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SAMPLE Marketing Mastery Roadmap "Your Step by Step Customizable Roadmap to AchievingYour Goals" Marketing Strategy - is an explanation of the goals you are intending to achieve with your marketing efforts. GOAL #1 YOUR GOAL GOAL #2 YOUR GOAL GOAL #3 YOUR GOAL Editorial Marketing Calendar - Coordinates & focuses all marketing efforts on a theme. Holiday/Event/Celebrations JANUARY YOUR MONTHLY THEME New Year FEBRUARY YOUR MONTHLY THEME Valentines/Groundhog Day MARCH YOUR MONTHLY THEME St Patricks/Spring APRIL YOUR MONTHLY THEME April Fools/Easter/Earth MAY YOUR MONTHLY THEME Mothers Day/Graduation JUNE YOUR MONTHLY THEME Fathers Day/Summer JULY YOUR MONTHLY THEME July 4th/Weddings/TaxFree AUGUST YOUR MONTHLY THEME Friendship/Back to School SEPTEMBER YOUR MONTHLY THEME YOUR MONTHLY THEME Labor/Grandparents Day Halloween/Breast Cancer Awareness NOVEMBER YOUR MONTHLY THEME Thanksgiving DECEMBER YOUR MONTHLY THEME Hanukkah/Christmas OCTOBER Marketing Plan "How" you are going to achieve your goals. It's the roadmap that guides you and implements your marketing strategy. It is comprised of your Online & Offline marketing campaigns. - Offline Marketing Plan Consists of Direct Mail, Advertising,etc. that you choose to send out monthly/quarterly/annually based on your marketing budget. JANUARY Happy New Year APRIL April Fools-Funny Prestigious Concepts, Inc./Stephanie Hines JULY Mid Year Review www.stephaniehines.com NOVEMBER Thanksgiving Cards [email protected] YEARLY Mail Birthday Cards Your Business Anniversary 678-468-4879 SAMPLE Marketing Mastery Roadmap "Your Step by Step Customizable Roadmap to AchievingYour Goals" - Online Marketing Plan Determine which platforms your "ideal clients" utilize for example Twitter, Facebook, Videos, Blogs, etc. MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER BLOG/ARTICLE Blog Topic/Title Blog Topic/Title Blog Topic/Title Blog Topic/Title Blog Topic/Title Blog Topic/Title Blog Topic/Title SOCIAL MEDIA POST (FB,Twitter, Google+, Instagram, Pinterest & LinkedIn) Facebook/LinkedIn Facebook/LinkedIn Facebook/LinkedIn Facebook/LinkedIn Facebook/LinkedIn Facebook/LinkedIn/Pinterest Facebook/LinkedIn/Pinterest Facebook/LinkedIn/Pinterest Facebook/LinkedIn/Pinterest Facebook/LinkedIn/Pinterest Facebook/LinkedIn/Pinterest Facebook/LinkedIn/Pinterest EMAIL CAMPAIGN NEWSLETTER VIDEO Quarterly Newsletter Quarterly Newsletter Video Topic/Title Quarterly Newsletter Quarterly Newsletter Video Topic/Title - Weekly Online Marketing Scheduler the weekly implementation of your online marketing campaigns for an entire month. (the last week of the month is empty to "c MONDAY TUESDAY Social Media-Connect with Blog -Write blog post. Use the blog post link new clients, prospects, as some of your social media posts. Use this referrals on SM sites, blog in your quarterly newsletter. schedule at least one post a day, also Happy Bday Posts, Social Media-Connect with new clients, prospects, referrals on SM sites, schedule at least one post a day, Happy Bday Posts, Answer questions… Social Media-Connect with new clients, prospects, referrals on SM sites, schedule at least one post a day, Happy Bday Posts, Answer questions… Prestigious Concepts, Inc./Stephanie Hines THURSDAY WEDNESDAY FRIDAY Blog Commenting - Make relevant blog comments on the related blogs you found earlier. No spamming. Article- turn your blog into an article and submit it to bookmarking sites such as: www.digg.com, www.reddit.com, www.delicious.com, etc. PR - Write a press release about your website, about something you are giving away, about your product you're selling and submit to as many free and paid PR sites. www.stephaniehines.com [email protected] Video Marketing - Create Videos with the blogs you wrote earlier and submit to YouTube. Break the videos up into 2-3 minute videos. 678-468-4879 Marketing Mastery Roadmap "Your Step by Step Customizable Roadmap to AchievingYour Goals" Marketing Strategy - is an explanation of the goals you are intending to achieve with your marketing efforts. GOAL #1 GOAL #2 GOAL #3 Editorial Marketing Calendar - Coordinates & focuses all marketing efforts on a theme. Holiday/Event/Celebrations JANUARY New Year/MLK FEBRUARY Valentines/Groundhog Day MARCH St Patricks/Spring APRIL April Fools/Easter/Earth MAY Mothers Day/Graduation JUNE Fathers Day/Summer JULY 4thJuly/Weddings/TaxFree AUGUST Friendship/Back to School SEPTEMBER Labor/Grandparents Day Halloween/Breast Cancer Awareness OCTOBER NOVEMBER Thanksgiving DECEMBER Hanukkah/Christmas Marketing Plan "How" you are going to achieve your goals. It's the roadmap that guides you and implements your marketing strategy. It is comprised of your Online & Offline marketing campaigns. - Offline Marketing Plan Consists of Direct Mail, Advertising,etc. that you choose to send out monthly/quarterly/annually based on your marketing budget. Prestigious Concepts, Inc./Stephanie Hines www.stephaniehines.com [email protected] 678-468-4879 Marketing Mastery Roadmap "Your Step by Step Customizable Roadmap to AchievingYour Goals" - Online Marketing Plan Determine which platforms your "ideal clients" utilize for example Twitter, Facebook, Videos, Blogs, etc. MONTH BLOG/ARTICLE SOCIAL MEDIA POST (FB,Twitter, Google+, Instagram, Pinterest & LinkedIn) EMAIL CAMPAIGN NEWSLETTER VIDEO JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER - Weekly Online Marketing Scheduler the weekly implementation of your online marketing campaigns for an entire month. (the last week of the month is empty to "c MONDAY TUESDAY Prestigious Concepts, Inc./Stephanie Hines WEDNESDAY www.stephaniehines.com THURSDAY [email protected] FRIDAY 678-468-4879