Download Persuasive Techniques - Augusta Independent Schools

Persuasive Techniques
Read the following advertisement.
(1) Tired of the noise and pollution of the big city? Come and relax in the wide open
space of Mars! (2) The Martian surface features many spectacular sights, including a
canyon deeper and longer than the Grand Canyon and mountains higher than Mount
Everest! (3) The Red Planet also offers the best recreational facilities in the solar system
at its six 5-star hotels and casinos. (4) Escape your mundane existence on Earth as
merely one of its 6.6 billion people and be a star on Mars!
Mark the following as either an appeal to emotion (E ) or an appeal to reason ( R).
1. Sentence 1 ______
2. Sentence 2 ______
3. Sentence 3 ______
4. Sentence 4 ______
_____ 5. Which of the following is a statistic?
A. 'Bimbo' is a brand of soft drink manufactured and marketed by Coca-Cola, Inc.
B. Malaysians protect their babies from disease by bathing them in beer.
C. The United States is comprised of 50 states.
D. You share your birthday with at least 9 other million people in the world.
Identify the persuasive/propaganda technique used below. Read each one carefully.
Slogan
Snob Appeal
Repetition
Name Calling
Testimonial
Ethical Appeal
Patriotism
Logical Appeal
Expert Opinion
Hidden Fear
Bandwagon
Rhetorical Question
Emotional Appeal
6. Everyone except you is getting a Blackberry. _________________________
7. Nikes are the best shoe you can buy! _________________________
8. 85% of those who purchase our test-taking book improve their test scores.
_________________________
9. Kentucky basketball player John Wall drinks Gatorade when he plays. What do you
drink? ____________________________
10. Burger King. Have it your way! _________________________
11. If you don’t vote for Bill Dishman, you’re voting for evil. ______________________
12. Do you want to live a full, healthy life? Eating fruit can help you.
___________________________
13. Pollution, pollution, pollution! We need to stop it and save our planet!
_________________________
14. Buying American products helps America. Buy Ford. Support America!
_____________________
15. In his latest report, Dr. Steve Baise found that smoking and drinking is terrible for
your health. ________________________________
16. Our school is old and run-down. We need a new building to help our students get the
best education possible. It’s time for a new school! _________________________
17. Governor Martin is a liar who never tells the truth! __________________________.
18. If you want to live a long, healthy life, it’s important to eat fruit everyday.
__________________________