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SUGAR TAX HAILED TO DRASTICALLY REDUCE SOUTH AFRICANS’ SUGAR INTAKE
15 March 2016: In the 2016 Budget Speech, Finance Minister Pravin Gordhan announced that South
African consumers will be levied with sugar tax from 1 April 2017 in an effort to curb growing
obesity rates among citizens. Countries such as France, Mexico and several states in the United
States have already introduced sugar tax and it is hoped to have a big impact on how South
Africans consume sugar.
According to Dr Dominique Stott, Executive: Medical Standards and Services at PPS, any effort by
our Government to reduce obesity levels in the country, especially among children, should be
applauded. “Although there is no definite solution to solve this worldwide problem, governments
are identifying measures such as sugar tax as a good starting point.”
The proceeds of this tax should ideally be spent on further measures and programmes aimed at
reducing obesity levels in the country, she says. “Money should be spent on health education and
awareness programmes to inform consumers about how they can reduce their daily intake of
sugar, otherwise sugar tax will simply be one more tax burden for South Africans.”
She points to research done by Wits University in 2014 which revealed that a suggested 20% tax on
sweetened sugar beverages could reduce obesity in 220 000 adults. “The tax on sweetened sugar
beverages will include products like still and carbonated soft drinks, fruit juices, sports and energy
drinks, sweetened ice teas, lemonade, cordials and squashes.”
Dr Stott says that some of these sugary beverages do not contain any nutrients and only add
kilojoules to one’s diet. “Many consumers are not aware of the potential health risks that are
associated with excessive sugar consumption and how a reduced intake of sugar can improve their
lifestyle. It is vital that people educate themselves on how they can reduce the amount of sugar
included in their diet.”
She says sugar is also hidden in various products and foods that one would not consider to be
sugary, which is why it is important that consumers learn how to read food labels carefully to
identify products that contain high sugar levels. “A large portion of the sugar that people consume
is disguised in processed foods which would not normally be classified as sweet. For example, one
tablespoon of tomato sauce contains almost 4g of sugar.”
“One of the biggest consequences of excessive sugar consumption is the increased risk of obesity
and diabetes. A high-sugar diet causes the body to store the surplus glucose as glycogen but once
the body has enough glycogen in its system, the glycogen turns into fat. Many sugary drinks also
contain excessive amounts of fructose, which has been reported to cause obesity as high amounts
of fructose can lead to leptin resistance, a chemical which tells the body when it has consumed
enough food. Eating excessive amounts of sugar can also cause insulin resistance,” explains Dr
Stott.
Obese and diabetic parents are also more likely to have obese and overweight children she says.
“This could be due to children learning unhealthy eating habits from their parents and therefore
not making good food choices. Health education in schools could play a vital role in urging
children to eat better.”
Alcohol has always been considered the liver’s worst enemy, but lately it has been reported that
sugar is also not good for the liver. Diets comprising of excessive sugar can cause a fatty build-up
on the liver which can lead to liver inflammation and, in severe cases, the development of scar
tissue on the liver.
Dr Stott provides some basic tips for consumers to attempt to limit their daily sugar intake;

Limit the intake of processed foods and do not add sugar to food.

People should aim to consume more proteins and/or good fats in their meals to avoid
craving foods that are high in sugar. Food that is high in protein and good fats keeps one
fuller for longer but people should also not exclude carbohydrates from their diet as one
does need carbohydrates which the body uses to break down for energy.

Keep sugary snacks and treats out of the home and office to avoid the urge to eat these as
unhealthy snacks.

When the craving for a sugary treat arises, rather opt for fruit that will provide natural sugar
to satisfy the craving. Fruit juice is not a good alternative as it is often full of sugar.

Do not drink sugary beverages as these products have very high sugar levels. Drinking
water, artificially sweetened drinks and/or healthy teas when thirsty are better options.
“South African consumers need to educate themselves around the negative consequences
associated with excessive sugar consumption in an effort to improve their overall lifestyle and
reduce their risk of getting obese or diabetic. Consumers can implement simple steps in their life to
be mindful about the foods they consume and in turn drastically reduce their daily sugar intake,”
concludes Dr Stott.
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