Download Advertising Policy

Advertising
Policy
• MOVE muscle, bone & joint health will not
accept advertisements that support or project
views that undermine our organisational
purpose or business
• MOVE will not accept advertising that contains
statements that are known to be exaggerated,
open to misinterpretation or contrary to current
scientific knowledge
• MOVE will not accept advertisements that
advertise goods and services directly known to
be harmful to people with muscle, bone and
joint conditions
• MOVE will not endorse any specific view,
product or service or specific pharmaceutical or
therapeutic goods or be seen to be implying
endorsement
• MOVE will not accept advertisements that
promote or contain;
• Therapeutic goods must comply with the
Therapeutic Goods Advertising Code 2007
- unhealthy lifestyle or poor health
choices
- adult material
- discriminatory or offensive material
• By expressing interest in advertising with MOVE
all advertisers are bound by this Advertising
Policy
• Statements accompanying and included in
advertising will be ethical and truthful
• Statements of any advertised therapeutic or
medicinal properties, performance, value,
beneficial results etc., should be such that they
can be verified by either: high quality research
data or scientific or medical literature
page 11 | MOVE Advertising Kit
• Pharmaceutical goods must comply with the
Medicines Australia Code of Conduct Edition 18
• Advertising with MOVE or with a MOVE activity,
project, program or event will not entitle any
advertiser to influence any decision of MOVE
• Online advertising will be marked with an
identifying word such as Advertisement so the
reader is clear it is not editorial content
• As advertising in print is more readily identifiable
by the reader it will be subject to MOVE’s
discretion whether it appears with any
identifying word such as Advertisement
THIS ADVERTISING
POLICY APPLIES TO ALL
FORMS OF ADVERTISING