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SOCIALIZATION & MEDIA
Week Four
Sociology 1301: Introduction to Sociology
Socialization
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Socialization: the process through which individuals
internalize the values, beliefs, and norms of a
society and learn to function as its members
Values: moral beliefs
Norms: how values are put into play
Human Nature: a blend of “organic equipment”
and social interaction
Agents of Socialization
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Family
School
Peers
Media
Resocialization
Total Institution Socialization
Theories of Socialization
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Charles Horton Cooley
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George Mead
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Self: the individual identity of a person as perceived by that
same person.
I: one’s sense of agency, action or power
Me: the self as a distinct object to be perceived by others
Other: someone or something outside of oneself
Generalized Other: an internalized sense of the total
expectations of others in a variety of settings regardless of
whether we’ve encountered those people or places before
Erik Erickson
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8 Stages of Psychosocial Development
Erickson
Erickson
Erickson
Erickson
Culture
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Culture: a set of beliefs, traditions, and practices.
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Nonmaterial culture: values, beliefs, behaviors, and social norms.
Material culture: everything that is part of our constructed
environment, including technology.
Cultural Relativism: taking into account differences across
cultures without passing judgment or assigning value.
Cultural scripts: modes of behavior and understanding that
are not universal or natural.
Subculture: the distinct cultural values and behavioral
patterns of a particular group in society; group having social,
economic, or ethnic traits distinctive enough to distinguish it
from others within the same culture or society.
Media
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Media: formats or vehicles that carry, present, or
communicate information
Hegemony: a historical process in which a dominant
group, by virtue of its moral and intellectual
leadership in society, secures the voluntary "consent"
of the masses
Impact of the Media
Works Cited
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Conley, D. (2008). You may ask yourself: An
introduction to thinking like a sociologist. New York:
W. W. Norton & Company.
Massey, G. (Ed.) (2006). Readings for sociology (5th
Ed.). New York: W. W. Norton & Company.