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Behavior Modification Techniques for the Dietitian
Behavior modification strives to replace negative behaviors with positive behaviors or to develop
entirely new behaviors.
Basic principles of behavior modification
Classical conditioning (Ivan Pavlov): Environmental conditions reliably trigger certain
behavior(s).
Operant conditioning (Edward Thorndike and B. F. Skinner): Thorndike developed the Law of
Effect based on the principle that behaviors are changed by their consequences. Positive
reinforcement causes repeated behavior. For instance, a compliment on your weight loss might
cause you to continue to lose weight. Negative outcomes, such as punishment, cause a decrease
in the behavior. For instance, not fitting into your clothes might cause you to want to lose weight.
Individuals improve their behavior in order to avoid aversive situations. For example, individuals
who believe they are not seen as serious candidates on job interviews because of their body
weight will try to lose weight. Thorndike also developed the Law of Exercise, which states that
repetition of a positive experience strengthens the chance of repeating that behavior.
Modeling (Albert Bandura): People observe the behavior of others and then perform the same or
similar behavior.
Premack principle (David Premack): People will engage in a behavior that they do not much
enjoy, if it means getting a chance to do something that they do enjoy.
Threshold method of breaking habits (Edwin Guthrie): To break a habit, you can work your
way up to the final goal by taking little steps. For example, to break the habit of sitting too much
and lacking physical activity, start by walking for 10 minutes on your lunch break or parking
farther away from stores or your workplace.
Successive approximation: Individuals are more likely to achieve a goal behavior if they are
rewarded for completing each successive step toward that behavior.
Behavior modification techniques for your practice
Classical conditioning
 Help clients understand what cues them to eat unhealthfully—emotions, the time of day,
activities, company, etc
 Recommend that they keep a food journal
 Share these tips with your clients:
– Designate one room for eating
– Place just enough food on your plate for satisfaction, and then put the leftovers away
– Ask others to support your efforts
 Role-play likely situations that could cause your clients to lose sight of their long-term health
goals, and find solutions together
 Brainstorm activities that your clients could do when the urge to eat improperly strikes them,
such as going for a walk, calling a supportive friend, journaling, etc
Operant conditioning/successive approximation
 Work with your clients to develop ways that they can reward themselves for making positive
changes in their lifestyle:
– Suggest a written contract that specifies rewards for meeting specified goals
– Assist your clients in developing realistic goals
 Compliment your clients’ positive changes
 Encourage clients to practice positive self-talk and to talk proudly of their successes without
feeling that they are bragging
 Recommend that your clients make, and occasionally review, a list of the aversive situations
that they are trying to avoid by changing their lifestyle
 Have your clients keep a running log of the positive changes that they see occurring in their life
since beginning a healthy program
Modeling
 Share success stories with your clients, telling them about people who have changed their
eating patterns and improved their life
 Serve as a positive role model, and share your own successes and struggles
Premack principle
 Remind your clients of the things in life that they will enjoy more, if they keep up with the
sometimes unpleasant task of changing their eating habits
 Encourage your clients to think of ways to make their new lifestyle habits more enjoyable,
such as finding an exercise routine that they enjoy, purchasing an appropriate cookbook that
contains recipes of foods that they like, learning how to choose wisely from a menu when they
occasionally dine out, etc
Threshold method of breaking habits
 Help your clients break their goals into small, achievable steps
 Explain that some clients find it helpful to graph this progression and to hang this graph in a
visible place
References and suggested readings
Gredler ME. Early behaviorist theories. In: Learning and Instruction: Theory Into Practice. 5th
ed. Upper Saddle River, NJ: Pearson; 2005:27-45.
Huitt W. Principles for using behavior modification. Available at:
http://www.edpsycinteractive.org/topics/behavior/behmod.html. Accessed April 26, 2012.
Williams AB. Behavior modification. In: Holli BB, Calabrese RJ. Communication and
Education Skills for Dietetics Professionals. 3rd ed. Baltimore, MD: Williams and Wilkins;
1998:71-85.
Review Date 5/12
G-0625