Download Common Persuasive Techniques

Persuasion Is All
Around You!
“Can You Hear Me Now?”
What is persuasion?
A means of convincing people:
 to buy a certain product
 to believe something
 or act in a certain way
 to agree with a point of view

http://www.worldvision.com.au/issues/Wa
terSanitationHygiene/WhatIsOurResponse/
Can_you_live_with_dirty_water_.aspx
Common persuasive techniques used in
advertising/persuasive texts









Slogan
Statistic
Repetition
Rhetorical Question
Hyperbole
Emotional Appeal
Expert
Opinion/Quote
Testimonial
Bandwagon





Scare Tactic
Contrast
Comparison
Fact & Opinion
Loaded Language
Purpose
?
Slogan: “Can you hear me now?”
A catchy phrase or statement often used to
sell a service or a product
Statistic: “This product kills 99%
of your germs.”
Numbers,
tables,
and
graphs
Repetition:
The name of a product is repeated many times
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
Rhetorical Question: Got Milk?
A rhetorical question is one in which the
answer is so obvious it is not required.
The idea here is not to receive an answer,
merely to reinforce a point.
Hyperbole: “Adds amazing luster for infinite,
mirror-like shine” (Brilliant Brunette
shampoo)
A writer may describe a
situation in forceful,
overblown language in
order to make the issue
seem more important or
urgent than it may
otherwise be
considered.
Emotional Appeal
A person is made to have strong feelings
about a situation or product
Expert opinion: “Four out of five
dentists recommend sugarless gum
for their patients who chew gum”
Experts approve this product, so you
should use it
Testimonial
A well-known person supports a product or
service
Bandwagon
A statement suggesting that everyone is
using a specific product, so you should too
Scare Tactic:
Uses language or pictures
to frighten the viewer
May state that something
bad will happen
Compare/Contrast
Two items are compared to convince that
one is better than the other.
Transfer/Diction
Contains a feeling or
idea from words or
pictures that transfers
an emotional response
to the viewer response
viewer
Audience Awareness
Advertisers know how to

target their audiences

use appropriate persuasive technique
Who’s the audience?
Audience?
Audience?
Purpose?
Persuasive
technique?
Audience?
Purpose?
Persuasiv
e
technique
?
Audience?
Audience?
Purpose?
Audience?
Purpose?
Audience?
Purpose?
Persuasive
technique?
Audience?
Persuasive
technique?
Relevant facts
Advertisers spend about $200 billion a
year on TV advertising
 The average cost for Super Bowl ads is
$2.6 million per 30 second spot
 The average American watches about
24,000 TV commercials a year

http://television-commercial.net/
Making Connections
What is your favorite jingle?
 What slogan for a product do you find
yourself saying?
 What TV commercial has influenced you to
make a purchase?
 Since Tubby Smith and Billy Gillispie shop
at Kroger, does that mean we should too?

Reflection
“Persuasion is all around you”
In addition to TV commercials, where else
do you see persuasion all around you? Is
that persuasion influencing you or your
family in any way? Explain.