Download The “Slow Bite” Device

July 2011
The Team
 Amnon Engelberg, LLB, MBA -CEO
•
Established and managed several companies
including Eltan Communication , and in the life
sciences; Salivizer, PhyMag, Calcident
 Jacob Dagan, Dr. Sc.&Eng.- COB and VP BD
•
Founder and manager of medical device companies and a
publicly traded corporation.
 Dr. Erella Pines, DDS. - CTO
•
A dentist with 17 years experience and valued serial
entrepreneur, the initiator of the idea.
Advisory Board

Joshua Wolfson


Yair Karni


Leading weight and health specialist
Prof. Adrian Becker


Silicon Rubber Specialist
Prof. of Orthodontics Hebrew University Jerusalem
Prof. Ilan Charuzi
•
Leading Bariatric Surgeon

Nadav Meirson
•
Leading physical training specialist
Overweight and Obesity
 A Global Health Problem *
•
•
•
•
1.5 Billion People are Overweight
In the US 2/3 of the population is
overweight *
Diets, Food Supplements, Drugs, Physical
Activity, Surgery – only partially effective.
Inadequate lifestyle and bad eating habits
are Major Factors Contributing to Weight
Gain
* http://www.who.int/dietphysicalactivity/publications/facts/obesity/en
* http://www.cdc.gov/NCHS/data/hestat/obesity_adult_07_08/obesity_adult_07_08.pdf
Overweight and Obesity (Cont.)
 Overweight is a major contributor to other health problems*
 Chewing rate can be voluntarily controlled (Chewing rate = chewing
per minute)
 Research show that slow eating results in smaller calorie intake*
* http://www.webmd.com/diet/features/dieting-is-out-healthy-eating-is-in?page=2
* http://www.wrongdiagnosis.com/artic/niddk_statistics_related_to_overweight_and_obesity_niddk.htm#cost
* http://www.ajcn.org/cgi/content/abstract/90/2/269
* http://www.endotext.org/obesity/obesity17/obesityframe17.htm
The Nobesity Method
 Behavioral change leading to slower eating and
smaller bites utilizing Nobesity’s Slow Bite device
 The “Slow Bite” is used as a feedback device
reminding the user to take smaller bites and slow
down chewing
The “Slow Bite” Device
 An intra oral device inserted
between the teeth in the
upper and lower jaws prior
to the meal
 Moderately Limiting the
extent of the mouth opening
 Signals the person to take
smaller bites of food and
slow down chewing
Total Size - 4 cm.
Assembled Holder & Band
Technology
 The disposable elastic, a
unique composition of two
types of rubber silicone
providing strength for
“dental floss” insertion and
flexibility to create tension.
 A disposable applicator for
insertion and automatic
release in place between
teeth in upper and lower
jaws.
Slow Bite in user’s Mouth
Competition
 SMART™ (Scientific intake)
a safe, removable, custom made oral device that is placed
comfortably in the upper palate (the roof of the mouth) only
while eating. SMART™ combines five modes of action to
achieve weight loss:
It makes you take smaller bites, slowing food intake.
It requires thorough chewing of food before swallowing.
It ends “gulping” or “wolfing” of food.
By slowing food intake, it permits triggering of the body’s builtin satiety response when one has eaten less food, so users
feel satisfied, but on less calories.
Sold 5,000 units during first year of operations (2005) *
* Information obtain by correspondence with the company
* http://www.scientificintake.com
Competitors (Cont.)
The Mandometer® Treatment
The Mandometer® Method treats eating
disorders by teaching patients how to
eat and recognize hunger and satiety with
the help of a small computer that receives information from a
small scale beneath your plate of food.
At the same time, the patient’s own eating speed and
perception of satiety is shown on the screen. The patient then
gradually learns to model its disordered pattern of eating to the
normal pattern of eating.
*
http://www.mando.se/en/start-page/start-page-/1.aspx
Competitors (Cont.)
Powerseed
 The little mindfulness assistant travels comfortably in your pocket or
purse, always available throughout the day. Stylish and simple-touse, the Powerseed produces silent visible signals or soft audible
tones to discreetly coach you through your weight control strategies.
The Powerseed mindful eating system coaches you to:
Slow your eating and savor your meals
Reduce food intake without dieting
Focus on your weight control intentions
* http://www.powerseed.com
Competitors (Cont.)
Small Bite Inc.
• A complex system installed by an orthodontist limiting the mouth
opening.
* www.smallbite.com
Market position
 Simple disposable low cost device and applicator
 Safe to use
 Requires no visit to the dentist or other third party
assistance
 Does not interfere with taste of food and enjoyment of
meal
 Does not disturb speech and is not painful
Go to market
 Initial contacts were established with
Henry Schein Inc
.
Henry Schein Ranks #339 in FORTUNE 500 Ranking of America's
Largest Companies
Serves approximately 85% of the estimated 136,000 U.S. and
Canadian office-based dental practices, dental laboratories, as well as
governments and other institutions
Serves approximately 45% of the estimated 250,000 U.S. office-based
physician practices, surgical centers and other alternate-care sites
Serves approximately 240,000 office-based dental, medical and animal
health practices through operations or affiliates in 21 countries outside
of North America*
* http://www.henryschein.com
* Letter of willingness to support on file
Go to market (Cont.)
 Briut Clalit agreed to conduct the clinical tests and
sell the product in exchange for equity in the
company.*
 Maccabi Health Care Services agreed to conduct
clinical tests, terms to be determined
* Letter of intent on file
US market sales years 3 - 8
U.S Population
310,000,000
60% overweight
186,000,000
Unit Ex-Factory
price
$9
(Set of 30)
(Retail Est. at $45)
Market penetration rate
Years 3-8
Potential customers
0.01%
18,600
Total annual
revenue
1,670,000
0.05%
93,000
8,370,000
0.1%
186,000
16,070,400
0.25%
465,000
41,850,000
1%
1,860,000
167,400,000
Regulatory
 According to regulatory experts, only registration
with the F.D.A will be required.
IP
U.S.A pending patent
Application number:
International PCT
Confirmation No.
Future IP protection
Manufacturing Method
Brand name protection
12808364
PCT/IL08/01653
3176
Budget (Highlights)
No.
Type of expense
Budgeted at $
Percent of budget
1
Wages
300,000
18.86
2
Materials, Molds and
Products
200,000
12.57
3
subcontractors
350,000
22.01
4
Patents
100,000
6.29
Testing
310,000
19.50
Equipment & Furniture
5,000
0.32
7
Misc.
75,000
4.72
8
Marketing
250,000
15.72
1,590,000
100
5
6
Total
Two year work plan
2011
Activity
1.
Fine tune elastic
1.
Limited compliance tests
1.
Finalize details of clinical tests
1.
Prepare production files
1.
Production of initial test run
1.
Prepare test protocol and obtain
Helsinki approval
1.
Packaging design
1.
Clinical test
1.
Marketing strategies
1.
Analyze test results
1.
Finalize marketing contracts start
serial manufacturing
1.
Finalize packaging and start sales
1-3
2012
4-6
7-9
10-12
1-3
4-6
7-9
10-12
Nobesity at a glance
 Obtained a grant from Tnufa for first product
prototype development (The grant was provided
during the years 2007 – 2008)
 Developed a disposable device and applicator
 Conducted basic patent search and applied for
Patents.
 Signed M.O.U with Briut Clalit for clinical trials
 In negotiations for an initial distribution agreement
with a major U.S. corporation
Thank you
Nobesity Ltd
Contact Information
Amnon Engelberg – 054-8190800
Dr. Jacob Dagan – 054-3097560
[email protected]
[email protected]