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CONNECTING ECOMMERCE
MERCHANTS TO CHINA
THE CHINESE EL DORADO:
NEW BUSINESS
FRONTIERS
The Bloom of the
Middle Class
The rapid growth of China's
middle class triggers
profitable new prospects.
Increasing
Power.
As of mid-2013, China's
middle class was more than
the entire US population.
New Business
Prospects
THE FUTURE OF THE
CHINESE MARKET
More than 60% of luxury goods, which were once bought abroad, are
now locally made - second quarter luxury online sales was 3.45 billion
Yuan (Approx. USD 540 million);
By 2015, China will have more than 4 million wealthy households,
which are households with an annual income higher than 250,000
RMB;
(OVER $41000);
China will become the world's fourth-largest country of wealthy
households after the US, Japan and the UK - in 2006, 1.6 million
households fell in the wealthy households category;
Chinese shoppers want more unique products, better shopping
experience, better customer service and greater convenience.
Top Selling Product Categories
Home Care
76.9%
Forex & Online Games
71.9 %
Computer & Electronics
65.9%
Clothing & Accessories
57.1%
Stationery
57.1%
Home Appliances
54.9%
THE UNIQUE SELLING
PROPOSITION: LACK OF
CREDIT CARD COVERAGE IN
CHINA
Credit vs. Debit
Cards
Currently, most individuals
do not own a credit card;
instead they use debit
cards.
The Undisputable
Leader
.
92% of the 1.89 billion cards
issued in 2009 were debit
cards.
91% of these cards were
China Union Card Branded.
PROBLEMS WITH THE
CHINESE ECOMMERCE
MARKET
Online Purchases
Payment Methods
Chinese consumers prefer to
pay for online purchases by:
– Cash (cash on
delivery)
– Debit card (online
transfers)
– China Union Pay Card
The Undisputable
Leader
Cash is the preferred method
even today due to low trust in
online transactions.
WHAT IS CHINA UNION PAY
(CUP)?
It is the only domestic bank card organization in the People's
Republic of China (PRC), which was founded in 2002.
It is fully supported by the Government of China and operates
under the approval of the People's Bank of China (PBOC).
An association for China's banking card industry, it is a
government appointed authority on payments.
It is the only interbank network in China (excluding Hong Kong
and Macau) that links the ATMs of 14 major and numerous
smaller banks throughout mainland China.
It is also an EFTPOS (Electronic Funds Transfer at Point of Sale)
network.
WHAT DOES CUP MEAN
FOR MERCHANTS?
Worldwide Reach
CUP lets merchants
worldwide transact at ease
with Chinese customers.
Smaller
Investment.
CUP minimizes the
technological investment that
merchants need to make to
integrate with third party
systems.
Better
Integration
YOUR TRUSTED
CONNECTOR: PAYMATRIX
PAYMATRIX is affiliated with China Union Pay (CUP), China's only
domestic bank card organization.
PAYMATRIX is one of the first payment service providers for international
merchants in China.
PAYMATRIX, a leader in the e-commerce industry, connects international
merchants to the Chinese market.
PAYMATRIX enables international merchants to settle and manage their
Chinese transactions through web and mobile services.
PAYMATRIX’s multinational staff simplify and reduce your transaction
time.
The Payment Provider to Trust
PAYMATRIX is affiliated with China Union Pay (CUP), China's only
domestic bank card organization.
PAYMATRIX is one of the first payment service providers for international
merchants in China.
PAYMATRIX, a leader in the e-commerce industry, connects international
merchants to the Chinese market.
PAYMATRIX enables international merchants to settle and manage their
Chinese transactions through web and mobile services.
PAYMATRIX’s multinational staff simplify and reduce your transaction
time.
Partner Banks

Agricultural Bank of China

Bank of Beijing

Bank of China

Bank of Communications

Bank of Nanjing

Bank of Shanghai

HSBC
Phone
Office Toll-free: + 357 2200 7116
Mail
[email protected]
THANK
YOU!