Download - ITConnectUS

Augmented Reality –
Digital Tookbox for
Kellogg
1
Augmented Reality Packaging and
Food
• An image recognition tool to engage, excite, educate,
entertain, and delight shoppers/consumers
• Triggered by graphics and can be used with existing,
standard packaging and printed fun food
• Not a one time use like Blipar, but an on-going tool to
communicate with and engage shoppers/consumers at
a much lower cost
2
Augmented Reality
• Discover the
magical powers of
your mobile camera
by simply pointing
it to our package
• Open up new
experiences and new
possibilities
AR Consumer Experience (Prototype)
AR Consumer Experience (next version)
campaign
How is this different
•
•
•
•
•
Not a one time use
Habit forming with customers
Much lower cost to create campaign
Does not require special packaging
Fast and Flexible
7
Mobile App features
User Experience
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Enhanced User experience
Connect & Engage with consumers in
“real-virtual” world, by merging both
“real” world and “digital” world, create
a “wow” experience.
Location Aware Campaigns
•
Near By feature, enable users to
view campaigns with offers for the
location
Social Connect
•
Share your success (winning prizes,
rewards) with your friends/family on
FB and Twitter
Customize Admin
• Brands can create and
activate campaigns on their
own with easy to use drag and
drop easy to use CTAs.
• Analytics dashboard to track
and measure Campaign
success.
• Define User Experience.
Offers/ Promotions
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View Coupons/ Offers
Clip coupons within the app.
Redeem when at the local
store.
Profile Management
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Manage your profile settings
Location settings
Your favorite settings (store,
brands, etc..)