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Scalp Maladies
The first step in recovery is
seeking professional help.
When she finally comes to
see you about her tortured
tresses, she’s serious about
hair rehabilitation. Today’s
hair and scalp treatments
can cure what ails ye,
whether it’s a scalp that
looks more like a snow drift;
fine, limp hair in desperate
need of some oomph; or
highly damaged hair caused
by everything from toofrequent haircoloring to
way too much fun in the
sun. Naturally, getting her
hair back into the salon
fold requires promises
that must not be broken.
“It’s essential to provide a
detailed explanation to your
client of the reasons why
and how to use the products
to target his or her specific
problems,” stresses Melissa
Gates, seminar leader, The
Studio, LA. In addition
to committing her to an
outpatient program that
includes a full regimen of
targeted haircare products,
help your client get the
healthy, beautiful hair and
scalp she craves with these
awesome treatments.
BEAUTY LAUNCHPAD
Photo: Getty Images
—Amy Dodds
Is your client
blondorexic—addicted
to retouch­ing and in
need of a detox? Or
is she self-medicating
with the wrong scalp
treatment? Sounds like
it’s time to stage a
hair intervention!
Excess sebum. Dandruff. The possible side
effects of abuse, or the unfortunate curse
of heredity. Either way, school your clients
on the proper care for these scalp ailments
with a dose of superior treatments.
Promoting healthy-looking hair
and scalp, American crew antidandruff shampoo uses zinc
pyrithione to help prevent the itching and
flaking associated with dandruff.
John Paul Mitchell Systems Tea
Tree Special Conditioner uses tea
tree oil to stimulate and purify the scalp,
while a blend of chamomile, awapuhi,
henna, rosemary, aloe vera and jojoba
provides body and shine.
Fine Solutions Scalp Treatment
is a leave-in, root-nourishing serum that
increases scalp microcirculation to grow
fuller, thicker, healthier hair.
Containing pyrithione zinc to fight and
control dandruff, redken scalp relief
shampoo and conditioner deliver
glycerin to hydrate the scalp and lavender
extract to soothe and clarify.
Designed to be used in tandem with
ReviveTH Shampoo, Grund ReviveTH
Thinning Hair Treatment contains
CapsumTH, which stimulates increased
blood flow and nutrients to the hair
follicles, while vitamin B-C-E ComplexTH
removes DHT.
Combining the antibiotic and
antioxidant properties of bee propolis,
Iden natruff scalp therapy treats
scalp inflammation, while pyrithione zinc
and salicylic acid dissolve build-up and
normalize the scalp.
The therapeutic, herbal formula in
thermafuse thermadan shampoo
and conditioner provides instant relief
from itchy, flaky dandruff.
nioxin scalp treatment 6 thickens
visibly thinning hair. Nioxin’s Scalp
Access Delivery System helps protect
moisturizing nutrients as they energize
the scalp, while Activ-Renewal delivers
bionutrients for fuller hair.
Bisabolol, valine and D-panthenol
in wella system professional
sensitive mask help protect sensitive
scalp as it rebuilds its protective barrier.
esuchen n.p.p.e. melaleuca
alternifolia natural essential
hair purifier contains tea tree oil
to control the bacteria associated
with dandruff while it reduces scalp
inflammation.
107
BEAUTY LAUNCHPAD
xxx
These super-hydrating treatments will help
fix even the most chemically dependent
clients’ hair, without withdrawals.
Coralina officinalis, retrieved from the
ocean’s depths, is rich in minerals like
calcium, magnesium and zinc, and is one
of the main hydrating ingredients in AETÓ
Botanica Reviving Drops.
Infused with specially selected botanicals
and enriching proteins, Deva Curl
B’Leave-In delivers added moisture, vitality
and brilliance to your precious locks.
Korres Natural Products
Nourishing Hair Mask contains
ProVitamin B5, which provides longlasting hydration; shea butter to soften
stressed tresses; and vitamins A, E and
H (biotin) to moisturize the scalp and
enhance cell respiration.
Amino acids and a milkprotein complex in Schwarzkopf
Professional BC Bonacure
Hairtherapy Moisture Lock
Treatment rejuvenate hair and moisture
balance from within the shaft.
Murumuru, olive and shea butters
promote shine and softness in Joico
Moisture Recovery Treatment
Balm, while the Hydramine Sea Complex
combines sea kelp with marine-derived
amino acids to retain moisture in the
hair. Additionally, the Quadramine
Complex ensures maximum protection
and reconstruction from the cuticle to
the cortex.
Philip Pelusi P2 HaiRx Intense
Hydrating Treatment’s PhytoDerivative blend nourishes and rehydrates
hair to provide body and shine, while
humectants reconstruct hair’s
moisture level.
Jojoba oils and specially selected
botanicals in Phyto Phytojoba
Intense Hydrating Mask restore
moisture balance to dry, overprocessed hair.
Hydrating shea, jojoba, mango
and avocado butters in PureOlogy
HydraCure Intense Hair Masque
penetrate the hair shaft to provide deep
moisturization, sheen and restoration to dry,
damaged tresses.
Emollient-rich Profound Beauty
Anatomy Anti-Oxidant Mask contains
a unique vitamin E complex to inhibit
free radicals from damaging the hair and
provide color protection and renewed shine.
BEAUTY LAUNCHPAD
xxx
Starving For
Attention
Even though your clients may be feeding their
habit for perfectly styled locks, they may be
undernourishing their hair. Blow-drying, flat
ironing and coloring can strip hair of vital nutri­
ents, causing breakage and damaged tresses.
The following super-nourishing treat­ments aim
to put back what overzealous styling takes out.
Douse supremely damaged strands
with Joico K-PAK Deep-Penetrating
Reconstructor. Containing the highest
amount of Quadramine Complex of any Joico
product, this reconstructor instantly increases
hair’s strength, shine and health.
Designed to further the volumizing and
reparative properties of Matrix’s “in-patient”
treatment, Matrix Biolage Cera-Repair
contains ceramide and soy protein to repair hair,
while vegetal starch and a botanical complex of
eucalyptus and ginger provides body.
Containing the new HydraSilk Complex that
delivers deep, intense nourishment to dry and
damaged hair, CHI Nourish Intense Silk
Masque for Fine Hair reconstructs tresses,
leaving them healthy looking and silky soft.
The black beans, olive oil and natural wheat,
vegetable and milk proteins in MOP Extreme
Protein provide strength and nourishment to
stressed strands.
Chihtsai Lycopene Hair Treatment
contains lycopene, a potent antioxidant that
protects hair from harmful free radicals, and
hydrolyzed wheat peptides that penetrate the
hair cortex to strengthen and increase body.
GHD Indulgence Treatment is a
luxurious, deep-penetrating mask that keeps
heat-styled hair in top condition.
Containing hydrolyzed silk and soy proteins,
Kenra Nourishing Masque Deep
Conditioning TreatmenT strengthens
damaged hair, while botanical extracts nourish
and deep condition.
ProVitamin B5 and Mediterranean olive
oil in Vitality’s Nutriactive Mask deeply
nourish exceedingly dry and sensitized hair,
making it silky soft.
Wella System Professional Keratin
Oil, a two-phase treatment consisting of
liquid keratin and natural conditioning oils,
is designed to be used with other Wella
treatments to dramatically enhance their
performance.
Formulated with Super Strong Complex, a
combination of proteins, amino acids and lipids,
Paul Mitchell Super Strong Treatment
builds strength, restores elasticity and enhances
shine while it helps prevent breakage.
109
BEAUTY LAUNCHPAD
Still life: Brooks Ayola
How Dry I Am