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Marketing To The 5 Senses Presented by: Chris Piper, Sensory Brand Strategist Twitter: #speakpromo First Things First! • Promotional Products: usually imprinted with a company’s name, logo or message. The use of decorative articles of merchandise that are used in marketing and communication programs. • Experiential Marketing: a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand • Multi-Sensory Marketing: Offer the potential to create the most binding form of engagement between brand on consumer GOAL of the 3 combined? To build a loyal relationship over long period of time! PROMOTIONAL PRODUCTS Do You Remember? 82.6% • How a yellow wrist band raised awareness and money for cancer research? • That t-shirt you stood in line to get at the radio station? of people can recall the company • The mug you use, with the name of your favorite and brand on their specialty shop where you buy your morning coffee? promotional • When one fast food restaurant sold out of kid’s meals product because of a bean bag toy? INTERACTIVE SESSION WHATCH YA GOT? WHERE DID YA GET IT? WHY DO YA LIKE ABOUT IT? HOW LONG HAVE YA HAD IT? The Power of Promotional Products Traditional Marketing Promotional products generate a 7 Words :10 Seconds 15%-50% greater recall rate than other major media. :30 Seconds :60 Seconds 15 minutes 140 characters Leveraging the Senses A lot of companies are not doing a very good job of leveraging and embedding the senses into the marketing and building of their brand. “Why not link the senses together whenever relevant?” https://youtu.be/lbCMt8Qe2yo INTERACTIVE SESSION BRAND SENSE CHALLENGE SMELL • Smell is the sense that creates the most powerful impression in your brain! So, the next time your prospective customer enjoys the scent of fresh morning coffee (or tea) rising out of their mug – make sure YOUR LOGO is on it! When you see… SEE = Motivates Action A promotional products is a personalized gift that engages your audience in such a way that they’ll actually see and remember it! Sense of Taste Edible promotional products are used by over 75% of the *Fortune 100 because of their effectiveness in creating memorable experiences for the end-user. *100 largest public and privately-held companies in the United States. Sense of Hearing MP3 Players, iPods, Headphones, Blu-Tooth Speakers & Download cards Are all great examples of promotional products that Utilize sound to engage your audience in a way that’s more memorable than any radio commercial. (Plus, repeated engagements at no extra cost Sense of Touch Promotional Products are tangible – You can hold them in your hands and you can feel them. The Promotional Product Difference Feel Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear, and touch. Tastes Sweet Looks great Sounds Good Smells Nice Promotional Products are a Sensory Medium “Brands will have to stand out, beat their chests, assert uniqueness, and establish their identities as never before” -Martin Lindstrom, Brand Sense