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Scalp Maladies The first step in recovery is seeking professional help. When she finally comes to see you about her tortured tresses, she’s serious about hair rehabilitation. Today’s hair and scalp treatments can cure what ails ye, whether it’s a scalp that looks more like a snow drift; fine, limp hair in desperate need of some oomph; or highly damaged hair caused by everything from toofrequent haircoloring to way too much fun in the sun. Naturally, getting her hair back into the salon fold requires promises that must not be broken. “It’s essential to provide a detailed explanation to your client of the reasons why and how to use the products to target his or her specific problems,” stresses Melissa Gates, seminar leader, The Studio, LA. In addition to committing her to an outpatient program that includes a full regimen of targeted haircare products, help your client get the healthy, beautiful hair and scalp she craves with these awesome treatments. BEAUTY LAUNCHPAD Photo: Getty Images —Amy Dodds Is your client blondorexic—addicted to retouching and in need of a detox? Or is she self-medicating with the wrong scalp treatment? Sounds like it’s time to stage a hair intervention! Excess sebum. Dandruff. The possible side effects of abuse, or the unfortunate curse of heredity. Either way, school your clients on the proper care for these scalp ailments with a dose of superior treatments. Promoting healthy-looking hair and scalp, American crew antidandruff shampoo uses zinc pyrithione to help prevent the itching and flaking associated with dandruff. John Paul Mitchell Systems Tea Tree Special Conditioner uses tea tree oil to stimulate and purify the scalp, while a blend of chamomile, awapuhi, henna, rosemary, aloe vera and jojoba provides body and shine. Fine Solutions Scalp Treatment is a leave-in, root-nourishing serum that increases scalp microcirculation to grow fuller, thicker, healthier hair. Containing pyrithione zinc to fight and control dandruff, redken scalp relief shampoo and conditioner deliver glycerin to hydrate the scalp and lavender extract to soothe and clarify. Designed to be used in tandem with ReviveTH Shampoo, Grund ReviveTH Thinning Hair Treatment contains CapsumTH, which stimulates increased blood flow and nutrients to the hair follicles, while vitamin B-C-E ComplexTH removes DHT. Combining the antibiotic and antioxidant properties of bee propolis, Iden natruff scalp therapy treats scalp inflammation, while pyrithione zinc and salicylic acid dissolve build-up and normalize the scalp. The therapeutic, herbal formula in thermafuse thermadan shampoo and conditioner provides instant relief from itchy, flaky dandruff. nioxin scalp treatment 6 thickens visibly thinning hair. Nioxin’s Scalp Access Delivery System helps protect moisturizing nutrients as they energize the scalp, while Activ-Renewal delivers bionutrients for fuller hair. Bisabolol, valine and D-panthenol in wella system professional sensitive mask help protect sensitive scalp as it rebuilds its protective barrier. esuchen n.p.p.e. melaleuca alternifolia natural essential hair purifier contains tea tree oil to control the bacteria associated with dandruff while it reduces scalp inflammation. 107 BEAUTY LAUNCHPAD xxx These super-hydrating treatments will help fix even the most chemically dependent clients’ hair, without withdrawals. Coralina officinalis, retrieved from the ocean’s depths, is rich in minerals like calcium, magnesium and zinc, and is one of the main hydrating ingredients in AETÓ Botanica Reviving Drops. Infused with specially selected botanicals and enriching proteins, Deva Curl B’Leave-In delivers added moisture, vitality and brilliance to your precious locks. Korres Natural Products Nourishing Hair Mask contains ProVitamin B5, which provides longlasting hydration; shea butter to soften stressed tresses; and vitamins A, E and H (biotin) to moisturize the scalp and enhance cell respiration. Amino acids and a milkprotein complex in Schwarzkopf Professional BC Bonacure Hairtherapy Moisture Lock Treatment rejuvenate hair and moisture balance from within the shaft. Murumuru, olive and shea butters promote shine and softness in Joico Moisture Recovery Treatment Balm, while the Hydramine Sea Complex combines sea kelp with marine-derived amino acids to retain moisture in the hair. Additionally, the Quadramine Complex ensures maximum protection and reconstruction from the cuticle to the cortex. Philip Pelusi P2 HaiRx Intense Hydrating Treatment’s PhytoDerivative blend nourishes and rehydrates hair to provide body and shine, while humectants reconstruct hair’s moisture level. Jojoba oils and specially selected botanicals in Phyto Phytojoba Intense Hydrating Mask restore moisture balance to dry, overprocessed hair. Hydrating shea, jojoba, mango and avocado butters in PureOlogy HydraCure Intense Hair Masque penetrate the hair shaft to provide deep moisturization, sheen and restoration to dry, damaged tresses. Emollient-rich Profound Beauty Anatomy Anti-Oxidant Mask contains a unique vitamin E complex to inhibit free radicals from damaging the hair and provide color protection and renewed shine. BEAUTY LAUNCHPAD xxx Starving For Attention Even though your clients may be feeding their habit for perfectly styled locks, they may be undernourishing their hair. Blow-drying, flat ironing and coloring can strip hair of vital nutri ents, causing breakage and damaged tresses. The following super-nourishing treatments aim to put back what overzealous styling takes out. Douse supremely damaged strands with Joico K-PAK Deep-Penetrating Reconstructor. Containing the highest amount of Quadramine Complex of any Joico product, this reconstructor instantly increases hair’s strength, shine and health. Designed to further the volumizing and reparative properties of Matrix’s “in-patient” treatment, Matrix Biolage Cera-Repair contains ceramide and soy protein to repair hair, while vegetal starch and a botanical complex of eucalyptus and ginger provides body. Containing the new HydraSilk Complex that delivers deep, intense nourishment to dry and damaged hair, CHI Nourish Intense Silk Masque for Fine Hair reconstructs tresses, leaving them healthy looking and silky soft. The black beans, olive oil and natural wheat, vegetable and milk proteins in MOP Extreme Protein provide strength and nourishment to stressed strands. Chihtsai Lycopene Hair Treatment contains lycopene, a potent antioxidant that protects hair from harmful free radicals, and hydrolyzed wheat peptides that penetrate the hair cortex to strengthen and increase body. GHD Indulgence Treatment is a luxurious, deep-penetrating mask that keeps heat-styled hair in top condition. Containing hydrolyzed silk and soy proteins, Kenra Nourishing Masque Deep Conditioning TreatmenT strengthens damaged hair, while botanical extracts nourish and deep condition. ProVitamin B5 and Mediterranean olive oil in Vitality’s Nutriactive Mask deeply nourish exceedingly dry and sensitized hair, making it silky soft. Wella System Professional Keratin Oil, a two-phase treatment consisting of liquid keratin and natural conditioning oils, is designed to be used with other Wella treatments to dramatically enhance their performance. Formulated with Super Strong Complex, a combination of proteins, amino acids and lipids, Paul Mitchell Super Strong Treatment builds strength, restores elasticity and enhances shine while it helps prevent breakage. 109 BEAUTY LAUNCHPAD Still life: Brooks Ayola How Dry I Am