Download your graze box! - Broughton English

P7 – S1
Transition
Promote your
Graze Boxes
What is Advertising?
If you have something you want to
promote or sell and you want to draw
attention to it , you advertise it.
There are many different types of
advertising:
1. Newspaper
2. Radio
3. TV
4. Cinema
5. Internet
6. Word of Mouth
Advertise your Graze Box
You are required to promote your
product to a group of people and
convince them that they should buy
your Graze Boxes
YOUR TASK …..
1) Is to produce and promote a healthy snack
product suitable for the Commonwealth
Games Athletes.
2) Convince judges that they should buy this
product for the athletes.
HOW DO YOU DO THAT?????
PERSUASION
LET’S EXPLORE SOME PERSUASIVE
ADVERTISING TECHNIQUES …..
What is persuasion?
Persuasion is a means of convincing people….
• to buy a certain product (your graze box!)
• to believe something or act in a certain way
(exercise is good for you and you must eat healthily!)
• to agree with a point of view (that your graze box is good
value and nutritious!)
Grazebox
Common persuasive techniques often
used in advertising
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Slogan and Logos
Purpose?
Repetition
To sell your
Bandwagon
healthy Graze
Testimonial
boxes to the
Emotional Appeal
judges
Expert Opinion
Use of Rhetorical Questions
SLOGANS
Slogans are short, catchy phrases used by
advertisers to promote a product.
If effective, they remain in the memory long
after the campaign has finished
Can you work out these ……..?
Snap! Crackle! Pop!
Finger Lickin’ Good
Because You’re Worth it
Just do it
I’m lovin’ it.
Think of a good Graze Box Slogan
You will need to think up a short, catchy slogan to
make people think of your graze boxes and want to
buy it.
Ideas???
“Nutritious nibbles for tomorrow’s champions”
“Healthy, Fit and Delicious”
“Muscle Food for Muscle Men”
Your Turn ….
You have 3 minutes to think up a short catchy
slogan for your product.
http://www.online-stopwatch.com/large-stopwatch/
Logos
Logos are symbols that a
business or product will use
that is easily recognisable …
Do you recognise these?
Your turn
You have two minutes to decide on a logo that
represents your delicious and healthy graze
box.
http://www.online-stopwatch.com/large-stopwatch
Persuasive Technique No. 3
Guilt and Insecurities
Advertisers play on our insecurities and make us feel guilty.
(Think of all the insurance adverts, cosmetic adverts)
They know that people want to:
• feel safe and healthy
• Feel that they belong to a group or are accepted by others
• Be good looking, fit and popular
=> Advertisers try to persuade consumers that they can buy a
better life…eat this product and you will become fit!
How could you use “Guilt and
Insecurities” in your Graze Box
Promotion?
You will need to convince the judges that your graze box is:
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healthy, delicious and good for the athletes.
Much better for you than normal snack foods
Cheaper than other snacks.
Will help them to stay fit or lose weight
Provide all the necessary vitamins and minerals that they
should be eating.
• IF YOU DON’T BUY THESE GRAZE BOXES FOR YOUR ATHLETES
THEN YOU ARE GOING TO RISK THEIR PERFORMANCES.
What is the most annoying advertisement on
television?
Repetition:
The name of a product is repeated many times
How could we use Repetition?
Repeat the words that are really important to the athletes and
judges:
e.g.
The name of your Graze Box
(so they don’t forget it!)
Strong words such as “Nutritious”, “Healthy”
and “Delicious”
Repeat strong emotional words such as “success”,
“achievement”, “fitness” when talking about the athletes
who eat this product.
Three Part Lists
Use “Three part Lists” to explain why your graze
box is so good.
You try
Think of words to describe your graze box ….
(healthy, tasty, delicious, nutty, chewy, convenient,
inexpensive …)
Now think of words to describe an athlete
(fit, healthy, determined, successful, driven, muscly,
focused, winners, slim, trim, hungry, health
conscious …)
Now pick lists of three!
e.g.
For athletes who are fit, determined and hungry
.. Helps you to run, jump and swim.
… chewy, crunch and delicious.
… full of vitamins, minerals and taste.
Bandwagon
A statement suggesting that everyone is buying
graze box, so you should too – otherwise
you’ll feel left out!
How could we use Bandwagon?
Use “Everyone is doing it” comments such as
Everyone knows it is important to eat well
All the best athletes eat healthily
Join the healthy people, and enjoy our graze boxes
People who eat
Graze boxes
…. He doesn’t !
Testimonial
Testimony is when someone
famous helps to promote
your product
Hi, I’m Usain Bolt … and I say No to sugary snacks
and Yes to my Graze Box!
Rhetorical Questions
Rhetorical questions are questions put to people
... where you do not really want an answer, because the
answer is OBVIOUS!!
… you also want the people to THINK about your
question.
e.g. Do you want to be fitter, stronger, faster and a
winner?
Do you want to be fit and healthy?
Is fitness and health important to you?
Emotional Appeal (images)
Where a person is made to have strong feelings
about a situation or product.
Expert opinion
Experts recommend this product, so you should
use it too.
“Four out of five nutritionists recommend
Our Graze boxes
Quick review
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Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
Three Part Lists
Rhetorical Questions
How could you use these
Persuasive techniques
To promote
Your Graze Boxes???
GOOD LUCK
AND
HAVE FUN!