Download What is a consumer?

Thursday
If you got to skip school today and go to the
mall with $2000, list all of the things that
you would want to buy. Beside the item,
write why you want to buy it.
EXAMPLE:
New iphone 6 – because it looks cool!
Being a wise consumer
Don’t get suckered!
Definition: a person who purchases goods or
services.
What are goods?
An object people want that they can touch or
hold.
-item you buy
- examples: clothes, bike, binder…
What are services?
An action that a person does for someone
else.
-examples: haircuts, medical check-up…
1. Internal factors:
- your personal taste
- your needs
2. External factors:
- TV
- news
- magazines
- internet
- billboards
Advertising – sending out messages designed to
interest consumers in buying a product.
The 2 goals of advertising:
1. to get your attention
2. to get you to buy!
**Advertisers will use a variety of techniques
to appeal to you their potential costumer.
Technique
Hidden Message
1. Bandwagon
Everyone is using it-- Don’t be
left behind.
2. Rich & Famous
It will make you feel rich and
famous.
Technique
3. Free Rewards
Hidden Message
It offers great value because
you get something for free.
It is associated with nature so
4. Great outdoors
it must be healthy.
5. Good Times
It will add more fun to your life.
Technique
Hidden Message
6. Star Power
It will make you just like this
celebrity.
7. Excitement
They are smiling and happy. I
will be too if I buy this item.
8. Testimonial
The “real doctor” says it will be
good for me, so it must be true.
In marketing and advertising, a target
audience is a specific group of people the
marketing message of a product is aimed
at.
WHY DO THEY WANT A TARGET
AUDIENCE?
WHO IS THE TARGET AUDIENCE?
WHO IS THE TARGET AUDIENCE?
WHO IS THE TARGET AUDIENCE?
WHO IS THE TARGET AUDIENCE?