Download Collaborative marketing tools are paving the way for

Munich, May 3, 2016 / www.censhare.com
Press release
Collaborative marketing tools are paving the way for
greater success in ‘Agile Marketing’
• Need to get right people, processes and technology in place
• Technology is helping to get cross functional teams working together
In a recent report published by Econsultancy in association with marketing technology provider, censhare, it has been noted that multichannel
based technologies are sparking agile marketing operations in major organizations.
Based on discussions held at the recent ‘Digital Cream’, the new types of tools are allowing companies to break out of their functional silos under
the umbrella of digital transformation and collaborate more fully across the organization and with 3rd parties. Many are now seeing tried and
tested processes which have initiated in their IT departments as ‘agile’ are now becoming a matter of course for marketing departments. As a
result the quick operation of test, fail, retest formula for many organizations is breeding success in profits and culture change.
However, the report, which focuses on the People and Processes in the new marketing paradigm also highlights how some organizations are
being held back by their own culture and fear factor of digital change. Some have laid the blame on the lack of vision and commitment in digital
transformation by senior management or owners and others have commented that their organizations are entrenched in traditional processes or
culture.
The journey to agile marketing, it seems, can be attributed to having the right people, processes and technologies in place which to some means
recruiting the right people to act as a catalyst to change the culture. Others meanwhile allow small teams to work together made up of people with
different skills from different departments to bring greater understanding and collaboration.
Whatever the barriers and whatever the drivers are for going through a needed change (largely financial shock) organizations are looking for
marketing departments to be far more accountable and provide the means to transform organizations in a digital age.
Ultimately having the right technologies in place means that processes can be far more automated. Greater measurement, analysis and efficiencies
can be applied to marketing operations which can result in quicker and much improved ROI. Having more collaborative marketing tools means that
greater communications, transparency and interaction can be driven through different departments and agencies allowing for greater flexibility.
To find out more on the trends and challenges for Agile marketing , the report “People and Processes’ is now available on
www.censhare.com/econsultancy-people-and-process-report
or
www.econsultancy.com/reports/people-and-process-agile-working-collaborative-tools-and-cloud-based-marketing-tech/
Contact
censhare AG
Mathias Wurth
Paul-Gerhardt-Allee 50
81245 München
Deutschland
Telefon +49 89 56 82 36-0
Fax +49 89 56 82 36-501
[email protected]
www.censhare.com
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About censhare
censhare is a Gartner nominated "Cool Vendor" enterprise marketing platform that combines digital asset
management, content creation and brand management and supports multiple language and regional variants.
Through its collaborative tools censhare is helping organizations to work together across departments and agencies
to provide swift and effective marketing ROI.
Its customers include GoPro, Kohl’s, IKEA, Dyson, Deutsche Bank, SwissRe, Hearst, Condé Nast, Burda and more
than 150 other well known brands from publishers, manufacturers, retailers, finance, healthcare and agencies.
With headquarters in Munich, censhare has offices based in UK, US, Switzerland, France and India and employs
over 180 staff worldwide.
publishing.
communication.
collaboration.