,
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3I-EBK: ISE RETAILING, 008e, 9781337009591
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SELLING
With intuitive tagging and filtering options, they
maximize their study efforts as they make and
review flashcards, take practice quizzes, view
related content and track their progress all in
one place! Coupled with straightforward course
management, assessment, and analytics for
instructors, SELL 5 with SELL 5 Online engages
students of all generations and learning styles,
and integrates seamlessly into your Principles of
Selling and sets the stage for thinking critically
about Principles of Selling.
FEATURES
SELL (WITH SELL5 ONLINE, 1 TERM (6
MONTHS) PRINTED ACCESS CARD),
5E
Thomas N. Ingram, Colorado State University; Raymond W.
(Buddy) LaForge, University of Louisville; Ramon A. Avila,
Ball State University; Charles H. Schwepker, University of
Central Missouri
Through ongoing research into students’ workflows
and preferences, SELL5 from 4LTR Press
combines an easy-reference, paperback textbook
with Chapter Review Cards, and an innovative
online experience – all at an affordable price. New
for this edition, students explore SELL5 anywhere,
anytime, and on most devices with SELL Online!
With the intuitive StudyBits™ functionality, students
study more effectively and can visually monitor
their own progress. Coupled with straightforward
course management, assessment, and analytics
for instructors, SELL5 with SELL Online engages
students of all generations and learning styles,
and integrates seamlessly into your Principles of
Selling course. SELL5 features new box features
throughout the text – “From the Classroom to the
Field” and “Technology in Selling.
NEW TO THIS EDITION
• NEW 4LTR PRESS ONLINE: Created through
a deep investigation of students’ challenges and
workflows both broadly and in Principles of Selling,
SELL 5 Online enables students to study how and
when they want−including on their devices! With
the unique StudyBits™ functionality, students
easily collect notes and create StudyBits™ from
interactive content to collect what’s important.
• Every 4LTR Press solution comes complete with
an engaging print textbook, tear-out review cards,
an interactive digital solution, which offers study
tools and the full text narrative, all delivered and
influenced by a deep understanding of student’s
workflow and learning styles. Available as print
with online, print only, or online only, students
have their choice of format all at the same
affordable price.
• Shorter, comprehensive chapters in a modern
design present content in a more engaging and
accessible format that increases the number of
students who read the chapter without minimizing
coverage for your course.
• Tear-Out Review Cards at the back of the Student
Editions provide students a portable study tool
containing all of the pertinent information for class
and test preparation.
CONTENTS
1. Overview of Personal Selling. 2. Building the
Trust and Sales Ethics. 3. Understanding Buyers.
4. Communication Skills. 5. Strategic Prospecting
and Preparing for Sales Dialog. 6. Planning Sales
Dialog and Presentations. 7. Sales Dialog: Creating
and Communicating Value. 8. Addressing Concerns
and Earning Commitment. 9. Expanding Customer
Relationships. 10. Adding Value: Self-Leadership
and Teamwork.
SUPPLEMENTS
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Williams’ SELL5, 5th, 005e, 9781305662933
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Avila/Schwepker/Williams’ SELL5, 005e,
9781305668980
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Laforge/Avila/Schwepker/Williams’ SELL5,
005e, 9781305670600
LMS Integrated for SELL Online, 1 term (6
months) Instant Access for Ingram/Laforge/
Avila/Schwepker/Williams’ SELL 5, 005e,
9781305867642
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© 2017, 304pp, Paperback, 9781305662094
SERVICES MARKETING
SERVICES MARKETING, 5E
Concepts, Strategies, & Cases
K. Douglas Hoffman, Colorado State University; John E.G.
Bateson
Help students examine the use of services marketing
as a competitive tool from a uniquely broad
perspective with Hoffman/Bateson’s SERVICES
MARKETING: CONCEPTS, STRATEGIES, AND
CASES, 5E. Using a reader-friendly, streamlined
structure, the book explores services marketing
not only as an essential focus for service firms,
but also as a competitive advantage for companies
that market tangible products. Real examples
feature businesses from industries both within and
beyond the nine service economy supersectors:
education and health services, financial activities,
government, information, leisure and hospitality,
professional and business services, transportation
and utilities, wholesale and retail trade, and “other
services.” Cutting-edge data addresses current
issues, such as sustainability, technology, and the
global market, giving students valuable insights
for business success. A new online format offers
features to keep your course current and is the
perfect solution for online, hybrid, and traditional
classes that want to take advantage of technology.
NEW TO THIS EDITION
• Significant updates and revisions highlight the
latest in services marketing concepts and practices.
Updated coverage in every chapter emphasizes
emerging topics, such as managing employees,
managing service customers, implementing
service recovery programs, understanding service
supersectors and ethical considerations, and
74
cengageasia.com
creating a world-class service culture.
• Sustainability & Services in Action Boxes
PROVIDE UNIQUE EMPHASIS. Perhaps the
first services marketing book to incorporate
sustainability throughout, this edition addresses
sustainable services marketing practices in a
variety of global industries.
• The book highlights how, despite the intangible
nature of service products, the companies
producing these services are some of the world’s
largest consumers of earth’s natural resources.
These box features emphasize industries and
topics including green hotels, banking, airlines,
restaurants, universities, Vail Resorts, TerraPass,
and Starbucks.
• New chapter-opening vignettes spotlights service
issues in real companies. These compelling, reallife situations draw the attention of readers and
set the stage for the chapter topics that followed.
Familiar companies, including Buri al Arab Hotel,
Qatar Airlines, Planet Fitness, Chipotle Mexican
Grill, Pay What You Can Restaurants, “Dinner in
the Sky,” and RateMyProfessor.com, are featured.
• More than 50 video links illustrate key service
concepts. Prepared specifically to meet the needs
of current users, these Video Links are cross
referenced by chapter. The videos offer a blend
of humorous and serious content to bring services
marketing practices alive in your classroom and
help you establish a more interactive atmosphere
for learning.
• Global Services in Action Boxes focus on
international services marketing practices. In
response to the growth of service economies
throughout the world, this edition’s global services
feature demonstrates the subtle adjustments to
international services marketing strategies that
are necessary to become a world-class service
organization. Boxes highlight medical tourism,
Katitche Point Great House, tipping etiquette,
ethnic pricing, dark dining, personal selling
approaches around the world, and international
considerations for creating world class service
cultures.
• E-Services in Action Boxes highlight the dynamic
nature of online service marketing practices. This
special feature provides examples of popular
and leading online companies and topics, such
as Zappos.com; hotel marketing; Goggle.com;
social media sites including Facebook, Twitter,
and LinkedIn; online airline pricing, and the ins
and outs of online customer satisfaction.
FEATURES
• STREAMLINED 15-CHAPTER VERSION
PERFECTLY FITS MOST SEMESTER OR
QUARTER UNIVERSITY SCHEDULES. As a result
of this revision, you’ll find an effectively integrated
service marketing text that incorporates online,
global, sustainability and ethical considerations
within one book, while providing the latest in
service marketing concepts and practices.
• CHAPTER-OPENING QUOTES DIRECT
STUDENT ATTENTION TO CHAPTER
CONTENT. Every chapter begins with a
managerially-oriented, thought-provoking quote
that is directly pertinent to chapter content.
Quotes, such as “Washrooms will always tell if
your company cares about its customers” and
“The bitterness of poor quality is remembered
long after the sweetness of low price has faded
from memory,” set the practical application tone
for each chapter.
• LEARNING OBJECTIVES ESTABLISH THE
FRAMEWORK FOR EVERY CHAPTER. You
can more efficiently organize class lectures with
this tool. Students can also use the Learning
Objectives to organize class notes as they study
for essay-oriented exams.
CONTENTS
Part I: AN OVERVIEW OF SERVICES MARKETING.
1. An Introduction to Services. 2. The Service
Sector: Supersectors and Ethical Considerations.
3. Fundamental Differences between Goods and
Services. 4. Services Consumer Behavior. Part
II: THE TACTICAL SERVICES MARKETING
MIX 5. The Service Delivery Process. 6. The
Pricing of Services. 7. Developing the Service
Communication Strategy. 8. Managing the Firm’s
Physical Evidence. 9. People as Strategy: Managing
Service Employees. 10. People as Strategy:
Managing Service Consumers. Part III: ASSESSING
AND IMPLEMENTING SUCCESSFUL SERVICE
STRATEGIES 11. Defining and Measuring
Customer Satisfaction. 12. Defining and Measuring
Service Quality. 13. Complaint & Service Recovery
Management. 14. Customer Loyalty & Retention.
15. Pulling the Pieces together: Creating a World
Class Service Culture.
SUPPLEMENTS
•
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75
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Bateson’s Services Marketing: Concepts,
Strategies, & Cases, 005e, 9781285431567
Cengage Learning Testing, powered by
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Marketing: Concepts, Strategies, & Cases,
005e, 9781305644748
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© 2017, 480pp, Hardback, 9781285429786
SERVICES MARKETING,
INTERNATIONAL EDITION, 4E
Raymond P. Fisk, Texas State University; Stephen J. Grove,
Clemson University; Joby John, University of Louisiana Lafayette
Interactive Services Marketing, 4e, International
Edition covers the essentials of services marketing-with particular emphasis on the theater model
and the impact of technology. The text features a
dynamic approach to human interactions--both in
face-to-face communication and in connections
through technology. The Fourth Edition focuses on
interactions in service environments. This concise
text is fully supported by a robust web site, enabling
instructors to reinforce the emphasis on technology
and allowing students to interact with both the
printed text and online material. Pedagogical
tools include chapter-opening vignettes, margin
notes, end-of-chapter summaries and conclusions,
exercises, and Internet activities.
NEW TO THIS EDITION
• All chapters have been revised and updated.
• Material has been rearranged within some
chapters to reflect a more logical flow.
• Includes up-to-date examples of technology,
especially with respect to social media.
• Includes updated references, but retains the
necessary classics that are considered a primary
reference source for given topics.
• All opening vignettes have been either fully
updated, or are new to this edition.
• New and updated Spotlights are featured in every
chapter.
FEATURES
• 2-3 Spotlight features per chapter engage
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cengageasia.com
students with an interesting variety of subjects
and scenarios. Examples of new spotlights
include theater training for medical doctors, the
smart phone mobile cash register, and Barcodes
in health care services. Examples include stage
actors who help to train doctors, services provided
at the Ritz-Carlton, and employees at eBay dropoff stores.
• The theater model places the concept of services
in the context of a stage production. This model
likens service workers to actors, the customer
to the audience, the business organization to
the backstage, and the service environment to
the stage where the performance unfolds. This
student-friendly metaphor describes the service
experience in familiar, easy-to-understand terms.
• Part openers explain how section concepts relate
to services marketing. Each of these vignettes
includes an overview, a model illustrating the
organization of the section, and brief chapter
outlines. The Third Fourth Edition highlights a
variety of organizations and businesses, including
The Weather Channel, the Louvre Museum,
Windsor Court Hotel, and Jordan”s Furniture
Apple, The Broadmoor Hotel and IBM – smart
planet.
• The Careers in Services Appendix at the back of
the book provides examples of career options in
the services industry and resources for additional
information.
MARKETING. 13. Developing Marketing Strategies
for Services. 14. Coping with Fluctuating Demand for
Services. 15. Thinking Globally: “It’s a Small World
After All”. Appendix: Careers in Services. Glossary.
Name Index. Organization Index. Subject Index.
SUPPLEMENTS
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Instructor’s Resource CD-ROM for Fisk/
Grove/John’s Services Marketing Interactive
Approach, 4th, 004e, 9781285056753
Web Site Interactive for Fisk/Grove/John’s
Services Marketing Interactive Approach, 4th,
004e, 9781285056807
eBook: Services Marketing Interactive Approach,
004e, 9781285785585
PAC-R eBook: ISE Services Marketing EMEA,
004e, 9781408091876
3I-EBK: ISE SERVICES MARKETING, 004e,
9781337010153
© 2014, 288pp, Paperback, 9781285193908
SOCIAL MEDIA MARKETING
CONTENTS
I. FOUNDATIONS OF SERVICES MARKETING. 1.
Understanding Services Marketing. 2. Frameworks
for Managing the Customer’s Experience. 3.
Plugging into the Information Age. II. CREATING
THE INTERACTIVE EXPERIENCE. 4. Planning
and Producing the Service Performance. 5.
Designing the Service Setting. 6. Leveraging the
People Factor. 7. Managing the Customer Mix.
III. PROMISING THE INTERACTIVE SERVICE
EXPERIENCE. 8. Setting a Price for the Service
Rendered. 9. Promoting the Interactive Service
Experience. 10. Building Customer Loyalty
Through Service Quality. 11. Regaining Customer
Confidence Through Customer Service and Service
Recovery. 12. Researching Service Success and
Failure. V. MANAGEMENT ISSUES IN SERVICES
SOCIAL MEDIA MARKETING, 2E
A Strategic Approach
Melissa S. Barker, Spokane Falls Community College; Donald
I. Barker, Spokane Falls Community College; Nicholas F.
Bormann, George Mason University
SOCIAL MEDIA MARKETING: A STRATEGIC
APPROACH, 2E builds on the strength of the
first edition, adding to the book’s real-world focus
with practical examples and case histories woven
throughout the text. You’ll find more explicit focus on
the marketing use of popular social media platforms,
including both those that are well established and
cengageasia.com
77
those that are emerging. Conceptual frameworks
and the explication of a social media marketing
plan are illustrated using a strong example. This
edition’s conceptual frameworks are strengthened
with additional teaching concepts, and best
practices are emphasized. The authors provide a
variety of social media initiatives to help you keep
up with the latest developments and enable you to
weave current social media marketing campaigns
and developments into your course. Prepare
your students for today’s ever-changing world of
social media marketing with this winning book and
package that are easy for you to modify for your
needs.
NEW TO THIS EDITION
• IMPROVED CONCEPTUAL FRAMEWORKS
STRENGTHEN THIS EDITION’S APPROACH.
This edition offers enhanced conceptual
frameworks that present a proven eight-step
strategy for developing a winning social media
marketing plan. In addition, new frameworks
further structure the book’s successful teaching
and learning approaches.
• NEW SOCIAL MEDIA CAMPAIGN EXAMPLES
EMPHASIZE THE PRACTICALITY OF WHAT
STUDENTS ARE LEARNING. Numerous timely
and relevant examples are woven into each
chapter to illustrate the book’s concepts in action.
• NEW CHAPTER ADDRESSES A MULTITUDE
OF TODAY’S SOCIAL MEDIA MARKETING
TOOLS. You and your students examine a wealth
of contemporary social media marketing tools
that are potentially useful in your course itself.
Students clearly see, first-hand, the many ways
in which the complexity of social media marketing
can be managed.
• NEW INSTRUCTORS’ MANUAL PROVIDES
SUPPORT FOR ENGAGING STUDENT
ACTIVITIES. This helpful resource provides
details for meaningful course projects and
activities, including developing social media
marketing plans and other relevant projects. It
also offer helpful suggestions to integrate the
development of a personal brand into course
activities and projects.
• UNPRECEDENTED ONLINE SUPPORT KEEPS
YOUR COURSE UP TO DATE. Numerous, timely
78
online tools as well as useful resources reflect
the latest developments in the field to help you
prepare your course and keep your course content
relevant and engaging.
FEATURES
• MAJOR STRUCTURAL FRAMEWORK OFFERS
A COMPREHENSIVE EIGHT-STEP STRATEGY
FOR DEVELOPING A WINNING SOCIAL
MEDIA MARKETING PLAN. Student learns how
to listen to the social web to identify marketing
opportunities and potential target audiences.
They then learn how to set marketing goals and
strategies to take advantage of these factors, as
well as select the optimal social media tools and
implement tactics to execute, monitor, and tune
social media marketing campaigns for success
• SOCIAL MEDIA PLANNING MODEL CREATES
A POWERFUL CUMULATIVE LEARNING
EXPERIENCE. Each step in the book’s distinctive
social media planning model is presented in a
way that provides a richly textured overview of the
conceptual and practical knowledge necessary
to effectively implement social media marketing
initiatives.
• N U M E R O U S E X A M P L E S H I G H L I G H T
SUCCESSFUL SOCIAL MEDIA MARKETING
INITIATIVES. This edition features the social
media efforts of forward-thinking Fortune 500
companies, innovative small businesses, and
adaptive non-profit organizations
• BEST PRACTICES PROVIDE GUDIANCE FOR
MARKETING ON SOCIAL MEDIA PLATFORMS.
Each chapter concludes with a list of marketing
tactics that have proven effective for the major
types of social media platforms, such as blogs,
social networks, video and photo sharing sites,
microblogs (Twitter), podcasts, social news sites,
online communities, and article directories.
• FINAL CHAPTER AND APPENDIX DRAW
ON ALL KEY INFORMATION PRESENTED
THROUGHOUT THE BOOK. This capstone
chapter provides detailed explanations and
illustrations of how to apply the eight-step social
media planning model as students construct an
extensive, real-world social media marketing plan.
cengageasia.com
SPORTS MARKETING
CONTENTS
1. The Role and Importance of SMM. 2. Goals
and Strategies. 3. Identifying Target Audiences. 4.
Rules of Engagement for Social Media Marketing.
5. Social Media Platforms and Social Networking
Sites. 6. Micro blogging. 7. Content Creation and
Sharing Blogging, streaming video, podcasts, and
webinars. 8. Video Marketing. 9. Marketing on Photo
Sharing Sites. 10. Social bookmarking and news
aggregation, collaboration. 11. Content Marketing:
Publishing Articles, White Papers, and E-books. 12.
Mobile Marketing on Social Networks. 13. Social
Media Monitoring. 14. Tools for Managing the SMM
Effort. 15. SMM Plan. Appendix: Sample SMM Plan
XYZ Coffee.
SUPPLEMENTS
•
•
•
•
•
•
•
Cengage Learning Testing, powered by
Cognero for Barker/Barker/Bormann/Zahay/
Roberts’ Social Media Marketing: A Strategic
Approach, 002e, 9781305502772
Cengage Learning Testing, powered by
Cognero® Instant Access for Barker/Barker/
Bormann/Zahay/Roberts’ Social Media
Marketing: A Strategic Approach, 002e,
9781305502789
Instructor’s Companion Website for Barker/
Barker/Bormann/Neher’s Social Media
Marketing: A Strategic Approach, 002e,
9781305642843
3P-EBK:SOCIAL MEDIA MARKETING
STRATEGIC APPROACH, 002e,
9781337025928
CS-EBK: SOCIAL MEDIA
MARKETINGSTRATEGIC APPROACH,
002e, 9781337029490
eBook: Social Media Marketing: A Strategic
Approach, 002e, 9781337419567
3F-EBK:SOCIAL MEDIA MARKETING
STRATEGIC APPROACH, 002e,
9781337418898
© 2017, 400pp, Paperback, 9781305502758
SPORTS AND ENTERTAINMENT
MARKETING, 4E
Ken Kaser, Clements High School, Sugarland TX; Dotty B.
Oelkers
SPORTS AND ENTERTAINMENT MARKETING,
4E incorporates feedback from instructors across
the country. It includes expanded coverage,
updated content, and exciting new features. The
popular sports and entertainment topics continue to
be the foundation for teaching marketing concepts.
Each marketing function is incorporated throughout
the text and is highlighted with an icon to indicate
how it is used in the marketing process.
NEW TO THIS EDITION
• The fourth edition will include:
• Social Media Marketing (feature) addresses
current trends in social media as it relates to
promotion and advertising.
• Math in Marketing (feature) applies the Common
Core Practice Standards for Math by including
activities with critical-thinking questions that
require students to estimate, calculate, and
perform other math functions.
• Communication Connection (feature) applies the
Common core Standards for Language Arts with
brief writing assignments that have a marketing
spin.
FEATURES
• Features bring the links between the sports and
entertainment industries and marketing into clear
focus.
• Students learn marketing concepts within the
cengageasia.com
79
framework of a topic with high levels of interest
and excitement.
CONTENTS
1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First. 3. Sports and
Entertainment Means Business. 4. The Wide
World of Sports and Entertainment. 5. MarketingInformation Management. 6. The Products is Sports
and Entertainment. 7. Managing the Channels. 8.
The Economics of Supply and Demand. 9. Sports
and Entertainment Promotion. 10. Promotional
Planning. 11. Selling Sports and Entertainment.
12. The Marketing Game Plan. 13. Sports and
Entertainment Legal Issues. 14. Business Ownership
and Leadership. 15. Scoring a Career.
SUPPLEMENTS
•
•
•
•
•
•
•
•
Instructor’s Companion Website for Kaser/
Oelkers’ Sports and Entertainment Marketing,
004e, 9781285054674
ExamView® for Kaser/Oelkers’ Sports
and Entertainment Marketing, 4th, 004e,
9781285054650
Instructor’s Resource CD-ROM for Kaser/
Oelkers’ Sports and Entertainment Marketing,
4th, 004e, 9781285054087
CS-EBK: SPORTS ENTERTAINMENT
MARKETING, 004e, 9781285289274
Sports and Entertainment Marketing eBook,
004e, 9781305445147
Cengage Learning Testing, powered by Cognero
for Kaser/Oelkers’ Sports and Entertainment
Marketing, 004e, 9781305386822
Cengage Learning Testing, powered by
Cognero® Instant Access for Kaser/Oelkers’
Sports and Entertainment Marketing, 004e,
9781305386839
K12 VitalSource Mobile eBook Printed Access
Card for Sports & Entertainment Marketing,
004e, 9781305400047
© 2016, 448pp, Hardback, 9781133602446
80
cengageasia.com
Combined Author/Title Index
A
D
Advertising and Sales Promotion p.6
Advertising Campaign Strategy, 5e p.2
Advertising Promotion and Other Aspects of Integrated
Marketing Communications, International Edition, 9e p.8
D’Alessandro/Lowe/Winzar/Zikmund, Marketing Research:
Asia-Pacific Edition with Student Resource Access 6
Months, 4e p.35
Dibb/Simkin, Marketing Essentials (with CourseMate and
eBook Access Card), 2e p.64
Doole/Lowe/Kenyon, International Marketing Strategy,
7e p.22
Dunne/Lusch/Carver, Retailing, International Edition,
8e p.71
B
Babin/Harris, CB7 (with CourseMate and Career
Transitions 2.0, 1 term (6 months) Printed Access Card),
7e p.18
Babin/Zikmund, Essentials of Marketing Research (with
Qualtrics, 1 term (6 months) Printed Access Card),
6e p.36
Babin/Zikmund, Exploring Marketing Research (with
Qualtrics Printed Access Card), 11e p.37
Barker/Barker/Bormann, Social Media Marketing,
2e p.27/p.77
Basic Marketing Research (with Qualtrics Printed Access
Card), 8e p.39
Blackwell/Miniard/Engel/Di-ching, Consumer
Behavior p.21
Boone/Kurtz, Contemporary Marketing, 17e p.55
Brown/Suter/Churchill, Basic Marketing Research (with
Qualtrics Printed Access Card), 8e p.39
Brown/Suter, MR2 (with CourseMate, 1 term (6 months)
Printed Access Card), 2e p.41
Business Marketing Management, 11e p.12
C
CB7 (with CourseMate and Career Transitions 2.0, 1 term
(6 months) Printed Access Card), 7e p.18
Chitty/Luck/Barker/Valos, Integrated Marketing
Communications, 4e p.5
Consumer Behavior p.21
Consumer Behavior, 7e p.16
Contemporary Marketing, 17e p.55
Coyle/Langley/Novack/Gibson, Supply Chain
Management, 10e p.14
Coyle/Novack/Gibson/Bardi, CTE Transportation, 8e p.15
CTE Advertising and Integrated Brand Promotion with CB
VitalSource eBook, 7e p.3
CTE Consumer Behavior with CB CourseSmart eBook,
2e p.20
CTE Marketing Strategy, 6e p.47
CTE Marketing with CB VitalSource eBook, 12e p.62
CTE Transportation, 8e p.15
Czinkota/Ronkainen, International Marketing, International
Edition, 10e p.24
Czinkota/Ronkainen/Sutton-Brady/Beal, International
Marketing, 3e p.23
E
Essentials of Marketing, 7e p.65
Essentials of Marketing Research (with Qualtrics, 1 term (6
months) Printed Access Card), 6e p.36
Exploring Marketing Research (with Qualtrics Printed
Access Card), 11e p.37
F
Feinberg/Kinnear/Taylor, Modern Marketing Research,
2e p.42
Ferrell/Hartline, CTE Marketing Strategy, 6e p.47
Ferrell/Hartline, MindTap® Marketing Strategy, 1 term (6
months) Instant Access, 7e p.45
Fisk/Grove/John, Services Marketing, International
Edition, 4e p.76
Foundations of Marketing, 7e p.53
H
Hoffman/Bateson, Services Marketing, 5e p.74
Hoyer/MacInnis/Pieters, Consumer Behavior, 7e p.16
Hutt/Speh, Business Marketing Management, 11e p.12
Hutt/Speh, MindTap® Marketing, 1 term (6 months)
Instant Access for Hutt/Speh’s Business Marketing
Management B2B, 12e p.11
I
Iacobucci, Marketing Management, 5e p.31
Iacobucci, MM4 (with CourseMate, 1 term (6 months) with
Career Transitions 2.0 Printed Access Card), 4e p.33
Iacobucci/Shannon/Grigoriou, Marketing Management in
Asia p.32
Ingram/LaForge/Avila/Schwepker, SELL (with SELL5
Online, 1 term (6 months) Printed Access Card), 5e p.73
Integrated Marketing Communications, 4e p.5
International Marketing, 3e p.23
International Marketing, International Edition, 10e p.24
International Marketing Strategy, 7e p.22
Internet Marketing, 3e p.29
J
Jain/Haley/Voola/Wickham, Marketing p.48
cengageasia.com
81
Combined Author/Title Index
K
P
Kardes/Cronley/Cline, CTE Consumer Behavior with CB
CourseSmart eBook, 2e p.20
Kaser, Advertising and Sales Promotion p.6
Kaser/Oelkers, Sports and Entertainment Marketing,
4e p.79
Khoo, Marketing Research for Beginners p.44
Parente/Strausbaugh-Hutchinson, Advertising Campaign
Strategy, 5e p.2
Pricing Strategy p.49
Pride/Ferrell, Foundations of Marketing, 7e p.53
Pride/Ferrell/Lukas/Schembri, Marketing Principles,
2e p.61
Pride/Ferrell, Marketing 2016, 18e p.57
Pride/Ferrell, MindTap® Marketing, 1 term (6 months)
Instant Access for Pride/Ferrell’s Marketing 2018,
19e p.50
PROMO2 (with CourseMate, 1 term (6 months) Printed
Access Card), 2e p.9
Purchasing and Supply Chain Management, 6e p.68
Purchasing and Supply Chain Management, 6e p.70
L
Lamb/Hair/McDaniel, CTE Marketing with CB VitalSource
eBook, 12e p.62
Lamb/Hair/McDaniel, Essentials of Marketing, 7e p.65
Lamb/Hair/McDaniel, MKTG (with MKTG Online, 1 term
(6 months) Printed Access Card), 11e p.52
Lamb/Hair/McDaniel/Summers, MKTG3 with Student
Resource Access 12 Months, 3e p.60
M
Marketing p.48
Marketing p.63
Marketing 2016, 18e p.57
Marketing Channels, 8e p.30
Marketing Essentials (with CourseMate and eBook Access
Card), 2e p.64
Marketing Management, 5e p.31
Marketing Management in Asia p.32
Marketing Principles, 2e p.61
Marketing Research: Asia-Pacific Edition with Student
Resource Access 6 Months, 4e p.35
Marketing Research for Beginners p.44
MindTap® Marketing, 1 term (6 months) Instant Access
for Hutt/Speh’s Business Marketing Management B2B,
12e p.11
MindTap® Marketing, 1 term (6 months) Instant Access for
Pride/Ferrell’s Marketing 2018, 19e p.50
MindTap® Marketing, 1 term (6 months) Instant Access for
Zahay/Roberts’ Internet Marketing, 4e p.26
MindTap® Marketing Strategy, 1 term (6 months) Instant
Access, 7e p.45
MKTG3 with Student Resource Access 12 Months,
3e p.60
MKTG (with MKTG Online, 1 term (6 months) Printed
Access Card), 11e p.52
MM4 (with CourseMate, 1 term (6 months) with Career
Transitions 2.0 Printed Access Card), 4e p.33
Modern Marketing Research, 2e p.42
Monczka/Handfield/Giunipero/Patterson, Purchasing and
Supply Chain Management, 6e p.68
MR2 (with CourseMate, 1 term (6 months) Printed Access
Card), 2e p.41
R
Reed, Strategic Marketing, 4e p.46
Retailing, International Edition, 8e p.71
Roberts/Zahay, Internet Marketing, 3e p.29
Rosenbloom, Marketing Channels, 8e p.30
S
SELL (with SELL5 Online, 1 term (6 months) Printed
Access Card), 5e p.73
Services Marketing, 5e p.74
Services Marketing, International Edition, 4e p.76
Shimp/Andrews, Advertising Promotion and Other Aspects
of Integrated Marketing Communications, International
Edition, 9e p.8
Smith, Pricing Strategy p.49
Social Media Marketing, 2e p.27/p.77
Sports and Entertainment Marketing, 4e p.79
Strategic Marketing, 4e p.46
Supply Chain Management, 10e p.14
V
van Weele, Purchasing and Supply Chain Management,
6e p.70
Verhage, Marketing p.63
Z
Zahay/Roberts, MindTap® Marketing, 1 term (6 months)
Instant Access for Zahay/Roberts’ Internet Marketing,
4e p.26
O
O’Guinn/Allen/Semenik/Close Scheinbaum, CTE
Advertising and Integrated Brand Promotion with CB
VitalSource eBook, 7e p.3
O’Guinn/Allen/Semenik, PROMO2 (with CourseMate, 1
term (6 months) Printed Access Card), 2e p.9
82
cengageasia.com
ORDER FORM / PRICE LIST
QTY
YEAR ISBN NO.
AUTHOR TITLE/EDITION
PAGE NO.
PRICE(USD)
A
__
2013
9781111573232
Kaser
__
2015
9781133434801
Parente
Advertising and Sales Promotion
p.6
91.95
Advertising Campaign Strategy, 5e
p.2
287.95
__
2013
9781133191421
Shimp
Advertising Promotion and Other Aspects of Integrated
Marketing Communications, International Edition, 9e
p.8
377.95
__
2014
9781133188544
Brown
Basic Marketing Research (with Qualtrics Printed Access
Card), 8e
p.39
309.95
__
2013
9781133189572
Hutt
Business Marketing Management, 11e
p.12
271.95
__
2016
9781305403222
Babin
CB7 (with CourseMate and Career Transitions 2.0, 1 term
(6 months) Printed Access Card), 7e
p.18
79.95
__
2012
9789814336918
Blackwell
Consumer Behavior
p.21
119.95
__
2018
9781305507272
Hoyer
Consumer Behavior, 7e
p.16
391.95
__
2016
9781305075368
Boone
Contemporary Marketing, 17e
p.55
333.95
__
2015
9789814617352
O’Guinn
CTE Advertising and Integrated Brand Promotion with CB
VitalSource eBook, 7e
p.3
TBA
__
2014
9789814609920
Kardes
CTE Consumer Behavior with CB CourseSmart eBook,
2e
p.20
TBA
__
2014
9789814601801
Ferrell
CTE Marketing Strategy, 6e
p.47
TBA
__
2013
9789814609586
Lamb
CTE Marketing with CB VitalSource eBook, 12e
p.62
TBA
__
2015
9789814716093
Coyle
CTE Transportation, 8e
p.15
TBA
__
2016
9781305263475
Babin
Essentials of Marketing Research (with Qualtrics, 1 term
(6 months) Printed Access Card), 6e
p.36
302.95
__
2012
9780538478342
Lamb
Essentials of Marketing, 7e
p.65
302.95
__
2016
9781305263529
Babin
Exploring Marketing Research (with Qualtrics Printed
Access Card), 11e
p.37
430.95
2017
9781305405769
Pride
Foundations of Marketing, 7e
p.53
196.95
__
2015
9780170254304
Chitty
Integrated Marketing Communications, 4e
p.5
116.25
__
2016
9781473723702
Doole
International Marketing Strategy, 7e
p.22
85.00
__
2014
9780170237871
Czinkota
International Marketing, 3e
p.23
107.25
__
2013
9781133588399
Czinkota
International Marketing, International Edition, 10e
p.24
416.95
__
2013
9781133625902
Roberts
Internet Marketing, 3e
p.29
123.95
__
2012
9780170189392
Jain
Marketing
p.48
111.00
__
2013
9781408064979
Verhage
Marketing
p.63
90.00
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2016
9781285858340
Pride
Marketing 2016, 18e
p.57
235.95
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F
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M
• Prices quoted here are correct at time of printing and are subject to change without prior notice
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2012
9780538477604
Rosenbloom
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9781408075920
Dibb
__
2015
9789814455244
__
2018
__
2015
__
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Marketing Channels, 8e
p.30
111.00
Marketing Essentials (with CourseMate and eBook
Access Card), 2e
p.64
90.00
Iacobucci
Marketing Management in Asia
p.32
235.95
9781337271127
Iacobucci
Marketing Management, 5e
p.31
197.95
9780170254793
Pride
Marketing Principles, 2e
p.61
108.75
2012
9789814392617
Khoo
Marketing Research for Beginners
p.44
63.90
__
2017
9780170369824
D’Alessandro
Marketing Research: Asia-Pacific Edition with Student
Resource Access 6 Months, 4e
p.35
120.00
__
2017
9781305631564
Ferrell
MindTap® Marketing Strategy, 1 term (6 months) Instant
Access, 7e
p.45
99.00
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2017
9781305503793
Hutt
MindTap® Marketing, 1 term (6 months) Instant Access
for Hutt/Speh’s Business Marketing Management B2B,
12e
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99.00
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2018
9781337090964
Pride
MindTap® Marketing, 1 term (6 months) Instant Access
for Pride/Ferrell’s Marketing 2018, 19e
p.50
99.00
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2018
9781337106764
Zahay
MindTap® Marketing, 1 term (6 months) Instant Access
for Zahay/Roberts’ Internet Marketing, 4e
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99.00
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2018
9781337116800
Lamb
MKTG (with MKTG Online, 1 term (6 months) Printed
Access Card), 11e
p.52
75.00
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2016
9780170355506
Lamb
MKTG3 with Student Resource Access 12 Months, 3e
p.60
67.50
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2014
9781133629382
Iacobucci
MM4 (with CourseMate, 1 term (6 months) with Career
Transitions 2.0 Printed Access Card), 4e
p.33
89.95
__
2013
9781133191025
Feinberg
Modern Marketing Research, 2e
p.42
212.95
__
2014
9781133958413
Brown
MR2 (with CourseMate, 1 term (6 months) Printed
Access Card), 2e
p.41
79.95
__
2012
9781111571290
Smith
Pricing Strategy
p.49
195.95
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2013
9781133626176
O’Guinn
PROMO2 (with CourseMate, 1 term (6 months) Printed
Access Card), 2e
p.9
74.95
__
2014
9781408088463
van Weele
Purchasing and Supply Chain Management, 6e
p.70
95.25
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2016
9781285869681
Monczka
Purchasing and Supply Chain Management, 6e
p.68
328.95
2014
9781285091136
Dunne
Retailing, International Edition, 8e
p.71
388.95
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2017
9781305662094
Ingram
SELL (with SELL5 Online, 1 term (6 months) Printed
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p.73
85.00
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2017
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Hoffman
Services Marketing, 5e
p.74
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9781285193908
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Services Marketing, International Edition, 4e
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255.95
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2017
9781305502758
Barker
Social Media Marketing, 2e
p.27/p.77
122.95
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2016
9781133602446
Kaser
Sports and Entertainment Marketing, 4e
p.79
__
2015
9780170241236
Reed
Strategic Marketing, 4e
p.46
88.50
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2017
9781305859975
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Supply Chain Management, 10e
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F (82) 2 330 7001
[email protected]
cengage.co.kr
Cengage Learning Indo-China Limited
408/32 Phaholyothin Place Building
8th Floor, Phaholyothin Avenue
Samseannai, Phayathai
Bangkok 10400
Thailand
T (66) 2 619 0433–5
F (66) 2 619 0436
[email protected]
Cengage Learning Asia Pte. Ltd.
(Malaysia Branch)
Co. Reg No: 993622K
GST Reg No: 001445896192
Lot A-3A-42, Block A, 3A floor
IOI Boulevard, Jalan Kenari 5
Bandar Puchong Jaya, 47170 Puchong
Selangor, Malaysia
T (60) 3 8076 9699
F (60) 3 8076 9692
[email protected]
Cengage Learning Vietnam
Company Limited
Suite 1111, 11th Floor
Zen Plaza Building
54–56 Nguyen Trai Street, District 1
Ho Chi Minh City
Vietnam
T (84) 8 3925 7877
F (84) 8 3925 7881
[email protected]
For territories not listed above, please contact Cengage Learning in Singapore
Cengage Learning Asia Pte Ltd
151 Lorong Chuan
#02-08 New Tech Park
Singapore 556741
Tel (65) 6410 1200
Fax (65) 6410 1208
[email protected]
cengageasia.com