Download Job Title : Database Manager Salary: £28,000

Job Title:
Database Manager
Salary:
£28,000-£30,000 per year
Location:
Thames Hospice, Pine Lodge, Hatch Lane, Windsor, SL4 3RW
Hours:
37.5 per week
Reports to:
Director of Fundraising
Responsible for: Data and Income Co-ordinator
Database Officer
Fundraising Administrator
Vacancy Ref: FR/2016/03
Purpose of Job:
 To reposition and manage the way Thames Hospice uses and drives value from our
customer data, ensuring that we develop a customer centric approach to our fundraising
and marketing programme in order to achieve best value.
 To work with managers across the organisation to provide accurate mass marketing data,
reports and recommendations on management, protection and acquisition and use of data.
 To be responsible for maintaining and recommending changes to the design, quality,
security, back up, user coordination and performance monitoring of the databases in use.
 To manage the Data and Income Co-ordinator, Database Officer and Fundraising
Administrator to deliver an excellent level of customer care and stewardship to supporters
of Thames Hospice.
Main Tasks:
 Lead and be responsible for Thames Hospice’s ThankQ database and for the realisation of
the value of data held on it.
 Work proactively to implement changes to data structures and develop new solutions that
increase the effectiveness of data capture and use.
 Ensure that database users have sufficient knowledge of available data, segmentation and
selection options and instigate and manage procedures for call off and use with both
database users and managers across the organisation
 Identify and influence mass marketing data requirements by adopting a systematic and
rigorous approach when working with managers to identify needs, make and implement
recommendations to agreed timescales.
 To ensure that all supporter activities support tailored correspondence via the database
according to their Gift Aid status, including quarterly audits of Gift Aiders and making
amendments as required to ensure that we adhere exactly to HMRC requirements.
 Develop and implement robust operations and training plans that will ensure the
organisation has properly informed, educated and competent database users and that
management are well informed and adopt appropriate procedures in relation to data
protection and use.
Marketing
 Advise the Individual Giving Team in particular, and all other internal customers during
strategy development phases and campaign planning on the most suitable audiences to
target.
 Work closely in particular with the Head of Individual Giving and the Head of Marketing and
PR to offer appropriate support in strategic planning and activity planning and
implementation.
 Optimise the segmentation and targeting of audiences to improve the effectiveness of mass
marketing activity and to improve the ROI on fundraising costs and activities.
 Ensure that data selection requests are logged, scheduled and delivered within an agreed
SLA
 Ensure that data is managed to support a single view of all communications and marketing
activity.
Reporting and Evaluation
 Provide colleagues with simple tools to perform analysis of the effectiveness of mass
marketing activities.
 Create standard reports for colleagues to run regularly to assess performance against team
and activity mass marketing targets.
 Provide bespoke reports when required.
 Build the data reporting capability of cross organisation teams and training and support.
Data Protection
 Ensure that the use of the database complies with data protection law for Fundraising.
 Ensuring compliance with HMRC Gift Aid Policies
Other duties
 Lead on the resolution of dataset issues raised by colleagues.
 Work flexibly as part of a team whilst prioritising workload.
 Undertake any other reasonable duties.
Thames Hospice is committed to being an equal opportunities organisation. It is committed to
promoting equal opportunities and preventing discrimination. This policy applies to both its service
delivery and to its own employment practices. You will be willing and able to demonstrate
commitment to Thames Hospice’s Equal Opportunities Policy.
Our Values
Our values are the essence of our culture and inspire our behaviour. They are:
Compassion – we treat everyone with kindness and compassion, providing a secure and caring
environment
Excellence – we are committed to delivering and demonstrating excellence in everything we do
Collaboration – we recognise the best quality of care is achieved when we work as a team,
leveraging the skills and experience of individuals as well as our healthcare and community partners
Integrity – we always act with integrity and strive to demonstrate ethical standards of behaviour
Respect – we believe in treating everyone with dignity and respect
Ambition – our desire and determination to succeed in meeting the growing needs of our local
community
Commitment – we are committed to providing the best palliative and end of life care to all who
need us now and in the future
Person Specification
1. Knowledge and Experience
1.1 Substantial experience of working with a customer relationship management database at
key user level
1.2 Experience of writing reports in SQL
1.3 Experience of advanced techniques in Microsoft Excel
1.4 Evidence of having successfully implemented database developments and adapted the use
of CRM databases to match business needs
1.5 Experience of developing standard and exceptional reports and analysis
1.6 Experience of successfully managing projects across a diverse range of stakeholders within
the parameters of an agreed SLA
1.7 Excellent knowledge of database marketing techniques to improve customer engagement
and ROI
1.8 Experience of managing relationships with external suppliers
1.9 Experience of using ThankQ (Desirable)
Note: Thames Hospice currently uses the ThankQ database. Previous experience of ThankQ is not
required for this role.
2. People Management
2.1 Experience of managing staff, including recruitment, setting objectives, developing staff and
managing performance
3. Building Relationships
3.1 The ability to lead, train and develop colleagues with diverse levels of database experience
and knowledge
3.2 The ability to build strong relationships with internal stakeholders at a range of levels
3.3 To ability to manage the expectations of a range of internal stakeholders with competing
priorities
3.4 Significant influencing, negotiation and persuasion skills
4. Communications Skills
4.1 Excellent oral and written communications skills with the ability to convey specialist
information to a non-specialist audience
5. Organisation
5.1 Ability to work logically, methodically, accurately with attention to detail
5.2 Able to plan and prioritise a diverse workload
Special Conditions
Appointment is subject to an Enhanced Disclosure and Barring Service check
November 2016