Download Job Description - Treetops Hospice

JOB DESCRIPTION
Post title:
Marketing and Communications Executive
Responsible to:
Chief Executive
Hours of Work:
20 hours per week
Location:
Treetops Hospice Care, Derby Road, Risley, DE72 3SS
1.
Overall Purpose of the Role
1.1
To join the full-time Marketing & Communications Executive in providing
expertise in marketing and communications within Treetops Hospice Care in
order to raise awareness of and positively promote the work of the charity.
Be the gatekeeper of the Treetops Hospice Care brand, to ensure consistency
of style and message in all promotional activity and information
Work with the full-time Marketing and Communications Executive to produce,
carry out, monitor and review an internal and external marketing and media
strategy.
Work with all departments in the organisation to support and promote major
fundraising events and Hospice Care Week.
1.2
1.3
1.4
2.
Main Tasks
2.1
Manage Media Relations
Oversee and coordinate all contact with the media on behalf of Treetops Hospice
Care.
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Ensure a proactive approach to generating media interest for Treetops
Hospice Care
Issue press releases and arrange photo/interview opportunities
Ensure journalists visiting the hospice are chaperoned at all times, and
communicate with the relevant departments in making the arrangements
Monitor press coverage and maintain the cuttings folder
Encourage and arrange for the writing and publication of case studies in
the written media.
Make sure all service users have signed consent forms and are happy to
be featured in the press. As part of this maintain the consent form folder.
2.2
Manage External Communications
Enhance the reputation and perception of Treetops Hospice Care through well
targeted communications, with appropriate content delivered through appropriate
media.
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Produce and/or coordinate the production of up to date, high quality
promotional/marketing literature in a variety of formats including leaflets,
booklets, adverts and posters.
Arrange photography and manage the photo library.
Ensure all staff follow the Treetops Hospice Care Communications Handbook
Proof read and sign-off on communication produced by all other departments,
for example, fundraising event posters and Lottery registration forms.
Review the website on a regular basis and ensure that it provides factually
correct and up to date information.
Assist in the sending of the monthly e-newsletter
Assist in writing and editing the twice-yearly newsletter Treetops Today
Assist clinical services with the development of a variety of information
resources for guests, carers and professionals which are easily accessible.
This will include assistance with preparing supporting material for
conferences, training and other events.
Identify opportunities for advertising.
2.3
Manage Internal Communications
Offer regular advice to the Chief Executive and Senior Managers on communications
planning.
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Edit and produce a monthly staff and volunteer newsletter, Team Talk
Develop and manage the intranet
2.4
Marketing for Fundraising
A large part of this role will involve working with the Fundraising team so the post
holder must be flexible and enthusiastic about the needs of this team.
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Work with the relevant fundraiser to promote their event, including press
releases, social media and website articles.
Ensure the timely provision of high quality exhibition/display materials
Where appropriate act as photographer at events
Attend regular marketing/fundraising meetings
Support the Fundraising manager in the production of Direct Mail as and
when required.
Inform the fundraising team of advertising opportunities
Work with the fundraising team to identify and develop a small group of
speakers for fundraising and supporter events and train them in this activity.
2.5
Manage the involvement of service users in income generation activities
Many fundraising campaigns are enhanced by the involvement of clinical service
users sharing their personal stories. The role of Marketing and Communications
Executive is work with clinical services to maintain a duty of care towards each
person, ensuring their involvement is always carried out sensitively and respectfully.
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Produce a strategy, policy and procedures in regard to this element of work
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Develop a register of supporters who would like to tell their stories to a wider
public, detailing how they are prepared to help
Ensure supporters understand the potential implications of involvement with
the media. This will include explaining their right to withdraw at any time, their
right to support by Treetops Hospice Care staff, and any confidentiality issues.
Ensure guests and carers are not exploited or misused by the media or
fundraising staff.
2.6
Manage budgets associated with the above tasks
Work with the full-time post holder to prepare an annual income & expenditure
budget and monitor and control expenditure against that budget.
3.
Other Tasks
3.1
Adhere to Treetops Hospice Care’s health and safety procedures and
regularly update and maintain your knowledge of safety rules, fire drills,
internal security and accident procedures.
3.2
Adopt a positive and reflective approach to personal and professional
development, participating constructively in an annual performance review.
3.3
Participate in a programme of professional development in support of the
needs of the Organisation.
3.4
Perform other duties appropriate to the role as required.
Your normal hours of work are from 9am to 1pm Monday to Friday. You will be
required to work additional hours as necessary which will include unsocial hours
outside the above times for which TOIL will normally be given, rather than payment.
The above outlines the duties required for the time being to indicate the level of
responsibility. It is not a comprehensive or exclusive list and duties may be varied
from time to time which do not change the general character of the job or the level of
responsibility.
The post holder will contribute positively to a harmonious and collaborative working
environment.
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Person Specification: Marketing and Communications Executive
Essential Experience:
E1
Previous experience of working in the Marketing/Communications PR field
E2
Excellent communication, written, presentation and interpersonal skills
E3
Effective organisational, time management, project management and
administrative skills
E4
Good keyboard skills
E5
Proven record of collaborative working
Desirable Experience:
D1
Working in the charity sector, preferably with an organisation similar to
Treetops Hospice Care
D2
Familiar with Raisers Edge or equivalent database
D3
Working with volunteers
Essential Knowledge:
E6
Educated to degree level or equivalent
E7
MS Office
Desirable Knowledge:
D4
Relevant marketing, PR or communications qualification
D5
Website and database development
D6
Member of the Institute of Marketing
D7
Member of the Institute of Public Relations
Essential Personal Qualities:
E8
A personal commitment to and sympathy for the philosophy of hospice care
E9
Resourceful, energetic and creative approach to work
E10
A collaborative approach which is courteous, confident and consistent,
approachable and non-confrontational
E11
Work well under pressure
E12
Flexible
Other Essential Requirements:
E13
Current UK driving licence
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