Download Propaganda and Persuasive Techniques

Propaganda and
Persuasive
Techniques
Emotional Appeal
• What is emotional appeal?
Emotional Appeal
This is used to slant one's view through the use
of emotions. It often tugs at our heart.
Appeal to Reason
• What is appeal to reason?
Appeal to Reason
• This uses reason or logical statements to
appeal to us.
Bandwagon
• What is bandwagon?
Bandwagon
• This calls for participation because everyone
does it.
Testimony
• What is testimony?
Testimony
• This is selling an idea or product by using
famous names rather than sound evidence.
Expert Testimony
• What is expert testimony?
Expert Testimony
• This is a quotation from someone or an
organization that is an expert in this
area which helps support the author's
opinion.
Glittering Generalities
• What is glittering generalities?
Glittering Generalities
• These make claims without giving facts and
are often used in advertising and include
flowery words.
Glittering Generalities
Generalities
• What are generalities?
Generalities
• These make claims - usually gives a number
of positive examples without backing it up
with specific research.
Citing Statistics
• What is citing statistics?
Citing Statistics
• These are numbers, percentages, and/or
ratios that support the author's opinion in
some way. Often times it is taken from
research.